The Orange Totem
5. Orange: Entrepreneurial Personal success orientation, each person rationally calculating what is to their personal advantage. Motivations are largely economic, people are responsive to perks, bonuses, money rather than loyalty, group belongingness, or life employment. Rational capacities allow people to test many options. Competition improves productivity and fosters growth. This is probably the dominant vMeme in America today. Main concerns are autonomy and manipulation of the environment. Usually results in free market economy and multi-party democracy. (Ayn Rand, Wall Street, Rodeo Drive, cosmetics industry, Dallas, trophy hunting, Hong Kong, GQ, Mediterranean yachts, 30% of world population, 50% of power)
Primary Chemical Correspondent: Coffee/Caffeine (Age 16+)
Caffeine is a bitter, white crystalline xanthine alkaloid that is a psychoactive stimulant. Caffeine was isolated from coffee in 1820 by a German chemist, Friedlieb Ferdinand Runge, and in 1821 by French chemists working independently; namely, by Robiquet and by Pelletier and Caventou. It was Pelletier, noting that the drug had been isolated from coffee (French: café), who coined the word "cafeine", which became the English word "caffeine".
Secondary Chemical Correspondent: Tobacco (age 18+)
Tobacco is an agricultural product processed from the leaves of plants in the genus Nicotiana. It can be consumed, used as an organic pesticide and, in the form of nicotine tartrate, used in some medicines. It is most commonly used as a recreational drug, and is a valuable cash crop for countries such as Cuba, China and the United States.
In consumption it most commonly appears in the forms of smoking, chewing, snuffing, or dipping became popularized as a trade item and a recreational drug. This popularization led to the development of the southern economy of the United States until it gave way to cotton. Following the American Civil War, a change in demand and a change in labor force allowed for the development of the cigarette. This new product quickly led to the growth of tobacco companies, until the scientific controversy of the mid-1900s.
Refer to Spiral Dynamics at this time: