One of our viewers asked if you can use the entire product description when you import products into your store.
In other words, when you import something from a supplier, can you go ahead and import the product descriptions that come along with it?
Great question. So the answer is yes -- when you use Oberlo to plug into suppliers, you can import the product and everything that comes with it. Including the product description.
But, um, have you read some of those product descriptions? They aren't always inspiring.
The more you work on your store, and the more you research your competition, the more you’ll realize that you probably want to write your own product descriptions.
Sure, it saves time to just grab the product descriptions that suppliers have already written. But there’s a decent chance those descriptions were written by someone who isn’t a native English speaker, and who didn’t have SEO and conversion in mind.
We spent a few minutes looking at product descriptions on AliExpress, and this is the sort of stuff that would end up on your website if you simply copied the original product descriptions.
Fidget Spinner Finger ABS Hand Spinner Tri For Kids Autism Anxiety Stress Relief Candy Colorful Handspinner Toys Gift
Or: 2018 Spring Natural Silk Women Scarf Shawl Female imitated Silk Scarves Wraps Plus Size Bandana Long Beach Cover-up
And finally: Russian buyers shopping be sure to leave your full name
Probably not the highest-converting copy. So what we suggest in this video is going ahead and importing the product descriptions, and then making them your own. Optimize the keywords, clean up that goofy wording, and probably get rid of notes for Russian buyers.
You can definitely find valuable stuff in the product descriptions you import. Details about the weight and size of your products, about the materials that were used, etc. All that stuff is legit.
So to sum up: Yes, you can import product descriptions. But don’t expect them to have the same impact that your own product descriptions will have.
Got your own question? Fire away. We’re always scanning the comments and would love to use your question in our next video.
We’re cranking out videos every week, so if you’re as into ecommerce and dropshipping as we are, subscribe for more!
Until next time, happy dropshipping.
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