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Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Repositioning vs Rebranding [CASE STUDY] (Episode 3 :S2)
 
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Clear Comparison! Still marketers confuse re-branding with repositioning. They launch the campaign based on repositioning, when in actual they’re doing re-branding. This video will help you to avoid such mistake. Jam packed with real world case studies of Apple, Nike, KFC, Coke and Pepsi This is a must learn concept before conducting repositioning or rebranding. However, the first step is not this. It's to have clear idea of positioning, which is animated in the following episodes: 1. Differentiation Strategy for the Follower: https://youtu.be/MmRjAwvQ890 2. How to get into mind by being FIRST (1/2): https://goo.gl/D9MiBb 3. How to get into mind by being FIRST (2/2):https://goo.gl/kd9WyE 4. How to get into mind by being SECOND: https://youtu.be/o6ql0lTUNCo LIKE & SUBSCRIBE TO GET MORE VIDEOS! https://www.youtube.com/KamilsKartoons Blog: http://KamilAli.com/
Views: 6203 Kamil's Kartoons
Marketing Strategy Case Studies: The Starbucks Experience
 
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http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 55953 TVChoiceFilms
Building Brand Equity: McDonald's Case study
 
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These slides aim to present some methods of building brand equity in the market by taking the example of Mc Donald's. Part of Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
Views: 2262 Tejas Kotha
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 121430 Brian G Johnson TV
Harley Davidson Case Study - How A Cult Brand Was Made - A Case Study for Entrepreneurs
 
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In Case Study #21 Tom Ellsworth, aka: The Biz Doc, shares the story of Harley Davidson and how they don't just sell motorcycles, they sell admission to the badass club. Harley Davidson- A Cult Brand Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts – join the conversation. Come learn every Friday and take your company to the next level – subscribe to the Valuetainment channel on YouTube: http://bit.ly/2aPEwD4 Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Valuetainment- The Best Channel for Entrepreneurs!
Views: 24627 Valuetainment
Marketing in Pharma - Case Study (AEDs)
 
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Overview of general marketing in the pharmaceutical industry: product positioning and competitive analysis, with a brief glance into the AED market (Philips & ZOLL). Pharma marketing in a digital landscape - 0:27 Our market is the most competitive market? - 0:45 Product positioning and competition in a saturated market - 1:11 Product differentiation & market segmentation - 1:31 What do you do after launch? (lifecycle management) - 2:50 Transcript: https://pharmadigitalmarketing.com/marketing-in-pharma/ Site: https://pharmadigitalmarketing.com
B2B Branding & Website Case Study
 
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Learn how to build Custom designed websites with Webflow: http://zpr.io/g8yB5 - Flux is proudly sponsored by Webflow, start a new account with an awesome discount: http://bit.ly/FluxWebflowDiscount - Gear & Book Recommendations: http://bit.ly/2ohFOuj - Freelancing? Send awesome proposals with: http://www.goprospero.com - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Work Hard & Be Nice Poster: https://society6.com/ransegall
Views: 27314 Flux
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 419268 ThoughtCatalyst
Google Marketing Platform: adidas Case Study
 
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The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform its storytelling, help teams from brand marketing to retail and e-commerce collaborate, and deliver relevant messages across channels. With Google Marketing Platform, adidas can see how audiences are responding to campaigns in real time and know which messages resonate most. Learn more about Google Marketing Platform: https://marketingplatform.google.com/about/ Read more about adidas and data-driven marketing: https://www.thinkwithgoogle.com/marketing-resources/data-measurement/bain-customer-connections/
Case Study: building award winning marketing capabilities with Marks & Spencer
 
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An overview of Brand Learning's work with Marks and Spencer, building marketing capabilities across the customer experience. Hear Nathan Ansell, Global Director of Loyalty, Customer Insight and Analytics at Marks & Spencer describe what it is like working with Brand Learning and the commercial results they achieved. https://www.brandlearning.com/
Views: 1070 Brand Learning
Gillette Advertising Case Study: Best Tactics to Brand a Product Line
 
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http://602communications.com. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. Transcription text of the 3-Minute Emotional Marketing Lesson Video "Gillette Advertising Case Study: Best Tactics to Brand a Product Line" by Graeme Newell, emotional marketing researcher, emotional marketing speaker, customer loyalty researcher, and consultant at 602 Communications. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. The Gillette advertising machine is a complex and multi-headed beast. The offer product brands ranging from razors to body wash, and everything in between. With that many different product brands, one might think it would be near impossible to keep marketing focus on how to brand a product properly -- but Gillette has done it, and done it very well. Today, a marketing case study on the Gillette advertising strategy, and how they manage to keep marketing focus steady with a wide range of product brands. Gillette Advertising There's no doubt about Gillette's advertising credentials, they brand a product very well, and have been doing so for a long time. At this current phase of their product brands, Gillette's best bet is not to recruit new buyers for their razors, but rather to set their marketing focus on getting current users to buy more blades. They brand a product by actually informing their users about why it's a better idea to throw out their old blades faster and buy new ones, not throwing some fancy advertising pitch at them. Another way to expand usage of their product brands is to get men to shave other parts of their bodies. This requires a marketing focus on teaching men how to do it. So in the end, with all of this teaching, how does Gillette advertising brand a product effectively? They do it by setting their marketing focus on the emotion that drives their customers, not the product itself. Brand a Product with a Passion Gillette advertising stays focused by not bothering with the actual physical properties of their product brands, but rather what they stand for. Gillette stands for confidence. When men shave in the morning with a Gillette razor, they're not just grooming -- they're preparing for success. If you're looking to brand a product across different groups, this is the best marketing focus to take. How Gillette Advertising can Brand a Product for All Men For this marketing case study we watched hours upon hours of how Gillette advertising brands a product, and we've come upon the secret. When they go about branding a product, they do so by showing sexy and powerful men engaging in the ritual of shaving. This invokes a powerful response -- it builds an association between the power and sex-appeal of the men in the ad with the ritual of shaving. To brand a product this way is to create ascendant product brands -- product brands that rise above their base function and fulfil something deeper. The greatest conclusion we reached in this marketing case study was that to brand a product upon a transcendent feeling or emotion was to create a truly powerful product brand. So to recap, in this marketing case study we found that: • Gillette advertising is a massive undertaking. They have varied product brands throughout their central function of grooming that includes razors, shaving cream, deodorant, body wash, and more. • To brand a product in such a varied product grouping, Gillette advertising sets its marketing focus not on the product features, but the driving emotions that power its product brands. • Gillette advertising takes the ritual of grooming and turns it into unbridled success' opening act.
Views: 23219 Graeme Newell
Absolut Brand Platform and Activation Program (pitch work) - Case Study
 
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Recruiting the next generation of Absolut fans by transforming present and future through a daring spirits. This is a pitch work. More at romainlauby.com.
Views: 4178 romainlauby
Building Spirit Bay's brand, marketing and sales: A Marc Stoiber case study
 
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Spirit Bay is an authentic seaside village being developed on the southern tip of Vancouver Island. This new community, built in partnership between the Trust for Sustainable Development and the Sc'ianew First Nation band, is a model of sustainable development and foresight. Kris Obrigewitsch, Spirit Bay's developer, needed a marketer who 'got it'. He chose Marc, and together they built the brand, put together a marketing campaign, and translated that into sales. Special shout out to Marc's team - Joe Girard, who understands both the psychology and technology of sales; and Brad Felt, who can take Marc's words and concepts and translate them into beautiful, captivating design.
Views: 46 Marc Stoiber
Branding - The Nike Case Study
 
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Rod McNealy, Johnson & Johnson Marketing Executive, Wharton Lecturer, presenting Branding and the Nike Case Study to a Princeton audience. Learn more at RodMcNealy.com
Views: 7527 jnjtiger
Airbnb Digital Marketing Case Study | Growth Hacking
 
