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Going From Identity Design to Brand Strategy—A Deep Dive w/ Melinda Livsey Ep. 12
 
44:02
What does a brand strategist do? How does someone use words to help unlock someone who is stuck because they are inside the bottle and can't read the label? Chris and fan favorite Melinda Livsey have a deep conversation to uncover her true passion. 03:40 What does a brand strategist do according Melinda? #branding. How is this different than what she used to do? 13:45 What's the temperature of the lead? Are you mistaking a "cold" lead from a "hot" lead? 13:52 - 🔑 - To unlocking a client versus a customer 16:00 Selling is not convincing. 19:00 What is the alternative to hiring more employees to grow? 21:50 Lifestyle business 23:37 - 💎- Lifestyle business VS building big and scale. The exit strategy of scale allows for a multiplier of impact and income. 24:18 What is Melinda real passion? 25:49 - 💍- Following your mission requires monogamy. Put a ring on it. 25:50 The Dan Sullivan Question— 26:50 What is your life's work? What do you really want? 27:30 Self-realization moment. We go beyond the surface. 29:00 #GoMelindaGo 32:15 Is Chris a hypocrite? 33:20 The difference between art and work Seth Godin 33:55 Einstein quote on Imagination is more important than knowledge 36:50 Jen Bilik Knock Knock founder to treat OCD— turned an illness into a business that is thriving 39:40 Summary and check in. "Gettin Stuck" in her routine thinking. 41:30 Strategy demonstrated 43:29 What is your 3 year goal? #MelindaLivsey #ChrisDo #bizOfDesign #Brand #Branding #Brandstrategy #strategy Melinda Livsey Playlist https://www.youtube.com/playlist?list=PLzKJi2GjpkEFdDUEpVRrIPKsB1RSQ6P9W @MelindaLivsey_ Twitter Marks And Maker https://www.marksandmaker.com 👉Subscribe: https://goo.gl/F2AEbk We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Host– Chris Do Cinematography– Ricky Lucas Editor– Jona Garcia Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 33466 The Futur
DESIGN STRATEGY: Solving Business Challenges Through Design
 
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In this video Sean Tambagahan (Founder and CEO of Butler) talks about the importance of designing from a strategy, as well as how to conduct a proper design strategy session. Strategists care about solving business challenges. Designers care about solving design challenges. Design Strategists are focused on solving business challenges through design. This video explains what design strategy is, why it's important, and how to do it effectively through discovery. -- We help brands connect with their audience in a digital world through strategy and design. Our goal is to support, enhance and amplify your brand by designing meaningful experiences for your users that are authentic to your brand’s voice and culture. Visit www.butlerbranding.com for more information on how we can help build your next design/marketing project. Phone: 559.797.3414 Facebook: https://www.facebook.com/butlerwebanddesign Instagram: https://www.instagram.com/butlerbranding
Views: 15061 Butler Branding Agency
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 221985 Philip VanDusen
How to Translate Strategy to Design
 
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Chris Do and Jose Caballer share how they translate strategy into visual design. Learn how to scaffold towards a solution with your client. Learn the framework (or process) Chris uses to translate your, and your clients ideas into a strategy that makes it easy to write copy, create adds, logos, choose colors, designs, etc. that are aligned with your, and your clients shared goals. Chris reminds us that there is no original work, everything is a copy or modification of another idea. Everyone uses references to inspire their designs, stand on the shoulders of giants. They each share examples of their process and links to more examples are below. A can't miss episode! Tell us what you think in the comments. Annotations -- 03:08 Ask Who Am I Designing It For? 05:02 What's the goal of this project? Create a list. 07:23 The 3 basic methods of strategy. 07:53 Commit to words to remove the ether and make tangible goals. 09:16 Q: How do you create your strategy on paper (for your client)? 10:50 Translate visual words into moodboards /stylescapes. 13:11 The best way is to take gradual collaborative steps toward design. 15:00 Conceptualize the voice 16:14 Designers should look at other work so that their own looks unique. 16:40 There is no such thing as original work. 17:42 I use the collective designs as a support to infuse my voice into design. 20:59 Contextualize brand voice while considering both customer and client values. 23:50 The strategy building framework 26:27 How much do you ask clients to collaborate, and how much do you let meetings flow. 30:10 Color Theory to match with your brand attributes. Links Discussed in This Episode: Color Theory - Brand Attribute Matching: http://changingminds.org/disciplines/communication/color_effect.htm Free Strategy Videos: Alignment: http://youtu.be/uOeIG_WDesw Defining the Brand Pt1: http://youtu.be/e916gMCWVKI Everything is a Remix: https://vimeo.com/14912890 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 58179 The Futur
Presenting Brand Strategy
 
11:34
More awesomeness on IG: https://www.instagram.com/ransegall/ - Here's the template I used to present brand strategy to my client. Summing up everything that we've learned during the strategy session (https://youtu.be/R_7b3zccf2s), and defining the key messages: Big Idea, Value Proposition & Narrative. - Flux is proudly sponsored by Webflow, start a new account with an awesome discount: http://bit.ly/FluxWebflowDiscount - Gear & Book Recommendations: http://bit.ly/2ohFOuj - Freelancing? Send awesome proposals with: http://www.goprospero.com - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Work Hard & Be Nice Poster: https://society6.com/ransegall
Views: 10906 Flux
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
15 Graphic Design Trends for 2019
 
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Capitalizing on trends in design and business is a great way to stay culturally relevant and assure your success. In this video, I share 15 Trends in Graphic Design for 2019. Join me in exploring these contemporary trends you can use to inspire your designs and build your brand! 1:28 The Darkness 2:06 That's so Metal 2:46 Inked 3:28 Neo Geo 4:12 Moto Logos 4:54 Mary Jane 5:42 Warp Speed 6:15 Optics 6:42 Color Field 7:22 Dada 8:10 Product Pattern 8:53 Moving Mail 9:48 Cut Ups 10:37 Apothecary 11:12 By the numbers (Thanks to subscriber SilumanAum for providing this index!) Designer/subscribers I named in the "cut ups" trend slide: Magdiel Lopez http://www.magdiellopez.com/ Amit Naamani https://www.deadprintsix.com/ —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com DANIEL SCOTT: BRING YOUR OWN LAPTOP - DESIGN TRAINING VIDEO COURSES https://www.byol.me/philip JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow: video editing software: http://amzn.to/2nxFLK3 Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 335164 Philip VanDusen
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 859346 TED Archive
How To Run a Creative Strategy Session (2018 Edition)
 
