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Marketing Strategy Case Studies: The Starbucks Experience
 
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http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 52682 TVChoiceFilms
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Gillette Advertising Case Study: Best Tactics to Brand a Product Line
 
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http://602communications.com. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. Transcription text of the 3-Minute Emotional Marketing Lesson Video "Gillette Advertising Case Study: Best Tactics to Brand a Product Line" by Graeme Newell, emotional marketing researcher, emotional marketing speaker, customer loyalty researcher, and consultant at 602 Communications. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. The Gillette advertising machine is a complex and multi-headed beast. The offer product brands ranging from razors to body wash, and everything in between. With that many different product brands, one might think it would be near impossible to keep marketing focus on how to brand a product properly -- but Gillette has done it, and done it very well. Today, a marketing case study on the Gillette advertising strategy, and how they manage to keep marketing focus steady with a wide range of product brands. Gillette Advertising There's no doubt about Gillette's advertising credentials, they brand a product very well, and have been doing so for a long time. At this current phase of their product brands, Gillette's best bet is not to recruit new buyers for their razors, but rather to set their marketing focus on getting current users to buy more blades. They brand a product by actually informing their users about why it's a better idea to throw out their old blades faster and buy new ones, not throwing some fancy advertising pitch at them. Another way to expand usage of their product brands is to get men to shave other parts of their bodies. This requires a marketing focus on teaching men how to do it. So in the end, with all of this teaching, how does Gillette advertising brand a product effectively? They do it by setting their marketing focus on the emotion that drives their customers, not the product itself. Brand a Product with a Passion Gillette advertising stays focused by not bothering with the actual physical properties of their product brands, but rather what they stand for. Gillette stands for confidence. When men shave in the morning with a Gillette razor, they're not just grooming -- they're preparing for success. If you're looking to brand a product across different groups, this is the best marketing focus to take. How Gillette Advertising can Brand a Product for All Men For this marketing case study we watched hours upon hours of how Gillette advertising brands a product, and we've come upon the secret. When they go about branding a product, they do so by showing sexy and powerful men engaging in the ritual of shaving. This invokes a powerful response -- it builds an association between the power and sex-appeal of the men in the ad with the ritual of shaving. To brand a product this way is to create ascendant product brands -- product brands that rise above their base function and fulfil something deeper. The greatest conclusion we reached in this marketing case study was that to brand a product upon a transcendent feeling or emotion was to create a truly powerful product brand. So to recap, in this marketing case study we found that: • Gillette advertising is a massive undertaking. They have varied product brands throughout their central function of grooming that includes razors, shaving cream, deodorant, body wash, and more. • To brand a product in such a varied product grouping, Gillette advertising sets its marketing focus not on the product features, but the driving emotions that power its product brands. • Gillette advertising takes the ritual of grooming and turns it into unbridled success' opening act.
Views: 22579 Graeme Newell
Repositioning vs Rebranding [CASE STUDY] (Episode 3 :S2)
 
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Clear Comparison! Still marketers confuse re-branding with repositioning. They launch the campaign based on repositioning, when in actual they’re doing re-branding. This video will help you to avoid such mistake. Jam packed with real world case studies of Apple, Nike, KFC, Coke and Pepsi This is a must learn concept before conducting repositioning or rebranding. However, the first step is not this. It's to have clear idea of positioning, which is animated in the following episodes: 1. Differentiation Strategy for the Follower: https://youtu.be/MmRjAwvQ890 2. How to get into mind by being FIRST (1/2): https://goo.gl/D9MiBb 3. How to get into mind by being FIRST (2/2):https://goo.gl/kd9WyE 4. How to get into mind by being SECOND: https://youtu.be/o6ql0lTUNCo LIKE & SUBSCRIBE TO GET MORE VIDEOS! https://www.youtube.com/KamilsKartoons Blog: http://KamilAli.com/
Views: 4590 Kamil's Kartoons
Harley Davidson Case Study - How A Cult Brand Was Made - A Case Study for Entrepreneurs
 
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In Case Study #21 Tom Ellsworth, aka: The Biz Doc, shares the story of Harley Davidson and how they don't just sell motorcycles, they sell admission to the badass club. Harley Davidson- A Cult Brand Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts – join the conversation. Come learn every Friday and take your company to the next level – subscribe to the Valuetainment channel on YouTube: http://bit.ly/2aPEwD4 Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Valuetainment- The Best Channel for Entrepreneurs!
Views: 23822 Valuetainment
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 132503 Graeme Newell
Google Marketing Platform: adidas Case Study
 
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The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform its storytelling, help teams from brand marketing to retail and e-commerce collaborate, and deliver relevant messages across channels. With Google Marketing Platform, adidas can see how audiences are responding to campaigns in real time and know which messages resonate most. Learn more about Google Marketing Platform: https://marketingplatform.google.com/about/ Read more about adidas and data-driven marketing: https://www.thinkwithgoogle.com/marketing-resources/data-measurement/bain-customer-connections/
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 360084 ThoughtCatalyst
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 116003 Brian G Johnson TV
B2B Branding & Website Case Study
 
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Flux is proudly sponsored by Webflow, start a new account with an awesome discount: http://bit.ly/FluxWebflowDiscount - Gear & Book Recommendations: http://bit.ly/2ohFOuj - Freelancing? Send awesome proposals with: http://www.goprospero.com - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Work Hard & Be Nice Poster: https://society6.com/ransegall
Views: 22994 Flux
Coca-Cola Contour Digital Campaign – Case Study
 
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As a brand that stands for happiness, for their 100th birthday we created a campaign that spread happiness on social media and celebrate the iconic bottle shape.
Views: 103990 Eras Gous
Airbnb Digital Marketing Case Study | Growth Hacking
 
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A company that operates an online marketplace for people to lease or rent short term lodging, AirBnB.. An American company, AirBnB Operates in 191 countries Check out our Instagram Page: https://www.instagram.com/crazyonweb.training/ It earned the Revenue of $2.6 billion with 3100 numbers of employees in 2017 The Timeline: 2007- Joe Gebbia and Brian chesky rented their room. And the idea of Airbnb spread further. 2008- Nathan Blecharczyk joins as 3rd co-founder. 2009- Got $ 2,00,000 funding from Y- combinator 2010- Converted their apartment as a office 2010- AirBnB’s Co- Founders Started living using Airbnb for few months 2012- Airbnb announced the acquisition of Localmind and till now they have opened second international office covering US, UK, Indonesia and Thailand. 2013- Opened European headquarter in Dublin, Iceland. 2014- Partnered with home cleaning agency and introduces its new logo. 2015- Partnered with Deutsche Telekom to have its app preinstalled in 13 countries and increased its funding to$2.3 billion. 2016- Launched experience feature in app to offer Tour and Events in addition to places to stay. 2017- Acquired luxury rentals. 2018- Airbnb revealed its intention to launch airline. AirBnB Digital Marketing Strategies: Social media : Active on major social media platforms. Is liked by 13,451,387+ on facebook and got 3m+ followers on instagram. Got 6,68,000+ followers on twitter. The popular hashtag for their social media strategy was #belonganywhere. The only purpose of Airbnb behind strong social media strategy is to keep people informed about what host and travelers were doing all over the world. 2) Influencer marketing : For influencer marketing Airbnb partnered with MTV India and hosted #LiveThere online contest by collaborating with popular youth icons like Radhika apte, Nikhil Chinapa and Anusha Dandekar,. 3) Inbound marketing : By using inbound methodology Airbnb attracted new prospective customers by partnering with Google and invested huge amount in Google Search Ads which helped Airbnb to increase their listing from 10,000 to 80,000. Airbnb also worked on creating effective landing pages which serve as a lead generation machine. The Results : Affordable hospitality with just tap of a button. Currently operates in 81000 cities all over the world. With more than 6,50,000 hosts. Celebrating satisfied host and travellers throughout the world.
Marketing Case Insight 18.1: innocent
 
