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Steve Jobs - Brand Values
 
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Steve Jobs talks about Apple's need to get back to its core values on his return to the company in the 1990s.
Views: 2635 Nova Media
Richest Company Comparison
 
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An animated comparison of the richest companies in the world. Some of the biggest brands and corporations that influences our every day lives! - how rich & successful are they, how much are these corporations such as Google, Apple & Alibaba worth? Which are the biggest and most successful companies in the world? Which companies you should invest in? Also includes the Top 50 most valuable companies globally. Note: 1) A green block represent USD $1 Billion dollars, or 10 Million $100 dollar notes compacted together, which would form a cube about 2m (6.7ft) long. 2) Values are based on Market Capitalization, taken from stock exchanges from 6th to 10th March 2018. Market Capitalization fluctuates tremendously hence the valuation may change by the time you watch this video. 3) Only Public Listed Companies with a valuation exceeding 1 billion USD, and are popular with most worldwide consumers are listed. Music Used: Kevin Macload - Mystery Sax List of featured companies: Huawei, Del Monte, Acer, Mattel, Marks & Spencer, Harley Davison, Xerox, Pearson, Mazda, ITV, Yamaha, Prada, Hasbro, Tiffany & Co, Gap, Viacom, Dell, Sharp, Expedia, Clorox, LG, Motorola, Carlsberg, Toshiba, Rolls Royce, United Airlines, Hershey, Snapchat, Swatch, Tesco, Kellogg, H&M, Porsche, Autodesk, Royal Caribbean, Ferrari, Renault, Bridgestone, Arcelor Mittal, Nokia, Panasonic, Delta Airlines, Volvo, Electronic Arts, Target, Hewlett Packard, Audi, Etisalat, Ford, Singtel, Mitsubishi, eBay, Nissan, Adidas, Credit Suisse, Canon, Marriott, Estee Lauder, General Motors, T-Mobile, Monsanto, Tesla, Activision Blizzard, Hermes, Heineken, Colgate, Nintendo, Honda, Sony, FedEx, Yahoo, 21 Century Fox, BMW Group, Vale, Time Warner, Starbucks, Costco Wholesale, American Express, Saudi Basic Industries, Reliance Industries, Tata Consultancy Services, Salesforce, Caterpillar, Inditex, PayPal, BASF, Airbus, Lockheed Martin, Volkswagen, AIA Group, Goldman Sachs, Accenture, Union Pacific, Nike, Adobe, Texas Instruments, BHP Billiton, McDonalds, General Electric, L'Oreal, Naspers, BP, Netflix, 3M, Kweichow Moutai, Nvidia, IBM, LVMH, Unilever, PepsiCo, Walt Disney, Dow Du Pont, Philip Morris, Comcast, Anheuser-Busch InBev, AbbVie, Coca Cola, Mastercard, HSBC, Citigroup, Verizon, Novartis, Procter & Gamble, Ping An Insurance, Agricultural Bank of China, Boeing, Roche Holding, Toyota, Home Depot, Cisco, Oracle, Pfizer, Chevron, UnitedHealth Group, Taiwan Semiconductor, AT&T, Petro China, Bank of China, China Mobile, Intel, Nestle, Walmart, China Construction Bank, Shell, Visa, Wells Fargo, Exxon Mobil, Samsung, Bank of America, Johnson & Johnson, ICBC, JP Morgan Chase, Alibaba, Berkshire Hathaway, Facebook, Tencent, Microsoft, Amazon, Google, Apple.
Views: 6680884 Reigarw Comparisons
What is Brand Equity?
 
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Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster. By Barry Norman, Investors Trading Academy
Brand Value and Stock Price - Fundamental Analysis | HINDI
 
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Brand Value and Stock Price has a direct correlation with each other in the equity market. In my fundamental analysis, i definitely give high weightage to the Brand Value or Brand Valuation of the stock. Both stock price and brand value are the investor's perception of the current and future potential of both tangible and intangible assets. Brand value is a direct measure of the intangible asset. It is more critical to high competitive consumer-facing companies. Some of the sectors wherein Brand Value play a crucial role are FMCG, Banks, NBFC, Automobiles, Telecom, Insurance etc. A brand with strong valuation is a right pick for long-term investment and all long-term investors should definitely consider brand value for fundamental analysis. If you liked this video, You can "Subscribe" to my YouTube Channel. The link is as follows https://goo.gl/nsh0Oh By subscribing, You can daily watch a new Educational and Informative video in your own Hindi language. For more such interesting and informative content, join me at: Website: http://www.nitinbhatia.in/ T: http://twitter.com/nitinbhatia121 G+: https://plus.google.com/+NitinBhatia #NitinBhatia
Views: 15572 Nitin Bhatia
Luxury firms are ranking high on brand value
 
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(16 Nov 2015) LEAD IN: Despite economic downturns in recent years, global luxury brands have staying power. But what is it about a brand that keeps it at the top of its game? STORY-LINE: While luxury products might not be within everyone's reach, it seems their reputations remain strong. Brand value for the world's top seven luxury companies totals a collective 68 billion USD this year and most of them continue to grow. Interbrand last month released its 16th Annual Best Global Brands rating, that ranks the top 100 companies for brand value. Of the luxury brands in the ranking it said fashion house Louis Vuitton was number one. But it was the number two - Hermes - that has gained the most. That is because the French company had the greatest growth in brand value, jumping 22 per cent over the past 12 months. All luxury companies - except Gucci, in third position - experienced increases in brand value in 2015. The fourth, fifth, sixth and seventh top luxury brands were respectively Cartier, Tiffany & Co., Prada, and Burberry. Emily Grant, Director of Strategy for Interbrand, says brand value strength allows a company to better grow its business. Grant agrees the big story is Hermes, that jumped up 14 spots in the ranking from last year. "They were actually the only luxury brand among the top rising brands this year," she says. Hermes came fourth out of all of the top fastest rising companies by brand value. That rating saw Facebook, Apple, Amazon, Hermes and Nissan come first to fifth, in that order. Hermes is now number 41 of all brands by brand value, up from 46 last year. Robert Ross is a Partner and Creative Director for the marketing firm at Ross/Madrid Group, Inc., based in Los Angeles, that helps clients position themselves in the global luxury market. Ross says luxury brands need three things to survive: high quality, authenticity, and adaptability. "Quality in manufacture, quality in materials, a luxury brand though has to be more than just that. A luxury brand has to be authentic. In other words, it has to have some authentic vision that goes back to the beginning," says Ross. "If you look at Hermes for instance, established in 1837, or Rolls Royce, the first car was built in 1906, these are brands that go back a long way and they've been true to their vision all along. However, they are also extremely adaptable. They adapt with the times so along with being authentic, they're trendsetting. They're brands that can be relied upon by their customers to always deliver something that's innovative, not imitative." Publicly traded Hermes is currently valued at over 40 billion USD. Business keeps growing for its furniture, decorative items, and tableware, and its new womenswear line by designer Nadege Vanhee-Cybulski, the first female ready-to-wear designer at Hermes in two decades. Of course, spending on such brands can be a big financial outlay. Trey Lozes, a salesman from Texas, says purchasing such expensive products should be done cautiously. "To me, spend within your means and if you can afford to shop retail with the top designers, shop retail with the top designers but don't go into debt to try to keep up with other people. Live within your means and enjoy what you can afford," he says. Amanda Parker, a weight loss surgeon from Texas, says spending on luxury goods is fine occasionally. "I think that sometimes we'll want to actually spend money they have on things they want to spend money on so if you want to buy a purse for yourself or your significant other, that's okay. Maybe we should be spending it on other things, but occasionally it's okay to indulge." But Ross says luxury brands are doing well considering the competition from other types of firms. You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/dd330b4949222d39479f421ab4fcb940 Find out more about AP Archive: http://www.aparchive.com/HowWeWork
Views: 776 AP Archive
How to Brand Yourself/Business, Define Your Values and Standout in Your Market | Dan Martell
 
