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HOW TO: Design a Brand Identity System
 
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How do you go from strategy to design when creating a Brand Identity System? We’re pulling back the hood and giving you an inside look into the process Christopher Orozco – Graphic Designer at Butler Branding – followed in designing the Branding System for Mid India Christian Mission. This isn’t the exclusive way Chris approaches every design, so we’re not suggesting that this exact process be followed for every project. Take every design project on a case by case basis, but there are some definite pro-tips Chris shares that can be helpful for your design process. This Brand Identity System included: - Stylescapes - Logo Redesign - Logo Design for Sub-Brands - Brand Style Guides
Views: 31104 Butler Branding Agency
How To Build Brand Identity
 
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Are you a new business looking to build your brand? It's about more than just a slogan and logo - here are a few key tips on building your brand from the ground up! Share this video with the following branded link: https://Rebrandly.Video/BrandIdentity So you’ve got a logo…Maybe even a slogan…But that doesn’t mean you’ve got a brand. Too many people in this world think that branding begins with choosing a brand name and ends with hiring a designer to pop out a generic logo. But the truth is branding is for marketers and business owners...Read more here: https://Rebrandly.Blog/Brand SUBSCRIBE for more from Rebrandly: https://Rebrandly.Video/Subscribe Transcript: - So, you've got a logo and maybe even a slogan, but that's not a brand. Too many people in this world think that branding begins with choosing a brand name and ends with hiring a designer to slap a few colors on any old generic logo and that's it. Now, if you're one of those people just give me a few minutes, okay? Let's fix that perception. Some people think that building a brand is a task strictly left for graphic designers. No, nuh-uh, wrong. The truth is branding is from marketers and business owners. Branding takes place at every touchpoint, every interaction with the consumer, and every time they think of your brand. Most importantly, branding is ultimately controlled by the customers. Too many companies think that they get to choose their brand while you only really get to influence how your customer sees you, not the other way around. So to help, we've put together a quick look at some of the key elements that go into building a strong brand identity. First up, being responsive and consistent. Don't just build things because they make you happy. You take an action, you see how the customer responds, take on more of the feedback, and then you implement that into your brand strategy going forward. By monitoring your audience responses as you go, you can see what does or doesn't work while consistently engaging with them. And of course, there's no need to alter every fiber of your company's being with every piece of feedback but keep an eye out and take things in. Next up, authenticity. Now, it should really mean something to say that a brand is authentic. But what does that mean? Truly authentic brands understand themselves at the deepest level. And they're able to foster meaningful and long lasting relationships with customers. And not only are customers more likely to trust an authentic brand, they're more likely to recommend it, which is key. Third, creating a brand strategy. A brand is never truly done. Over time they change, they evolve, they develop. I mean, you can see that in logos alone. Branding is a daily process of bringing multiple aspects of your business and voice together and then adjusting them to what the customer expects from you. Next up, brand story. Now this relates back to credibility. How did you as a company come to be? And what makes you so passionate about solving this particular problem? The term storytelling is used a lot but this isn't just about telling a good story. It's about telling people what your company stands for and getting them to stand behind the ideals of your business. Then we have brand essence. Now this is when we get to your company's core values. What principles will shape your company's culture? Now, many companies out there will claim to differentiate themselves with values like, we're transparent. We have have a great company culture, there's no company out there like us. Okay, okay, well done, fine. These unique core values that so many companies profess kind of become the standard for tech start-ups. Which is good, it just means that we can all stop stating the obvious and look for really unique, new, fantastic ways to differentiate ourselves. It's time to show instead of tell. Think of what truly unique values you have and build them into your company culture from day one. And finally, brand differentiation. Copying the same strategy as another company is the tactic reserved by those most dastardly of villains who just aren't creative enough to come up with their own ideas. Don't be a copycat. Originality is way more fun. This all comes back to defining your unique selling point, your USP. What does your brand have that others don't? And how can you position your company in a way that it can't be replicated? This also goes back to understanding the one thing that you are best at and turning that into a message. ********************************************************************* Rebrandly: Your brand on your links 🔗 Rebrandly is the easiest way to create and share branded short links using a custom domain name! Check us out: http://rebrandly.com
Ryan Learns Brand Identity: Ryan Learns Something Episode 3
 
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Ryan has $15,000 and 6 months to learn everything he can about marketing and branding. In Episode 3 of Ryan Learns Something, Ryan learns all about brand identity. He learns from books, magazines, and online courses before flying to New York City to attend the Brand New Conference and learn from experts and attendees. Ryan then puts his expertise to the test creating a new brand video for Degreed. About Ryan Learns Something: What can one person learn with all the open resources available today? Degreed has given Ryan $15,000 and 6 months to learn everything he can about marketing and branding. In each episode, Ryan dives deep into a topic, meets experts, gets his hands dirty, and learns from the best education content available as we explore how much someone can really learn on their own. Follow along with Ryan's journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1 Be the first to get exclusive content, extras, new episodes, and access all of Ryan's learning resources: https://degreed.com/ryanlearns Watch more Ryan Learns Something: Episode 1: Ryan Learns How to Name Things: https://youtu.be/CKTT0h6n0fc Episode 2: Ryan Learns Voice Acting: https://youtu.be/AlhY-3jbWPg Episode 4: Ryan Learns About Market Research: https://youtu.be/7Kzgp_mmLuQ Episode 5: Ryan Learns About Online Marketing: https://youtu.be/fmfnYk37hlU Episode 6: Ryan Learns About Experiential Marketing: https://youtu.be/pJNiBoM5RMA Episode 7: Ryan Learns About Storytelling: https://youtu.be/ghOQCEZi2kY Episode 8: Ryan Learns How to Build a Tribe: https://youtu.be/2vgvtYnUFl4 Episode Credits: Special Thanks to: -Brand New, Bryony Gomez-Palacio and Armin Vit -Rodney Abbot -Brimley Neon Learner, Director of Photography, Videographer: Ryan Baylis Producer: Jonathan Munk Producer: David Milton Johnson Producer: Caitlin Probst Art Direction: David Johnson Writer: Andrew Scarcella Researcher: Braden Thompson Designer: Pam Wilcken Motion Graphics: Adam Forbes Sound: TJ Nokleby Videographer: Brett Belingheri Audio: Zach Kempf Episode Research: UPS Brown: https://www.quora.com/How-did-UPS-trademark-the-color-brown http://www.inc.com/matthew-swyers/can-a-shoe-color-really-be-trademarked.html http://www.nytimes.com/1998/08/20/garden/public-eye-learning-to-love-brown.html Minion Yellow: https://www.pantone.com/pages/pantone/pantone.aspx?pg=21187&ca=10 http://www.underconsideration.com/brandnew/archives/evil_minion_yellow_pms.php http://gizmodo.com/pantones-minion-yellow-isnt-just-annoying-its-bad-fo-1717792558 Home Depot's Orange: http://www.scribd.com/doc/44977517/Home-Depot-Trademark-Infringement-Complaint-Against-The-Box-Depot#scribd Target's Red: http://lizerbramlaw.com/2012/10/30/color-as-a-trademark/ Trademarked Pantone Colors: http://www.businessinsider.com/colors-that-are-trademarked-2012-9?op=1 South Butt and North Face: http://abcnews.go.com/Business/teens-south-butt-apparel-irks-north-face/story?id=8712101 http://www.huffingtonpost.com/2012/10/25/the-butt-face-spoof-north-face-shuts-down_n_2017220.html https://en.wikipedia.org/wiki/The_South_Butt Uber's Rebrand http://money.cnn.com/2016/02/02/news/companies/uber-logo-rebrand/ Lego Facts http://lego.gizmodo.com/5019797/everything-you-always-wanted-to-know-about-lego Ford Logo Evolution http://www.pixel77.com/power-modern-brand-evolving/ Starbucks Logo Evolution: http://www.logodesignlove.com/starbucks-logo-evolution Bodega bagels: http://ny.eater.com/2016/2/15/10981696/bodega-bagel-good About Degreed: Degreed is a platform built to help you take advantage of ALL your learning, from any source, like the stuff you just learned above. Find out more about Degreed here: http://goo.gl/iKOMXo
Views: 289242 Degreed
How To Design a Brand Identity
 
