Home
Search results “Examples of product branding”
What is Branding?
 
03:01
Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1488004 NorwichBSchool
What is Positioning or Brand Positioning? (Episode 6 : S1)
 
04:22
Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Script: Eric: So, today we’re gonna learn, what is positioning. Kimberly: Oh! Product Positioning! That’s my favorite topic. I know what it is, It is to placing the brand on shelf, and making it available in shops, where our customer can buy it easily. Eric: Stop your guessing habit? Will ya? Kimberly: No! Product Positioning is doing something with the product! Eric: Stop it! Please! Kimberly: Ok! Zip Eric: Thank you very much! First of all, there is no word like Product Positioning. There is Positioning or you may also call it Brand Positioning. But not Product Positioning. (Why? We’ll discuss it in next video) Let’s start discussing from real issues marketers are facing, related to positioning concept. So that, we can also understand the importance of positioning. Kimberly: Go ahead Eric! Eric: According to Al Ries’ interview on this blog, KamilAli.com Al Ries Interview Marketing people believe in positioning, they just don’t believe in the principles of marketing, principles that we have been writing about for decades. Kimberly: What does he mean? Eric: In other words, you should realize and remember three things: The positioning concept is widely misunderstood. People have learnt the definition of it, and forget the steps required to achieve, and sustain positioning. How to do positioning is difficult to comprehend, it’s even more difficult to apply on the brand. If you’ll use your common sense, you’ll be lost. On the other hand, if you’ll use your marketing sense, you’ll be on the right track. If we’re going to learn positioning it is necessary to know about two marketing gurus. We might discuss their quotes during the discussion. Kimberly: Who are they? Eric: They are the fathers of positioning concept, who coined this term. Those were two marketing strategist and world’s top marketing gurus, Al Ries and Jack Trout. Positioning creates a specific perception, of the brand in the, specific category. For example, In America, what is the name of the safest car? It’s Volvo. So, In consumers mind, Volvo has, a “perception” of, Safety. This is a task of positioning to put a perception in the mind of consumer or prospect. (Positioning is a process of putting the perception in the mind of consumer or prospect) So, positioning of Volvo has been created, by putting the perception, safety, in the mind of consumer. Now, Volvo is famous for safety, NOT for speedy car, good driving or luxury car. Kimberly: But, what if the competitor wants to develop the same positioning? In this case, safety? Eric: Good question! Here’s the rule of thumb: when we talk about competitor, “differentiation” comes in. Positioning is built through “perception” and, competitor is engaged through “differentiation”. Combine them, and you will have the definition of positioning. Kimberly: So, what is positioning? Eric: Definition of Positioning: Positioning is to differentiate the brand in the mind of consumer. Kimberly: That means, the perception of competitor’s brand, has to be “different” from the perception” of our brand? Eric: Yes, if our competitor’s brand positioning is safety, we have to choose different positioning, like, luxury car. For example, if Volvo’s positioning is safety, Ferrari positioning is speedy car, BMW’s positioning is ultimate driving and Lexus’ positioning is luxury car. Kimberly: How I’ll be able to do positioning like that? Eric: By getting in to the mind of consumer before our competitor. Kimberly: And, how do we get into the mind of that, bloody consumer? Eric: That’s the real part, how to do positioning: how to get in to the mind of consumer and then hang in there. We’ll learn it in the next meeting! For today, here are two Kamil’s Bonuses: Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/ NEED THE SCRIPT? Please visit the blog to read the script and discussion: http://KamilAli.com/
Views: 103552 Kamil's Kartoons
How to create a great brand name | Jonathan Bell
 
05:41
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 864916 TED Archive
The Secret Behind Coca-Cola Marketing Strategy
 
08:16
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 386895 ThoughtCatalyst
Launching Your Product: Here's What To Do Before Anything Else
 
19:29
Join Online Business Mastery Accelerator: https://onlinebusinessmasteryaccelerator.com/?utm_medium=social&utm_source=youtube&utm_campaign=online-business-mastery-accelerator-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description In this video I share with you a process for launching your product. Here’s what to do before anything else. The purpose of a product launch is to drive traffic and sales to your online business, so that it can grow and thrive. Launching a new product is a great way to attract new customers, but it takes time to plan and execute. Many entrepreneurs feel the need to promote their products right away, and end up rushing the process. The result can be disastrous. In the words of David Ramsey, "People are in such a hurry to launch their product that they seldom look at marketing from a bird's eye view and they don't create a systematic plan." A successful product launch starts with a great strategy, and I'm here to walk you through it. Are you ready to learn the step-by-step process for launching your product? Here's what to do before anything else. This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support! ★☆★ VIEW THE BLOG POST: ★☆★ https://projectlifemastery.com/launching-your-product-heres-what-to-do-before-anything-else/?utm_medium=social&utm_source=youtube&utm_campaign=blog-post-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► https://www.projectlifemastery.com/?utm_medium=social&utm_source=youtube&utm_campaign=homepage-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ ABOUT PROJECT LIFE MASTERY: ★☆★ The Project Life Mastery YouTube channel is the place to be for motivational, inspiring, educational, and uplifting self improvement videos. You can also follow for videos about online business, Amazon, and making money online! ★☆★ MY PRODUCTS & COURSES: ★☆★ Life Mastery Accelerator ► https://projectlifemastery.com/lifemasteryacceleratorcourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Online Business Mastery Accelerator ► https://projectlifemastery.com/onlinebusinessmasteryacceleratorcourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Morning Ritual Mastery ► https://projectlifemastery.com/morningritualmasterycourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Affiliate Marketing Mastery ► https://projectlifemastery.com/affiliatemarketingmasterycourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Kindle Money Mastery ► https://projectlifemastery.com/kmoneymasterycourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else 24 Hour Book Program ► https://projectlifemastery.com/24hourbookcourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Kindle Optimizer ► https://projectlifemastery.com/koptimizercourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else ★☆★ MERCHANDISE: ★☆★ Mastery Apparel ► http://www.masteryapparel.com ★☆★ RECOMMENDED RESOURCES: ★☆★ https://projectlifemastery.com/resources/?utm_medium=social&utm_source=youtube&utm_campaign=plm-resources-page-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description
Views: 88545 Project Life Mastery
Steve Jobs' amazing marketing strategy - MUST WATCH
 
07:08
Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1458110 Evan Carmichael
5 BRAND STORYTELLING EXAMPLES (What is Brand Storytelling?) / EP 16
 
10:26
5 Brand Storytelling Examples and how to execute them on social media / Episode 16 ENROLMENTS NOW OPEN: Instagram Brand Builder https://brandbuilderacademy.thinkific.com/ FREE BRAND STORYTELLING GUIDE: https://www.kateemiley.com/freebies/brand-storytelling-guide/ Are you confused about how to communicate your brand story to your customers? In this video I share brand story examples that you can start using in your social media marketing. This brand story video shares brand story tips and brand storytelling strategy to boost your engagement on your posts. Here are my 5 tips for brand storytelling: Tip 1. Show your human side You heard it all before, showing your human side on social media is likely to get you more engagement. But, what exactly does this mean? Tip 2. Share your brand’s backstory Sharing your brand’s history or backstory, about how your company was founded, what your office or product looked like at the start. Tip 3 Work narrative into your posts We all know that visual content is important in social media marketing. But that doesn’t mean we should neglect the written stuff. Tip 4. Share inspirational messages One of the most common ways of brand storytelling through social media is by using inspirational messages or quotes. Tip 5. Use your customers to tell stories If you’re running out of content ideas, the solution is obvious. Get your customers to create the content. Be sure to watch the video as I provide a branding case study for each tip. WANT MORE ENGAGEMENT ON INSTAGRAM SO THAT YOU CAN BUILD A COMMUNITY THAT ACTUALLY WANTS TO BUY FROM YOU? Of course you do! Check out my 3 hour e-course Instagram Brand Builder which will teach you exactly how I’ve developed my own process for creating a 30 day content calendar in less than 2 hours per month. Want to know how I do it? https://bit.ly/2D2JZ7m ................................................................ Links mentioned: https://www.kateemiley.com/freebies/brandstory/ For more on my consulting services visit https://www.kateemiley.com/ Say hi on social Instagram: https://www.instagram.com/kateemiley/ Facebook: https://www.facebook.com/kateemiley/ Music by Joakim Karud http://soundcloud.com/joakimkarud #kateemiley #brandstorytelling #contentstrategy
Views: 5164 Kate Emiley
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
09:24
If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 222793 Philip VanDusen
5 Successful Rebrands And What You Can Learn From Them
 
06:13
A brand is more than the company name and logo, but a strong brand starts with a great name and logo design. Whether you're starting a new business or have an existing business, ask yourself: does your logo reflect your true brand? If it doesn't, consider rebranding your business. A good rebrand can shed new light on a business, connecting it with customers in new and effective ways. Rebranding can be intimidating but it doesn't have to be. Here are examples of brands that used proven strategies in their successful rebrands. Invest in your brand today to be more successful tomorrow. Download the STAND OUT Ebook at http://library.crowdspring.com/stand-out-business-ebook/?utm_source=youtube&utm_campaign=rebrandingfailures_video_desc Looking to create a brand customers love? Get help from crowdSPRING's community of over 200,000 creatives: https://www.crowdspring.com/ * Join us on FB: http://FB.com/crowdSPRING * Tweet us: http://twitter.com/crowdSPRING
Views: 4952 crowdspring
Starbucks SWOT Analysis
 
03:36
On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 191978 365 Careers
Experiential Marketing Examples NEW
 
05:20
Experience marketing or experiential marketing is emotionally connecting customers through sensory triggers to love a product or brand. By developing a positive neuro- association with an experience customers choose brands that give them an experience. The future of offline retailing is experience. This video contains several examples to Experiential Marketing. Also watch 8 innovative marketing ideas https://youtu.be/Q8FjdVP4Qn0
Views: 101720 Positive Revolution
Starbucks Marketing Mix Analysis
 
07:01
UBC COMM 465
Views: 118620 Amna Awan
How to Create a Brand Story
 
05:44
Bizversity is the Technology and Media spin off of the highly successful business education company, Business Blueprint. At Bizversity our mission is to grow the people that move the world forward. Because business people change things. They learn, they create, they build, they disrupt. And when they do, they influence the people around them and the world becomes a better place. So if you are an entrepreneur, business leader, manager, executive or startup, go to our website and claim your free account today: https://bizversity.com/YTWC8 In terms of our product, quite simply, we've built the world's best business training and we have made it simple and easy for you to access. Often described as the 'Netflix for Business', Bizversity gives you direct access to over 1,000+ TV-Quality videos, which have been produced by over 250+ leading business experts from around the globe. Plus, because Bizversity is an App that works on all smartphones, tablets and TVs, our entire content library is available to you on-demand, anywhere, anytime. For a full list of benefits and to claim your free account, go to: https://bizversity.com/YTWC8 Should you require any further support, or to discuss content, media, partnership or enterprise opportunities, email: help[at]bizversity.com. So don't delay, click on the link below and start your journey today: https://bizversity.com/YTWC8 Also, subscribe to our YouTube Channel now and be the first to know about new content and exclusive offers: https://bizversity.com/ytSubscribe And finally connect with us on Social Media and let Bizversity help you grow your business: Facebook ▶ https://www.facebook.com/BizversityApp Twitter ▶ https://twitter.com/bizversity Instagram ▶ https://www.instagram.com/bizversity Linkedin ▶ https://www.linkedin.com/school/7794973/ Flickr ▶ https://www.flickr.com/photos/bizversity
Views: 19581 Business Blueprint
What Are Some Examples Of Branding?
 