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How do organizations develop and maintain responsible working practices and attitudes towards the environment and at the same time remain compatible with their customers' values? Dan Germaine, Co-Founder and Brand Guardian at innocent, speaks to Paul Baines about how to ensure his company retains sustainability credentials whilst also remaining financially viable. innocent is a company that makes smoothies, juice, and vegetable pots sold in supermarkets, coffee shops and various other outlets. Its mission is to make 'natural, delicious, healthy foods that help people live well and die old'. This video case study corresponds to Chapter 18 of Paul Baines & Chris Fill's Marketing, 3rd Edition. http://oxford.ly/1bIKwcM
Building Brand Equity: McDonald's Case study
 
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These slides aim to present some methods of building brand equity in the market by taking the example of Mc Donald's. Part of Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
Views: 1948 Tejas Kotha
Absolut Brand Platform and Activation Program (pitch work) - Case Study
 
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Recruiting the next generation of Absolut fans by transforming present and future through a daring spirits. This is a pitch work. More at romainlauby.com.
Views: 3893 romainlauby
Burberry Case Study
 
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From Lasell College Students created this video for our semester final case study project. This video is to educate and shall not be use for any other purpose. I hope you enjoy it and find this information resourceful for educational purposes only. Thanks!
Views: 23845 Alejandra Carrero
Marketing in Pharma - Case Study (AEDs)
 
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Overview of general marketing in the pharmaceutical industry: product positioning and competitive analysis, with a brief glance into the AED market (Philips & ZOLL). Pharma marketing in a digital landscape - 0:27 Our market is the most competitive market? - 0:45 Product positioning and competition in a saturated market - 1:11 Product differentiation & market segmentation - 1:31 What do you do after launch? (lifecycle management) - 2:50 Transcript: https://pharmadigitalmarketing.com/marketing-in-pharma/ Site: https://pharmadigitalmarketing.com
Gamechangers: Netflix Case Study
 
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Peter Fisk's new book "Gamechangers" explores the next generation of brands and business ... shaking up markets, redefining expectations, changing the game ... developing more innovative strategies for growth through brands, marketing and innovation ... thinking bigger, to shape the future in your own vision, rather than compete in the shadow of others. Find out more at www.theGeniusWorks.com ... Keynotes, workshops and consulting ... Email [email protected]
Views: 20348 Peter Fisk
Case Study: Startup Branding Presentation
 
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Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Check out OPEN's website: http://english.open.co.il/ - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ Snapchat: ransegsll (yes, with a spelling mistake) Facebook: https://www.facebook.com/ran.segall - Intro Sound Design: Amit Segall http://www.amitsegall.com - Vlogging camera - Canon G7x: http://amzn.to/22dnCQt - Work Hard & Be Nice Poster: https://society6.com/ransegall - Get new videos weekly to your inbox: http://www.fluxvlog.com
Views: 11808 Flux
Marketing and Selling Your Clothing Brand Startup - How The Sell?!
 
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➤ FREE 7-Figure Case Study Training: https://zach-inman.com/free Starting a clothing brand is a very exciting thing, and it's something that a lot of people have wanted to do or attempted to do. However, it's not easy. There are a bunch of different things that you need to take into account, and simply slapping a rip-off supreme logo onto a Gildan shirt isn't going to make you rich. In this video, I talk about the best way that you can go about developing and marketing your clothing brand ➤ eCommerce Mastery Course: https://zach-inman.com/ecommerce-mastery ➤ My Recommended Tools: https://zach-inman.com/tools
Views: 64741 Zach Inman
How Red Bull Turned Their Content Marketing Into a Media Company
 
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Red Bull is probably one of the most cited examples of a company doing great content marketing. But at Red Bull, they actually don’t think of their videos, TV shows, magazine, and events as content marketing. In this clip from the documentary, The Story of Content, you can see just how Red Bull has gone beyond a content marketing case study and now profits off all their content. To watch the full documentary: https://youtu.be/dBnpr3pkFlk FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm LEARN ABOUT CONTENT MARKETING WORLD 2017 #CMWorld: http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
The Case Study of BuzzFeed Tasty and the Evolution of Brand
 