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Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. This presentation will walk you through the major steps required to craft a professional brand identity. Read more here: http://crtv.mk/gxQZ
Views: 125483 CreativeMarket
IDENTITY DESIGN: BRANDING
 
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What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 566257 The Futur
3 Steps To Creating A Brand Identity
 
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Learn how creating a brand identity can grow your business! Are you ready to get your business on Youtube? Be sure to grab my Youtube newbie checklist here http://www.trenalittle.com/channelchecklist Find Allie here: Website: https://www.alliemariedesign.com/ Instagram: https://www.instagram.com/alliemariedesign/ Are you in my Free Facebook group yet? https://www.facebook.com/groups/videoforbizcrew/ Like my channel? Subscribe! bit.ly/SubJustTheTips Follow me here too: Facebook: http://www.facebook.com/trenanlittle Instagram: http://www.instagram.com/trena_little Twitter: http://www.twitter.com/trenanlittle Pinterest: http://www.pinterest.com/trena_little Equipment I use: Camera - http://amzn.to/2clRXwL Lighting - http://amzn.to/2cGgH2f Microphone - http://amzn.to/2cGgjRw Camera memory card - http://amzn.to/2cFjp5v Editing software - iMovie New videos every Monday and Fridays featuring a business tip of the day. Feel free to leave a comment suggesting what tip I should talk about next or what your biggest business struggle! Feel free to email me: [email protected] In today's video Trena has brand expert Allison Burns on to discuss how to create a brand identity. She's breaking down the importance of brand identity and what a brand identity really means. Building a brand identity is more than just fonts and brand colors. Allison walks us through the steps to brand identity and how you can start focusing on your brand strategy with her top 3 tips for creating a brand identity for the creative business. DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
Views: 751 Tips With Trena
Brand Identity Design Process - Airline Branding Challenge - Young Guns EP 9
 
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Have you ever wondered how to start a branding project? What steps do you take and how do you present your ideas? What is the brand identity process? In this episode of The Young Guns, the designers take on a new challenge and show you how it's done, or not done! 😂 As we are winding down from a busy year with the designers, Arun, Connor, Sean, Sharif, and Spencer have been working hard through the challenges of life and building a design career. See how they approach the next design challenge — The First Class Airline Branding Challenge! Emerald by Emirates brand design - Adobe Live Stream with Emily Xie. EP 1 - https://youtu.be/X2l1g85CNpI EP 2 - https://youtu.be/g07JGCXuJR4 EP 3 - https://youtu.be/VbTA4NlxCEE See the past Young Guns Series 1 Episodes - https://www.youtube.com/playlist?list=PLzKJi2GjpkEGJPn0rwPSDlS9gW6Yp5YO8 Learn to Create Stylescapes with our course - https://academy.thefutur.com/p/stylescapes Check out our logo design course - https://academy.thefutur.com/p/logo-design-construction Notes: 0:00 - Previously on Young Guns Recap 0:44 - The brand identity challenge 2:42 - Arun Sharma (Vistara Airlines) 9:28 - Sharif El Komi (Swiss Airlines) 18:48 - Sean Campbell (American Airlines) 29:24 - Spencer Fraye (Lufthansa Airlines 36:23 - Connor Fowler (Jet2 Airlines) 48:44 - Recap/What to expect on the next episode #Branding #GraphicDesign #BrandIdentity #Process #FuturAirlineChallenge === 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Additional music by: @dcuttermusic / http://www.davidcuttermusic.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
Views: 51153 The Futur
Brand Identity and Packaging Process
 
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How do you design a brand identity system? How do you develop a logo? What is the packaging design process? How do you come up with ideas and explore options? Today's episode features The Futur's graphic designer, Min Hye Cho, who shares her step by step process to re-design the Energizer Battery packaging. Chris Do sits down with Min to review her design work and talk about her process. Here's Min's process for this assignment: Brainstorming prompts: Before designing anything, Min finds an inspiring image and uses it to come up with words or prompts that will guide her designs. The logo wordmark: Using the prompts as a guide, she chooses a typeface and starts sketching shapes, icons, and images that come to mind. Going deep with exploration, trying lots of ideas. She then chooses the 3 best wordmarks, refines them and adds color. The packaging: She again goes into exploration mode and creates lots of different packaging designs. Exhausting many design options. Again, she narrows it down to the best ones and refines them into actual size mockups. At this point, she is done and ready to present her work to the boss or client. #GraphicDesign #LogoDesign #PackagingDesign === 👉Subscribe: https://goo.gl/vB9zoP 👉See our main channel: https://goo.gl/F2AEbk #TheFutur Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd If you're a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: http://byol.me/thefutur — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our recommended products and Booklist: https://kit.com/TheFuturIsHere Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Spotify: 🎙 https://open.spotify.com/show/5K96ryZCjCmxqMzEotvS8h?si=J0NnGXwcQCymfBEA4poEVA — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — Host– Chris Do Content Director– Matthew Encina Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Social Team– Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
Views: 27851 The Futur Academy
How to Develop a BRAND IDENTITY
 