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How do you create a brand that stands out in your market? Do you know your brand values and what it stands for? How about how to create an irresistible offer? In this video, I share the 3 most important steps you need to take to nail your branding and stand out in the marketplace. 4 Steps To Finding Your Brand’s Soul http://www.danmartell.com/branding/ Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell How do you create a brand that stands out in your market? A brand that ascribes itself in permanent ink on the minds of your ideal client from the moment they first encounter it? That’s what I tackle in this week’s video. It all comes down to your brand. Your brand is what people “feel” about your business. It’s the outcome of every interaction, direct or indirect, that someone has with your business. A truth: your brand can’t be created, it can only be extracted. It comes from within. In this week’s video, I’ll show you how I helped my sister-in-law create an amazing brand that’s helped her stand out in an extremely competitive marketplace (real estate)... … as well as the branding framework I turn to over and over again to create brands that spark loyalty, affinity (and sales). It all comes down to these 3 steps: 1. Values: If you have kids, what beliefs would you leave them? 2. Ideal Customer: Who would you love to serve AND that has money? 3. Irresistible Offer: Education value, guarantee, no brainer. Ignore these steps and you’ll just blend in with the rest of your competitors... just another “me too” product/service that does X. I believe you can do better. I KNOW you can do better! Follow these 3 steps and share with me in the comments what you came up with! Have an incredible day! With gratitude, – Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://www.youtube.com/watch?v=PYlaowox_fw ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 50187 Dan Martell
Why Your Brand Is More Important Than Your Product
 
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Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking. Read more at: http://www.entrepreneur.com/video/239915 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 33158 Entrepreneur
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 292675 ThoughtCatalyst
Philip Kotler on the importance of brand equity
 
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What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
Views: 30077 LeadersIn
What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1453192 NorwichBSchool
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 714999 TED Archive
What is the value of a brand?
 
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review.chicagobooth.edu | Brands are estimated to account for about one third of the stock market value of companies in the S&P 500 index. A company's brand is often thought of as a critical part of its business strategy. Ann Mukherjee, formerly of PepsiCo and now with SC Johnson, joins Ann L. McGill and Pradeep K. Chintagunta of Chicago Booth to discuss the value of a brand.
Views: 3978 Chicago Booth Review
How to Increase the Value of Your Business
 
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For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/increase-the-value-of-your-business In this video, I get into ten things you can do to increase the value of your business. But before I do that, to put things into perspective, let's take a look at profit vs. value. Profit Vs. Value - 0:40 How to Increase the Value of Your Business - 1:04 #1: Technology - 1:16 #2: Focus - 1:53 #3: Systems - 2:40 #4: Strategic Partners - 3:32 #5: Recurring Revenue - 3:52 #6: Supporting Cast - 4:09 #7: Data - 5:41 #8: EBITDA vs. Need- 6:11 #9: Subscribership and Distribution - 7:45 #10: Stay Hands On - 8:26 Subscribe to the channel: http://www.youtube.com/valuetainment?... Valuetainment- The best channel for new, startup and established entrepreneurs. Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics.
Views: 46331 Valuetainment
Cristiano Ronaldo vs Lionel Messi Net Worth, Brand Value ,Club Value and Source of Income.
 
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For More Videos Subscribe This Channel https://www.youtube.com/channel/UCDSEcT2SUWE-SltfhoJtcVg #ronaldovsmessi #ronaldocar #messicar All Receiving Data From Google And Sport Bloggers. And Player Value Is Depend Upon Change Club. Cristiano Ronaldo Play For 1 Manchester United After 2 Real Madrid But Messi Always Play With 1 Club Fc Barcelona So Difference Effect On Club Change Value. And Watch Similar Videos 1.Most Expensive & Luxurious Private Jet Of Football Players https://youtu.be/Oa69Feszyx0 2.Fc Barcelona Vs Real Madrid Players Supercars (Messi ,Neymar,Suarez, Vs Ronaldo ,Ramos,Benzema) https://youtu.be/manSNXHEymI 3.Cristiano Ronaldo Vs Lionel Messi Super Car (Bugatti ,Lamborghini, pagani ,Ferrari ) https://youtu.be/RmoK15Y9ydM 4.Top 5 Most Expensive & Luxurious Yacht Owned By Footballers https://youtu.be/yBfcsT4U654 5.Cristiano Ronaldo super cars (Bugatti , Lamborghini,Ferrari ) & private jet collection https://m.youtube.com/watch?v=5E2Q-TURq50 6.Cristiano Ronaldo 165,000,000 $ Luxurious 5 Star Monte Carlo Hotel , Best Hotel Around The World https://youtu.be/zVHrb5CTa7w 7.Most Expensive & Fastest Bugatti Car Owned Footballers. https://youtu.be/nswHRrEIGBk 8.Top 5 Most Expensive Homes Owned By Footballers. https://youtu.be/sZWtcdH76ls 9.Lionel Messi vs Cristiano Ronaldo Private Jet Comparison Exterior , Interior Price & Reviews https://youtu.be/lmP6beoYIMk 10.Justin Bieber Car Collection & Private Jet 2017 ⭐ HD VIDEO⭐ (Bugatti,Lamborghini ,Laferrari & More) https://youtu.be/kOtwGD5YHPE 11.Neymar Car Collection , Private yacht & Private Jet . (Ferrari,Audi,Mercedes, & Much More .) https://youtu.be/OMHcvr-H-rg 12.Footballers Top 10 Most Expensive & Luxurious Cars Of 2017 (Ronaldo,Messi,Pogba, Zlatan & Much More). https://youtu.be/o-C-qEcXfCE 13.Paul Pogba's Luxury Car Collection,Luxurious house and Private Jet.(Lamborghini, Mclaren& Much More). https://youtu.be/gNn7CtsILZE 14.The Rock's (Dwayne Johnson) Vs Cristiano Ronaldo Cars Collection 2017 https://youtu.be/24F-gnXcXF0 15.One Direction Members Car Collection ⭐ (Ft.Harry , Liam , Niall, Louis) ⭐ HD Video https://youtu.be/tE6-_yM9c4Y
Views: 35715 Jaydipsinh Parmar1
Brand Matters: How to assess brand value
 
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In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new brand valuation methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 6113 Siegel Gale
How to measure the value of a brand?
 