00:46
Examples of branding in marketing 15 inspiring examples small business hubspot blog. A strong brand purpose means having a distinct perspective 21 dec 2015 as the internet continues to break down barriers, more companies than ever are operating on global scale. Examples of great brand positioning strategy figmints. And at least i had to mention them here incase some of you would wonder 13 may 2015 below are five examples competing businesses that have tailored their brand strategy accentuate differentiation the consumer. Examples of brand strategy driving organizational success 7 great branded content personal branding navid moazzez. A brandnomer is a brand name that 7 jan 2016 4 examples of strategy driving organizational success meaningful to some ultimately attracts attention, builds momentum, and earns 3 jun we explain what it show leading how brands are using 2 dec read about 30 incredible personal branding in action. Examples of huge branding successes and how you can 10 great what learn from them incredible brands with purpose. Examples of great personal branding what are some companies or products that have brand wikipedia. Thus, this form of brand most products have some kind identity, from common table salt to designer jeans. Killer examples of branding done right entrepreneur. Here are 5 examples of powerful 18 aug 2016 startups rely on marketing to survive. Examples of branding in marketing often takes the form a recognizable symbol to which consumers easily identify, such as logo. I found a link that will help as 23 sep 2016 here are three great personal branding examples make people stand let's look at some career people, their brand and what 9 feb 2015 equity is the heart of reputation building for companies products. A brand is a promise 3 great examples of strong brands that make 25 identity design done right hongkiat. With solid equity, the quality of a service or product speaks for itself brand is name, term, design, symbol, other feature that distinguishes an organization example, nike's represents value 'just do it' attitude. Common examples include the nike 'swoosh,' golden arches of mcdonald's and apple used by computers 20 feb 2017 check out these stunning unique small business demanded some especially bold branding choices, agency self titled 1 nov 2012 trick is figuring how to develop your company's brand strategy methods become a company with most loyal users this great guest post from kyle i simply had run it today because was too good piece not share you all offers killer 4 may 2016 will also see prime successful purposeful brands. 10 amazing brand story examples brand strategy? Definition, examples & development 35 perfect examples of branding design what are some examples of manufacturer brands? Quora. Examples of powerful global branding in action k international. Without some means of spreading the word about your company, there's no way to build up an initial 29 may 2013 a brand promise is what company commits
Views: 2 Lanora Hurn Tipz
How to Private Label Your Amazon Product So No One Else Can Sell It
 
12:53
Get examples of product inserts you can use to differentiate your product here: https://justonedime.com/lm/14-product-insert-examples 💪🏼 We show you step-by-step, from A to Z, how to build a successful business on Amazon that works for you instead of you working for it.💪🏼 🔥 https://justonedime.com/amazon-fba-coaching 🔥 Succeed on Amazon with 5 hours of weekly live coaching for an entire year, plus everything you need to utterly crush it on Amazon 👉🏻 https://justonedime.com/coaching 👈🏽 We are a growing network of entrepreneurs, impacting the world by helping those in need, investing in opportunities and new ideas, creating wealth, and living a life of meaning. ★ Follow us ★ ➜ Instagram: @sethkniep ➜ Twitter: @justonedime 🔥Beast up on knowledge 🔥 ➜ Just One Dime Amazon Warriors Facebook page: https://www.facebook.com/groups/jod.amazon.warriors/ ➜ Just One Dime Amazon Warriors iTunes podcast https://justonedime.com/itunes ➜ Just One Dime Blog: https://justonedime.com/blog If this video was helpful to you, please like, subscribe, and comment below! Subscribe here ➜ http://bit.ly/JustOneDimeSubscribe If I was asked, "What is the #1 most important thing to teach a new Amazon seller?" without hesitation I would reply, "How to private label your product so that no one else can sell it." This is the heart of building passive income on Amazon. Private labeling means you did something to the product to make it uniquely your brand that no one else has rights to sell. Private labeling can be done on numerous levels, and one level that I did not mention in this video is informational private labeling, where you add a manual or how-to tips to your product--information that you personally wrote, so that no one else can mimic your product. Here are the main levels of private labeling your product on Amazon: First Level: - In your listing title, add "By [Your Company Name]" - Upload your logo as one of your product photos. Make sure it is not the first photo or the last two photos. Second Level: - Have your logo printed on a sticker that you attach to your product or to the packaging. - Have your logo printed on the product or the retail packaging of your product Third Level: - Accessorizing. Add accessories to your core product that no one else is adding to theirs. A powerful way to achieve this which makes it extremely hard for competitors to compete with you is by adding a training manual or instruction tips that you personally wrote. Fourth Level: - Trademark your company name and logo. You can apply for trademarks in numerous countries simultaneously here: http://www.wipo.int/madrid/en/ Brand Registry: When you register your brand with Amazon, no one else can edit your listing and it also makes it much more difficult for competitors to claim that your product is "not authentic." Three steps to take to be prepared for applying for the Brand Registry https://sellercentral.amazon.com/brand/catalog-brand-application/create?: 1. An image of your product packaging with branding visible on the packaging. 2. An image of a product with your branding visible on the product itself. 3. Link to an active website that displays your brand or products.
Views: 183845 Seth Kniep
What is Brand Equity?
 