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Deep dive into building a social driven brand identity. I'm no guru but seriously, this video outlines almost everything I've learned in the last 3 years as a Creative Director for brands like Starbucks, CNN, HBO, BMW.. etc. If you're an entrepreneur, or the founder of a startup, heck if you're a personal brand... I'm laying out the ground work for branding yourself in an easy to follow formula. Download the deck here: https://www.dropbox.com/s/bpvnk7wx2x36k18/Social-Driven_01.pdf?dl=0 Check out the Podcast: https://itunes.apple.com/us/podcast/modern-nerd/id1214546893# 📸 Instagram: https://www.instagram.com/balsieber/ 🏀 Dribbble: https://dribbble.com/balsieber Music by Jeff Kaale
Views: 952 Bal Sieber
7 steps to creating a brand identity
 
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Brand identity design is the process of creating your logo, color palette, typography, and anything else that visually represents your brand. Learn how to create your brand identity with this simple 7-step process. Like what you learned? [ SUBSCRIBE ] for more! Lucidpress is the brand templating platform that makes it easy for anyone to keep your brand consistent. Learn more: https://www.lucidpress.com/business/index.html?utm_source=youtube-build-your-brand
Live Graphic Design, Branding & Identity with Kristine Arth - 1 of 3
 
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Join graphic designer and branding wizard Kristine Arth as she develops the brand identity and packaging for a fictional creativity conference called Designer to Designer! Today, Kristine will highlight her design brief, color palette, copy and font before developing several logo designs for the conference. Stay tuned to learn how Kristine approaches brand identity and logo design! Kristine is the Director of Brand & Graphic Design at fuseproject and has led a team of designers on global brand projects for PayPal, Jawbone and SodaStream! Her work has earned awards from Red Dot, IDA International Design, iF Design, IDSA, SPARK!, IDEA and The Dieline. ----- ►Check out her work: https://www.behance.net/arthkris ►Click HERE for part 2: https://www.youtube.com/watch?v=8lY0Tjg33Ww Intro: 1:13 Brief: 3:55 Sketches with her ideas: 15:45 Designing logo ideas in Illustrator: 20:35 Refining one of those logos: 1:09:30 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► View our SCHEDULE: http://bit.ly/BeSchedule ► Click HERE for REPLAYS: http://bit.ly/AdobeLivePlaylists
Views: 11991 Adobe Creative Cloud
Beginning Graphic Design: Branding & Identity
 
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In this video, you’ll learn the basics of using branding and identity in graphic design. Visit https://www.gcflearnfree.org/beginning-graphic-design/branding-and-identity/1/ for our text-based lesson. This video includes information on: • Visual identity • Logos • Color • Typography • Images We hope you enjoy!
Views: 249508 GCFLearnFree.org
Brand Identity Process 2019 | Black Bear Creative
 
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We sit down and unpack our brand identity process step by step. We have made alot of changes to help improve our design work and overall client experience. If you learn something useful in this video give it a like and subscribe to our channel. Process includes: Brand Strategy @1:23 Brand Brief @3:29 Mood Boards @4:34 Concepts @5:27 Presentation @8:43 Refinements @11:28 File Preparation @12:12 Style Guide @13:00 Package and Send @14:00
Views: 104 Black Bear Creative
Branding & Identity Design with Amber Asay - 1 of 3
 
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Join Founder of Nice People and Graphic Designer Amber Asay on Adobe Live as she designs the brand identity for Elenita Mezcal using Illustrator, InDesign and Photoshop. Stay tuned to learn how she defines and applies a brand identity system to business collateral. Amber is an award winning graphic designer and Founder of Nice People living and working in Los Angeles, CA. She is known for her strengths in typography and branding and continues to hold onto the notion that less is more. ----- Join us LIVE on Behance: https://www.behance.net/live/adobelive Check out part 2: https://www.youtube.com/watch?v=2Kr2jcA2hEY Check out part 3: https://www.youtube.com/watch?v=kj95OKwSE4U Project intro: 5:00 Exploring type: 14:20 Amber’s art background: 20:00 Agave illustrations: 34:00 Pattern tool: 45:00 Creating a border with blend options: 1:03:20 Adobe Color: 1:14:00 Behance: https://www.behance.net/info67c76266 Website: https://amberasay.com/
Views: 5251 Adobe Creative Cloud
How To Design Brand Identity Stylescapes
 
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Top 3 things to know when designing a stylescape. What is a style scape and how can you apply it your web or identity design? What's the difference between a mood board and a stylescape anyways? We discuss how to effectively design stylescapes for your next project and reduce the time exploring designs and dealing with client revisions. Annotations -- 02:25 What is a Stylescape? 03:02 Involve your clients into the step by step design process 07:15 Case Study: Chicken Bistro 09:54 Step 1: Curate content based on three main brand attributes 14:05 When curating brand elements, choose similar brand attribute words that are visual. 15:17 How far should you vary your Stylescapes? 20:20 Step 2: Tell a design story - Stylescape framework template 22:56 Step 3: Make it artful and dynamic 24:50 Filling in the Stylescape (colors, typography, imagery) 33:00 Q: What's your process for hiring a designer to make a Stylescape? Links Discussed in This Episode: Adobe Kuler: https://color.adobe.com/create/color-... Pinterest: http://www.pinterest.com/josecaballer... Behance: https://www.behance.net/ Typography Served: http://www.typographyserved.com/ Best Web Designs: http://www.thebestdesigns.com/ Shutter Stock: http://www.shutterstock.com/?gclid=CL... Fontspring.com: http://www.fontspring.com/ 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 227967 The Futur
Brand Identity Design Presentations and Critique - Young Guns EP 10
 
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How did the Young Guns do on the airline design challenge? Who did the best job on branding a premium class for an airline? Find out, on this episode of Young Guns. Did you miss Episode 9? Catch up here: https://youtu.be/N0WD9KG7kEY How do you design a brand identity system for sub-brand? How do you present your ideas to a stakeholder or client? What is a design critique like and what is the process? In this episode of The Young Guns, the designers present their final projects for the last design challenge of the season — The First Class Airline Branding Design! Chris Do provides his critique on their work, presentation, and process while he delivers the hard truth and advice. See how the Young Guns complete this difficult assignment after the mid-point check in and learn along the way. Want to see an experienced designer take on the challenge? Check this out - Emerald by Emirates brand design - Adobe Live Stream with Emily Xie. EP 1 - https://youtu.be/X2l1g85CNpI EP 2 - https://youtu.be/g07JGCXuJR4 EP 3 - https://youtu.be/VbTA4NlxCEE See the past Young Guns Series 1 Episodes - https://www.youtube.com/playlist?list=PLzKJi2GjpkEGJPn0rwPSDlS9gW6Yp5YO8 Learn to Create Stylescapes with our course - https://academy.thefutur.com/p/stylescapes Check out our logo design course - https://academy.thefutur.com/p/logo-design-construction --------------------------------------------------------- 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Host– Chris Do Content Director– Matthew Encina Cinematography– Mark Contreras Editor– Mark Contreras Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Additional music by: @dcuttermusic / http://www.davidcuttermusic.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
Views: 62588 The Futur
Brand Identity Design Process
 
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http://grafxtv.com - Logo Design - in this tutorial, I show you the steps I took to design the logo for Autoworkx. I used Adobe Illustrator. I also go through tips to design good logos. You can design using photoshop but I recommend Adobe Illustrator because it is a vector based program. Don't forget to subscribe, share, like and leave your comments! Signup to our mailing list to get more videos here: http://creativeastro.tv Follow us for more content on: Twitter - https://twitter.com/creative_astro Instagram - http://instagram.com/creativeastrotv Google+ - https://plus.google.com/+Creativeastro LinkedIn - https://www.linkedin.com/company/creative-astro Like us on Facebook - https://www.facebook.com/creativeastro -~-~~-~~~-~~-~- Please watch: " Flywheel hosting: Flywheel Hosting Dashboard Overview" https://www.youtube.com/watch?v=CD5u974c8Sw -~-~~-~~~-~~-~- ▷ Try Skillshare Premium FREE for 2 months: https://makuniversity.com/skillshare
Views: 35261 MAK
How to Define Your Corporate Identity
 
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Having a clear sense of who you are will help you grow coherently, and outpace the competition. For more insights, check out strategy-business.com/strategythatworks.
Views: 24126 strategyandbusiness
Designing Personal Brand Identity with Purpose (and Flourishes)
 
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Michael walks us through a case study with one of his students' personal brand identity project and shows us how to connect personality and terms to visuals as a basis for designing a hiring package. In addition to creating a logo, he demonstrates how to use the logo grid to inform an identity system. He also helped her with some flourishing on her logo when all was said and done. To learn more about typography, visit our site: http://type-ed.com/ Enroll in our FREE course to learn how to Design for the Reader in one week: https://type-ed.com/sevendays
Views: 3817 TypeEd
What's a brand identity
 
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What's a brand identity and why does your company need one? Need help with your brand? https://bidbrandidentity.com
Top 5 Common Logo Mistakes in Brand Identity Design
 
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There can be many pitfalls when it comes to creating the perfect logo design for your brand. In this video, I talk through the top 5 common mistakes that I see when it comes to designing logos. By watching this video you'll be able to avoid them :) Stay Creative! Col #logomistakes #logodesign #logos ------------------------------ Want to learn more about brand and branding from me and join a community of like-minded people? Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk ------------------------------- You can also find me on these other platforms: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink
Views: 48507 Pixels Ink
How to Design a Brand Identity System - The Brand Doctor
 
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#HenryKaminski #ClickFunnels #BrandIdentity Here's a behind the scenes look and update on a brand identity system we're building for one of our personal brand clients. The point I want to make in this video is this. If the quality of your brand's identity doesn't align with the level of value that your products/services offer, you're in trouble. Unfortunately, people judge books by their covers. If want to attract high quality clients, then you need to be high quality yourself. For more help, grab my free video training: https://www.uniquedesignz.net/personalbrandtraining Watch the FREE Personal Branding Video Training: https://uniquedesignz.net/personalbrandtraining Grab These Digital Resources: https://uniquedesignz.net/digital-resources/ “Book An Introductory Consult w/ Henry” https://www.uniquedesignz.net/introductory-call Here's a personal look at how Henry got started: https://youtu.be/fI3y1NX57Ek Refuse To Give Up Mini Documentary: https://youtu.be/L401mm5neJM Grab his book: https://uniquefunneldesigns.com/refuse-to-give-up Subscribe to the Brand Doctor Podcast: https://itunes.apple.com/us/podcast/the­brand­doctor­podcast/id1263945262?mt=2 __ Henry Kaminski Jr. is the founder of Unique Designz, a full-service design, branding, and digital marketing agency that is dedicated to helping authority brands; coaches, consultants, influencers, speakers + authors scale their expertise and personal brands into profitable business models. He is author of the Amazon best seller "Refuse To Give Up." He’s also the host of the popular “Brand Doctor’s Podcast” where he talks about strategies that help entrepreneurs design reputable and profitable personal brands. As a self-taught graphic designer and brand consultant, he's overcome all the odds to build a wildly successful multi-million-dollar business over the past decade. He has worked with a diverse range of business owners and professionals, including celebrities like Jon Bon Jovi + Fabio Viviani as well as Internet marketing expert Russell Brunson who has named Henry the "Million Dollar Brander." Daily videos will be about - Ways to help boost brand presence and messaging so that they can better connect with your audience - Business building strategies to help grow and scale your business - Strategies on creative design to help elevate the status of your brand so that you can attract higher quality clients Subscribe to our channel and hit the bell to get notified of new videos http://www.youtube.com/c/UniquedesignzNetHMKGroup For more on Unique Designz http://www.uniquedesignz.net Follow Henry and Unique Designz at Facebook: http://www.facebook.com/HenryKaminskiJr Facebook: http://www.facebook.com/Groups/TheBrandDoctorsHangout Instagram: https://www.instagram.com/thebranddr/ LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr Book A Chat With Henry: https://uniquedesignz.net/getstarted Check Out The Brand Doctor's Blog: https://uniquedesignz.net/blog-daily-gem-the-brand-doctor/
DDB Visual Identity 2019
 
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Views: 32685 DDB Worldwide
Brand Identity Reel 2016
 
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The most important thing to a successful long term brand is it’s identity. It is with the utmost respect and privilege that we are able to present 10 of the brands who have entrusted us with the honor of building their brand identity. In each case, we honed and sharpened the client’s original vision of their company into the tool they needed to attract their audience. Call our new business department now to discuss your brand. (203) 672 - 6201 ext 2
Views: 1767 Digital Surgeons
Designing Brand Identity
 
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In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.
Views: 20456 BookVideosTV
How to think about a brand's visual identity
 
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A marketing innovator, design expert and photographer each offer quick and highly useful tips.
Views: 8978 Jerry Shrair
Why are we evolving our visual identity
 
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Senior partner Peter Dahlstrom shares how our firm has changed more in the past decade more than in the previous eighty years. We've also evolved and today are introducing a new identity. For more, please visit: https://www.mckinsey.com/about-us/overview/our-new-identity
Views: 2996 McKinsey & Company
Brand identity guidelines. A walk through guide of a brand identity / logo guidelines document.
 
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I've had many requests to do a video where I run through an example of a brand identity guidelines document. So, I am happy to oblige :) Brand identity or logo guidelines as they can often be referred to; are a useful way of quickly accessing technical details about your logo such as colour codes and font types. They are also a way of making sure that your logo is always presented in the way that it is intended, no matter who is using it. Stay Creative! Col ------------------------------ Want to learn more about brand and branding from me and join a community of like-minded people? Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk ------------------------------- You can also find me on these other platforms too: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink
Views: 8058 Pixels Ink
Live Graphic Design, Branding & Identity with Kristine Arth - 2 of 3
 
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Join graphic designer and branding wizard Kristine Arth as she develops the brand identity and packaging for a fictional creativity conference called Designer to Designer! Today, Kristine defines Designer to Designer’s core values before selecting a final logo and extending it into a complete identity including vectors, patterns, taglines and colors. By the end she will begin placing her designs on mockups and conference swag in Photoshop CC! Stay tuned to learn how Kristine approaches brand identity and logo design! Kristine is the Director of Brand & Graphic Design at fuseproject and has led a team of designers on global brand projects for PayPal, Jawbone and SodaStream! Her work has earned awards from Red Dot, IDA International Design, iF Design, IDSA, SPARK!, IDEA and The Dieline. ----- ►Check out her work: https://www.behance.net/arthkris ►Click HERE for part 3: https://www.youtube.com/watch?v=xwJ76qYlzXg Kristines portfolio: 1:44 Criteria for a good logo design: 4:22 Work begins: 10:15 Using smart objects to create artboards: 12:35 How to choose fonts: 18:00 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► View our SCHEDULE: http://bit.ly/BeSchedule ► Click HERE for REPLAYS: http://bit.ly/AdobeLivePlaylists
Views: 6326 Adobe Creative Cloud
Brand Identity vs Brand Image - Brand Management 101
 
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http://www.woltersworld.com Brand Identity vs Brand image, basically what companies do to control the perception of their brand and how consumer perceive their brand. Filmed in Sevilla, Spain Copyright Mark Wolters 2011 and 2012
Views: 16504 Wolters World
Illustrator Tutorials: Brand Identity Design
 
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In this video I will be talking about some of the differences between a logo and a brand identity using some of my own work to illustrate the points. It is crucial for any designer to remember that a logo by itself, or even a logo and a business card does not make it a brand identity. If you are someone who is looking to learn how to make kick ass logos using advanced Illustrator techniques and develop a full brand identity before seeing how it can be applied to your advertising and promotional materials, then you will love our all new design course Brand U. Check out the link below for more information: Check out the brand NEW Brand U course!: http://www.teach-me-to-design.thinkific.com Connect with us online: Blog: http://www.teachmetodesign.com Facebook: http://www.facebook.com/teachmetodesign Instagram: http://www.instagram.com/teachmetodesign YouTube: http://www.youtube.com/c/teachmetodesign
Views: 16591 Teach Me To Design
What Is Branding, Brand and Brand Identity - Branding and Positioning By Nayan Bheda
 