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Before starting a branding project I always hold a strategy meeting with the top executives in the company to understand the company and it's goals. My new process is a combination of ideas I took from the books "Designing Brand Identity" (https://amzn.to/2rQhW4e) & "Creative Strategy & The Business Of Design" (https://amzn.to/2Lc7sVI) - Flux is proudly sponsored by Webflow, start a new account with an awesome discount: http://bit.ly/FluxWebflowDiscount - Gear & Book Recommendations: http://bit.ly/2ohFOuj - Freelancing? Send awesome proposals with: http://www.goprospero.com - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Work Hard & Be Nice Poster: https://society6.com/ransegall
Views: 9361 Flux
Prof G Micro Class: Brand Strategy
 
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Forget about traditional advertising. Here's where you should be investing. Episode 164
Views: 366840 L2inc
Why Brand Strategy Matters
 
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Brand strategy helps the client to clarify who they are and what they stand for, so a clear brief can be generated for the creative team to work on. That way the designer's work can be judged according to the strategy rather based on "I like / don't like this". If you don't know what you're aiming for, how can you know if you've achieved good design work? - Flux is proudly sponsored by Webflow, start a new account with an awesome discount: http://bit.ly/FluxWebflowDiscount - Gear & Book Recommendations: http://bit.ly/2ohFOuj - Freelancing? Send awesome proposals with: http://www.goprospero.com - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Work Hard & Be Nice Poster: https://society6.com/ransegall
Views: 2019 Flux
Seth Godin Breaks Down the Brilliance of Nike's Brand Strategy
 
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Seth Godin breaks down the brilliance of Nike's brand strategy. Seth is a bestselling author, teacher and speaker. His new book, This is Marketing is probably the first and last book you'll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth. THIS IS Marketing book link: https://amzn.to/2AXqbBk Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand What's in My Gear Bag? Btw - When you purchase via my links you're supporting my channel to help me make more awesome stuff for you! Gear bag: https://amzn.to/2IgalGh How I cart everything around: https://amzn.to/2KzNUKp Favorite goto run & gun 4k camera: https://amzn.to/2we6zZl Goto lens: https://amzn.to/2rlLbMy Workhorse lens: https://amzn.to/2IhdANC Boom mic: https://amzn.to/2wiVVAq On camera mic: https://amzn.to/2HVNf8r Wireless lav mic: https://amzn.to/2IbGHSH Key lights: https://amzn.to/2IkppCL Kicker lights: https://amzn.to/2KzKsQ9 Camera monitor: https://amzn.to/2rlKiDI Favorite travel tripod: https://amzn.to/2rmdtGP Headphones: https://amzn.to/2jzHHlw Storage: https://amzn.to/2KErwzv Pro 5.7k camera set up for interviews: https://amzn.to/2HRp7Ux Pro lens for interviews: https://amzn.to/2FPRwog Travel drone: https://amzn.to/2rmyQYO Local drone: https://amzn.to/2HQGEfw Here are my personal favorite Behind the Brand playlists: 1. Behind the Brand full-length episodes: http://bit.ly/BTBfull-length 2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople 3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min --------------------- More? Get Behind the Brand on... Instagram: http://instagram.com/1goodbrain Twitter: https://twitter.com/BryanElliott Facebook: http://fb.com/BehindtheBrand For business inquiries: [email protected] See my film and commercial production work here: http://bit.ly/thegoodbrainwork
Views: 8260 Behind the Brand
Brand & Graphic Design Advice and Tutorials - Brand Strategy, Brand Identity & Branding
 
01:15
Hey there, I'm Col and I'm here to help you learn more about brand and brand design. You'll learn about a wide range of topics from creating a brand strategy and brand identity design right through to the best ways to create and present your brand's marketing materials. There will also be lots of graphic design advice for those of you who want to get stuck in yourself, or just want to improve your graphic design knowledge. Hit that subscribe button and let's rock your brand! ------------------------------ Want to learn more about brand and branding from me and hear from other business owners about their experiences of brand building? Join my free Facebook group - ROCK YOUR BRAND www.rockyourbrand.co.uk You can find me on these other platforms too: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Pinterest: https://uk.pinterest.com/pixelsink Website: http://www.pixelsink.com
Views: 3735 Pixels Ink
Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
 
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Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business. Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016 www.ehl.edu Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy. He will demonstrate the importance of a Brands DNA within its branding strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 19601 TEDx Talks
🔴 How To Become A Brand Strategist
 
01:09:17
What is brand strategy? How do you become a brand strategist? Is brand strategy right for you? Does strategy matter in design? On this episode, you will hear about how Fabian Geyrhalter went from graphic design to becoming a brand strategist. - How did you get there? - How can others follow suit? - Is strategy right for me? - How to charge for strategy? Want to become a brand strategist? Consider taking these courses. O G • 2 minutes ago Classes you need to take to know how to do Design Strategy: - Business - Marketing - Positioning - Copywriting - Entrepreneurship - Philosophy - Rhetoric - Psychology www.finien.com https://twitter.com/finieninsights https://www.instagram.com/_finien_/ Pick up your copy of Fabien's book “Bigger Than This”, through our affiliate link: https://amzn.to/2OjSqz7 Zag https://amzn.to/2Okphnv The Brand Gap https://amzn.to/2UOFpzL Creative Strategy & The Business of Design https://amzn.to/2TtRjxw --- 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/t... Spotify: 🎙 https://open.spotify.com/show/5K96ryZ... — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
Views: 22398 The Futur
Sasha Strauss | $100,000 of Brand Strategy Advice
 
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A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy
Views: 192009 BINA LA
Eva Muraya (Brand, Strategy and Design) - Branding Essentials
 
01:47:31
Startup Grind Nairobi presents Eva Muraya, Founder and CEO of Brand, Strategy and Design (EA) Ltd. Eva breaks down what branding is, why it matters and how startups can successfully grow their brands. Startup Grind Local features incredible talks with entrepreneurs from Startup Grind’s world wide network. Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. Subscribe to Startup Grind Local: https://www.youtube.com/user/StartupGrindLocal Startup Grind on YouTube: https://www.youtube.com/user/StartupGrind Follow us on Twitter: https://twitter.com/StartupGrind Like us on Facebook: https://www.facebook.com/StartupGrind Find a Startup Grind event in your area: www.startupgrind.com
Views: 116 Startup Grind Local
🧠Cannabis Marketing Agency🧠 - your dispensary marketing strategy!
 