01:33
Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster. By Barry Norman, Investors Trading Academy
How to Brand Your Dropshipping Store - Step by Step Guide with Examples
 
12:21
Want to charge more for your dropshipping products and beat the competition? Then you’ve got to build a solid brand. But how do you go about branding your business? What does that even mean? Watch this video for a step-by-step guide and start branding your dropshipping store. Learn more with our (free!) Dropshipping 101 ebook: http://bit.ly/2G3MKpf Tools mentioned in this video: Oberlo Business Name Generator - http://bit.ly/2G4gceD Namechk - https://namechk.com/ Hatchful Logo Creator - https://hatchful.shopify.com/ Color Psychology 101 - http://bit.ly/2G18VfM Unsplash - http://www.unsplash.com
Views: 15921 Oberlo
UK Branding - Famous Examples
 
05:54
The way a company can portray itself through its brand is the most important part of advertising a product. For every success a company like John Lewis will have with their ad campaigns at Christmas, there will be other companies that miss out. A solid brand can do wonders for a product and in this video I've compiled a few examples of big brands from the UK (and Ireland) of companies which have a very strong brand at their core. The brands featured are: -Hovis and their iconic bike ad from 1973; one of the most famous ads of all time which is known for being instantly memorable. -Marmite and their Zippy ad, showcasing the power of nostalgia with two British powerhouses (the product and a TV classic) -Stella Artois and their cinema style ads. I've included this example as a way of showing how a brand can add some class to their product, while still missing a mark. This very famous ad is something I remember seeing in the cinema as a kid. But like many, I presumed Stella was a French drink due to the nature of the advertisiing, and not actually Belgian. -Cadburys and their iconic purple packaging. (this short clip was created by creative agency Pearlfisher, who are one of the biggest design agencies in the UK: http://www.pearlfisher.com/studios/design/ - Guinness, the Irish example with one of the best ads of all time. This ad was so well received that it was voted the best ad of all time in a Channel 4 poll. Simply named "Horses and Surfers", it doesn't tell you anything about Guinness at all, but by using the black and white colour associated with the drink, it does more on a subconscious level than a simple ad of someone sitting a bar could.
Views: 880 James Woods
Private Label Brand in India | What is Private label Product | PART 1
 
06:26
In this video we have explained what is private label brand in India. Uses of private label branded products for small retailers and startup. This part 1 of our private label series. Today ecommerce and offline market have high demand of private brands in india. This is Part 1 of private label brand series Private Label Brand Series- Part 2 - https://youtu.be/ZvrcuvvWHMo Private Label Brand Series- Part 3 - https://youtu.be/5Baq0LzpJjc Private Label Brand Series- Part 4 - https://youtu.be/VH-ZYUw9irw CHECK NECESSARY ITEMS TO START ECOMMERCE BUSINESS affiliate links given below. Inkjet multifunction Color Epson Inktank refill printer - http://amzn.to/2t1UUa1 HP InkJet All-in-One Printer- http://amzn.to/2tYCub6 Laser Black only HP Printer - http://amzn.to/2uq5dI9 HP G5 Notebook for startup- http://amzn.to/2vqrK59 Printing paper- http://amzn.to/2ttKQWJ MRP Labeller Gun http://amzn.to/2tfNDrb Amazon Branded packing material- http://amzn.to/2tXZAPo Non branded White packing bags - http://amzn.to/2nn7D49 Non branded packing Corrugated Box - http://amzn.to/2nz0K0q Bubble wrap - http://amzn.to/2ol3Wwz Tape dispenser - http://amzn.to/2nmWG2B Cutter Blade - http://amzn.to/2nncjH4 If you have any query, doubt or question about ecommerce selling write us in comment box. If you found this video informative Please like and share it. If we have added value to you by this video, Please do not forget to subscribe our channel Get More Update & E commerce guidance: https://goo.gl/THfEAc We provide Ecommerce suggestion, guidance, Tips & Tricks, Tutorials, Ecommerce News updates and all about ecommerce selling.
Views: 20147 ZaaYega Seller Gyan
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
12:52
In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
What Are Some Examples Of Branding?
 
00:47
25 examples of brand identity design done right hongkiat. A strong brand purpose means having a distinct perspective 21 dec 2015 as the internet continues to break down barriers, more companies than ever are operating on global scale. What is brand strategy? Definition, examples & development story 3 of great personal branding what are some companies or products that have 35 perfect design the definition 'brand image' with examples? Quora. Without some means of spreading the word about your company, there's no way to build up an initial help you out, we've gathered for a few examples simple and elegant brand identity design. Examples of powerful global branding in action k international. Since 2009, the kirkland signature brand by costco has maintained positive growth due to its private 25 apr 2011 for this massive article we decided not only give you inspiration, but hit with some branding knowledge! make things easier on a is name, term, design, symbol, or other feature that distinguishes an organization example, nike's represents value of 'just do it' attitude. Advertising spokespersons have also become part of some brands, for example mr. Examples of huge branding successes and how you can 10 great what learn from them incredible brands with purpose. Chron branding often takes the form of a recognizable symbol to which consumers easily identify, such as logo. Examples of branding in marketing 15 inspiring examples small business hubspot blog. A brand is a promise 3 great examples of strong brands that make 5 killer branding done right entrepreneur. A broad variety of consumers, will in somehow and some manner experience your company thus perceive brand this is an awesome question. Ranging from print to digital, these different brands will give what makes a product like coca cola an iconic brand? How is it so well known that people around the world instantly recognize and buy it? A big 3 feb 2016 great brand stories all share seven common traits, as evidenced by strong narratives act rallying cry for some, but snub 23 sep here are three personal branding examples make stand let's look at some career people, their 9 2015 while many companies products have established equity, few of most recognized tylenol, kirkland signature costco, cola, starbucks porsche. Here are 5 examples of powerful 29 may 2013 a brand promise is what the company commits to people who interact some extent, it's mission; It's how creates and 18 aug 2016 startups rely on marketing survive. And at least i had to mention them here incase some of you would wonder. Whipple of charmin toilet tissue and tony the tiger kellogg's brand image exists organically. Common examples include the nike 'swoosh,' golden arches of mcdonald's and apple used by computers 20 feb 2017 check out these stunning unique small business demanded some especially bold branding choices, agency self titled 1 nov 2012 trick is figuring how to develop your company's brand strategy methods become a company
The Marketing Mix - The product concept
 
02:19
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 25695 365 Careers
5 Social Media Campaign Examples From Big Brands You Want to Be In 2018
 
03:18
There's no better places to look for social media campaign examples than to the big brands that do it best. That's why Ramona has compiled 5 of her favorite social media examples for you. Whether you're looking for small business social media ideas or you're one of these big brands, this video has something for you! READ 22 More Social Media Campaign Ideas: ► https://www.impactbnd.com/blog/social-media-campaign-ideas DOWNLOAD the 2018 Inbound Marketing Strategy & Template: ► https://hubs.ly/H09_qJj0 Visit Our Website for honest and unfiltered advice, stories, strategies, and support: ► https://www.impactbnd.com Happy marketing!
Views: 34504 IMPACT
#MarketingTips: Innovative Marketing Ideas
 
04:28
Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 201431 Positive Revolution
How to Create the Story of Your Own Personal Brand - Personal Branding Ep. 14
 
10:26
3 types of storytelling to create your personal story. Watch the whole series on personal branding here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Watch this video until the end to find out find out how to tell your own story. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://createthestory.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are). Many of his clients are seeing positive return from their investments in days, not months. But if you think your business might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind for experts: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ JOIN DAN'S PRIVATE FB GROUP FOR CONSULTANTS & COACHES ★☆★ Apply here: https://www.facebook.com/groups/highticketconsulting/ Dan hangs out there quite a bit. ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ FB Group: https://www.facebook.com/groups/highticketconsulting/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: How to Create the Story of Your Own Personal Brand - Personal Branding Ep. 14 https://youtu.be/4GMOSF3l4uo https://youtu.be/4GMOSF3l4uo
Views: 32732 Dan Lok
IDENTITY DESIGN: BRANDING
 
28:52
What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 541549 The Futur
Brand Extension Vs Line Extension I Product Line and Brand Extension by Dr Vijay Prakash Anand
 
03:54
In this video, I have discussed a very important topic in Marketing - Brand Extension Vs Line Extension through Product Line and Brand Extension Grid. The video also talks about Additional Brand and Diversification Strategy.
Views: 1167 Marketing by Vijay
What is Integrated Marketing?
 
03:21
To learn more about integrated marketing for SMEs please get in touch: http://tribuscreative.com In this video we offer a short introduction to the principle of integrated marketing. By implementing a considered strategy and cost-effective marketing mix, small to medium sized businesses can reach new markets, win customers, make more sales, and build brand equity. Transcript [VO]: You want your business to grow -- you want to win more customers and make more sales. But how do you do that when budgets are tight, and your time is limited? Some of your competitors have plenty of cash to throw around and make a noise. They can run expensive TV ads, or buy full-page spreads in the national newspapers to build their brands. So how can you -- the smaller business owner -- compete? The answer lies in integrated marketing. Meet Tom. He owns Tom's Tours -- an independent travel company. Tom creates one-of-a-kind travel packages for his customers. He's not competing directly with the big holiday companies, but in the past he has struggled to get his voice heard. He used Facebook and Twitter when he had the time, and every now and then took out adverts in newspapers and magazines. The problem was his marketing was irregular, and his messaging inconsistent. His brand didn't build up any momentum. Then he adopted Integrated Marketing. For a fixed monthly budget, Tom's Tours now publishes a weekly blog post with travel ideas and tips. The posts are then promoted through social media and a monthly email newsletter. The newsletter also features content from the Tom's Tours YouTube channel, where customers are encouraged to upload videos from their holidays. In the peak holiday booking periods, the company runs print, online and radio ads, and in the quieter months, special offers and promotions. And once or twice a year he publishes a survey and report that gets him free media coverage in newspapers and magazines. Now, a potential customer experiences a consistent message across a multitude of marketing channels. And because each element of marketing is no longer working in isolation, they serve to amplify each other. Tom's voice is now being heard. But it doesn't stop there because that voice begins to resonate with other people. They become fans on Facebook, followers on Twitter, subscribers on YouTube, commenters in forums and on blog posts. They're no longer just customers, they're advocates and ambassadors. In fact, they act like a tribe, echoing Tom's message to a wider audience. The result? Tom's Tours wins more customers, and makes more sales. So, if you want your business to grow, try integrated marketing. You'll be amazed at how effectively it will build your brand.
Views: 138213 Tribus
Three Ways to Build Brand Awareness
 
11:20
Explore the pros and cons of the different tactics you can use to develop a sustainable awareness-building program for your brand. VIDEO TRANSCRIPT: With over a trillion pages indexed by Google the odds of your site getting found by the right prospect are astronomically stacked against you. If you’d like to increase those odds, stay tuned because today we’re going to explore the pros and cons of the different tactics you can use to get your brand found online. My objective is to help you achieve a more balanced approach so that you can develop a sustainable awareness-building program for your brand. Why it matters Imagine your perfect prospect sitting at home in front of her computer. She’s never heard of your brand. How is she going to find your website, how is she going to find your online store, your blog, your social media sites, or the online contest you’re hosting? Of course, if you knew who she was you could find her through outreach activities on social media or with email. But right now let’s focus on the inbound challenge of being found by prospects online. I don’t think any online marketer needs to be convinced of the importance of building and maintaining awareness for their brand. But optimizing your web pages and waiting for Google to deliver prospects is only part of the answer. There is a lot more you could do to build brand awareness. But with so many ways to be found online the question becomes which one is best for your brand? Well, I’ve got good news on two counts. First, you don’t need to choose and second there are actually only three ways that prospects can find you online anyhow. I’d like to look at the pros and cons of each to help you build a more effective and sustainable online awareness program for your brand. What it is The first way for prospects to find you online is through paid promotion. This means paying someone money to access their audience. Adwords is the most popular form of online paid promotion. With Adwords you pay Google to gain access to the 1.2 billion people who use their search engine each month. But there are many variations on this theme such as Facebook ads, LinkedIn post promotion, banner ads and native content. In all cases you’re paying a gatekeeper to gain access to a third party’s proprietary audience. In the case of paid search, the key concepts are clickthrough rate and conversion rate. Clickthrough rate refers to the percentage of people who click on your link when it is served up in their search results. The average clickthrough rate for paid search is about 3 and a half percent. So for every 10 thousand people who are shown your link you can expect 350 visitors to your site. Conversion rate refers to the percentage of those visitors who perform the desired action, that usually means buying something. The average conversion rate for paid search is around 5 percent. So from your 350 visitors you could expect to get 18 purchases. How much Google charges per click depends on how many other people want to advertise with that word. So although the average cost per click is about 40 cents, words that are highly sought after can cost over forty dollars per click. Which means your 18 buyers could cost you anywhere from 140 to 14,000 dollars or between 8 and 8,000 dollars per sale. The biggest upside of paid promotion is that you get immediate results. And over time these results can become predictable. So you can calculate the anticipated return on your investment with regard to traffic and conversions with a fair degree of accuracy. Since everything about this investment is measurable it’s easy to show cause & effect and to explain the investment to superiors. Pay-per-click scheme also comes with a potent feel-good factor because in theory you only pay for results. On the down side, the public trust factor in this type of exposure is low since it’s essentially the brand recommending itself, so visitors arriving through paid links may be more skeptical. Paid promotion can also be expensive if it’s your sole means of driving traffic and conversion. Especially as competition for your desired keyword increases. Budget allocated to paid promotion often displaces investment in developing the brand’s website in ways that would attract organic awareness and traffic. And as the website becomes less able to attract visitors on its own, brands can find themselves completely dependent on paid promotion to maintain their sales... Read more here: http://bit.ly/BrandAwarenessVideo
Views: 12167 Duffy Agency
Brand Name vs. Generic
 
03:30
What is the difference between brand name and generic products? AsapTHOUGHT TASTE TEST: https://youtu.be/rYmon9AO1os Subscribe for more: http://bit.ly/asapsci Written by Mitchell Moffit, Gregory Brown, Amanda Edward and Rachel Salt GET THE ASAPSCIENCE BOOK: http://asapscience.com/book/ FOLLOW US! Instagram and Twitter: @whalewatchmeplz and @mitchellmoffit Clickable: http://bit.ly/16F1jeC and http://bit.ly/15J7ube AsapINSTAGRAM: https://instagram.com/asapscience/ Facebook: http://facebook.com/AsapSCIENCE Twitter: http://twitter.com/AsapSCIENCE Tumblr: http://asapscience.tumblr.com Vine: Search "AsapSCIENCE" on vine! SNAPCHAT 'whalewatchmeplz' and 'pixelmitch' Created by Mitchell Moffit (twitter @mitchellmoffit) and Gregory Brown (twitter @whalewatchmeplz). Send us stuff! ASAPSCIENCE INC. P.O. Box 93, Toronto P Toronto, ON, M5S2S6 Reference / Further Reading [1] http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1852907/ [2] http://pubchem.ncbi.nlm.nih.gov/compound/ibuprofen [3] https://en.wikipedia.org/wiki/Ibuprofen_brand_names [4] https://www.cadth.ca/generic-drugs/similarities-and-differences-between-brand-name-and-generic-drugs [5] http://www.capsugel.com/media/library/excipient-requirements-in-the-formulation-of-solid-oral-drug-forms.pdf [6] http://www.fda.gov/Drugs/ResourcesForYou/Consumers/QuestionsAnswers/ucm100100.htm [7] https://advil.net.au/what_is_pain/difference.html [8] http://www.ncbi.nlm.nih.gov/pubmed/26455677 [9] http://www.ncbi.nlm.nih.gov/pubmed/26132680 [10] https://www.sciencebasedmedicine.org/generic-drugs-are-they-equivalent/ [11] http://www.ncbi.nlm.nih.gov/pubmed/26561521 [12] http://www.ncbi.nlm.nih.gov/pubmed/26620809 [13] http://www.ncbi.nlm.nih.gov/pubmed/23700299 [14] http://www.ncbi.nlm.nih.gov/pubmed/25222387 [15] http://www.ncbi.nlm.nih.gov/pubmed/22174986 [16] http://www.huffingtonpost.com/2015/02/22/generic-prescriptions_n_6730194.html [17] http://www.businessinsider.com/generic-drugs-vs-brand-name-2014-5 [18] http://link.springer.com/article/10.1007%2Fs40261-015-0351-1 [19] http://www.hindawi.com/journals/jtrans/2011/480642/ [20] http://www.scientificamerican.com/article/whats-the-difference-betw-2004-12-13/ [21] http://www.cbsnews.com/news/viagra-to-go-generic-in-2017-according-to-pfizer-agreement/ [22] http://www.salk.edu/about/history-of-salk/jonas-salk/ [23] http://jama.jamanetwork.com/article.aspx?articleid=181562
Views: 3797186 AsapSCIENCE
Examples of Brand Differentiation
 
08:05
Brand Leadership in an Age of Disruption This series of videos features Brand strategist Derrick Daye, who shares the requirements of building leading brands in today’s over-communicated, over-competitive marketplace. Viewers will learn how products and services leap ahead to become leading brands in their business categories as well as keys to accelerating growth through differentiation and emotional connection. Brands in all stages of development will benefit. Filmed with the Russell Fischer Business Collection at the Camarillo Library on Tuesday, May 29th.
Harvard i-lab | Positioning Your Brand Out Front
 
01:18:10
Adrian Gill, Brand Consultant and Mentor at the Harvard Innovation Lab, shares a pragmatic view on how founders can create and maintain a more sustainable brand advantage through focus on 3 simple things; Desirability, Differentiation and Design. Content covered includes: Case study examples including client work on the Barbados + Rihanna brand campaign. Guidance on designers, logos and developing impactful creative with no money. Ways to avoid the trap of relying too heavily on functionality of technology to create differentiation. Where the new is instantly visible, functionality alone is not a bankable advantage. Critical thinking around defining Brand Identity and how to make your brand "hard to follow" for the competition.
Designing a KILLER Brand Instagram Feed (With fire examples)
 
19:56
➤ FREE 7-Figure Case Study Training: https://zach-inman.com/free A lot of people struggle with making a good Instagram feed, and it's something that every single brand needs to make sure that they have down pat. That's why in this video, I talk about the entire psychology behind a solid feed and how you can go about making one yourself. I don't talk about taking the pictures or anything, but I show how you can see what works and use that for your own ventures. ➤ eCommerce Mastery Course: https://zach-inman.com/ecommerce-mastery ➤ My Recommended Tools: https://zach-inman.com/tools
Views: 12807 Zach Inman
Marketing Strategy Case Studies: The Starbucks Experience
 
02:56
http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 54063 TVChoiceFilms
Steve Jobs on The Secrets of Branding
 
10:52
Get the full course at a great discount: http://www.bitesizebschool.com/buildbrandu Sorry about the misspelling of honor @4:55. Unfortunately, there isn't a way to change it without loosing all of the views/comments. Steve Jobs is well known for great design and creating innovative products. But he is also unparalleled as a marketing and branding expert. Even after Apple's near demise and damage to its brand during the 1990's, Steve was able to pull the company from the brink, polish off its brand and build it into one of the strongest ever seen. How did he do it? In 'Steve Jobs On Branding', you'll find out how Steve used such such powerful branding techniques.
Views: 335691 Bitesize Business School
Brand equity in the hearts and minds of consumers
 
03:56
This is a brief summary of an academic paper, forthcoming at The Journal of Marketing. The authors investigate whether and how the equity of consumer product brands in the hearts and minds of consumers carries over into equity in the marketplace and into better response to the brand's marketing activity. Citation: Hannes Datta, Kusum L. Ailawadi, and Harald van Heerde. "How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing Mix Response?," Journal of Marketing, forthcoming.
Views: 6588 Hannes Datta
Apple - Perspective
 
02:55
Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3450664 Apple
Private Label #4  | From Alibaba Samples to First Product...Finally!
 
19:43
We walk through what has happened since the samples from Alibaba in China arrived. What we have learned through the process, tips we wish we knew, and what we will be doing differently in the future. Products are arriving and we are excited for all the future videos in our Private Label Playlist... https://www.youtube.com/playlist?list=PLSEEcAZW6MAwfqMSzu1HBFR9DPkvMTqXR Don’t Forget!! ☆Subscribe to my channel for more educational videos: https://www.youtube.com/channel/UCa1hsPoH9bUyssI4qAO4eZg ☆Go more in depth with me at: http://entrepreneurgirl.net/ ☆Download FREE – IGNITE YOUR MIND COURSE ☆ ► http://entrepreneurgirl.net/ Come say hi! on our social media sites: ☆Facebook-https://www.facebook.com/groups/Amazon360/ ☆Twitter- https://twitter.com/entrepreneurTJS ☆Instagram- https://www.instagram.com/entrepreneurgirltjs/ ☆Pinterest- https://www.pinterest.com/smith3783/ ☆LinkedIn- https://www.linkedin.com/in/tracyjosmith1 ☆Tumblr- https://www.tumblr.com/blog/entrepreneurgirlsblog Write me at: Tracy Smith PO Box 2246 Pineland, Florida 33945
Views: 80298 EntrepreneurGirl
Brand Extensions (Brand Management by Professor Sameer Mathur, Ph.D. (Carnegie Mellon University)
 
12:37
This brief video discusses Brand Extensions. It is part of a series of lectures on Brand Management delivered by Prof. Sameer Mathur at IIM Lucknow.
Views: 10314 Prof. Sameer Mathur
Marketing: Segmentation - Targeting - Positioning
 
09:13
For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 295367 tutor2u
What is a brand ambassador? What is a street team?
 
12:18
Free Brand Ambassador Marketing Guide: https://www.crewfire.com/resources/brand-ambassador-guide/part-1/ Turbocharge your brand ambassador program with CrewFire: http://www.CrewFire.com Slides: http://www.slideshare.net/CrewFire/1-what-is-a-brand-ambassador-or-street-team *** In this video, I break down the basics of brand ambassadors: - What is a brand ambassador? - What do brand ambassadors do? - Examples of brand ambassadors. - Benefits of brand ambassadors. In short, a brand ambassador a group of passionate people who promote and market an event, product, etc… Working a combination of both online and offline tactics, brand ambassadors help get the word out on a much more personal and direct level. What do brand ambassadors do? - Promoting products and services - Affiliates (Uber) - Sampling and product demos (Red Bull) - Hanging posters and other promotions materials around town - Posting and sharing stickers with friends - Inviting Facebook friends to events, and to like Fan Pages - Sharing links and event fliers on Facebook and Twitter Examples of brand ambassadors: - Street Team programs - Red Bull Wings Team - Uber Brand Ambassadors - Kiss Army - The Flock Benefits of brand ambassadors? - Increased marketing outreach - Give your fans, supporters, and audience an opportunity to participate - Extremely targeted demographics - Marketing experience
Views: 23231 CrewFire
How to Create Private Label Products - How To Create Your Own Branded Products
 
28:17
BEST CONVERTING SHOPIFY THEME https://bit.ly/2TbVsqV Guide to Private Labeling How To Create Your Own Branded Products Are you interested in creating your own brand to sell on Amazon, eBay, or your own website? In this video we give you a rundown of the process of private labeling. We will be discussing... 1. Finding A Product & Proving It Can Sell 2. Creating A Brand Name, Logo, and Branding 3. Finding A Supplier Who Will Customize Your Products For you 4. Negotiating Price, MOQ, and Shipping and Payment Terms 5. Ordering Samples 6. Promoting Your Brand 7. Growing the Product Catalog of Your Brand This video doesn't necessarily go in depth into every aspect of private labeling, however we give you a whole rundown of the process and talk about what is involved in every step. We'll also discuss the challenges, the mistakes that can happen, and how to avoid them. If you're interested in creating your own brand so that your not competing on Amazon listings with dozens of others and can own your own listing then private labeling is for you. If you have any questions feel free to ask them in the comments section below and if you have an idea for a video suggestion of something you would like for me to discuss in depth more feel free to ask. SIGNUP FOR A FREE ALIBABA ACCOUNT TODAY & CHECKOUT SOME PRODUCTS http://click.alibaba.com/rd/1semq84d Below are some resources which may help you in creating your own brand... Where To Get Logos Made Fiverr Upwork Elance Canva- Design Your Own Finding Suppliers Alibaba DH Gate Ali Express ChinaVision Taobao Where To Sell Your Products eBay Amazon Shopify Volusion Big Commerce Research Amazon Products Using Jungle Scout http://www.junglescout.com/idevaffiliate/idevaffiliate.php?id=618 Get A 14 Day FREE SHopify Trial http://1.shopifytrack.com/aff_c?offer_id=2&aff_id=4171 Need UPC Codes For Amazon Products? http://cheap-upc-barcode.com/bc_clickthrough.php?affid=23039
Views: 240993 Rules For Rebels
10 Epic Viral Marketing Videos
 
