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The largest barrier I’ve found for people getting their photography business started is choosing a name.
Coming up with a name is hard in general, but in this video, I’ll give you a step by step method for choosing your photography business name, AND if you stick around till the end, you get a link to the worksheet I used to come up with the name PhotoMBA.
However, before we dive into this process, if you haven’t started your photography business yet, I want to give you permission…
Permission to use your personal name as your business name.
First Name + Last Name + Photography
Okay, if that was all that was holding you back, skip this video and go start your photography business!
But if you’ve already been doing that for a while and want something else, let’s get started…
It’s almost like there’s this giant amorphous cloud that surrounds us like a fog when we try to figure this stuff out.
I have a ton of friends with photography businesses that have spent weeks choosing a new name. And with a new name comes new brands, new websites, social profiles, wedding wire, thumbtack, ohmygodimfreakingout….
This happens to everyone. We make a list of a bunch of ideas and feel like if we choose the wrong one, our business might fail, or we’ll miss out on clients, or whatever.
Remember, your business name matters less than whether or not you’re still going to be at this in five years. It really only matters in the beginning.
You might not completely like the name you’ll choose today, but be willing to grow into your name as over time it will come to mean more and more.
Names like Apple, Facebook, Uber, and AirBNB sound ridiculous.
They’re actually really stupid. But because of the work that happened behind the scenes, they’re iconic.
Also, don’t worry about picking the absolute best option. Pick the least-worst one and go from there.
Just remember… don’t ask your mom for help. (Unless, of course, she works for Igor International, the world’s premiere naming agency.)
You need to ask people who matter. I made the same mistake when I started PhotoMBA and I got reponses like:
Sounds like photobomb
Won’t that intimidate people?
Sounds like… Kinda… You know…
Super helpful, right? Not!
These people had no categories on which to judge the name I chose for my site.
Luckily, we have an amazing guide on what you should think about when creating a name for your photography business:
# 1: Appearance – What does your photography business name look like when it’s written out? How would it look on a billboard or a photography business card? My site name looks great with capital letters (PhotoMBA), but with all lowercase (photomba), it’s confusing and that had to be taken into consideration.
#2: Distinctive – Two really big considerations when making your name distinctive is that it must be distinct in that it represents the service you provide, but also that it sets itself apart from your competition.
Using words like ‘photography’ and ‘studio’ in the name help in the first area. Don’t try to be so witty that people have no idea what you do. I have MBA in my brand name because I provide business education so referencing an advanced business degree makes sense.
#3: Depth – Depth is one of those cool things, that’s hard to tell at first, but becomes apparent over time. Names like Nike have depth. Did you know that Nike was the winged goddess of victory? I would speculate that her wings are the inspiration for the famous ‘swoosh’ logo. You have a sports logo and you’re named after the winged goddess of victory and strength? Now that’s depth you can grow into.
There are also 7 more categories you should be looking at when coming up with a name, and I have a business name generator worksheet you can use to simplify this complicated process.
All of that and more can be found at: photomba.net/name. Thanks photomba.net/name.
Also, remember to like this video and subscribe to this channel if you want to be notified every time I post content on improving your photography business.
30 Day Photography Business Guide: http://photomba.net/guide