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How can brands evolve in an internet-native world? The answer may lie in the case study of BuzzFeed’s Tasty food network, a global media brand that evolved by breaking all the rules: focusing on building a viral brand first, and then figuring out distribution and channel second. But what else can we learn about the process of innovation -- and experimentation cycles -- here (including physical products)? And does brand loyalty still exist? In this short talk delivered at the annual a16z Summit 2018 as part of the consumer & entertainment segment, Ashley McCollum, General Manager of Tasty & Nifty at BuzzFeed, shares her thoughts on brands in the digital age... including the four pillars of a modern brand.
Views: 5704 a16z
How Red Bull Got Its Wings! - A Case Study for Entrepreneurs
 
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The Biz Doc, Tom Ellsworth dives into case study #16 on How Red Bull Got Its Wings! Subscribe to Valuetainment: http://bit.ly/2aPEwD4 Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Grab your notebook, take notes and join the conversation as Valuetainment brings you case studies with The Biz Doc - a new way to learn entrepreneurial lessons. Please subscribe, comment and share to help educate entrepreneurs from all over the world. About Tom Ellsworth: THOMAS N. ELLSWORTH, is an experienced CEO / COO and entrepreneur. He has been disrupting industries and driving consumer shifts through Venture-backed companies in technology, software, publishing and mobile that have generated exits totaling over $1B. Watch the interview with Patrick Bet-David: https://www.youtube.com/watch?v=nFStiXqG894&t=732s Connect with Tom: https://www.linkedin.com/in/thomasellsworth About Red Bull: Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.062 billion cans sold in 2016. Valuetainment- The Best Channel for Entrepreneurs
Views: 49866 Valuetainment
Gamechangers: Airbnb Case Study
 
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Airbnb is transforming travel, the hero of the collaborative economy. It features in Peter Fisk's new book "Gamechangers" which explores the next generation of brands and business ... shaking up markets, redefining expectations, changing the game ... developing more innovative strategies for growth through brands, marketing and innovation ... thinking bigger, to shape the future in your own vision, rather than compete in the shadow of others. Find out more at www.theGeniusWorks.com ... Keynotes, workshops and consulting ... Email [email protected]
Views: 6285 Peter Fisk
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Digital Marketing Case Study : Fashion Retail
 
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Berikut ini adalah study kasus digital marketing untuk industri fashion retail dari Macy's Department Store. http://erudite.id/link/youtube.html | [email protected] | 08888097722
Views: 4839 Erudite Indonesia
Case Study: building award winning marketing capabilities with Marks & Spencer
 
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An overview of Brand Learning's work with Marks and Spencer, building marketing capabilities across the customer experience. Hear Nathan Ansell, Global Director of Loyalty, Customer Insight and Analytics at Marks & Spencer describe what it is like working with Brand Learning and the commercial results they achieved. https://www.brandlearning.com/
Views: 976 Brand Learning
Branding - The Nike Case Study
 
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Rod McNealy, Johnson & Johnson Marketing Executive, Wharton Lecturer, presenting Branding and the Nike Case Study to a Princeton audience. Learn more at RodMcNealy.com
Views: 7463 jnjtiger
Walmart Case Study - Strategic Marketing
 
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Rod McNealy, Johnson & Johnson Marketing Executive, Wharton Lecturer, presenting the Walmart Case Study on Strategic Marketing to Princeton audience, learn more at RodMcNealy.com
Views: 13832 jnjtiger
Gamechangers: Tesla and Elon Musk Case Study
 
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Peter Fisk's new book "Gamechangers" explores the next generation of brands and business ... shaking up markets, redefining expectations, changing the game ... developing more innovative strategies for growth through brands, marketing and innovation ... thinking bigger, to shape the future in your own vision, rather than compete in the shadow of others. Find out more at www.theGeniusWorks.com ... Keynotes, workshops and consulting ... Email [email protected]
Views: 235716 Peter Fisk
Content marketing case study: How a car ad became a viral brand campaign
 
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Saab Automobile Parts changed its name to Orio AB in 2013 and at the same time broadened its offering to include both Saab original parts and spare parts for many other car brands. As a new brand in a competitive industry, the challenge is to increase awareness of the company and the sale of spare parts. Read the full story here: http://spoonagency.com/case/how-a-car-ad-became-a-viral-brand-campaign/
Views: 3502 Spoon
T shirt Brand Case Study  Bound By Blood
 