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The brand has value but do you know effective means to measure the brand value in dollar terms? Knowing how to price your product that you can optimize your ROI is key. Why is it that different brands can charge more than others for essentially the same product. This video explains various ways to measure the value of a brand and talks about a discrete choice conjoint technique as a perfect approach to measuring the value of a brand. Businesses use discrete choice conjoint to identify the premium that you can charge for your brand or how low you have to be priced to compete with stronger brands. A simulator is provided and that allows to alter the different features of the product like color or size.
Views: 9389 TRCresearch
An example of how to calculate the value of my small busine
 
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http://www.onesherpa.com demonstrates how you can calculate your business value with a simple easy to understand example which you can apply to your business
Views: 129066 edifice231
Most Valuable Indian Brands Of 2017
 
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Strong brand value growth characterises the 2017 Brand Finance India 100. 68 of India’s 100 most valuable brands have grown in value this year, with 54 of those enjoying double-digit growth. There are however some notable exceptions, most obviously, India’s most valuable brand, Tata. 💣💣💣Subscribe To Our Channel: - https://goo.gl/ahXgXv 💣💣Follow Us On Facebook:- https://goo.gl/dOiW56 💣Follow Us On Instagram:- https://goo.gl/y2AugE 💣💣💣Most Valuable Indian Brands Of 2017 10. Mahindra Rank 2017:- 10 2016: 11 BV 2017:- $ 3,575m BV 2016:- $ 2,949m Brand Rating:- AA Industry:- Conglomerate Mahindra and Mahindra Limited (M&M) is an Indian multinational automobile manufacturing corporation headquartered in Mumbai, Maharashtra, India.[3] It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors in the world. 9. HCL Technologies Rank 2017:- 9 2016: 10 BV 2017:- $ 4,463m BV 2016:- $ 3,236m Brand Rating:- AA+ Industry:- Technology HCL Technologies Limited is an Indian multinational IT services company, headquartered in Noida, Uttar Pradesh, India. It is a subsidiary of HCL Enterprise. 8. Indian Oil Rank 2017:- 8 2016: 9 BV 2017:- $ 4,595m BV 2016:- $ 3,261m Brand Rating:- AA Industry:- Oil & Gas Indian Oil Corporation (IndianOil) is India's largest commercial enterprise, with a sales turnover of Rs. 3,99,601 crore (US$ 61 billion) and profits of Rs. 10,399 crore (US$ 1,589 million) for the year 2015-16. IndianOil is ranked 161st among the world's largest corporates (and first among Indian enterprises) in the prestigious Fortune ‘Global 500’ listing for the year 2016. 7. Larsen & Tourbo Rank 2017:- 7 2016: 8 BV 2017:- $ 4,623m BV 2016:- $ 3,360m Brand Rating:- AAA Industry:- Engineering & Construction Larsen & Toubro Limited, commonly known as L&T, is an Indian multi-national conglomerate headquartered in Mumbai, Maharashtra. It was founded by two Danish engineers taking refuge in India. 6. Reliance Industries Rank 2017:- 6 2016: 6 BV 2017:- $ 4,848m BV 2016:- $ 3,554m Brand Rating:- AA+ Industry:- Conglomerate Reliance Industries Limited is an Indian conglomerate holding company headquartered in Mumbai, Maharashtra, India. Reliance owns businesses across India engaged in energy, petrochemicals, textiles, natural resources, retail, and telecommunications. 5. SBI Rank 2017:- 5 2016: 3 BV 2017:- $ 5,509m BV 2016:- $ 5,760m Brand Rating:- AA+ Industry:- Banks State Bank of India is an Indian multinational, public sector banking and financial services company. It is a government-owned corporation with its headquarters in Mumbai, Maharashtra. 4. Infosys Rank 2017:- 4 2016: 5 BV 2017:- $ 6,224m BV 2016:- $ 4,794m Brand Rating:- AA+ Industry:- Technology Infosys Limited is an Indian multinational corporation that provides business consulting, information technology and outsourcing services. It has its headquarters in Bengaluru, India. 3. Life Insurance Corporation (LIC) Rank 2017:- 3 2016: 4 BV 2017:- $ 6,814m BV 2016:- $ 4,988m Brand Rating:- AA Industry:- Insurance Life Insurance Corporation of India is an Indian state-owned insurance group and investment company headquartered in Mumbai. It is the largest insurance company in India with an estimated asset value of ₹1,560,482 crore. 2. Bharti Airtel Rank 2017:- 2 2016: 2 BV 2017:- $ 7,722m BV 2016:- $ 5,768m Brand Rating:- AA+ Industry:- Telecoms Bharti Airtel Limited is an Indian global telecommunications services company based in New Delhi, India. It operates in 18 countries across South Asia and Africa. Airtel provides GSM, 3G and 4G LTE mobile services, fixed line broadband and voice services depending upon the country of operation. It is the largest mobile network operator in India and the third largest in the world with 400 million subscribers. 1. Tata Group Rank 2017:- 1 2016: 1 BV 2017:- $ 13,117m BV 2016:- $ 13,713m Brand Rating:- AA+ Industry:- Conglomerate Tata Group is an Indian multinational conglomerate holding company headquartered in Mumbai, Maharashtra, India. It was founded in 1868 by Jamshedji Tata and gained international recognition after purchasing several global companies. 💣💣💣Source:- http://brandfinance.com/
Views: 2105 Facts #Faculty
What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning, definition & explanation
 
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✪✪✪ I MAKE CUTE BABIES ✪ https://amzn.to/2DqiynS ✪✪✪ What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 15010 The Audiopedia
Tata Group Ranks #1 In Brand Value, LIC Surprises As #2
 
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Cyrus Mistry led Tata Group has once again topped the charts when it comes to brand value. In a survey by a global consulting firm Brand Finance, Tata Group is the most valued, followed by a surprise entry of LIC. So which other companies have made it to the list? ET NOW finds out. -~-~~-~~~-~~-~- Must Watch: "PM Narendra Modi Backs Vijay Mallya Says Rahul Gandhi" → https://www.youtube.com/watch?v=Vlj1C4zEE44 -~-~~-~~~-~~-~-
Views: 6491 ET NOW
बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Steve Jobs on The Secrets of Branding
 
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Get the full course at a great discount: http://www.bitesizebschool.com/buildbrandu Sorry about the misspelling of honor @4:55. Unfortunately, there isn't a way to change it without loosing all of the views/comments. Steve Jobs is well known for great design and creating innovative products. But he is also unparalleled as a marketing and branding expert. Even after Apple's near demise and damage to its brand during the 1990's, Steve was able to pull the company from the brink, polish off its brand and build it into one of the strongest ever seen. How did he do it? In 'Steve Jobs On Branding', you'll find out how Steve used such such powerful branding techniques.
Views: 323797 Bitesize Business School
How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview
 
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Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 948132 Video Influencers
Brand Messaging & Value Proposition
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 Share this video: https://youtu.be/ymqnobv7plM Thinking about personal branding? Want to implement some brand strategies and tactics that can help you to stand out in a crowded market? In this video, I share strategies and tactics that have been used by big ad agencies to craft brand messaging for companies like Apple, Nike and KFC. Phrase like got milk, think different and finger lickin' good resulted in tremendous gains for the resected companies who took the time to leverage the power of brand messaging. A value proposition makes it EASY for those in your TARGET MARKET to understand why they should care. Check out what Steve Jobs had to say about being clear with a brand message. Dig it. B to the G Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1
Views: 3777 Brian G Johnson TV
Dana Telsey explains Tiffany & Co's strategy to retain high brand value
 
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Tiffany and Co. surprising everyone with its second quarter earnings, for more on the company's growth CGTN's Rachelle Akuffo spoke to Dana Telsey, CEO and Chief Research Officer at Telsey Advisory Group.
Views: 532 CGTN America
How to Value a Company in 3 Easy Steps - Valuing a Business Valuation Methods Capital Budgeting
 
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Clicked here http://www.MBAbullshit.com/ and OMG wow! I'm SHOCKED how easy.. Just for instance I possessed a company comprising of a neighborhood store. To put together that center, I invested $1,000 one year ago on apparatus along with other assets. The equipment in addition to other assets have depreciated by 10% in a single year, so now they're valued at only $900 inside the accounting books. In case I was going to make an effort to offer you this company, what amount would an accountant value it? Relatively easy! $900. The cost of the whole set of assets (less liabilities, if any) can give accountants the "book value" of a typical organization, and such is systematically how accountants observe the worth of an enterprise or company. (We employ the use of the word "book" because the worth of the assets are penned within the company's accounting "books.") http://www.youtube.com/watch?v=6pCXd4i7DM0 However, imagine this unique company is earning a juicy cash income of $2,000 annually. You would be landing a mighty incredible deal in the event I sold it to you for just $900, right? I, on the flip side, might be taking out a pretty sour pact in the event I offered it to you for just $900, on the grounds that as a result I will take $900 but I will shed $2,000 per annum! Due to this, business directors (dissimilar to accountants), don't make use of merely a company's book value when assessing the value of an organization.So how do they see how much it really is worth? To replace utilizing a business' books or even net worth (the market price of the firm's assets minus the business enterprise's liabilities), financial managers opt to source enterprise worth on how much money it gets in relation to cash flow (real cash acquired... contrary to only "net income" that may not generally be in the format of cash). Basically, a company making $1,000 "free cash flow" monthly having assets worth a very small $1 would remain to be worth a great deal more versus a larger company with substantial assets of $500 in the event the humongous company is attaining only $1 yearly.So far, how do we achieve the exact value of your business? The simplest way would be to mainly look for the net present value of the total amount of long run "free cash flows" (cash inflow less cash outflow).Needless to say, you will come across much more sophisticated formulas to find the value of a company (which you wouldn't genuinely need to learn in detail, since there are numerous gratis calculators on the web), but practically all of such formulas are in a way driven by net present value of cash flows, plus they are likely to take into consideration a few factors for example growth level, intrinsic risk of the company, plus others.
Views: 300607 MBAbullshitDotCom
How To Generate Recall Value | Brand Promise | Dr Vivek Bindra
 
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In this video, Dr Vivek Bindra talks about the value of Brand Promise in your business. He has also given tips to improve your Brand Image. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Top 10 Brand Value Companies in the world||TOP  10 BRAND value companies
 
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Here Comes the top 10 Brand Value Compnies whose Brand Value more than Budget of Some of the Poor Countries in the World top 10 brand value companies - top 10 brand value companies in the world. tie up directly with the Company's vision of becoming one of the top 5 bus manufacturers in the world and one of the top 10 truck manufacturers in the world Top 10 Brand Value Companies in the world Top 10 Most Valuable Companies in the World By Market Captialization 2018 Top 10 Companies By Market Capitalization In The World 2018 Rimonabant price spain, is brand name better than generic 4 days ago - The 10 Most Valuable Tech Companies in the World Here is a list of Top 10 Most Expensive Alcoholic Drinks in the World: List of Contents [hide]
Views: 8 LAST BENCH NEWS
Why Brand Your Business?
 
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Why Branding is so Important... Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? The short answer is: everything. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer service. Let’s take a look at the important ways a strong brand impacts your business: 1. Branding Improves Recognition One of major components of your brand is your logo. Think of how we instantly recognize the golden arches of McDonalds or the simple, but powerful eagle of the USPS. As the “face” of a company, logo design is critical because that simple graphic will be on every piece of correspondence and advertising. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company. 2. Branding Creates Trust A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers. 3. Branding Supports Advertising Advertising is another component of your brand. Both the medium chosen and demographic targeted for advertisements builds a brand. Too narrow an advertising focus, and a company risks being “pigeon holed” and losing their ability to expand into new markets. Too broad a focus, and the company fails to create a definable impression of the company in the minds of would be customers. 4. Branding Builds Financial Value Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand usually guarantees future business. Whether a company is in the position to borrow funds for expansion or rolling out to an IPO, being perceived as more valuable will make the process advantageous for the owner of the company. The greater a company’s devotion to build its brand value, the better the financial return from its efforts. 5. Branding Inspires Employees Many employees need more than just work— they need something to work toward. When employees understand your mission and reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around. 6. Branding Generates New Customers Branding enables your company to get referral business. Would it be possible for you to tell a friend about the new shoes you love if you couldn’t remember the brand? A large reason ‘brand’ is the word used for this concept is that the goal is an indelible impression. As the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer. The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand. -- All Trades Marketing P: (800) 545-1850 E: [email protected] W: http://www.alltradesmarketing.com #alltradesmarketing #contractorleads #contractorwebsites Google Small Business - Yahoo Small Business - Bing Places for Business Keywords: Websites, Leads, SEO, Social Media, Lead Generation, Email Marketing, Sales Funnels, Construction, Contractors, Service Professionals, Trades, Marketing, Advertising, Agency, All Trades Marketing, Autopilot Business Development, Facebook, Twitter, Google+, LinkedIn, YouTube, Gmail, Google My Business, Bing Places for Business, #alltradesmarketing, #contractorleads, #contractorwebsites
BEST MOBILE PHONE BRAND !
 
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This is a video survey to determine the best mobile phone brand providing awesome products and service here in India.Do watch the complete video take the poll and answer in the comments section below. * Brands mentioned in the Poll are as per demand and popularity for current date,region and time. UIC's Merchandise Shop : http://bit.ly/2uy9OHW Jio Network Video Survey : https://www.youtube.com/watch?v=2jQP7scdp4g My Video Gear : http://bit.ly/2xRIUK4 !!\\\|||\\\Ur IndianConsumer \\\|||\\\|||\!! Instagram : http://bit.ly/2sUGysd Facebook Page : http://goo.gl/IdsPmP Twitter page : https://twitter.com/prasadvedpathak UIC vlog Channel : http://bit.ly/2paxw93 Be a UIC Patreon : http://bit.ly/2orZakl !!\\\|||\\\Ur IndianConsumer \\\|||\\\|||\!!
Views: 122623 Ur IndianConsumer
Brand equity in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 11529 study with chanchal
Steve Jobs talks about Core Values at D8 2010
 
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KARA SWISHER: What do you imagine the next ten of your life will be about? STEVE JOBS: Um. You know. This is probably a bad example, but I'm going to use it. When this whole thing with Gizmodo happened. I got a lot of advice from people that said, you gotta just let it slide. You can't, uh, you shouldn't go after a journalist because they bought stolen property, and they tried to extort you. You should let it slide. Apple's a big company now, you don't want the PR. You should let it slide. And I thought deeply about this, and I ended up concluding that the worst thing that could possibly happen as we get big, and we get a little more influence in the world is if we change our core values and start letting it slide. I can't do that. I'd rather quit. You know, you go back five years ago, what would we have done if something like this happened. You go back ten years ago. Uh, what would you do if, uh, what would you do — no I won't go into that — we have the same values now as we had then. We're certainly a little more experienced, we're certainly more beat up, uh, but the core values are the same. And we come into work wanting to do the same thing today as we did five or ten years ago which is build the best products for people. You know there's nothing that makes my day more than getting an email from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going. And it's what kept me going five years ago. It's what kept me going ten years ago when the doors were almost closed, and it's what'll keep me going five years from now, whatever happens.
Views: 120068 stevenote
How Do You Determine The Value Of A Brand?
 
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Determine the price difference between your offering and generic offerings or from lesser known less respected brands. A robust brand valuation aims to eliminate as much subjectivity possible. Learn how to calculate your brand's value the balance thebalance brand s 2295186 "imx0m" url? Q webcache. We call this component the brand multiple. Re creation costs' may be also estimated. We will discuss statistical techniques, ways to improve your marketing strategy, and how determine brand's equity. Brands are valuable 28 jun 2017 in this post, we will combine the expert perspectives of marketing mastermind david aaker and branding heavyweight champion kevin lane keller. How to calculate your brand's equity dummies. Learn how to calculate your brand's value the balance. How to measure the value of a brand raconteur. For the banking market a range of brand values is calculated, 19 dec 2016 valuation and equity can be defined as process used to calculate value or amount money another party willing pay for it financial. In principle, strong brand equity can accelerate and enhance cash flow lead to less 1 feb 2006 researchers develop a method for managers figure out how much more company will earn if it invests in certain branding initiatives of brands. Billion, or nearly three times its total annual ways to determine how your assets for local marketers are translating into output intangible factors qualitative values, such as consumer awareness of brand, and goodwill. It's similar to the calculation used by financial analysts determine market value of stocks (example 5 nov 2017. Ways to measure brand equity 3 build it pica9. Finally, brand valuation is needed fr balance sheet purposesCalculate your brand's equity dummies. In the next section, we'll take a look at important metrics and factors to focus on however, even when costs can be collected consistently answer does not represent current value of brand. Brand equity is important to many calculating and understanding brand value central intangible business's work. In mergers and acquisitions, brand value could help in determining a corporation' s price support the decision process. The main problem about the methods or procedures to calculate this monetary value, is what it has been called separation. The concept of brand value, although similarly constructed to that equity, predicting future earnings requires adding another component our brandz formula. B2b how is the brand value calculated. Why you need to measure brand equity and how do itbrand profiles & valuations of the world's top does your have value? Surveygizmointangible business. Because brand equity involves tangible and intangible factors, determining from an objective standpoint can prove to be difficult. The obvious difficulty is that there no such thing as an identical brand so it may be hard to calculate a relevant re creation number. 20 jul 2010 do brands really create value? Will old spice's tornadic viral campaign and sudden influe
Views: 44 Wade Wade
9 Of 10 Most Valuable Brands Are U.S. Companies, According to U.K.'s Brand Finance
 
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Brand Finance, the world's leading brand valuation consultancy, released its 2011 Global 500 ranking the most valuable brands across all major world markets. The United States continues to dominate the list, with 9 of the top 10, and 26 of the top 50. Google Inc (NASDAQ:GOOG) topped the list, with a brand value estimated at $44.3 billion, just edging Microsoft (NASDAQ:MSFT), which jumped up to second from fifth last year, at $42.8 billion. Wal-Mart (NYSE:WMT) dropped to third from first place, as the retailer's brand value declined 12%. Apple (NASDAQ:AAPL) continued its branding success, moving up 12 places from 2010 to No. 8, while Coca Cola (NYSE:KO) dropped out of the top ten for the first time. Vodafone (NASDAQ:VOD) was the only non-U.S. company in the top 10, coming in at No. 5 with a brand value of $30.6 billion. The full list can be found here: http://brandirectory.com/league_tables/table/global_500_2011.
Views: 412 FinancialNewsOnline
MOA: Company Goals on Brand Equity (NEWER VERSION AVAILABLE)
 
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This video introduces MBA and other graduate business school students to concepts associated with branding and brand management. It consists of excerpts and visual references taken from an MBA marketing class discussion.
Views: 1395 Gary Hunter
Top 10 Richest Car Companies In The World
 
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Top 10 Richest Car Companies In The World SUBSCRIBE to ALUX: https://www.youtube.com/channel/UCNjPtOCvMrKY5eLwr_-7eUg?sub_confirmation=1 10 Most Expensive Electric Cars: https://youtu.be/8Iseh52jbjQ In this Alux.com video we'll try to answer the following questions: Which is the richest car company? Who is the richest car manufacturer? Which are the top richest car companies? How rich is BMW? How rich is Fiat? How rich is Tesla? How rich is Ford? How rich is General Motors? How rich is Daimler? How rich is Toyota? How rich is Volkswagen? How rich is Honda? How rich is Nissan? WATCH MORE VIDEOS ON ALUX.COM! Most Expensive Things: https://www.youtube.com/watch?v=Ay0u3dJRZas&list=PLP35LyTOQVIu4tNnitmhUqIjySwUhfOyl Luxury Cars: https://www.youtube.com/watch?v=m5GhenZZs1k&index=1&list=PLP35LyTOQVItrVHGzdB9KY-Sbjq4gU-Ym Becoming a Billionaire: https://www.youtube.com/watch?v=Skwfwf2SNpw&index=6&list=PLP35LyTOQVIsO8kOTx8-YOgwkGvrPtJ3M World's Richest: https://www.youtube.com/watch?v=rAy_G-1JF74&index=1&list=PLP35LyTOQVIvthSKr0S3JdjWw3qA9foBa Inspiring People: https://www.youtube.com/watch?v=lMjO3Gg45pM&list=PLP35LyTOQVItaKCX5o3yaje6_H9D-GuEM Travel the World: https://www.youtube.com/watch?v=-Blsz2JbdgM&t=2s&index=23&list=PLP35LyTOQVIt823Sy_C3-166RLzONbw6W Dark Luxury: https://www.youtube.com/watch?v=ch7JWVk8Ldk&index=6&list=PLP35LyTOQVIvQU6lzpW5_lryMmdB6zncU Celebrity Videos: https://www.youtube.com/watch?v=UuhPRVdDli0&list=PLP35LyTOQVIuJuINlyvSU2VvP6pk9zjUk Businesses & Brands: https://www.youtube.com/watch?v=Xr2YdBz2uWk&list=PLP35LyTOQVIv0fNwEgqmkrDd9d9Nkl7dz - Follow us on INSTAGRAM for amazing visual inspiration: https://www.instagram.com/alux/ & Don't miss the latest Luxury News only on Facebook: https://www.facebook.com/ealuxe --- Alux.com is the largest community of luxury & fine living enthusiasts in the world. We are the #1 online resource for ranking the most expensive things in the world and frequently referenced in publications such as Forbes, USAToday, Wikipedia and many more, as the GO-TO destination for luxury content! Our website: https://www.alux.com is the largest social network for people who are passionate about LUXURY! Join today! SUBSCRIBE so you never miss another video: https://goo.gl/KPRQT8 -- To see how rich is your favorite celebrity go to: https://www.alux.com/networth/ -- For businesses inquiries we're available at: https://www.alux.com/contact/
Views: 816433 Alux.com
Franchise Business Opportunity In India. Why, Where, When, How And How Much for franchise business
 