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[email protected] - Email us to discuss your Cannabis Marketing need or your dispensary marketing strategy. Where traditional marijuana marketing & advertising tactics have failed marijuana business owners, digital marketing has opened a whole new world of possibilities for brands to grow and be discovered. Genius Publicity combines best-in-class digital marketing with cannabis industry expertise to deliver our client's true organic growth. Dispensary Website Design Services : Our captivating marijuana web design is professional yet innovative, inspiring a sense of knowledge and authority while promoting your business. In cannabis website design, it’s important to consider audience intent. Whether the end goal is foot traffic, a form submission, or an online purchase, we optimize your site for maximum engagement, increased conversions and furthering of your business goals. Email us at [email protected] to discuss your project Dispensary Branding Services When marketing cannabis, it’s important to consider that modern marijuana consumers appreciate sophisticated marijuana branding and marketing. As the industry changes, so do the trends and attitudes surrounding marijuana marketing. Genius Publicity is receptive and responsive to industry trends and developments. We are always thinking ahead when it comes to the intricacies of marijuana marketing. We take a thoughtful approach to creating your ideal brand, building a unique identity that begins and ends with your specific business goal. Dispensary SEO ServicesWhile building marijuana brand awareness, it’s important to maintain organic growth. Marijuana SEO is pivotal in getting your message in front of potential consumers. Our dynamic approach to SEO moves with the competitive landscape and is customized to fit your site’s unique needs. With our proactive market research, we start building our organic SEO strategies to corner new and emerging markets in states that are likely to legalize marijuana soon. When executing cannabis SEO, we work against the market’s limited resources and optimize your digital presence to its full potential, making SEO the cornerstone of your digital strategy. Genius Publicity can target both local and national markets, as well as e-commerce websites. We take a specialized approach to each major platform and place your service area and site functionality at the forefront of our layered SEO strategies. Email us at [email protected] to discuss your project CBD Oil Package Design A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business. Genius Publicity will design packaging that will best sell your product while being conscious of labor costs. We will work with you to select the best possible solution for your entire product line. Cannabis Video Production Services A video that is effortless to consume is not effortless to create. Thankfully GeniusPublicity has years of experience producing and documenting videos designed for mass appeal. We handle everything from moodboard to styling to tireless editing so you can rest assured your brand will be conveyed exactly as you intended. We handle everything in pre-production, production, and post-production so you can concentrate on your business. Every video is custom scripted to convey the perfect message at the perfect time. The perfect blend of art and science, Genius Publicity has the tools and procedures to deliver quality content for your every need. Email us at [email protected] to discuss your project == Explainer Video Production services for your Cannabis Dispensary : 2D Animations : https://youtu.be/QNedueCcey0 https://youtu.be/liGvS4j0lKI https://www.youtube.com/watch?v=F2tvK0IP7r4 https://www.youtube.com/watch?v=ke_wg9PyU0A https://www.youtube.com/watch?v=moTovHnHke8 https://www.youtube.com/watch?v=87n_S-DSP4g https://youtu.be/0fumyPfL0vk https://youtu.be/AFBrFn9cd60 https://youtu.be/xHvyPNB2p8U 3D Videos : https://youtu.be/Q6cx_MJ9nsA https://youtu.be/ijB36P1Zq2Y 3D Medical Videos : https://youtu.be/zMRA48EnFUs https://www.youtube.com/watch?v=5_W-rcI1yzU https://youtu.be/RRxzu2aGg14 Whiteboard Animations : https://youtu.be/_GtmUPl3lWA https://youtu.be/LlDXZDQUOfE https://youtu.be/OhEs05gjHAo https://youtu.be/uh5avmVSj0Y
Views: 7476 Genius Publicity
Karen Tiber Leland: "The Brand Mapping Strategy" | Talks at Google
 
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Karen Tiber Leland is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands. Karen is the best-selling author of eight books, which have sold over 350,000 copies and been translated into ten languages. The Brand Mapping Strategy: Design, Build and Accelerate Your Brand (Entrepreneur Press, June 2016) helps entrepreneurs, business owners, CEOs and executives create a brand (business or personal) by design instead of default, gain greater influence in their industries and companies and become thought/industry leaders in their field. Get the book here: https://goo.gl/JqNrpd
Views: 2929 Talks at Google
Harvard i-lab | Positioning Your Brand Out Front
 
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Adrian Gill, Brand Consultant and Mentor at the Harvard Innovation Lab, shares a pragmatic view on how founders can create and maintain a more sustainable brand advantage through focus on 3 simple things; Desirability, Differentiation and Design. Content covered includes: Case study examples including client work on the Barbados + Rihanna brand campaign. Guidance on designers, logos and developing impactful creative with no money. Ways to avoid the trap of relying too heavily on functionality of technology to create differentiation. Where the new is instantly visible, functionality alone is not a bankable advantage. Critical thinking around defining Brand Identity and how to make your brand "hard to follow" for the competition.
Packaging Design and Brand Strategy by Murray Brand
 
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The Murray Brand Minute Episode 1 RJ Murray speaks of the branding challenge that many companies face when acquiring another company. He uses Nestle's acquisition of Carnation as an example to show how to implement a branding and design strategy that is a success. http://murraybrand.com/
Views: 5982 MurrayBrand
How to develop an effective marketing strategy
 
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Marketing is a vital organ in your business body. One never really knows everything about marketing as it keeps evolving. Just like any other skill sets, you always need to update your ‘marketing’ version. Paul Robinson (http://www.paulrobinson.in) is a popular and renowned Marketing expert, who has consulted, coached and trained marketing departments across various industries. He has helped many organizations to create the marketing plan, which is has a higher success rate. In this video, he explains in a precise manner as to how you can create a marketing strategy for your business. For more details visit http://crashcoursemba.com Business Insights is a series created by Paul Robinson; the ideas shared are from his experience as a motivational speaker, coach, consultant and an author Recommended books: ‘Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers’ by Geoffrey A Moore https://goo.gl/qUjwuQ ‘The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies’ by Chet Holmes https://goo.gl/Q6CNMG ‘Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide’ by John Jantsch https://goo.gl/jTkEvt ‘The 22 Immutable Laws Of Marketing’ by Al Ries & Jack Trout https://goo.gl/rw5Xew ‘Positioning: The Battle for Your Mind’ by Al Ries & Jack Trout https://goo.gl/9grxZV
Views: 6525 Positive Revolution
Design Strategy: Hope or Hype — The conclusion 3/3 | How do we market our creative services?
 