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http://tshirthelpdesk.com/case-studies/ Tshirthelpdesk-http://tshirthelpdesk.com/ —————————————————— Bella Canvas YouTube Channel: http://bit.ly/2qyUvKO https://www.bellacanvas.com Channel Teaser Video: https://www.youtube.com/watch?v=en7hHfa4zwo http://tshirthelpdesk.com/ Get started http://tshirthelpdesk.com/getstarted Phone Consultation. https://clarity.fm/garyajene Consultation http://tshirthelpdesk.com/consultations/ T-shirt Templates Placeit http://tshirthelpdesk.com/placeit Bella Canvas YouTube Channel: http://bit.ly/2BLNNLC https://www.bellacanvas.com ------------------------------------------------------------------ Hire A T-shirt Designer ————————————————————————————————— https://www.designcrowd.com/tshirthelpdesk http://tshirthelpdesk.com/fiverr http://tshirthelpdesk.com/99designs ------------------------------------------------------------------ Shopify ------------------------------------------------------------------ http://tshirthelpdesk.com/shopify/ http://tshirthelpdesk.com/get-shopify/ http://tshirthelpdesk.com/premium-shopify-theme/ http://tshirthelpdesk.com/shopify-theme/ ———————————————————————— Adobe Plans Get Photoshop http://tshirthelpdesk.com/adobephotoshop Get Illustrator http://tshirthelpdesk.com/adobeillustrator Get Creative Cloud http://tshirthelpdesk.com/creativecloud Get Photoshop & Illustrator- student 60% off http://tshirthelpdesk.com/adobe60 ———————————————————————— Bella Canvas YouTube Channel: http://bit.ly/2BLNNLC https://www.bellacanvas.com ———————————————————————— Printful ------------------------------------------------------------------ http://tshirthelpdesk.com/printful ------------------------------------------------------------------ Clothing ------------------------------------------------------------------ http://www.clothinglabels4u.com/ ------------------------------------------------------------------ Get Dope Business Cards ------------------------------------------------------------------ http://bit.ly/2RRVqXP ————————————————————————————————— Hosting For Your Website ------------------------------------------------------------------ BlueHost-http://bit.ly/2AL70Kj GoDaddy http://bit.ly/2RJp2q4 ----------------------------------------------------------------- The Photoshop Courses ----------------------------------------------------------------- http://tshirthelpdesk.com/adobe-photoshop-basic-course-for-t-shirt-design/ http://tshirthelpdesk.com/adobe-photoshop-advanced-course-for-t-shirt-design/ http://tshirthelpdesk.com/basic-advanced-photoshop-courses-together/ ----------------------------------------------------------------- The Illustrator Courses ----------------------------------------------------------------- The Illustrator Courses http://tshirthelpdesk.com/adobe-illustrator-basic-course-for-t-shirt-design/ http://tshirthelpdesk.com/adobe-illustrator-advanced-course-for-t-shirt-design/ http://tshirthelpdesk.com/basic-advanced-illustrator-courses-together/ ----------------------------------------------------------------- The Branding & Packaging Courses ----------------------------------------------------------------- Branding & Packaging course-http://tshirthelpdesk.com/branding-packaging-course/ Shop all Courses-http://tshirthelpdesk.com/courses/ http://tshirthelpdesk.teachable.com/courses ----------------------------------------------------------------- All Course Bundle ----------------------------------------------------------------- http://tshirthelpdesk.com/all-course-bundle/ ------------------------------------------------------------------ Get Your Brand Reviewed / Custom Case Study: ------------------------------------------------------------------ http://tshirthelpdesk.com/case-studies/ ------------------------------------------------------------------ Find Me ------------------------------------------------------------------ Facebook: https://www.facebook.com/TShirtHelpdesk/ Instagram: https://www.instagram.com/tshirthelpdesk/ Podcast Where I spit that “Ism” (Not for the faint of heart) : http://tshirthelpdeskpodcast.com Disclosure: Please note that some of the links are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase. Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.
Views: 24755 Tshirt Help Desk
Digital Marketing Case Study : McDonald's
 