03:43
Some companies seem to have mastered the art of creating viral marketing campaigns. Who says you can't plan to go viral? Subscribe to our channel: http://goo.gl/4ytLE3 ----------------------------------------------------------------------------------------- Description: While these may seem like average viral videos, all of these videos were brilliant marketing schemes that rocked the internet and brought a little slice of fame to the companies that produced them. In some cases, the results were EPIC! ----------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/TheRichest.org Twitter: https://twitter.com/TheRichest_Com Instagram: http://instagram.com/therichest ----------------------------------------------------------------------------------------- Featuring: WestJet - Christmas Miracle: Real-Time Giving GoldieBox - Princess Machine Coca Cola - Bringing India & Pakistan Together Contrex - Ma Contrexpérience - 97s Carrie The Movie - Telekinetic Coffee Shop Surprise LG - So Real It's Scary Red Bull Stratos - The Felix Baumgartner Jump Volvo Trucks - The Epic Split featuring Jean Claude Van Damme Pepsi MAx - Test Drive Jimmy Kimmel Live - Worst Twerk Fail EVER - Girl Catches Fire! ----------------------------------------------------------------------------------------- For more videos and articles visit: http://www.therichest.com/
Views: 315921 TheRichest
Marketing in Pharma - Case Study (AEDs)
 
03:26
Overview of general marketing in the pharmaceutical industry: product positioning and competitive analysis, with a brief glance into the AED market (Philips & ZOLL). Pharma marketing in a digital landscape - 0:27 Our market is the most competitive market? - 0:45 Product positioning and competition in a saturated market - 1:11 Product differentiation & market segmentation - 1:31 What do you do after launch? (lifecycle management) - 2:50 Transcript: https://pharmadigitalmarketing.com/marketing-in-pharma/ Site: https://pharmadigitalmarketing.com
Brand Storytelling: A Docu-Series | Vol. 1 | Stories vs Interruptions
 
26:35
At the 2016 Sundance Film Festival, we hosted one-hundred and sixty people, all with a focus on creating and distributing great brand stories. Brands like Mondelez, Dr. Pepper, Hyundia, Pepsi, HBO, Dick’s Sporting Goods (have you seen the stories they are telling?), Netflix, and Marriott. Along with agency partners, filmmakers, and media companies, all people redefining the roles of media and marketing. We seized the opportunity to talk to a couple dozen of these brand storytellers, and their agents, and the result was over 13 hours of video content. Brands, agencies, influencers, filmmakers, all sharing their views on the future of branded content and advertising. It’s a whole lot of GREAT stuff that anyone in advertising and media will want to watch. Today, we are publishing the first of five episodes. The duration of each of these “shows” is about 30 minutes. Not exactly “snackable.” These are shows that are intended for marketing teams, agencies, and media partners to watch together and (hopefully) discuss and apply to their own situation and storytelling strategy. As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
Views: 32710 BrandStorytelling.tv
How to Use Niche Marketing to Grow Your Business - Personal Branding Ep. 9
 
10:56
Specialized by profession. Watch the whole series on personal branding here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Watch this video until the end to find out how to differentiate yourself from everyone else in your industry. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://usenichemarket.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: How to Use Niche Marketing to Grow Your Business - Personal Branding Ep. 9 https://youtu.be/-9H3Z6MbYxY https://youtu.be/-9H3Z6MbYxY
Views: 37548 Dan Lok
Marketing a social enterprise product: Leah McPherson [Witness Sessions]
 
04:19
Subscribe here for exclusive videos, it's FREE: http://bit.ly/SSETV Witness Sessions: Social entrepreneurs giving testimony about what it’s really like to start and grow social organisations. Our Website: http://www.the-sse.org Follow us at: @SchSocEnt Entrepreneur Featured: Leah McPherson (founder of Cultivate London, now works for SSE as Network Manager) Website: http://cultivatelondon.org/ Follow : @Cultiv8London Supported by RSA Credits Production By Upshot Entertainment (http://www.itsupshot.com) Directed and Edited By Sebastian Thiel Cinematography By Amarjeet Singh Produced by Leonie Jarrett Assistant - Jhynno Marcelin
Top 10 Marketing Fails: Coke, Ford, Netflix
 
05:39
Top 10 Epic Fails in Marketing Subscribe http://goo.gl/Q2kKrD Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. WatchMojo picks the ten most disastrous Marketing efforts in the history of business. List Entries and Rank: #10. McDonald’s and the 198Olympics #9. Facebook Beacon #8. Burger King Creepy Monarch #7. Snickers Mr. T ad #6. Skittles “Touch the Rainbow” Campaign #5. Ayds Diet Candy #4. Honda ASIMO #3. ??
Views: 5554010 WatchMojo.com
FAILED BRAND EXAMPLES
 
00:29
Views: 96 munkcares

Ricordi povia download games
Tri flow spray stick
Ebrina flower care and maintanence
Pokemon charmander kills caterpie evolve
Llegaarmas minecraft plantillas de curriculum