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Have designers always used design thinking or creative strategy as a basis for their design? Is design strategy just another trendy way to market creative services? In the series conclusion, Marc Posch and Chris Do debate the terms, merit, and application of strategy. Get your popcorn ready as this is a double length episode. Annotations: -- 01:02 Marc - Design is still in high demand at a certain level. 02:40 Q: What traditional graphic designer, continues to do better than they were a decade ago? 03:33 Marc - I see design thinking as the main job of a designer. 05:15 Evolve: Our design service company was in decline until we found the strategy. 08:48 Q: Why do you think that strategy was the driver that turned the business around? 09:25 Transfer knowledge within a structured framework 14:27 How to design a better user experience and understand the brand 14:58 Q: How do therapists know how to solve problems? Asking questions - surface root problems. 16:25 The execution is the same, it's the self-discovery that helps people buy into the solution. 17:29 Be open and transparent 18:38 Marc - Strategy could be misused to convince a client that there are changes that need to be made (when there are none). 19:09 I don't convince people to buy design after facilitation - I give value 20:40 Getting to the Root: Ask why three times? 22:12 Meeting Lifehack: Be present, listen intently, consider the dialogue in the third person perspective. 25:53 "I have to educate the client" - Educate means to draw out, not put in. 27:00 5 Rules of Collaboration - Blair Enns 29:11 "Design is a process where you invent creative solutions to a problem." - Marty Neumeier 29:16 I like to define the problem beyond giving the website a facelift. 29:53 Q: What is the particular process for your strategy? 30:29 Q: Do you ask those questions in person? 30:48 Is the questionnaire your strategy framework? 32:00 Chris - Why you cannot do a questionnaire as a substitute for your strategy framework 33:27 Q: Couldn't you have skipped the questionnaire and started the dialogue from the beginning? 34:03 Chris - I don't over prepare for meetings to keep my facilitation unbiased with facts. 36:07 Marc - Your clients expect quality questions 38:20 Marc - Is the value of creative declining while strategy is increasing? 38:36 Chris - It's not a zero-sum game. Strategy and design are not mutually exclusive. 43:17 The User - Understanding your customer's customer 44:59 The Golden Questions: What's your goal? What's Getting in your way? Why do you believe that to be true? 5 Rules of Collaboration - Blair Enns -- 1. Strategy before development 2. Continuous reference to strategy 3. Freedom of execution 4. Fewer options of higher quality 5. Only present your own work References -- Trojan Storage Branding Case Study - https://www.youtube.com/watch?v=FYHD1fBKZDk Identity Design: Branding - https://www.youtube.com/watch?v=pR7tMnKghDs Want to get your logo reviewed? Submit here: https://www.facebook.com/theFuturisHere/posts/617496581781398 Get the typography manual here: 📕 https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/ Essential reading/book list from Chris Do. 📕 https://www.thefutur.com/essential-reading-creative-professionals-booklist/ Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕 http://amzn.to/2pvpSVx _ Listen to the Futur podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe Sound Cloud https://soundcloud.com/thefuturishere 🔹 HOW TO SUPPORT THE FUTUR: Purchase a Kit: https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. 🔹 Music on the show from Art-list.io http://goo.gl/22VpQi 🔹 Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo _ Connect with us online: 🔔 http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Credits: Executive Producer– Chris Do Host– Chris Do Director– Aaron Szekely Cinematography– Aaron Szekely Editor– Aaron Szekely, Mark Contreras, Jon Pham, Stewart Schuster Show Open– Roy Kang Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Social Media Manager – Cheryl Stevens Annotations– Isaiah Nwukor SEO— Jacob Campbell http://www.aetoricdesign.com Typefaces: Futura, Din Futur theme song— Adam Sanborne
Views: 12109 The Futur
Running A Brand Strategy Session
 
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Excited to take on a branding project for a super cool startup. Books mentioned: Designing Brand Identity - http://amzn.to/1TEs1Wy The Brand Gap - http://amzn.to/1ZWeQVa - Music by: Buena Vista Social Club - Dos Gardenias [MORiLLO Remix] https://soundcloud.com/morillomusic/buena-vista-social-club-dos-gardenias-morillo-remix-free-dl - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ Snapchat: ransegsll (yes, with a spelling mistake) Facebook: https://www.facebook.com/ran.segall - Intro Sound Design: Amit Segall http://www.amitsegall.com - Vlogging camera - Canon G7x: http://amzn.to/22dnCQt - Work Hard & Be Nice Poster: https://society6.com/ransegall - Get new videos weekly to your inbox: http://www.fluxvlog.com
Views: 4662 Flux
Talking Brand Strategy 101
 
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A quick overview of the steps involved in strategic branding. This is a segment from a series of online corporate training seminars on marketing for business hosted by Bill Carroll for UBT.
Views: 519 3AC Agency
How to create a brand strategy + free printable
 
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Watch this video + use the free worksheet to develop an amazing brand strategy.
Views: 9548 Carrie Green
4 Key Questions To Develop Your Brand Strategy and Messaging
 