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Digital Marketing changes how Marketers perform strategy, implementation, and monitoring of marketing campaigns. Digital marketing activities aim to retain consumers, stimulate sales, help marketers to connect and build long-term relationships with consumers, and create demand. Target consumers can be divided into segmentation in a precision, even can identify up to the current location and interaction with the brand just done. In other words, messages can be personalized, according to the consumer segment. Marketers can see how each campaign performs, which channels are most profitable, and where they should be focused. This can be advantageous for companies to gain insight about the needs and wants of consumers, so that goods and services can be tailored to the needs and desires. http://erudite.id/link/youtube.html | [email protected] | 08888097722
Views: 3156 Erudite Indonesia
Case study: Making your marketing touchpoints work harder
 
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As part of our work with an alcoholic drinks brand, we looked at the beer market in South Korea to understand which touchpoints were most impactful for the brand, and where it could be doing more in an increasingly competitive market.
Views: 580 Kantar TNS
Marketing Research Case Study - Key Tactics When Advertising to Mothers
 
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http://602communications.com Want to win mom's affections? There are three best branding strategies that every marketer should know. In this three-minute emotional marketing lesson video, emotional marketing researcher Graeme Newell shows the images and messages that work best when advertising to mothers. Watch this marketing research case study and learn how to align your branding with mom's fondest hopes and dreams. Best Branding Strategies for Marketing to Mothers When doing the research for this marketing research case study, we discovered that the best branding strategies for advertising to mothers can be split up into three different categories: nirvana mom, sacrifice mom, and commiseration mom. A lot of marketing to mothers we found fit into one of these three categories, making them hands-down the best branding strategies when advertising to mothers. Best Brand Strategies for Marketing to Mothers: Nirvana Mom In searching for the best branding strategies for advertising to mothers for this marketing research cast study we came across lots of examples of mom existing in a perfect, nirvana-like existence. The children aren't screaming or causing any trouble. Everything is in the right spot, and mom is in full control of the situation. When using this technique for marketing to mothers, the best branding strategy is to keep the pace slow and soothing, and everything quiet and wonderful. Best Brand Strategies for Marketing to Mothers: Sacrifice At its core, advertising to mothers is an exercise in making moms feel good about themselves. One of the best branding strategies for this is to show just how selfless moms are. One of the most prevalent emotions we found when doing research for this marketing research case study on advertising to mothers was the feeling of self-sacrifice for family -- specifically children. Mom sees herself as a silently suffering martyr that quietly shoulders the suffering for the good of all. Best Brand Strategies for Marketing to Mothers: Commiseration The best branding strategies for advertising to mothers usually revolve around lifting mom up, but this particular one is just meant to put her at ease. Moms have to put up with a lot of nasty stuff, and sometimes they just want someone to let them know that they understand. They want others to recognize the great struggles and suffering they endure. When advertising to mothers, the feeling of "we get you, we understand how hard this is" is one of the most powerful. In fact, our marketing research case study found that the most powerful ad for mothers used this exact branding strategy.
Views: 12621 Graeme Newell
Marketing Case Insight 13.1: Aston Martin
 
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We speak to Simon Sproule, Director of Global Marketing and Communications of Aston Martin, to find out how the brand is promoted in China. https://global.oup.com/academic/product/marketing-9780198748533 The Aston Martin brand, founded in 1913, is synonymous with hand-crafted luxury, peerless beauty, incredible performance, and international motorsport glory. This video case study corresponds to Chapter 13 of Baines, Fill & Rosengren Marketing 4th Edition. ©Oxford University Press
Air Jordan's - How Nike Created a Brand Worth Billions - A Case Study for Entrepreneurs
 
