Beverage manufacturers are constantly canvassing customers with new methods at the point of sale. The classic neon lamp is dead - long live the LED!
Pim Dekkers, Sales Manager, Dekkers"LED is the future. LED is environmentally friendly, durable, and we also believe it is aesthetically much better than other lighting techniques.Our customers are above all the visitors at drinktec, meaning breweries, soft drinks and spirits producers who use it themselves and in catering. "The branding of modern dispensing equipment immediately reveals which beer is being tapped here.The "Innovation Flow Lounge" is a source of inspiration for the topics of promotion, brand and marketing.The industry experts know what is required for a successful brand identity.
Luitpold Prince of Bavaria, Owner, King Ludwig Schlossbrauerei Kaltenberg"Firstly, you need a consistent identity, to place your advertising media, all your stuff, in different markets. Secondly, you need to know your target group well, to give the target group exactly what it wants. And lastly, the product that you want to sell must appeal to them. It’s no good if they just look at it. "Whether it's a PET bottle or a glass bottle. For a successful brand image, the recognition value of the product is of immense importance, to distinguish itself from competitors. The producer Crown is banking on the clever can.
Matt Twiss, Marketing Director, Crown
"The idea here is the Point of Consumption. The Point of Sale is very important from the retail perspective where the consumer makes the choice to buy the products. But this allows the brand to interact with the consumer at the physical point of consumption."
Glassware specialist Sahm is presenting solutions for successful beverage marketing. Individual customer wishes make the glass an eyecatcher.
Whether promotion, point-of-sale solutions or marketing. The complete package is rounded off by a high-class online presence and the right portion of social media.Maria Seywald, Social Media Manager, Krones"Our customers are quite well positioned regarding marketing online. We notice it especially with brewers, who are hugely active, with whom we’re often in touch. Like American brewers for example a lot on Twitter. Now our “competitive companions”, as we like to say, are gradually joining up, too. In 2010 when we started we were sort of the trailblazers. Meanwhile we are all active. I would say that it is definitely becoming more. No one can push ahead anymore."
Addressing customers at the right time with the right product. drinktec 2017.