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A company that operates an online marketplace for people to lease or rent short term lodging, AirBnB.. An American company, AirBnB Operates in 191 countries Check out our Instagram Page: https://www.instagram.com/crazyonweb.training/ It earned the Revenue of $2.6 billion with 3100 numbers of employees in 2017 The Timeline: 2007- Joe Gebbia and Brian chesky rented their room. And the idea of Airbnb spread further. 2008- Nathan Blecharczyk joins as 3rd co-founder. 2009- Got $ 2,00,000 funding from Y- combinator 2010- Converted their apartment as a office 2010- AirBnB’s Co- Founders Started living using Airbnb for few months 2012- Airbnb announced the acquisition of Localmind and till now they have opened second international office covering US, UK, Indonesia and Thailand. 2013- Opened European headquarter in Dublin, Iceland. 2014- Partnered with home cleaning agency and introduces its new logo. 2015- Partnered with Deutsche Telekom to have its app preinstalled in 13 countries and increased its funding to$2.3 billion. 2016- Launched experience feature in app to offer Tour and Events in addition to places to stay. 2017- Acquired luxury rentals. 2018- Airbnb revealed its intention to launch airline. AirBnB Digital Marketing Strategies: Social media : Active on major social media platforms. Is liked by 13,451,387+ on facebook and got 3m+ followers on instagram. Got 6,68,000+ followers on twitter. The popular hashtag for their social media strategy was #belonganywhere. The only purpose of Airbnb behind strong social media strategy is to keep people informed about what host and travelers were doing all over the world. 2) Influencer marketing : For influencer marketing Airbnb partnered with MTV India and hosted #LiveThere online contest by collaborating with popular youth icons like Radhika apte, Nikhil Chinapa and Anusha Dandekar,. 3) Inbound marketing : By using inbound methodology Airbnb attracted new prospective customers by partnering with Google and invested huge amount in Google Search Ads which helped Airbnb to increase their listing from 10,000 to 80,000. Airbnb also worked on creating effective landing pages which serve as a lead generation machine. The Results : Affordable hospitality with just tap of a button. Currently operates in 81000 cities all over the world. With more than 6,50,000 hosts. Celebrating satisfied host and travellers throughout the world.
Heineken Marketing Strategy Case Study
 
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Check this Heineken Marketing Strategy Case Study! Enjoy it for your marketing strategy and case study reference. Don't forget to update the digital marketing strategy on our channel. Cheers! Currently, the lager is sold in 196 countries and seen around the world as a premium beer. Heineken is an incredibly adaptive brand, especially for one that has been in global markets for over 140 years. The brand's strengths stem from its ability to adapt to new marketing trends, channels, and platforms.
Views: 3451 Coffee Story
Case Study in Marketing in Hindi Under E-Learning Program
 
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It covers in detail the meaning of case study, its types and this lecture covers three major case studies of Marketing. First is Marketing Mix for Brand Continuity of McDonald's, Wrong Brand Positioning of Tata Nano and Measuring Customer satisfaction of Fedral Express. Lecture By: Rajinder Kumar Arora, Head of Department of Commerce & Management
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 138561 Graeme Newell
Marketing Case Insight 18.1: innocent
 
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How do organizations develop and maintain responsible working practices and attitudes towards the environment and at the same time remain compatible with their customers' values? Dan Germaine, Co-Founder and Brand Guardian at innocent, speaks to Paul Baines about how to ensure his company retains sustainability credentials whilst also remaining financially viable. innocent is a company that makes smoothies, juice, and vegetable pots sold in supermarkets, coffee shops and various other outlets. Its mission is to make 'natural, delicious, healthy foods that help people live well and die old'. This video case study corresponds to Chapter 18 of Paul Baines & Chris Fill's Marketing, 3rd Edition. http://oxford.ly/1bIKwcM
Coca-Cola Contour Digital Campaign – Case Study
 
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As a brand that stands for happiness, for their 100th birthday we created a campaign that spread happiness on social media and celebrate the iconic bottle shape.
Views: 116862 Eras Gous
The Case Study of BuzzFeed Tasty and the Evolution of Brand
 
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How can brands evolve in an internet-native world? The answer may lie in the case study of BuzzFeed’s Tasty food network, a global media brand that evolved by breaking all the rules: focusing on building a viral brand first, and then figuring out distribution and channel second. But what else can we learn about the process of innovation -- and experimentation cycles -- here (including physical products)? And does brand loyalty still exist? In this short talk delivered at the annual a16z Summit 2018 as part of the consumer & entertainment segment, Ashley McCollum, General Manager of Tasty & Nifty at BuzzFeed, shares her thoughts on brands in the digital age... including the four pillars of a modern brand.
Views: 6179 a16z
Uber  Digital Marketing Case Study | Growth Hacking
 
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A simple Idea that started with a question. "What if people could call a cab with their mobile with just a tap of a finger?" Like Us on Facebook: https://www.facebook.com/crazyonweb.training/ Combination of cloud infrastructure and mobile technology, location data, direct customer feedback and other innovations Uber was founded in 2009 as UberCab by Garrett Camp, the co-founder of StumbleUpon, and Travis Kalanick, who had sold his Red Swoosh startup for $19 million in 2007. The name "Uber" is a reference to the common (and somewhat colloquial) word "uber", meaning "topmost" or "super", and having its origins in the German word über, meaning "above With operations in 633 cities worldwide. Its platforms can be accessed via its websites and mobile apps. The Timeline: 2009 Founded as UberCab. 2010 Uber goes live for the first time in San Francisco 2011 Changed it’s name from UberCab to Uber 2011 Uber goes live in New York City, Chicago & started to expanding in France 2012 Uber launched in London 2013 Uber launched in Mexico ,Taiwan & India 2014 Uber launched in China 2015 Launched in Kenya 2016 Launched in Ukraine Digital Marketing Strategies that Uber followed 1. Email Marketing: The best example of optimal use of Email marketing is of Uber. The Primary means of communication for Uber was email marketing. The uber mainly used Email marketing for two purposes. First for promotion purposes and sending it’s offers to customers & second regarding the issues after getting the service. 2. Inbound Marketing: By attracting all new prospective customers with bundles of offer like free rides, discount & refer credits to its old riders. This way Uber retains its customers as these Uber credits give values to both old and new users. After this Uber makes a smooth move to close the deal with a receipt and feedback ratings. The perfect example of inbound Marketing to attract customers towards becoming a lead. 3. Social Media Optimisation: Uber is very much active on the major Social Media Platforms like Facebook, Instagram, Twitter etc. Uber is liked by 1,98,31,350 people on Facebook and got 8,87,718 followers on Instagram. The main purpose for being so much active on social media is interacting with its customers and keeping them up to date with new offers. 4. Influencer Marketing: First launched in Delhi NCR, Bangalore & Mumbai along with the key influencers of those major cities. Zaheer khan, Ranvijay, Neha Dhupia & Rajiv Makhni from Delhi, From Mumbai Anil Kapoor, Arbaaz Khan and Rahul Bose And from Bangalore Raghu Dixit and Vasundhara Das These influencers were supposed to take uber’s ride secretly and create a buzz about the same in their social media accounts With the campaign named “Rider Zero”, 5. Strategic Partnership: a. India’s Times Internet to help grow its presence in the destination. (2015) b. Paytm dominant digital payments platform. (2014) c. Zomato driving down to a restaurant becomes all the more easy for Zomato users. (2015) d. Airtel third largest mobile services provider globally with operations in 20 countries across Asia and Africa. (2015) e. BookMyShow book a cab while booking a ticket. (2015) f. Jio for hassle-free payment experience to Uber riders for digital transactions through JioMoney (2017) Results : Affordable and Reliable rides at the tap of a button, in 29 cities in India. with more than 450,000 Partners/Drivers Completed 500 million trips in India in 4 years Recorded 1 million rides a day in India during 2017
Samsung | Influencer Marketing Case Study
 
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The Blogger Programme supported Samsung to promote the new mobile accessories range through influencer marketing. The Blogger Programme (TBP) is a social platform allowing brands and agencies to connect and collaborate with influencers worldwide. Whether you're a brand, agency or influencer, join our global community for free now: http://www.thebloggerprogramme.com
Views: 2848 The Blogger Programme
Case Study: Startup Branding Presentation
 
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Learn how to build Custom designed websites with Webflow: http://zpr.io/g8yWy - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Check out OPEN's website: http://english.open.co.il/ - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ Snapchat: ransegsll (yes, with a spelling mistake) Facebook: https://www.facebook.com/ran.segall - Intro Sound Design: Amit Segall http://www.amitsegall.com - Vlogging camera - Canon G7x: http://amzn.to/22dnCQt - Work Hard & Be Nice Poster: https://society6.com/ransegall - Get new videos weekly to your inbox: http://www.fluxvlog.com
Views: 12871 Flux
How Red Bull Turned Their Content Marketing Into a Media Company
 
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Red Bull is probably one of the most cited examples of a company doing great content marketing. But at Red Bull, they actually don’t think of their videos, TV shows, magazine, and events as content marketing. In this clip from the documentary, The Story of Content, you can see just how Red Bull has gone beyond a content marketing case study and now profits off all their content. To watch the full documentary: https://youtu.be/dBnpr3pkFlk FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm LEARN ABOUT CONTENT MARKETING WORLD 2017 #CMWorld: http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
Nestle's Maggi in India : The Ban and The Bounce-back
 
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ABSTRACT This case study is meant to introduce the students/participants to the concept of marketing and brand management, along with competitive analysis of a consumer product. This case is presented through a well-known FMCG product i.e. Nestle's Maggi Noodles. It is an interesting study on the unexpected chain of events that made the huge company Nestle stumble, as their famous brand of noodles got into controversy when FSSAI found Monosodium Glutamate and Lead in Maggi. The case revolves around the ban on Maggi and the subsequent response of different consumer groups along with the strategies of competitive firms. It also describes how the parent company Nestle reacted to the ban and the strategies it adopted to regain customer confidence when Maggi was vindicated of all the charges laid on it. PEDAGOGICAL OBJECTIVES ➢ To understand the reaction of the consumers of a product when the product is withdrawn from the market due to safety issues. ➢ To study the strategies adopted by the competitors of the product to promote their respective products in order to increase sales,and penetrate in the vaccum created due to the major player's absence. ➢ To determine the various campaigning and marketing strategies adopted by the company in order to regain customer confidence and maximize sales,once the product is cleared to be put on the shelves again. ➢ To understand the reaction of different customers when the product comes back in the market. CASE POSITIONING AND SETTING This case study can be used in MBA,MBA(Executive), Management Development Programs for delivering the following courses : 1. Marketing Management - To understand the various marketing strategies and the 4Ps,namely, Price,Product,Place,Promotion associated with a consumer product. 2. Consumer Behaviour - To understand the reaction of different consumer groups in various circumstances and setting target groups according to the demand of the product. 3. Advertising and Brand Management - To understand the different channels of promotion keeping in mind the strategies adopted by the competitors,as well as retaining customers by extending the brand image. TEACHING NOTES SYNOPSIS The primary objective of this case study is to comprehend the marketing strategies adopted by firms selling similar products,in this case an FMCG product, and the changing dynamics of trust associated with a product in the present era. This case also throws light on how quickly a product is replaced by its substitutes and how the void is filled. This discussion allows us to understand the reaction of different consumer groups when their trusted product is thrown out of the market, giving us an insight into the mindset of these consumer groups. Each company adopts its own strategy to promote its product, but it should also keep a check on the strategies adopted by its rival firms. This case study also deals with the reaction of these consumer groups when the product makes a come-back, and to see whether it will be able to hold a dominant position in the market,if yes,how long will that take to happen?
How Red Bull Got Its Wings! - A Case Study for Entrepreneurs
 
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The Biz Doc, Tom Ellsworth dives into case study #16 on How Red Bull Got Its Wings! Subscribe to Valuetainment: http://bit.ly/2aPEwD4 Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Grab your notebook, take notes and join the conversation as Valuetainment brings you case studies with The Biz Doc - a new way to learn entrepreneurial lessons. Please subscribe, comment and share to help educate entrepreneurs from all over the world. About Tom Ellsworth: THOMAS N. ELLSWORTH, is an experienced CEO / COO and entrepreneur. He has been disrupting industries and driving consumer shifts through Venture-backed companies in technology, software, publishing and mobile that have generated exits totaling over $1B. Watch the interview with Patrick Bet-David: https://www.youtube.com/watch?v=nFStiXqG894&t=732s Connect with Tom: https://www.linkedin.com/in/thomasellsworth About Red Bull: Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.062 billion cans sold in 2016. Valuetainment- The Best Channel for Entrepreneurs
Views: 53044 Valuetainment
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Content marketing case study: How a car ad became a viral brand campaign
 
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Saab Automobile Parts changed its name to Orio AB in 2013 and at the same time broadened its offering to include both Saab original parts and spare parts for many other car brands. As a new brand in a competitive industry, the challenge is to increase awareness of the company and the sale of spare parts. Read the full story here: http://spoonagency.com/case/how-a-car-ad-became-a-viral-brand-campaign/
Views: 3734 Spoon
Madura Garments Business Model | Case Study | Aditya Birla Fashion
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing, Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.
Views: 113198 Intellectual Indies
Suki Group case study: Marketing and branding
 
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Suki restaurant group founder and COO Kelvin Ong speaks to NUS Business School about strategy and challenges for SMEs in Singapore's highly-competitive food business.
Views: 1056 NUS Business School
Case study: Making your marketing touchpoints work harder
 
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As part of our work with an alcoholic drinks brand, we looked at the beer market in South Korea to understand which touchpoints were most impactful for the brand, and where it could be doing more in an increasingly competitive market.
Views: 823 Kantar TNS
Case Study - Packetlabs - Distinguishing a Brand with Digital Marketing
 
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How Can Search Engine Marketing Conquer Competition? In the ultra-competitive technology space, Packetlabs needed help standing out and keeping up with competition on search engines.
Marketing Case Insight 13.1: Aston Martin
 
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We speak to Simon Sproule, Director of Global Marketing and Communications of Aston Martin, to find out how the brand is promoted in China. https://global.oup.com/academic/product/marketing-9780198748533 The Aston Martin brand, founded in 1913, is synonymous with hand-crafted luxury, peerless beauty, incredible performance, and international motorsport glory. This video case study corresponds to Chapter 13 of Baines, Fill & Rosengren Marketing 4th Edition. ©Oxford University Press
Brand Positioning Case Study- Philips
 
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Created by Vibhor Dubey, during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.
Views: 507 Vibhor Dubey
Casino Marketing Case Study: Brand Makeover
 
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The transformation of Mount Airy to a premier casino resort destination needed to be communicated to local and regional casino players. The Halo Group helped to rebrand the resort, refocus their marketing dollars to drive more traffic to the resort, highlight their amenities, and develop their loyal players. The Halo Group helped Mount Airy realize an increase in all areas with eight straight quarters of increased revenue. Find out more about The Halo Group at http://thehalogroup.com To find out more about the Halo Group and see more of about our work visit us at: http://thehalogroup.com/work/
Views: 805 TheHaloGroupNY
Case Study: "Marketing That Works" for a Stalled Brand
 
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In this video, Managing Principal Kurt Kessler tells the story of a struggling brand that ZS helped re-position in the marketplace with dramatic results.
Views: 288 ZS
Social Media Case Study : How KFC India Boosted its Social Media Presence
 
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Brand Name KFC Agency Name Blink Solution Introduction With the age of internet revolution prevailing in the Indian market and the Indian youth becoming more net-savvy, famous global restaurant chain brands like KFC have been increasing their presence on social media platforms. In India,KFC is the number one restaurant brand on social media. Objective The objective of the entire social media campaign that revolved around apps like the Radio KFC RJ Hunt, Design your own bucket campaign, Currycature and Wow Menu option, is to appeal to and target young audience who are their target groups and also to develop brand engagement with this segment. Ultimately the objective was to increase the sale of KFC products in India. Execution Radio KFC RJ Hunt was basically a campaign to promote KFC along with KFC in -- house radio channel. 3000 people from around 30 Indian cities participated in the competition. With the Facebook app, fans recorded their voices over the internet and were provided analog radio experience. Design Your Own Bucket was another fabulous campaign where the participants had to come up with creative and colorful KFC buckets. It received 5500 entries. Not only that, KFC also leveraged the occasion when cricket legend Sachin Tendulkar retired. They also conducted bucket entries with Sachin's picture on the KFC bucket on the day he retired. Cuurycature was another creative campaign where participants could choose either male or female characters which were wacky, have an ethnic Indian touch to them and then upload their pictures. The next was the Wow Menu Option on a INR 500 note. This app allowed users to scan currency notes of 500 denomination which would then suggest various food menus that could be purchased within this budget. Results KFC was featured among the top 5 socially devoted brands by Social Baker; post sentiment grew to 93%. Engagement rate became 3 times the industry average. Placed among the top 5 fastest growing social media brands in the country.
Views: 52346 Social Samosa
Aristocrat Case Study for use of celebrities in brand marketing
 
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When brand Aristocrat came to us to relaunch the brand we embarked on an integrated campaign which covered everything from creating a new identity to a digital first campaign incorporating two of India's leading cricketers, Rohit Sharma and Ravichandran Ashwin.
Views: 1535 ibs
Marketing and Selling Your Clothing Brand Startup - How The Sell?!
 
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➤ FREE 7-Figure Case Study Training: https://zach-inman.com/free Starting a clothing brand is a very exciting thing, and it's something that a lot of people have wanted to do or attempted to do. However, it's not easy. There are a bunch of different things that you need to take into account, and simply slapping a rip-off supreme logo onto a Gildan shirt isn't going to make you rich. In this video, I talk about the best way that you can go about developing and marketing your clothing brand ➤ eCommerce Mastery Course: https://zach-inman.com/ecommerce-mastery ➤ My Recommended Tools: https://zach-inman.com/tools
Views: 100730 Zach Inman
L'Oréal Paris "Make Up Genius Virtual Mirror" Campaign Case Study
 
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Eurobest 2015 | Direct | Bronze | McCANN Paris ** Brief Explanation ** For the first time, the 'manufacturer / product centric' company L'Oréal Paris had to manage the launch of a service as if it was a new product. A massive cultural change... With this campaign, the brand moved into a new territory of marketing service, allocating the same kind of budget as if they were launching a new product or brand. ** Creative Execution ** Make Up Genius is based on a centrally originated creativity. It has been deployed in 46 countries through advertising and digital activation. The 360° campaign featured: - Dedicated prints and TV advertising - Localized youtube viral videos: digital trailers featuring local spokespeople to cover the main zones - Bloggers and social influencers' activation - Call to action on all L'Oréal Paris' Makeup product prints - Global social audience reach - Direct marketing - L'Oréal Paris' E-CRM database direct activation - Banners - PR Events and endorsement: launch with global and local spokespeople - Push on the brand websites ** Campaign Results ** - A technological / digital innovation which gives the brand a step ahead of its competitors - A huge image benefit for L'Oréal Paris being the first to offer such a useful and realistic service to consumers - Number of countries who adapted the app: 46 - Number of app downloads WorldWide: 14.3+ million - Cumulated number of looks tried WorldWide: 60+ million - Cumulated number of products tried WorldWide: 267+ million In some markets, the objectives of downloads have been reached /exceeded before the paid media campaign ran. This information is from Eurobest: https://www.eurobest.com -------------------Free marketing inspiration----------------------------------- Get more marketing inspiration - go visit Markedu here English: http://www.markedu.com Portuguese: http://www.markedu.pt Danish: http://www.markedu.dk ------------------------------------------------------------------------------------------------
Views: 8370 Markedu
Air Jordan's - How Nike Created a Brand Worth Billions - A Case Study for Entrepreneurs
 
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The Biz Doc, Tom Ellsworth dives into case study #17 on Air Jordan's & How Nike Created a Brand Worth Billions . In this case study – you will learn negotiation tips and how to go big on marketing when a game-changing deal is on the table. It’s a story of a tense prolonged negotiation among giant companies that was won by Nike against the odds: Adidas: a struggling company that had lost its founder and then lost its way in the cut-throat jungle of athletic shoes. Michael Jordan WANTED Adidas but they FUMBLED the opportunity. Converse: The king of basketball was about to fall off the throne. They had Magic Johnson, Larry Bird and Dr. J – but they were slipping and not innovating at a time when fashion was coming to athletic shoes. They were CONTENT to offer Michael Jordan the standard NBA player deal – but he wanted to see innovation and fresh ideas. Nike: The leader in running shoes had recently told Wall Street that it had a financial loss. Worse, the 1984 Olympics saw Carl Lewis will gold medals in flashy Nikes but that didn’t translate to sales. They NEEDED Michael Jordan and they knew it. The incredible part is that Michael Jordan didn’t even want to go to the Nike meeting – his parents were talked into it by his agent! Grab your notebook, take notes and join the conversation as Valuetainment brings you case studies with The Biz Doc. Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Please subscribe to Valuetainment, comment and share to help educate entrepreneurs from all over the world. Subscribe: http://bit.ly/2aPEwD4 About Tom Ellsworth: THOMAS N. ELLSWORTH, is an experienced CEO / COO and entrepreneur. He has been disrupting industries and driving consumer shifts through Venture-backed companies in technology, software, publishing and mobile that have generated exits totaling over $1B. Watch the interview with Patrick Bet-David: https://www.youtube.com/watch?v=nFStiXqG894&t=732s Connect with Tom: https://www.linkedin.com/in/thomasellsworth About Nike: Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Valuetainment- The Best Channel for Entrepreneurs
Views: 133048 Valuetainment
Bisleri Water | बिसलेरी वाटर ब्रांड की कहानी | पानी से पैसा | Brand | Success Story in Hindi
 
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This Video is about Bisleri Success Story in Hindi. This Inspirational & Amazing Brand Case Study can inspire everyone. Bisleri is an Indian beverages company best known for its eponymous Bisleri brand of bottled water. Bisleri holds 40% market share in the Indian packaged drinking water industry. The Parle Group, founded by Jayantilal Chauhan, began manufacturing soft drinks in 1949. Bisleri, an Italian mineral water company, was launched in Mumbai in the year 1965. The Parle Group purchased Bisleri from the Italian entrepreneur Signor Felice Bisleri in 1969.[1] They merely used the name and launched Bisleri soda with two variants—carbonated and non-carbonated mineral water. Bisleri soda, though doing well, had to be discontinued, as Parle sold their soft drink brands to Coca-Cola in 1993. After the sale to Coca-Cola, Ramesh Chauhan dedicated himself to develop Bisleri as a brand and bring safe drinking water into the public domain. ====================================================== ❤ HELP TRANSLATE THIS VIDEO ❤ If you loved this video, help people in other countries enjoy it too by making captions for it. Spread the love and impact. ====================================================== ★ MORE RECOMMENDED VIDEOS FOR YOU ★ Gabbar : https://youtu.be/T8ijpTGBKEw Prabhas Bahubali : https://youtu.be/dXhNzkqeQnU Dutt is back… : https://youtu.be/O3RYRcKBUKE ====================================================== DISCLAIMER: This is an educational and motivational video meant only for inspiring the viewers. Viewer's discretion is advised. Video clips used are for illustrative purpose only to make the point in the audio. All copyrights are acknowledged to their rightful owners. gyanVgyan does not claim to own any copyrights. The sole purpose of this video is to inspire, empower and educate the viewers. ====================================================== Background Music - Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ ====================================================== ENGAGE ►Click here for Subscribe Our Channel https://www.youtube.com/channel/UCjbF4wTpjaTVUFKTdawL6SA ►Like Us on Facebook https://www.facebook.com/gyanvgyann ►Follow us on Twitter https://twitter.com/GyanVGyan ====================================================== FAIR-USE COPYRIGHT DISCLAIMER * Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, commenting, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use. -This video has no negative impact on the original works (It would actually be positive for them) -This video is mainly for teaching and motivational purposes. -It is positively transformative in nature. -I only used bits and pieces of videos to get the point across where necessary. I do not wish to reveal the story or use the 'heart' of any of the content. I respect every content creator and their original work. I take clips from various sources to help create an atmospheric feeling that will help and inspire people in their life. These clips and extracts are of a minimal nature and the use is not intended to interfere in any manner with their commercial exploitation of the compete work by the owners of the copyright. I also do not wish to use the heart of any piece of work that would perhaps decrease the market value of the original content, if anything I hope to promote the content so that people can reach out and subsequently increase the market value. I make these videos with the intention of educating others in a motivational/inspirational form. I do not own the clips and music we use in most cases. Our understanding is that it is in correlation to Fair Right Use, however given that it is open to interpretation, if any owners of the content clips would like us to remove the video, we have no problem with that and will do so as fast as possible. Please message on YouTube or Facebook if you have any concerns. ====================================================== THANK YOU ALL !
Views: 288259 GVG Motivation
Product Branding - Meaning of Branding a product explained with case study
 
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The video covers the following topics 1) What is product branding 2) Meaning of Branding 3) Brand case study of Patanjali
Views: 946 Marketing 91
Crafting the Brand Positioning- Philips case study
 
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This video will give you insights about the concept of Brand Positioning in the market with the help of a mini case study of Philips from the book "Marketing Management" by Philip Kotler & Kevin Lane Keller.
Views: 776 Harshit Gupta