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The Biz Doc, Tom Ellsworth dives into case study #17 on Air Jordan's & How Nike Created a Brand Worth Billions . In this case study – you will learn negotiation tips and how to go big on marketing when a game-changing deal is on the table. It’s a story of a tense prolonged negotiation among giant companies that was won by Nike against the odds: Adidas: a struggling company that had lost its founder and then lost its way in the cut-throat jungle of athletic shoes. Michael Jordan WANTED Adidas but they FUMBLED the opportunity. Converse: The king of basketball was about to fall off the throne. They had Magic Johnson, Larry Bird and Dr. J – but they were slipping and not innovating at a time when fashion was coming to athletic shoes. They were CONTENT to offer Michael Jordan the standard NBA player deal – but he wanted to see innovation and fresh ideas. Nike: The leader in running shoes had recently told Wall Street that it had a financial loss. Worse, the 1984 Olympics saw Carl Lewis will gold medals in flashy Nikes but that didn’t translate to sales. They NEEDED Michael Jordan and they knew it. The incredible part is that Michael Jordan didn’t even want to go to the Nike meeting – his parents were talked into it by his agent! Grab your notebook, take notes and join the conversation as Valuetainment brings you case studies with The Biz Doc. Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Please subscribe to Valuetainment, comment and share to help educate entrepreneurs from all over the world. Subscribe: http://bit.ly/2aPEwD4 About Tom Ellsworth: THOMAS N. ELLSWORTH, is an experienced CEO / COO and entrepreneur. He has been disrupting industries and driving consumer shifts through Venture-backed companies in technology, software, publishing and mobile that have generated exits totaling over $1B. Watch the interview with Patrick Bet-David: https://www.youtube.com/watch?v=nFStiXqG894&t=732s Connect with Tom: https://www.linkedin.com/in/thomasellsworth About Nike: Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Valuetainment- The Best Channel for Entrepreneurs
Views: 121703 Valuetainment
Case Study - Packetlabs - Distinguishing a Brand with Digital Marketing
 
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How Can Search Engine Marketing Conquer Competition? In the ultra-competitive technology space, Packetlabs needed help standing out and keeping up with competition on search engines.
Nestle's Maggi in India : The Ban and The Bounce-back
 
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ABSTRACT This case study is meant to introduce the students/participants to the concept of marketing and brand management, along with competitive analysis of a consumer product. This case is presented through a well-known FMCG product i.e. Nestle's Maggi Noodles. It is an interesting study on the unexpected chain of events that made the huge company Nestle stumble, as their famous brand of noodles got into controversy when FSSAI found Monosodium Glutamate and Lead in Maggi. The case revolves around the ban on Maggi and the subsequent response of different consumer groups along with the strategies of competitive firms. It also describes how the parent company Nestle reacted to the ban and the strategies it adopted to regain customer confidence when Maggi was vindicated of all the charges laid on it. PEDAGOGICAL OBJECTIVES ➢ To understand the reaction of the consumers of a product when the product is withdrawn from the market due to safety issues. ➢ To study the strategies adopted by the competitors of the product to promote their respective products in order to increase sales,and penetrate in the vaccum created due to the major player's absence. ➢ To determine the various campaigning and marketing strategies adopted by the company in order to regain customer confidence and maximize sales,once the product is cleared to be put on the shelves again. ➢ To understand the reaction of different customers when the product comes back in the market. CASE POSITIONING AND SETTING This case study can be used in MBA,MBA(Executive), Management Development Programs for delivering the following courses : 1. Marketing Management - To understand the various marketing strategies and the 4Ps,namely, Price,Product,Place,Promotion associated with a consumer product. 2. Consumer Behaviour - To understand the reaction of different consumer groups in various circumstances and setting target groups according to the demand of the product. 3. Advertising and Brand Management - To understand the different channels of promotion keeping in mind the strategies adopted by the competitors,as well as retaining customers by extending the brand image. TEACHING NOTES SYNOPSIS The primary objective of this case study is to comprehend the marketing strategies adopted by firms selling similar products,in this case an FMCG product, and the changing dynamics of trust associated with a product in the present era. This case also throws light on how quickly a product is replaced by its substitutes and how the void is filled. This discussion allows us to understand the reaction of different consumer groups when their trusted product is thrown out of the market, giving us an insight into the mindset of these consumer groups. Each company adopts its own strategy to promote its product, but it should also keep a check on the strategies adopted by its rival firms. This case study also deals with the reaction of these consumer groups when the product makes a come-back, and to see whether it will be able to hold a dominant position in the market,if yes,how long will that take to happen?
Brand Positioning Case Study- Philips
 