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In this Video, Watch What Is Branding, Brand and Brand Identity Video Lectures which comes under topic of Branding and Positioning. Learn Complete Startup guide for Entrepreneurs, Students, Business Person and all who wants to become a Successful Entrepreneur. This Channel is all about How to Start a Startup Company / Business. Watch Complete Video Series of Startup Videos:- 01.ENTREPRENEURSHIP - https://www.youtube.com/playlist?list=PLO4TWepMw7gi4GKRIC9LN4kV3f8Cd0JyQ 02.INTODUCTION TO E-COMMERCE - https://www.youtube.com/playlist?list=PLO4TWepMw7gjvLQlY7Ge-HHERaxiLAHDP 03.IDEATION - https://www.youtube.com/playlist?list=PLO4TWepMw7gjsuHaflLz7gF1zBPGe-cJX 04.INNOVATIVE BUSINESS MODELS - https://www.youtube.com/playlist?list=PLO4TWepMw7ghwYPcNOkj2zSPO00h16ly5 05.BUSINESS MODEL CANVAS - https://www.youtube.com/playlist?list=PLO4TWepMw7gg7L7kbZsCKj79xnwlCwqU3 06.RESEARCH FOR STARTUPS - https://www.youtube.com/playlist?list=PLO4TWepMw7gi57lS4MJcNRQHHnbg0ZfPm 07.PLANNING - https://www.youtube.com/playlist?list=PLO4TWepMw7gi3gKScP-Mfvg1IVPTTYp0L 08.DOMAIN NAMES - https://www.youtube.com/playlist?list=PLO4TWepMw7ghe2g53I7e7wnCcx0NQM4pR 09.BRANDING,LOGO & POSITIONING - https://www.youtube.com/playlist?list=PLO4TWepMw7ginBLLYJ_E3v8457D_zSnbP 10.MARKETPLACES - https://www.youtube.com/playlist?list=PLO4TWepMw7ggRDCVdexvOVdCBJMcCWX-J 11.DOCUMENTATION - https://www.youtube.com/playlist?list=PLO4TWepMw7gji1HjWuDhJmwUGQPoomQ1z 12.UNDERSTANDING TECHNOLOGY ASPECTS - "https://www.youtube.com/playlist?list=PLO4TWepMw7giJKDFj63VXv4AE04ZabQMO " 13.SETTING YOUR WEBSTORE USING SAAS - https://www.youtube.com/playlist?list=PLO4TWepMw7gihvfnipJft8A8C3wI3FHLO 14.CONTENT STRATEGY - https://www.youtube.com/playlist?list=PLO4TWepMw7ggFt6i_HQb6bkk7lEOZs0KA 15.USER INTERFACE DESIGN - https://www.youtube.com/playlist?list=PLO4TWepMw7ghhiUTCBXuu1ioV5W5BceYq 16.PAYMENT SYSTEMS - https://www.youtube.com/playlist?list=PLO4TWepMw7giFZ1c-TyZE2CAH6kmgXGYv 17.FRAUD PREVENTION - https://www.youtube.com/playlist?list=PLO4TWepMw7gh9EPCTwPvWzV5wYtSURC6n 18.INTRODUCTION TO MARKETING - https://www.youtube.com/playlist?list=PLO4TWepMw7gh9Ko_9r8igOng_fcxlxbj9 19.SEARCH ENGINE OPTIMISATION (SEO) - https://www.youtube.com/playlist?list=PLO4TWepMw7gh8y8xROUjA2vOYOfWLOgaR 20.SEARCH ENGINE MARKETING (SEM) - https://www.youtube.com/playlist?list=PLO4TWepMw7gjIzRs4p73Yb0saxIUrFyb4 21.REMARKETING - https://www.youtube.com/playlist?list=PLO4TWepMw7gjjpKLyN4LUQxr2HW9psWHX 22.SOCIAL MEDIA MARKETING (SMM) - https://www.youtube.com/playlist?list=PLO4TWepMw7gh3LQXqzq12Ov7ObmHpi9rF 23. VIDEO MARKETING - https://www.youtube.com/playlist?list=PLO4TWepMw7gjVT4_WvoKSxolfZPK3OIJD 24.EMAIL & SMS MARKETING - https://www.youtube.com/playlist?list=PLO4TWepMw7gjPfX3-Ahh1vOAGq-WGB-LE 25.GOOGLE ANALYTICS - https://www.youtube.com/playlist?list=PLO4TWepMw7ghyMNFpGbWCSZAlGHuzxq7I 27.PACKAGING - https://www.youtube.com/playlist?list=PLO4TWepMw7gjoOwkcVx625bQQWrVAz1w9 28.LOGISTICS - https://www.youtube.com/playlist?list=PLO4TWepMw7gjpCpIH8zj3hxVdYZ8s3v7j 29.HYPERLOCAL LOGISTICS - https://www.youtube.com/playlist?list=PLO4TWepMw7ghTVp0lzk3zKzT7GaiYvIQG 30.WAREHOUSING - https://www.youtube.com/playlist?list=PLO4TWepMw7ggqiMT6Gf6YxVcenDzLuFRD 31.COMPANY FORMATION - https://www.youtube.com/playlist?list=PLO4TWepMw7ghKL-6VyHpevW6Qb5cn8hv6 35.SECRETS OF FUNDING - https://www.youtube.com/playlist?list=PLO4TWepMw7ghmH7AxfZSjZ0Kc-7GiN7ug 36.BUSINESS PLAN - https://www.youtube.com/playlist?list=PLO4TWepMw7girCk7kKVIQ1E7BjvRFzXwT 37.USER EXPERIENCE (UX) - https://www.youtube.com/playlist?list=PLO4TWepMw7gjIQsDLG0N-QggfUnvTA5Fq #edvantez #Ekeeda #NayanBheda #Startup #Funding #HowtoStartaStartup #HowtoStartaStartupCompany #HowtoStartaStartupBusiness #Startup_Coaching #StartupVideos #StartupTutorial Thanks For Watching.
Xbox Motion Brand Identity
 
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When Microsoft launched the Xbox One they commissioned Man vs Machine to design their global motion brand identity. The Xbox logo animation is one of their most iconic brand elements and our task was to translate their new logo into a full 3D brand language, with this item being the long form brand expression. A key aim was communicate how the brand has made the transition from core gamers to people who love music, television, films and apps. It’s evolving towards broad entertainment. Xbox has become a premium experience. As a result we wanted to play on the idea that Xbox is constantly reinventing itself. The brand development film focused on a rhythmic self-generating X; a dynamic spherical form which simulated the evolving nature of the brand. We designed the resolve to feel clean and effortless, seamlessly folding together multiple layers into the logo. CREDITS — Concept, Design & Direction: ManvsMachine Creative Director for Xbox: Ramiro Torres
Views: 360200 Ashish Sonawane
How To Present Logo Designs and Identity Projects to Clients
 
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👉Subscribe: https://goo.gl/F2AEbk Do you just email your logo designs to your client? Do you have problems with clients asking for excessive revisions in branding projects? Do your clients tend to change their minds after you show your logo designs? In this video, Ben talks about the way he presents logo designs and identity projects to clients for the sole purpose of getting great work approved. Ben breaks the branding presentation down slide by slide and covers a few prerequisites you need to have in order to present logo designs like he does for Blind. Like what Ben has to say? Check out The Perfect Proposal - a guide to crafting proposals that win. See the actual template that we have used to generate over $4 million in design work this year alone. Check it out here: https://www.thefutur.com/product/perfect-proposal/ Ben would LOVE to hear from you - hit him up on Instagram: https://www.instagram.com/mrbenburns/ ** Get all three StoryBlocks resources for the price of ONE - just click here: http://www.videoblocks.com/TheFutur_1217 ** – Video Timestamps 0:13 What is this? 2:15 Prerequisite No. 1 - Solid Discovery 2:40 Prerequisite No. 2 - Collaborative Steps 4:00 Prerequisite No. 3 - Incredible Work 4:10 Prerequisite No. 4 - The Right Tools 4:54 Building the Presentation 4:59 Step One - Start at the Beginning 6:16 Step Two - Recap the Steps with the Client 7:54 Step Three - Display your Work * 9:54 *Slide 1 - Isolated Logo on White 10:16 *Slide 2 - Split Screen, One Color Logo 10:40 *Slide 3 - Standard Mockups 11:24 *Slide 4 - Small Format Mockups 12:13 *Slide 5 - Large Format Mockups 13:08 *Slide 6 - Isolated Logo on White 13:28 Repeat for all other versions 13:43 Step Four - Compare all Options 14:09 thefutur Logo Mockup Process 16:07 Emily's Speed Mockup Design 18:40 Step Five - Ask Targeted Questions 21:10 Step Six - Don't expect Feedback 21:45 Step Seven - Set Timelines and Expectations – This video is sponsored by StoryBlocks. – Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/uKcJ3N BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Connect with us online: https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere https://www.instagram.com/thefuturishere/ — Credits: Executive Producer– Ben Burns Host– Ben Burns Director– Stewart Schuster Cinematography– Aaron Szekely Editor– Stewart Schuster Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Isaiah Nwukor Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne Stock photos–Storyblocks === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 309260 The Futur
How To Create The Perfect Brand Identity System - The Brand Builder Show #24
 
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When one thinks of a brand identity, most people tend to think of the logo design. While a logo is one of the most important elements of a brand identity, there are others that are as important and perhaps sometimes even more so. In this video, we talk about the various elements of a brand identity and how they all come together to constitute a Brand Identity System. You can read the full article at: https://www.spellbrand.com/brand-identity-system ============ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are very important to me, so please take a second and say ‘Hey’ ;). Please subscribe to our Youtube channel: https://www.youtube.com/subscription_center?add_user=UCmVbvYtA8a__4P-7YXk9bIA Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more. ============ GET BRAND STRATEGY ADVICE If you would like Mash to discuss your brand strategy and give you actionable insights on how you can brand to the next level, book an hour with him at https://clarity.fm/mashbonigala ============ Follow Me Online Here: Instagram: http://instagram.com/bonigala Facebook: http://facebook.com/mashbonigala Website: https://www.spellbrand.com Twitter: http://twitter.com/bonigala Medium: http://medium.com/@bonigala Check out my podcasts: iTunes Podcasts: https://itunes.apple.com/gb/podcast/the-brand-builder-show/id936840388?mt=2 Watch my weekly live stream: https://www.youtube.com/c/Spellbrand/live ============ BONUSES: Download The FREE 70+ Page EBook (Worth $79) That Will Enable You To Manage A Successful Brand! - https://www.spellbrand.com/unltimate-guide-successful-branding-inbound-age Download THE eBook that will enable you to launch a successful clothing brand! - https://www.spellbrand.com/8-steps-to-launching-clothing-brand/
Branding Identity Design w/ Yo Santosa 😊😂 AIGA LA Hecho en LA speaker series
 
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More Yo on Branding, Identity design, match-making in this AIGA LA speaker series Hecho en LA. Building personalities. This one has been sitting on the shelves for a while, but we finally got around to editing this video. More Yo? Yo bet. Also, check out Yo's sit down conversation with Chris Do: https://www.youtube.com/watch?v=mnSgHLBpOpw Annotations -- 04:34 As a designer, we need to have confidence in selling our ideas 06:57 Designer vs. Artist: It's not about me, it's about solving the problem. 08:50 The brands we surround ourselves with are a part of our self-expression. 10:33 Opportunity: Thinkberry Brand Project 12:51 Starting Ferroconcrete 15:30 Q: What are some of your biggest challenges as owners of a studio? 16:55 Fewer Clients, Bigger Brands 18:24 Becoming a Creative Director 20:05 Q: What sets your studio apart from your competitors? 21:18 Being a Brand Matchmaker: I think of brands as personalities 23:31 TBS Smile Rebrand 31:52 The Brand Handoff - Taking the brand to the next level 32:44 Q: How many of you have your own retail brands? 33:40 Lessons from creating my own retail brand: Fruute 37:17 We closed the physical store, and created an online only retail store. 41:02 We noticed that gifting was a big market 42:16 Connecting with the right brand partnerships 44:20 Building the Commodity Fragrance brand. 47:48 The biggest pleasure that we have, is learning the nitty gritty of the business. 51:07 Getting eyes on the brand: The 1 Minute Model 54:25 We want to create brands that last and stay relevant. 55:25 Let's Think Bigger. Don't be afraid to fail. 56:11 Surround yourself with people who driven people who share your vision. 56:45 If you're not good at something, find someone who is. 57:43 Q: How did you come across Pinkberry? 58:29 Q: What was the size of your proposal? 59:28 Q: Can you talk about the rebrand of the today show? 1:01:33 Q: When you started Fruute, how did you split your time between that and Ferroconcrete? 1:02:34 Q: What's the difference between branding and design? 1:06:22 Q: How did you transition from a services model to a retail model? 1:07:36 Q: How did you turn down work? 1:08:19 Q: How do you bring strategy into the mix for a project? Ferro-Concrete: http://ferroconcrete.com Maker City LA https://www.makercityla.com AIGA LA http://losangeles.aiga.org ___________ Want to get your logo reviewed? Submit here: https://www.facebook.com/theFuturisHere/posts/617496581781398 Get the typography manual here: 📕 https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/ Essential reading/book list from Chris Do. 📕 https://www.thefutur.com/essential-reading-creative-professionals-booklist/ Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕 http://amzn.to/2pvpSVx _ Listen to the Futur podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe Sound Cloud https://soundcloud.com/thefuturishere 🔹 HOW TO SUPPORT THE FUTUR: Purchase a Kit: https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. 🔹 Music on the show from Art-list.io http://goo.gl/22VpQi 🔹 Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo _ Connect with us online: 🔔 http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Credits: Executive Producer– Chris Do Speaker— Yo Santosa Cinematography– Andrew Truong, Archi Prudencio Editor– Stewart Schuster Annotations– Isaiah Nwukor SEO— Jacob Campbell http://www.aetoricdesign.com Typefaces: Futura, Din, Champion gothic Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 31345 The Futur
Badi unveils a new brand identity
 
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Badi, the two-sided marketplace that makes city living accessible to everyone, today reveals a new logo and fully updated visual identity to start its expansion in Europe.
Views: 12001 badi
NETFLIX Brand Identity Motion Graphic
 
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NETFLIX Brand Identity Motion Graphic Adobe After Effects CC Contact: [email protected]
Views: 1708 Subin Heo
Brand Identity Creation
 
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For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy The video on Brand Creation explains the factors involved in creating a brand. Successful branding is about promoting your strengths. While creating a brand it is extremely imperative for a marketer to be sure that they can always deliver promises using their strengths, often referred to as 'brand value'. These brand values should match the customer's requirements. Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
Branding for Fashion | The Importance of Brand Identity
 
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In this edition of Morts & More Moment we explore branding for fashion and discuss our first ever photoshoot and how it related to the brand identity. We hope you can learn or at least enjoy our experiences of building a brand. Please send all your questions to [email protected] Suits from mortsandmore.com Ties & Accessories at mortsandmore.com/shop Website: http://www.mortsandmore.com Morts & More Memo: http://eepurl.com/cV5P85 Instagram: http://www.instagram.com/mortsandmore Linkedin: https://uk.linkedin.com/company/morts... Twitter: http://twitter.com/mortsandmore Facebook: https://www.facebook.com/MortsAndMore/ Music taken from "Audemar" by Big Cakes - https://www.youtube.com/watch?v=kjJKxl54bfU
Views: 855 Morts & More
Branding & Identity with Kristine Arth - 2 of 3
 
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Join Graphic Designer Kristine Arth on Adobe Live as she designs the brand identity and collateral for a fictional David Bowie inspired music festival called ‘Are You Out There!’ Today, Kristine finishes the festival poster designs. Kristine is a graphic designer and branding expert. She is the founder and Principal Designer of Lobster Phone, a San Francisco-based design studio. ----- Join us LIVE on Behance: http://bit.ly/AdobeLiveBe Check out part 3: https://www.youtube.com/watch?v=GV-_st0HkUc Intro: 1:00 Recap & overview: 6:43 Work begins: 13:30 Adding type: 23:35 Working with text boxes in Illustrator: 58:10 Getting your first branding job: 1:13:00 How to change units in Illustrator: 1:22:00 Kristine's Website: https://www.kristinearth.com Kristine's Behance: https://www.behance.net/arthkris Music by Chillhop & Andrew Applepie http://chillhop.com/listen https://andrewapplepie.com/
Views: 4410 Adobe Creative Cloud
Photoshop Tutorial: Brand Identity Presentations!
 
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Open Description [click 'show more'] for info! Brand Identity Presentations are key! ---------------------------------------------------- Become a partner on YouTube today with this link! ➤ https://www.freedom.tm/via/BehrDesign Make sure to follow my friend on Twitch! Giveaway @ 100 Followers! ➤ https://www.twitch.tv/mlgcaskey Need some inspiration? Check out my behance! ➤ https://www.behance.net/garrettmalone Xbox Controller Template! ➤ https://twitter.com/jpex/status/431547714422067201 Sport Jersey Template! ➤ https://sportstemplates.net/product/jersey-texture-mockup/ GraphicBurger Website! ➤ http://graphicburger.com/tag/flat/ *Make sure whenever you use these designs, to credit the designer and link your resource! If you'd like to support me, please purchase something on my store! ➤ https://www.sellfy.com/behrdesign ➤ https://www.sellfy.com/behrdesignco Make sure to drop a like and stay connected with me! ➤Portfolio: https://www.behance.net/GarrettMalone ➤Snapchat: GarrettSkii ➤Email: [email protected] ➤Twitter: https://twitter.com/BehrDesign ➤Instagram: http://instagram.com/behrdesign_
Views: 17908 Garrett Malone
Branding & Identity Design with Lauren Griffin - 1 of 3
 
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Join Graphic Designer Lauren Griffin on Adobe Live as she designs the brand identity for a Tiki Bar using Illustrator and Photoshop CC. Stay tuned to learn how she defines and applies a brand identity system to business collateral. Lauren is a Graphic Designer living and working in Los Angeles, CA who specializes in typography and illustration. ----- Join us LIVE on Behance: https://www.behance.net/live/adobelive Check out part 2: https://www.youtube.com/watch?v=CZLrJpXn2hE Check out part 3: https://www.youtube.com/watch?v=UaSoPqIuMpY Intro: 2:00 Traditional sketches: 8:00 Work begins - making guides: 10:30 Start Freelancing: 19:30 Freelance resources: 1:01:00 Adding noise, blur & smart sharpen: 1:17:30 Corner rounding tool: 1:28:00 Behance: https://www.behance.net/typogriff/ Website: http://typogriff.com/ Music by Chillhop & Andrew Applepie http://chillhop.com/listen https://andrewapplepie.com/
Views: 5710 Adobe Creative Cloud
Brand Matters: What makes a modern brand identity?
 
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This week on Brand Matters, we sit down with Anne Swan, Global Creative Director for Consumer Brands, and ask her what makes a modern and iconic brand identity. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com Music sourced from Soundcloud Creative Commons and is licensed under CC 3.0
Views: 2896 Siegel Gale
Full Corporate Identity Design Adobe Illustrator Tutorial
 
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Hello everyone, today I'm going to show you how to brand a logo for company . full corporate identity design . Follow me: Behance : https://www.behance.net/dzyneestudio Facebook: https://www.facebook.com/perfectpixelz/ Dribbble: https://dribbble.com/Johnalee ______ For Business Inquiry, Email me: [email protected]
Views: 4931 Perfect Pixel
How To Create Your Branding | Branding Identity and Design
 
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How to Create Branding Identity and Design that Connects with Your Audience - Free Branding and Identity Design Training Download My FREE Resource: Social Media Audit Template: http://bit.ly/2zgFZza Tweet this video: https://ctt.ec/Nqbvb Imagine this... You have your business and marketing plan in place. But you're not taking the time to determine your brand colors, fonts, images core values, and messaging. It might seem small, but how important is it for your audience to recognize you and differentiate you from your competitors? Would you rather be the "Joe's burger bar" or the wildly recognized "McDonalds" of your industry? ​​ Would you rather make the effort now that gets your audience in demand for what you have to offer? Or be the quickly forgotten brand who never made an impact?​​ The best way to create a powerful connection with your audience is building your persona through visual branding! What is a visual brand? A visual brand is like a mood board for your business. Visual components dictate how your brand appeals and converts followers to sales. Are you wondering how to create a visual brand for your own business? It's never too late! In today's video, I'm going to share with you some guidelines that will help you build your brand through visuals and images on social media. Connect with me on social media! Facebook: https://www.facebook.com/MarleyBairdMedia Snapchat: https://www.snapchat.com/add/marleylynng Twitter: https://twitter.com/Marley_Baird Instagram: http://instagram.com/Marley_Baird/ Join my Facebook Group! https://www.facebook.com/groups/entrepreneuronpurpose #branding #personalbranding #brandingidentity
Views: 965 Marley Baird Media
Creating Your Brand Identity For Your Store
 
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Creating Your Brand Identity For Your Store Full course here (FREE): https://ecomempires.co There's a lot of talk about "building brands" in the ecommerce world these days. But building a brand is not a new concept- this is something you SHOULD be focused on doing from the start. However, there's not a lot of talk about actually HOW to do this. Where do you begin in the process of building a brand? So in this video I want to talk about how you create your brand identity, which is the beginning point in which you will anchor your entire brand as you develop it. When you understand your brand identity, then you can a clear direction in actually building a brand. I'll also look at some examples of brands in here, and show you how the identity of a brand play s a big role in the overall effect of your design. Access the full free course here: https://ecomempires.co Join the Group with 75K+ others: https://facebook.com/groups/ecomemires Get the best dropshipping app here: https://bit.ly/getwiio dropship business, shopify, dropshipping, print on demand, ecommerce training, ecommerce tutorials, dropshipping for beginners, dropship business model
Views: 1361 Nick Peroni