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Find more from Chelsea at http://www.techdivamedia.com. (Note: For context, start at the beginning. If you want to jump into the questions, go to 2:37.) When I work with clients, often they come to me with a request to build a new website, revamp their old marketing materials or help design an online program…something like that. While that is the end product they’re looking for, before we can get to that point, we have to zoom out to first look at the strategy and messaging behind it. Why is it so vital to develop your messaging BEFORE you figure out the design, development, and elements of your end product? Because the mistake often made is trying to sell what you do or have…NOT what your customers or clients WANT. What do they WANT? Why would they be looking for a solution in the first place that would help them start looking for you? What other options do they have if they don’t use your solution? These questions inform the approach of your messaging and your entire sales funnel. Answering these questions clarifies things like: - what headline to use on your homepage - if you need an email funnel, and what you’d say in it if you do - if you need to compliment your product or service with additional offerings, like backend support or an online course or a monthly mastermind - how to serve your clients better - how to reach more of your ideal customers…and connect with them more deeply Marketing isn’t about slapping on a great logo and a gorgeous, sleek website to your brand. Marketing is about building a relationship. If you pick up books on relationship building, starting a conversation, how to build a friendship…all of these books are MARKETING books. On your website, in your sales calls, in your follow up emails…you must understand what your prospect wants, not tell them what you do. These questions generally are much, much easier to answer by talking it out with your team, your existing clients, your colleagues or partner. It’s hard to answer these based on your opinion or assumption of the answer, because it’s like looking out from your own fishbowl. By answering these with someone who has another perspective, you’ll be able to dial into the core of your messaging with more certainty. Once you dial in your messaging by knowing the results you’re offering to people, then you can determine how to layout your website, structure your information and guide your design.
Views: 453 TechDivaMedia
Schmitt. GmbH Branding. Strategy. Design.
 
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Das ist Schmitt.
Views: 60 Agentur Schmitt
Fresno Brand Lab - Brand Strategy, Design & Development Agency
 
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Yes, Butler has changed! We felt it was the best way to serve our clients by focusing on Brand Strategy before Design and Development. However, for smaller businesses who simply need quick, affordable, professional looking graphics and print materials, websites and Search Engine Optimization (SEO) we created the Fresno Brand Lab. Visit Fresno Brand Lab at www.fresnobrandlab.com For Brand Strategy, UX Design, and Custom Marketing Solutions visit https://www.butlerbranding.com/what-we-do/website-design/ -- We help brands connect with their audience in a digital world through strategy and design. Our team is a close-knit group of talented individuals who work collaboratively to craft bold designs through a proven process that includes equal parts of strategy and design. Our goal is to support, enhance and amplify your brand by designing meaningful experiences for your users that are authentic to your brand’s voice and culture. Phone: 559.797.3414 Facebook: https://www.facebook.com/butlerwebanddesign Instagram: https://www.instagram.com/butlerbranding
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1671142 Brian Tracy
Digital Marketing Strategy - 7 Ways to Build Your Digital Presence
 
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Want to build your digital presence? Here are 7 digital marketing tips you can use to grow your business online! Step 1: Develop a Conversion Based Website Don’t settle for terrible design. Your website is often a customer’s FIRST interaction with your business so make sure you're putting your best foot forward. https://www.marketing360.com/uxi-websites/ Step 2: Invest in SEO and PPC People buy from people they know when it’s convenient. If your site doesn't show up when they search, you're going to miss out on a lot of business. https://www.marketing360.com/seo-software-natural-listing-ads/ https://www.marketing360.com/ppc-software-top-placement-ads/ Step 3: Retargeting When people are looking to choose a brand, 97% of them research 3 to 5 brands online before picking one. Don't let them get away! https://www.marketing360.com/remarketing-software-retargeting-ads/ Step 4: Build Your Online Reputation If you don’t have positive ratings and comments, you are missing out on a huge competitive advantage. 87% of shoppers won’t consider buying from a site without reviews. Start the process at https://www.topratedlocal.com/ Step 5: Create Valuable Content, Specifically Videos! Once you’ve created your ideal sales pitch, implement it into a video and put that video in front of as many consumers as possible. You’ll get the same message across 24/7 and you can measure the effectiveness of the video through analytics. Step 6:Social Media 57% of consumers say social media influences their shopping habits. Capture even more digital real estate by creating a flourishing online community. https://www.marketing360.com/social-media-management/ Step 7: Stay Ahead Of The Competition - Use a CRM! A CRM, or customer relationship management tool, is exactly what its title suggests. It is software that organizes your clients and leads, as well as all the tasks, data, and record keeping associated with them. We recommend the SMB Marketing 360® CRM - https://www.marketing360.com/small-business-crm/ BONUS TIP: Stay educated Want to go deeper? Watch our webinar on bringing your business into the digital age where we unpack these tips and more! - http://m360.us/6d7a --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 6547 Marketing 360
Is strategy for creatives who can't design? Is there too much hype around strategy? Pt. 1/3
 
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Marc Posch meets Chris Do on his turf at Blind to debate whether or not strategic thinking and user-centric design are just crutches for practitioners who lack serious visual chops. Marc Posch (marcposchdesign.com) is, like Chris Do, an Art Center alumni. How could two designers cut from the same cloth have differing stances? Interested in joining the debate? Check out The Futur Pro Group: https://goo.gl/T6YIB7 About Marc Posch... "Swiss-born Marc Posch founded the Marc Posch Design Office in Munich/Germany. Under his leadership, the company developed a reputation for innovative thinking and design that helped his clients grow. His office created brand and design concepts for over 300 technology companies such as Apple Germany and BMW as well as numerous start-ups, and worked on various marketing campaigns in the world of European commerce. Marc relocated to Southern California in 2000. Based in Downtown Los Angeles ever since, Marc Posch Design, Los Angeles (MPD/LA) continues to thrive through the collaborative energy of a dedicated team of talents under Marc's leadership." http://thecontentwrangler.com/author/marcposch/ Annotations -- 00:24 Marc - I feel that strategy thinking is valuable, but is used as an excuse to enter the design agency 02:02 Strategy Smategy: Why defining a plan to achieve a common objective is needed 04:54 Q: How is strategy important to you as a creative? 05:39 Most people don't follow the marketing briefs 06:23 Q: What is the problem with the current discussion around strategy? 07:20 Research and strategy can mean different things to different people 07:52 Empathy: The key to becoming a great designer and solving problems 08:25 Marc - It's important to me to justify design. 09:19 Justify: become a persuasive communicator to win the creative war with clients 10:05 Move away from the Ta-da moment / big reveal 11:55 What questions are you asking? 12:41 Traditional design vs. CORE 13:52 Natural progression to a finished collaborative design Want to get your logo reviewed? Submit here: https://www.facebook.com/theFuturisHere/posts/617496581781398 Get the typography manual here: 📕 https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/ Essential reading/book list from Chris Do. 📕 https://www.thefutur.com/essential-reading-creative-professionals-booklist/ Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕 http://amzn.to/2pvpSVx _ Listen to the Futur podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe 🔹 HOW TO SUPPORT THE FUTUR: Purchase a Kit: https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. 🔹 Music on the show from Art-list.io http://goo.gl/22VpQi 🔹 Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo _ Connect with us online: 🔔 http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Credits: Executive Producer– Chris Do Host– Chris Do Director– Aaron Szekely Cinematography– Aaron Szekely, Mark Contreras Editor– Mark Contreras Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Social Media Manager – Cheryl Stevens Annotations– Isaiah Nwukor SEO— Jacob Campbell http://www.aetoricdesign.com Typefaces: Futura, Din Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 18853 The Futur
Work Inspired: Brand Strategy and Creative Marketing with 3 Owl Media
 
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Work Inspired featuring 3 Owl Media Listen in as agency founder/creative director David Feldman and lead designer/partner Thomas Lockwood discuss their road to success, building 3 Owl Media into the go-to Atlanta creative agency for brand development and growth. Produced by Carbon Film Filmed in October, 2015 Would you like to see a business featured on Work Inspired? Contact us at [email protected] ----------------------------------------------------------------- From 3 Owl Media’s About Page: “Based out of Atlanta, 3 Owl Media is a creative agency whole-heartedly devoted to the growth and development of the brands we work with. We get really excited about things like brand strategy, user experience, search engine marketing and competitive analysis. We also love clean, beautiful design that expresses a brand’s identity clearly. Our job is to make companies look great. And we fuel our passion by stretching far beyond the expected to create new experiences for our clients and their customers. “Caffeination: Every project is unique, but our process is the same each time. Let us buy you a cup of coffee and discuss your vision and goals. We want to know what makes your company unique – what your essence is. We will align our mission with yours, addressing your short-term business needs to support your long-term growth goals. “Planning: Next, we’ll work with you to define our approach. Together we’ll look at relevant projects our company has worked on and projects others have done that can inspire our work. We’ll create wireframes and mockups of your project. Our goal is to be as thorough as possible in the planning phase so we can deliver exactly what you need. “Development: Once we have the go-ahead, we’ll begin designing, developing, coding, scribbling, erasing and doing all the general busy-work you’d imagine goes on in the studio. We’ll be in close communication with you, making sure our ideas are great for your company. “Delivery: We test vigorously before sending you a final product. After we deliver your project, we’ll continue to be there for you. We are committed to the continued success of your company. Your story continues and we will continue to help you grow.” 3 Owl Social Media // Website: http://3owlmedia.com/ // Facebook: https://www.facebook.com/ThreeOwlMedia // Instagram: https://www.instagram.com/3owlmedia/ Work Inspired Social Media // Website: https://www.workinspired.com // Facebook: https://www.facebook.com/Work-Inspired-1581094252123624/?fref=ts // Twitter: https://www.twitter.com/work_inspired_ // Instagram: https://www.instagram.com/work_inspired/
Views: 2047 Work Inspired
3 Colours Rule - The London Creative Agency: Brand Strategy, Branding, Design & Marketing
 
01:21
3 Colours Rule is a results driven, London based creative brand strategy and design agency. We work with businesses that want to improve their brand value and grow in their market. We use our unique expertise in brand strategy, design & colourology to develop brands and projects that are always accurate, attract and convert prospects into customers. We have been using this expertise to help international brands remain leaders in their field. We now help entrepreneurs and SMEs achieve greater sales results, with a particular focus on concept development, strategic branding and creative design. We work on every project with passion and dedication. Our creative team gives you peace of mind by developing your brand creatively, reducing brand risk and improving brand reputation & loyalty. We work with you as the perfect extension of your team. We work to achieve your business goals: improve your brand credibility to build your business value and let your brand sell for you. It is time for your company to stand out and perform better. Thanks to pixabay and pexels
Views: 293 3 Colours Rule
CUSTOMER DRIVEN MARKETING STRATEGY
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 12745 Keiiiiiichi
Selling Strategy, Can You Charge for Strategic Thinking in Your Design Practice?
 
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How to start selling strategy now. Can graphic designers charge for strategic thinking? What should you charge for discovery strategy work? With special guest Rocio Villalobos. Annotations -- 1:08 Q: What is Strategy? 2:45 With strategic collaboration, you can quickly uncover the value that the client wants. 4:00 See things from the clients perspective - It's your job to give them what they want. 6:03 How Rocio sells strategy - conveying the long-term ROI 7:44 Sometimes clients do not understand the value of strategy 10:49 How Jose sells strategy - visual presentation and detailed overview 13:57 How Chris sells strategy - Define the business goals that need to be solved 16:16 How to leverage your initial strategy services into credibility building case studies 18:06 The Scaffolding technique 19:44 Your strategy positioning ultimately depends on what the client values most 21:55 How Chris scaffolds a conversation towards tangible problems he can help solve 23:47 How Jose samples the brand statement exercise (after presenting) 27:18 The four main takeaways to position yourself into a more strategic role _________________________________________________ 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ Jose Caballer: https://twitter.com/joseCaballer Chris Do: https://twitter.com/theChrisDo Aaron Szekely: https://twitter.com/AaronSzekely Credits: Executive Producer– Chris Do Hosts– Chris Do Director– Aaron Szekely Cameraman– Aaron Szekely, Andrew Truong Producer– Aaron Szekely Editor– Aaron Szekely Show Open– designed by William VanSkaik, animated by Bara Kwon Musical Director– Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 22641 The Futur
Ageism in The Design Industry: Where Are All the Older Creative Professionals?
 
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Age discrimination is sadly very pervasive in the design and creative industries. Professionals in the prime of their careers and at the peak of their abilities are being sidelined and forced out of positions in design and creative departments in companies, agencies and corporations at an astounding rate. Why is this happening? How will it affect your career? What can you do about it? This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. Philip VanDusen is the founder of Verhaal Brand Design, a brand strategy and design agency in the New York City metro area. He is an accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve. MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen Special Thanks to Deyson Ortiz who created my intro with: https://motionmastertemplates.com/ RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX "How To" by Michael Beirut http://amzn.to/2u9lnnh “The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “Shift Ahead” by Allen Adamson + Joel Steckel - http://amzn.to/2xLrEX4 “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “7 Rules You Were Born to Break” by Rick Lewis http://amzn.to/2zHmTSt “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK “Steal Like an Artist: 10 Things Nobody Told You About Being Creative” by Austin Kleon http://amzn.to/2z5iRA0 “Contagious: Why Things Catch On” by Jonah Berger http://amzn.to/2zwgnuG “Real Artists Don't Starve” by Jeff Goins http://amzn.to/2Agm2bM MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 1841 Philip VanDusen
CORE REALLY Explained | Design Thinking & Strategy
 
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Jose does a simple explanation of CORE. Many of you still ask what EXACTLY is CORE Design Strategy? Well, thanks to a script written by Chris Do and Jose Caballer we have one final explanation. Tell us what you think. ========================================­===== Skool OS CORE Strategy Bootcamp for Designers Learn Strategic Planning for Creative Professionals June 27th & 28th, 2014 http://skoolcore.com Use the code: youtube for a $250 discount ========================================­===== === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 22550 The Futur
Marketing Strategy | Customer Driven Marketing Strategy  | Chapter 7b | Lecture 17
 
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Marketing Strategy : Management Marketing Strategy | Customer Driven Marketing Strategy | Chapter 7b | Lecture 17 Chapter 7 b Lecture 17 Timeline ------------------------------------------------------------------------------ Market Segmentation (00:22 - 07:45) Market Targeting (07:49 - 14:15) Three Target Market Decisions Selecting Target Marketing Segments ----------------------------------------------------------------------------- Video by Edupedia World (www.edupediaworld.com) , free online education Download our App : https://goo.gl/1b6LBg Click here https://goo.gl/tPFKi6 to watch more videos on Data Marketing Strategy; All Rights Reserved
Views: 1327 Edupedia World
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 337278 Marketing 360
Marketing Strategy Case Studies: The Starbucks Experience
 
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http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 53908 TVChoiceFilms
Brand Strategy Design For Small Business Owners and Entrepreneurs with StarBrandStudio.com
 
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http://www.StarBrandStudio.com - Your First Class Ticket To High Paying Clients And Top Media Coverage Get instant access to a FREE audio training on the "Top 5 Secrets Of A 'Red Carpet' Brand" & a BONUS subcription to the Star Brand iMag, featuring articles, strategies and tips on branding, marketing, sales and publicity by signing up at http://www.StarBrandStudio.com. You'll join a vibrant community of transformational entrepreneurs, experts and change agents who want to attract their ideal, high paying clients, increase their impact, skyrocket their income, and finally enjoy the lifestyle they've always desired. In the "Top 5 Secrets Of A 'Red Carpet' Brand", you'll discover: - The exact formula to create a brand strategy that attracts high paying clients like clockwork - The golden rule of brand stardom - The easily avoidable branding mistake that's repelling your potential clients -- and what to do instead - The proven system to get noticed online, and start multiplying your impact and your income - How to make your star brand simply irresistible Start your transformational and exciting journey to brand success now by claiming your complimentary audio at http://www.StarBrandStudio.com :)
Views: 183 TheStarBrandStudio
Branding | Brand Strategy | Digital Marketing | Website Designer | Social Media Tips
 
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Monica Garrett is a brand strategist and the owner of the Margaux Agency located in Long Beach, California. The Margaux Agency is a branding agency specializing in helping 1-3 person service based businesses become profitable by building a recognizable brand with modern digital strategies to accelerate growth. 🖤 Sign up to receive insider entrepreneur tips, articles, and FREE resources for growing your business online. Join the list at https://margauxagency.com/signup Like our channel? Subscribe! http://bit.ly/2p6uXDx Follow the Margaux Agency Facebook: https://www.facebook.com/margauxagency/ Instagram: https://www.instagram.com/margauxagency/ Twitter: https://twitter.com/margaux_agency Pinterest: https://www.pinterest.com/margauxagency/ Podcast: https://margauxagency.com/podcast/ We love adding new videos with new content weekly. Feel free to leave a comment or suggestion on ideas you would like us to cover! Contact us: [email protected]
Views: 161 Margaux Agency
Brand Strategy Tutorial - Brand Doctor - Henry Kaminski Jr.
 
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Henry Kaminski Jr. takes you behind the scenes on a brand strategy call with one of his clients and walks you through the process on how to generate more revenue for your business and help build brand awareness at the same time. ===================================================== Grab These Digital Resources: https://uniquedesignz.net/digital-resources/ Get Your 7 Point Brand Audit Today! https://uniquefunneldesigns.com/brandaudit Designs On Demand https://uniquedesignz.net/designs-on-demand-program/ Here's a personal look at how Henry got started: https://youtu.be/fI3y1NX57Ek Refuse To Give Up Mini Documentary: https://youtu.be/L401mm5neJM Grab his book: https://uniquefunneldesigns.com/refuse-to-give-up Subscribe to the Brand Doctor Podcast: https://itunes.apple.com/us/podcast/the­brand­doctor­podcast/id1263945262?mt=2 __ Henry Kaminski, Jr., founder of UniqueDesignz.net, a full­-service graphic design, branding, and marketing company, shares with you the fundamentals of branding and how to apply it to your business to help you grow and prosper. Daily videos will be about - Ways to help boost brand presence and messaging so that they can better connect with your audience - Business building strategies to help grow and scale your business - Strategies on creative design to help elevate the status of your brand so that you can attract higher quality clients Subscribe to our channel and hit the bell to get notified of new videos http://www.youtube.com/c/UniquedesignzNetHMKGroup For more on Unique Designz http://www.uniquedesignz.net Follow Henry and Unique Designz at Facebook: www.facebook.com/HenryKaminskiJr Facebook:www.facebook.com/UniqueDesignzbytheHMKGroup Instagram: https://www.instagram.com/thebranddr/ LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr Book A Chat With Henry: https://uniquedesignz.net/getstarted Check Out The Brand Doctor's Blog: https://uniquedesignz.net/blog-daily-gem-the-brand-doctor/
Strategic Designer: Brand Development - Competitive Strategy
 
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Dave Holston talking about branding as competitive strategy during the The Strategic Designer Brand Development Workshop.
Views: 287 StrategicDesigner
🔴 What is Strategy and How Do You Sell It? AMA w/ Chris Do live stream
 