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Created by Vibhor Dubey, during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.
Views: 444 Vibhor Dubey
Digital Marketing and Web Strategy in Pharma - Case Study (GSK)
 
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Digital marketing and web strategy in pharma. Highlights from our case study of GSK's Flonase Rx to OTC marketing initiatives. Adjusted search density on Google - 0:32 Timeline: Allegies, Claritin, Flonase, Flonase Contest - 1:14 background & milestones - 1:46 Estimated monthly AdWords budget & spend - 2:44 Instagram influencer marketing (contests) - 3:08 Great American Road Trip (sweepstakes) - 5:09 Most successful social posts - 5:55 Google AdWords keywords & history - 6:02 Flonase display ad examples - 7:07 Full post: https://pharmadigitalmarketing.com/digital-marketing-web-strategy-pharma/ Site: https://pharmadigitalmarketing.com
Crafting the Brand Positioning- Philips case study
 
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This video will give you insights about the concept of Brand Positioning in the market with the help of a mini case study of Philips from the book "Marketing Management" by Philip Kotler & Kevin Lane Keller.
Views: 739 Harshit Gupta
Shoppers Stop  Case Study
 
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Shoppers Stop, one of the largest multi-brand retail stores in India worked with Google to connect digital marketing spends with offline sales. Google’s O2O solution — Store Sales Direct — multiplied the impact of their digital investments and helped them realise 2.5x Return on Ad Spend (ROAS) than previously deciphered. With the help of Google’s product, they understood how many customers from their loyalty membership program went online, were influenced by Google ads and then ended up at the Shoppers Stop site for digital shopping, and how many of them went ahead and also shopped in their physical stores. With this solution, Shoppers Stop was able to trace steps of those customers from online to offline and the results were absolutely amazing.
Views: 36679 Google India
Marketing Case Insight 12.1: Spotify
 
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We talk to Chug Abramowitz, VP Global Customer Service and Social Media at Spotify, to find out more about the role social media play and how organizations should incorporate it into their communication campaigns. https://global.oup.com/academic/product/marketing-9780198748533 Spotify’s dream is to make all the world’s music available instantly to everyone. This video case study corresponds to Chapter 12 of Baines, Fill & Rosengren Marketing 4th Edition. ©Oxford University Press
Case Study in Marketing in Hindi Under E-Learning Program
 
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It covers in detail the meaning of case study, its types and this lecture covers three major case studies of Marketing. First is Marketing Mix for Brand Continuity of McDonald's, Wrong Brand Positioning of Tata Nano and Measuring Customer satisfaction of Fedral Express. Lecture By: Rajinder Kumar Arora, Head of Department of Commerce & Management
Influencing Millenials - Digital marketing strategies for beauty brands
 
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Video taken at in-cosmetics Asia – http://www.in-cosmeticsasia.com Millennials are by far the most unpredictable generation. Marketers need to constantly innovate and experiment to keep up and understand what influences them. Through a series of case studies, this session will show how beauty brands around the world are successfully engaging with millennials amidst the ever changing digital landscape. in-cosmetics Asia is the leading exhibition and conference in Asia Pacific for personal care ingredients – takes place in Bangkok, Thailand in October/November and is focused on personal care raw materials and manufacturing – more info at http://www.in-cosmeticsasia.com Speaker is Khyathi Nirmal Kumar, Head of Digital Marketing at Happy Marketer, more info at www.happymarketer.com
Views: 1972 in-cosmetics
Case Study: AirAsia Friendsy | Top Viral Social Media Campaign
 
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Air Asia – Friendsy Facebook Campaign In 2012 Air Asia started flights from Sydney to Kuala Lumpur. But… they were up against fierce competition and lack of marketing budget. They needed brand awareness…fast So, Air Asia decided to launch a Facebook contest where a Facebook user will get to fly in Air Asia Airbus with 302 of his/her friends The plane would be entirely theirs plus Air Asia would fund a 3-day vacation And they could even choose seats for all of their friends Result? The whole campaign got viral and fan base of Air Asia got increased by 30% It generated a PR worth $1.5 million Around 2,300,000 people engaged with this contest
Views: 9464 Weekly Marketing Tips