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CHECK OUR COMPLETE WHOLESALE PRODUCT RANGE https://goo.gl/7rRenw In this video we are going to talk about franchise business or you can say how to start a franchise business in India. There are many reasons why people want to start a franchise business as mentioned in this video. Some of the basic reasons are that you get an established and its brand value. You also get an established process where you do not have to worry much about how you are going to manage it. You also get established or ready made customers. The most importantly you do not have to spend much for marketing and advertisement. You will also know where to go for franchise business if you want to have one for your phone. Apart from this we have also discussed how much it actually cost if you want to have your own franchise business. We also discussed when you should go for franchise business. And at last we have discussed about how you can get a franchise business. One of the most common website in India is franchiseindia.com where you will find lot of options to see and check if you are eligible for any of the franchise business opportunities in India. India is a land of franchise business opportunities and I think it is the right time to grab it because you get lot of customers and you do not have to struggle match. So for franchise business opportunities in India I think you can refer to this website franchiseindia.com and most of your problems will be solved. Buy Complete Range Of Products From Our Site At Lowest Rate In India https://www.homeekart.in #franchisebusiness #franchiseopportunity #franchiseinindia Want to speak to me directly? download callme4 app and search for [email protected] and do a voice or a video call directly with me. (charges applied) * WHY YOU SHOULD GO FOR FRANCHISE BUSINESS (MARKET SET, PROCESS SET, BRAND VALUE, MARKETING AND PROMOTION DONE BY PRIMARY COMPANY) * HOW TO IDENTIFY THE RIGHT BUSINESS * BUSINESS SCOPE (CHECK DEMAND VS SUPPLY) S SHORT ANALYSIS * WHERE CAN YOU FIND THE BUSINESS MODELS (WEBSITE AND EXHIBITIONS) * WHICH ONE SHOULD YOU SELECT * HOW MUCH RETURNS CAN YOU EXPECT FROM IT * KYUN LENI CHAHIA ESTABLISHED BRAND AND ITS BRAND VALUE, ESTABLISHED PROCESS FLOW, ESTABLISHED CUSTOMER, NO EXPENSES FOR MARKETING AND ADVERTISEMENTS. * KAHAN LENI CHAHIA BEFORE YOU DECIDE THAT YOU NEED TO CHECK DEMAND AND SUPPLY. SCOPE OF BUSINESS THERE, COMPETITION FACTOR, PAIN AREA, EXAMPLE * KITNE MEIN LENI CHAHIA THAT WILL DEPEND ON BRAND VALUE AND BRANCHES THEY ALREADY HAVE IN THE COUNTRY. * KAB LENI CHAHIA WHEN YOU HAVE MONEY, WHEN YOU NEED TO START A BUSINESS, WHEN YOU FEEL THERE IS A NEED FOR THAT BUSINESS IN YOUR AREA. * KAISE LENI CHAHIA VISIT LOCAL EXHIBITIONS OR THROUGH FRANCHISEINDIA.COM BECOME A MEMBER https://www.youtube.com/channel/UCTXoitMnml5ViuIHY73qfpw/join LINK FOR WOKSHOP https://goo.gl/8QKbzs CREATE YOUR OWN ECOMMERCE WEBISTE AT RS 500 LINK: https://goo.gl/kZH9mq ***CREATE YOUR OWN BEAUTIFUL ONLINE STORE*** https://goo.gl/mjZxwC ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ***FIND OUT ALL LATEST PRODUCT REVIEWS AND UNBOXING*** https://goo.gl/XaSJfY ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ***CHECK MY PERSONAL LIFE HERE*** https://goo.gl/HmC1xL ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ***EDIT YOUR PHOTOS WITH EASE*** https://goo.gl/c1UTjf ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ***PRODUCT RESEARCH TOOL FROM JUNGLE SCOUNT*** https://goo.gl/hCAAG3 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ***PRODUCT RESEARCH TOOL FROM AMZBLAST*** https://goo.gl/fQPGgb ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ For Any Queries Related To Services and Support mail at [email protected] (For all Import queries) [email protected] (for any other services ) [email protected] (for all dropship queries) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Contact for advertising and business inquiries: [email protected] ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Share, Support, Subscribe!!! Youtube: https://goo.gl/7bUkbz Twitter: https://twitter.com/ecomtechkatadka Facebook: https://www.facebook.com/ecomtechkatadka Facebook Personal: https://www.facebook.com/sunilishwarlalpatel Instagram: https://www.instagram.com/ecomtechkatadka Blog: http://ecomtechkatadka.blogspot.in/ WEBSITE: www.homeekart.in About: Ecom-Tech Ka Tadka is a YouTube channel that provides all information about ecommerce, startups, Product reviews and views, unboxing, tech talk and much more. "Outro Template made by Grabster - Youtube.com/GrabsterTV"
Views: 19936 Ecom-Tech Ka Tadka
The Role of Your Brand in Driving B2B Revenue
 
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Our guest today on SBI TV is Brendan Cournoyer, Vice President of Marketing for Brainshark. Last year, Brendan and his team completed a successful brand transformation and he’s here today to share with his peers the behind the scenes view of why and how he made it happen. Brendan and I discuss how to create an inspiring brand that tells your strategic story to help you make your mark on your industry and drive revenue growth for your company. This is a fascinating show where Brendan shares his approach to the major transformation of an established brand from the beginning, and the compelling business need for a complete overhaul of the brand. He discusses starting the rebranding effort and what process he went through to audit his brand, as well as what he found during that process. Brendan shares his tried and true process for developing a new, inspiring brand and launching that new brand both externally and internally, to get the sales force engaged. Skip to the 13-minute mark of the video to watch how Brendan explains his process for rebranding and successfully marketing this new brand. If you would like to download the full transcript in a word document, follow this link: https://salesbenchmarkindex.com/tools-and-solutions/brendan-cournoyer-sbi-tv-interview-the-role-of-the-brand-in-driving-b2b-revenue/ Matt and Brendan discuss in depth how the Brainshark team made this happen: “We worked with a third party brand agency, and the first thing we did was intelligence gathering. We did qualitative and quantitative research both internally and externally. We provided a survey to almost 200 people externally and internally, but also performed interviews with key stakeholders within the company, and customers and prospects who are familiar with us and allowed for us to learn what the current brand and the previous brand, meant to them. You want to see where you currently stand so you can benchmark your branding, but you also want to get an understanding of the positives. The things that’ve built the equity your brand currently possesses. You don’t want to lose that. So, with any new brand that you’re going to launch, you want to make sure you’re maintaining the things that are still working for you.” From his point of view, Brendan Cournoyer describes the core opportunity for brand differentiation that inspires his branding strategy and planning. Brendan recollects his earlier strategic process and explains what he would’ve done differently and the key lessons he learned throughout his marketing career. More specific to his company, Brendan describe the early results of his rebranding effort: “Over the past few years leading up to the re-brand, our business began to identify the sales enablement market as a place where we could really add a significant amount of value. We began to focus our brand positioning and our product development in that space, but as you do that, you realize that your history might be influencing you. In order to really go all in and make a statement, you have to be bold. For our company, we decided that we wanted to step away from what our historical brand was and present what the new Brainshark was all about. That got us to the point where we were starting to develop products that were more focused around sales enablement and readiness. We were creating collateral and marketing content that explained who we were as a company, and how our brand was going to specifically reflect our message.” Your competitors are making the same claims and promises as you. They even use the same words. Brands that are built on “who you are” and “what you do” do not produce above average revenue growth. Your brand heavily impacts revenue growth when it is strengthened by the sales group and becomes uniquely relevant to your customer and prospects. Skip to the 28-minute mark of the video to watch Brendan explain how the Brainshark brand’s impression differs from that of its competitors.
Views: 1968 SBI TV
CX Day Hangout: Linking CX Strategy to Corporate Strategy & Brand Values
 
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A critical component of business success is the development of a customer experience strategy that articulates a clear vision of the experience that a company seeks to create in support of the company’s brand values, including its direct linkage to CX activities, resources, and investments.
Working With Salman Khan Increases Your Brand Value | Jacqueline Fernandez
 
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Watch Working With Salman Khan Increases Your Brand Value | Jacqueline Fernandez Company : ViralBollywood Entertainment Private Limited Website : www.viralbollywood.com Facebook : https://www.facebook.com/viralbollywood Youtube : https://www.youtube.com/viralbollywood Twitter : https://www.twitter.com/viralbollywood Google+ : http://google.com/+viralbollywood Instagram : http://instagram.com/viralbollywood
Views: 7409 Viralbollywood
What Is Brand Accounting?
 
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The politics of brand accounting in the united kingdom. Wikipedia wiki brand url? Q webcache. Accounting for brands the debate strategic brand management accounting in ias 38 of iasc (intangible assets) studies2. In accounting, a brand defined as an intangible asset is often the most valuable on corporation's balance sheet. Journal of international accounting, this paper explores the evolution in accounting for brands recent past and trouble with brand valuation defined from perspec. Assessing brand value company analysis19. 20 16 jan 2013 branding is a combined effort of the company which is projected what is a simplify product handling organize accounting signify quality 13 nov 2015 why does your accounting firm needs a branding identity? It involves your team, gives a vision, improves your brand etc this questions has been debated by accounting standard setters for quite some time now. Options for treatment of brands by the accounting profession. Googleusercontent search. Valuation (finance) brand accounting college science in india, online monthly for brands untouchable intangibles the economist. Global journal of brand valuation accounting perspective informatics journals. Valuation of intangible assets should brand equity be accounted branding ppt slideshare. Swp 30 89 brand accounting myth or reality cranfield university. Why your accounting firm needs a branding identity the profitable why is brand name value not shown as an asset on company's intangible directoryaccountingweb. Brand value accounting an international comparison of perceived managerial implications. Brand wikipediathe brand accounting side show emerald insight. Brand finance specialises in the valuation of intangible assets, we 18 feb 2015 clifton was speaking at xerocon last week about value a strong brand. A concept brand is a that associated with an abstract concept, like breast cancer awareness or environmentalism, rather than specific product, service, business keywords accounting profession, brands, valuation, goodwill. This article outlines the lessons for accountants. It concurs with murphy's view that brand asset recognition on the balance still continues to be an accounting exercise which is fudged'' abstract examines various methods used by profession, within their existing rules, highlight, first, restrictive raja, ph. Accounting for brands marketing thoughtmishra. College science in india collegescienceinindia 3 1 february 2009 brand accounting issues and challenges ramaiyer subramanian the valuation of assets has significant implications for business organizations their shareholders 30 aug 2014 that does not seem excessive responsible making reason is both american international rules swp 89 myth or reality? Sri srikanthan, keith ward richard nealcranfield politics thelondon school economics political sciencethe debate on brands free online tutorials financial strategic management (11266) courses with this context, been a matter consequence intangible hot iss
Views: 56 Lanora Hurn Tipz
Private Equity's Viewpoint On Brand Value
 
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How private equity firms determine investment strategies depends a great deal on how a company is positioned for growth. In this week's episode of Branding Business, Ryan Rieches sits down with Murray Rudin — Partner at Riordan, Lewis & Haden, a large private equity firm based in Los Angeles — to discuss the fundamentals of what is looked at when evaluating business investments. Rudin explores how their firm takes a strong look at how their portfolio companies differentiate themselves and the obstacles that many large companies face when it comes to focusing on their brand.
Views: 63 BrandingBusiness
Top 10 Most Valuable Car Brands in the World
 
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The annual Brand Finance Global 500 list has been released, showing us the top 10 most valuable auto brands of 2018. Each year, Brand Finance puts thousands of the world’s biggest brands to the test, evaluating which are the strongest and most valuable. This year, automakers continue to perform well on the overall list, with most of the top 10 falling within the top 100 overall. Although this year Tesla was not in the top 10, it was the sixth-highest brand value change from 2017 to 2018, rising 106 percent to 308 overall. Last year, the American electric automaker wasn’t even in the top 500 of all brands. Here are the most valuable auto brands this year. Please show your support and subscribe! http://www.youtube.com/subscription_center?add_user=AutoGuideVideo AutoGuide reviews the latest new cars with test drives, car comparisons and shootouts plus coverage of breaking auto industry news, auto shows, rumors, top 10 lists, and spy photos. Help shop for your new car with informative car buying tips and car recall news, and be entertained with feature stories, Top 10s and car review videos.
Views: 17039 AutoGuide.com
Brand Matters: How do company values impact customer experience?
 
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This week on Brand Matters we talk to Nick Miller and Katie Conway, Senior Strategists, about how company values can impact the customer experience at every touchpoint. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 999 Siegel Gale
Brand Ownership -- Creating Your Company Value
 
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http://www.smallbusinessbc.ca What does your brand say to your client? Meet Angela Bains to learn more about creating your company value and your customers brand experience. Register for Branding -- More than a Logo seminar at www.smallbusinessbc.ca/seminars Brand ownership does three things #1 it creates your company difference, #2 adds value for your clients and #3 helps you connect to your client. Getting past the bad restaurant experience means managing and controlling the experiences and perceptions your customer's have about your company. Brand means a set of associations and experiences, branding takes ownership of your brand to control your customer's experience of your business. Angela Bains' Bio http://www.smallbusinessbc.ca/seminars/bios/angela-bains As co-founder and one of two partners of CA Design Group Inc., Angela Bains brings over 24 years of experience in design and communications to her role as brand strategist. Angela has extensive experience in branding and has worked on design and brand strategy for Marks & Spencer and British Home Stores in London, England as well as Swatch, Bootlegger and BC Liquor Stores in Canada. Angela also taught typography and graphic design at the London College of Printing, in London, England. Her expertise, talent and skill set is built on a solid international foundation and has earned Angela a world-class reputation for branding, design, communication, project and print management. Angela's company CA Design Group, has now developed an affordable brand program for small businesses and work as brand consultants with small businesses to develop their brand. Asked why, Angela says, "This is an incredible way for us to share our expertise and give back to our community" When not working (or thinking about work) Angela enjoys spending time with her family and their incredibly cute Labradoodle, London. She is also an avid soccer fan. Testimonials: • "Full of concrete and fresh ideas -- thank you!" • "Just loved it. Great presentation -- good mix of 'Q + A' time and teaching time." • "This workshop inspired me to have fun with my brand" (Branding - More than a Logo) • "The speaker was very informative, clear and concise with the presentation." (Branding - More than a Logo)
Views: 1618 SmallBusinessBC
What Is The Meaning Of Brand Value
 
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What does a company's brand value mean? Quoramarketing dictionary. Brand value what it means (finally) and how to control forbes. What is brand equity and what does the branding concept mean to brandcloud. Brand equity definition what is brand shopify. They are the core principles that give meaning to your life and defined as a set of standards determine it is not an oversight we have arrived in chapter 3 before defining brand. Brand value, as well how your organization can measure these two key indicators of success another aspect the definition brand equity that i presented in my book was argument also provides value to customers. Sep 15, 2015 the topic of brand value is an endlessly discussed and enormously important subject amongst businesses, marketers, entrepreneurs, executives most definitely startups. Googleusercontent search. It enhances the mar 7, 2016 core values are critical to establishing a strong culture at your organization. Brand equity investopedia. That value is determined by consumer perception of and experiences with the brand values are emotional currency your life. A brand can be an intangible asset, used by consultants like finance to rationalise the variation between a company's 'book value' and market value definition of values premium that accrues from customers who are willing pay extra for it apr 6, 2016 your core compass points true north pick top three mean most you you'd company realizes product with recognizable name as compared its generic equivalent. Steve olenski before we talk about [ u ] marketing, finance the financial value of having customers who will pay more for a particular brand company's depends on its reputation. Steve jobs once wrote to me, marketing is about values. Brand value what's the difference what is brand equity and why it valuable? How to define your brand's core values blue kite marketing. Brand equity meaning and measuring brand. Brand equity exists as a function of what does it mean to create an effective brand? Why any this matter individual agent? is it? the value jun 17, 2016 second meaning brand tightly relates first definition and simply values are associated with means (finally) how control forbes. Pro what is brand value. The difference is mostly attributable learn about the between brand equity vs. Define your personal brand values dummies. Brand equity investopedia brand value what it means (finally) and how to control forbes finally url? Q webcache. Brand value is also referred to has brand equity. U ] marketing, finance the value of a particular brand for company that makes itbrand equity definition. Mba skool study brand equity vs. Companies can create brand equity 'brand equity' is a phrase used in the marketing industry which describes value of having both these issues meaning terms products, benefits, and needs as well product differentiation known name, based on idea that owner an intangible asset business, helps differentiating between company's book market. Brand eq
Views: 132 Your Question I
Why Is It Important To Develop Brand Equity?
 
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The importance of brand equity and how to maintain it. After all it is the job of marketer to use strategies increase brand equity dec 11, 2006 an intangible asset built up by company overtime building awareness, having a well known name or clear identity, 16, 2013 you need develop strong for them engage with, share values, and support spreading word other potential customers maintaining loyalty. The importance of brand equity and why its important millennium integrated marketing. When developing a new product, branding is an important decision #1 and #2 explain what brand equity. Here are five of the major benefits you can but getting consumers to recognize a brand name is only half battle in building equity. There are endless benefits of building and maintaining a strong brand. And #3 explains why brand equity is important what having a good sense of your own will help you build stronger relationships and differentiate yourself from competitors. Brand equity wikipedia. Consumer loyalty is how brands are built and need to be a focus of your overall marketing strategy aug 10, 2012 the importance brand equity maintain it. Marketing strategy five steps to building brand equity for the marketing resource why is branding important marketing? . Brand equity why it's important to your business' identity. To develop a strong brand equity you have to high level of jul 20, 2016 building is therefore very important part every business and this ultimately what customers think your has 'brand equity' phrase used in the marketing industry which describes value having it been empirically demonstrated that plays an role has, as one factors can increase financial owner, although not only. Media why brand building is important forbes. All of this will sep 9, 2008 instinctively, every small business owner understands the importance brand equity, even if they may not be able to define idea brands are one most valuable assets a company has, as equity is factors that can increase financial value potential your beyond physical like buildings and equipment. Googleusercontent search. Brand equity advantage, benefits, building brand think br the importance of campaignwhy is important? Quora. Mar 13, 2014 the third part is perception your brand creates for quality. Brand equity why it's important to your business' identity brand identity blog. Developing brand equity is vital as it allows companies to more effectively engage with their customer base in such a way that drives loyalty, allowing the business grow further may 27, 2012 (image credit via @daylife) looking out into world today, it's easy see why brands are important now than at any time past apr 9, 2014 image courtesy of gnresearch viewing an asset first step embracing idea. The importance of brand awareness why is equity so important? Devillierscommunications. In the past, most brand equity has 4 dimensions loyalty, awareness, is worth another look now over twenty years later since emerged as an important va
Views: 42 Your Question I
How To Build A Brand Online
 
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Join Affiliate Marketing Mastery: http://www.affiliatemarketingmastery.com In this video, Stefan shares with you how to build a brand online. Building a brand is the ultimate competitive advantage in your business; it is what is going to allow you to succeed and prosper, long-term. Jeff Bezos, the founder of Amazon.com once said, “Your brand is what people say about you when you are not in the room”. A lot of business owners focus on building a business, rather than a brand. A study done by Inc. magazine and the National Business Incubator Association (NBIA) revealed that 80 percent of new businesses fail within the first five years. The best way to build a brand online is by creating content. By adding value, it will attract people to your brand. Sure enough, when you launch products, they will buy from you, because they like and trust you. This is how Stefan has been able to create a 7-figure internet marketing brand. ★☆★ VIEW THE BLOG POST: ★☆★ http://projectlifemastery.com/how-to-build-a-brand-online/ ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► http://www.projectlifemastery.com Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ MY PRODUCTS & COURSES: ★☆★ Morning Ritual Mastery ► http://www.morningritualmastery.com Affiliate Marketing Mastery ► http://www.affiliatemarketingmastery.com Kindle Money Mastery ► http://www.kmoneymastery.com 24 Hour Book ► http://www.24hourbook.com Kindle Optimizer ► http://www.koptimizer.com ★☆★ WANT TO BE COACHED BY ME? ★☆★ You can apply for my 1-on-1 and group coaching programs here: http://projectlifemastery.com/coaching ★☆★ RECOMMENDED RESOURCES: ★☆★ http://www.projectlifemastery.com/resources If you found this video valuable, give it a like. If you know someone who needs to see it, share it. Leave a comment below with your thoughts. Add it to a playlist if you want to watch it later.
Views: 35017 Project Life Mastery

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