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Chris Do answers your business of design questions about Intellectual Property (IP) rights in selling design work, how to sell strategy, communicate deadlines and prevent scope creep. Annotations -- 00:44 Q: What makes your workers so invested in your company? 03:32 Products & Money come and go but if you don't take care of people, they won't give you their best work. 04:45 Q: Can you explain what strategy is and how your charge for it? 12:05 Q: Does the cost for strategy include the actual deliverables? 15:05 Q: What are the main arguments I should use If they are using the same pricing? 17:20 How to Fight against lower price options 19:55 Q: What is the best means of communication between an agency and client during work? 21:00 Q: How do you keep a client updated on your progress? 26:40 Q: How do you firmly push back against a smaller budget? 31:50 If enough people aren't saying no to you, you aren't charging enough. 34:05 Q: What's a good way to challenge and push back against client whims? 36:15 Q: How do you know when to interrupt in a meeting with a client? 39:03 Q: If two designers are working on a project, should there just be one lead designer? 40:50 Q: Do you sell the Intellectual Property ownership when you do design? 42:45 How should prepare for client meetings? 44:14 Q: As an ad agency, do you sell the IP and rights of what you create? 45:55 Q: How do you thrive as a low-budget designer, how do I position myself? 50:00 Q: How do you get that one big client to showcase everything that I can do? 52:20 Q: Aside from knowing the agenda and materials, how would you prepare yourself for client meetings? 53:50 Q: When deliverables tend to change, how do you prevent scope creep? 56:35 Q: When pitching to larger companies how do you go about implementing strategy 58:10 Q: Brokering: If you have to hire a third party agency or freelancer to help you finish the job, who gets the credit? 1:01:07 Q: How can someone get started in strategy? 1:02:50 Q: How to tell a client that your competitors work is not better? 1:06:38 Q: Do you have any good advice for clients taking too long to get back to you? (They go quiet) 1:08:43 Q: How do you break through a wall when you feel that you are not progressing? 1:09:27 Q: Can you share some resources on how to run your design studio as a business? 1:10:39 Q: How can you stand out like other creative agencies? 1:11:00 Q: Do you have a client management tip of the day? 1:11:24 Q: What is the most influential factor that has led to your business success? 1:12:00 Q: Where is your reading list? 1:12:50 Are you an entrepreneur or Wantrepreneur? Let Nothing Stop You. ___________ Trello Link: https://trello.com Strategyzer https://strategyzer.com Skillshare Affiliate link: http://skillshare.evyy.net/c/375188/298081/4650 Want to get your logo reviewed? Submit here: https://www.facebook.com/theFuturisHere/posts/617496581781398 Get the typography manual here: 📕 https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/ Essential reading/book list from Chris Do. 📕 https://www.thefutur.com/essential-reading-creative-professionals-booklist/ https://www.thefutur.com/essential-design-books-vol-2/ Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕 http://amzn.to/2pvpSVx _ Listen to the Futur podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe Sound Cloud https://soundcloud.com/thefuturishere 🔹 HOW TO SUPPORT THE FUTUR: Purchase a Kit: https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. 🔹 Music on the show from Art-list.io http://goo.gl/22VpQi 🔹 Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo _ Connect with us online: 🔔 http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Credits: Executive Producer– Chris Do Host– Chris Do Director– Aaron Szekely Cinematography– Aaron Szekely Editor– Aaron Szekely Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Isaiah Nwukor SEO— Jacob Campbell http://www.aetoricdesign.com Typefaces: Futura, Din Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 20356 The Futur
Branding Strategy (How To Make Your Business More Likeable)
 
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After years of doing business, studying business, and helping other businesses, one thing has become painfully clear... People like doing business with people, not “businesses”. Which is why on todays episode we’re going to cover how to brand your business to be more likeable, and its easier than you think. No matter what industry, market, or profession you’re in, people like doing business with people, and not “businesses”. Even in the more formal Business-To-Business, or B2B industries, somewhere along the way, it’s going to be a person making the buying decision. No matter how formal or rigid their organizational structure appears from the outside, on the inside, it’s still just a whole bunch of people. So why then do some businesses try to push their corporate identity on their customers, or hide the fact that (heaven forbid) they actually have real people working for them? It’s strange really. And a bit of a branding paradox. “Big and corporate” is no longer synonymous with safe and trusted. Rather, the terms “big and corporate” tend to invoke feelings of being: -Stale -Old -Stodgy -Slow -Out-dated -Irrelevant -Careless -And selfish None of the things you want to be associated with! So what’s the alternative? Well, whether you’re a multi-million dollar corporation, a solopreneur, or an up and coming design firm with 5 employees, you get to decide just how much “you”, you’re going to show the world. The beauty is that the more “you” you show, the more likeable your company becomes. Your customers crave interaction. They crave personalization. And they crave behind the scenes access, and feeling like an insider. The more special you can make your customers feel by sharing, the more they’ll reward you with their loyalty. ► Download your free copy of The One Page Marketing Plan Here – http://adamerhart.com/marketingplan #LINKS Website: http://adamerhart.com Twitter: http://twitter.com/adamerhart Facebook: http://facebook.com/officialadamerhart Instagram: http://instagram.com/adamerhart
Views: 12924 Adam Erhart
K!K Branding. Strategy. Design
 
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Introduction to the services provided by K!K Branding. Strategy. Design Integrated Marketing Agency.
Views: 345 ThinkKik
How To Build A Brand | Business Card Design Ideas | Brand Strategy
 
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http://www.howtobuildabrand.org/ Business card design that will engage strangers, make you memorable and convert them into customers. Find out more on our website or become a fan at facebook.com/BrandExpertTips. In today's tip I am talking about one of the most fundamental parts of your brand strategy... Your business card! Some people question why we need business cards anymore? Others say they wouldn't do business without one. Whether you are a fan of business cards or not, these little 'mini me's' have been responsible for thousands of pounds worth of business that we know we wouldn't have won had it not been for the exchange of our unique business cards either during our very first conversation with them or when they have been passed to someone else when we haven't even been there. So if you are about to design new business cards or you are thinking of re-printing some more, watch this video first. Yes it is 20 minutes. However, you will be glad you watched it as I have plenty of design inspiration and examples to share with you during this video. Enjoy!! For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!

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