Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The product life cycle represents a series of stages that products--similar to people--go through over the course of their lives. Marketers use their knowledge of the product life cycle to alter their marketing strategies related to specific products. In this video, I'll explain the product life cycle and provide examples of products that fit into each of the stages.
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The product life cycle consists of 4 stages. Each stage is explained in detail in this video and there is an example of product life cycle provided at the end.
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Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW Product and Service Management Activities Think of a product or service that your organization provides. Now think about the recurring activities that manage and support that product or service. These activities are known as product and service management. Your company might not classify these activities under the product and service management umbrella, but every organization carries out this management practice. Strategies for Products and Services This type of management is responsible for creating strategies for a company's products and services. To achieve this, product and service management is interlinked with the product and service life cycle. The product or service strategy needs to be tailored specifically to the requirements of the stage in the life cycle the product or service has reached. The Product and Service Management Process The product and service management process always begins with a new product or service idea. This process guides the product or service to the market and provides support to customers who purchase it. Throughout the course the term 'product' may be used in reference to both products and services. Product and service management is a vital process in both service and manufacturing operations. And, remember that whether a product is tangible – for example a laptop – or intangible – such as phone service support for laptop operation – it requires product and service management. Manufacturing and Service Operations Manufacturing and service operations both rely on product and service management to provide a complete beginning-to-end solution for their products. Examples of manufacturing operations include automobile manufacturers, laptop producers, and pharmaceutical companies. The same principles apply to a service environment and a manufacturing environment. So, regardless of the type of environment, the main principles of operations management will apply. More often than not, companies are combining both manufacturing and service elements in their product offering to remain competitive. A common example of this is in the computer manufacturing industry, where support services are also offered with the product. Importance of Product and Service Management By ignoring product and service management, your company runs the risk of failing to maximize a potentially successful product's potential or promoting a product with no market potential at all. Both outcomes result in losses for your company. Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
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The Product Life Cycle Model - The Simplest explanation ever The Product Life Cycle model is extensively used in Marketing and Sales for forecasting sales and understand the lifespan of products or brands or a portfolio of products or brands. As always, this simple video is derived from expert input and the presentation style is deliberately kept simple and concise as always. Please like & share the video and subscribe to this channel to express support. I intend to dedicate time and resources to improve the quality & presentation of future content. Music: http://www.bensound.com
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In this video lecture stages of product life cycle has been discussed. A product goes through various stages in its life such as: Introduction, Growth, Maturity & Decline. Thanks for watching and commenting. If you like our video you can Subscribe Our Youtube Channel here https://www.youtube.com/user/gurukpobiyanicollege?sub_confirmation=1 And You can also Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50PUq-NO3Upw7XYsjwKQrA?sub_confirmation=1 Gurukpo.com is the fastest growing educational web portal where all kind of academic information/Notes are available free of cost. For more details visit http://www.gurukpo.com These Videos are produced by Biyani Group of Colleges Jaipur, a fastest growing girls college in India. Visit http://www.biyanicolleges.org Share, Support, Subscribe!!! Subscribe: https://goo.gl/3gBszC Youtube: https://goo.gl/cjbbuL Twitter: https://twitter.com/drsanjaybiyani Facebook: https://www.facebook.com/drsanjaybiyani/ Instagram: https://www.instagram.com/prof.sanjay... Website : http://www.sanjaybiyani.com http://www.biyanitimes.com You can Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50P... Other Suggested Videos: https://www.youtube.com/watch?v=9GBjMbIYjyo https://www.youtube.com/watch?v=-WXxxR-Ry3E https://www.youtube.com/watch?v=zr46j40GgoI https://www.youtube.com/watch?v=NcDOot_Mm6I https://www.youtube.com/watch?v=GiaZLScAg4k https://www.youtube.com/watch?v=hCCBUC0T9lY https://www.youtube.com/watch?v=s71n7rGvv-w
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New-Product Development and Product Life-Cycle Strategies (Principles of Marketing) | Lecture 7. Subscribe this channel to get more knowledge,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course focuses on the needs of those who are preparing themselves for an exciting, rewarding, and enriching career in the field of marketing. The main aim is to provide students with issues and situations they can identify with while preparing themselves in gaining knowledge and insights in marketing. Much of the course work will be devoted to discussing these concepts with reference to practical examples and cases. A good balance between theory and practice will be maintained in presenting various concepts. Learning Outcomes: After the completion of this course students will be able to: 1. Understand and discuss the fundamental concepts of Marketing 2. Have a sound idea of the factors involved in marketing planning 3. Identify the roles carried out be different market players 4. Posses a theoretical awareness of basic marketing theories and models for decision making. New-Product Development and Product Life-Cycle Strategies. Topic Outcome: New-Product Development Strategy New-Product Development Process Managing New-Product Development Product Life-Cycle Strategies Additional Product and Service Considerations
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Learn about the Life Cycle Assessment and the Environmental Impact of products as part of WELS (Waterpedia Environmental Learning Series) SUBSCRIBE to the Waterpedia YouTube channel for new WELS (Waterpedia Environmental Learning Series) video every week. Follow us on: https://www.linkedin.com/company/Waterpedia https://www.facebook.com/Waterpedia https://twitter.com/WaterpediaWiki https://plus.google.com/+WaterpediaWiki Visit https://waterpedia.wiki - a wiki based openly-editable (for all registered users) free-content collaborative environmental encyclopedia project initiated by the people, for the people in the environment and sustainability sector. This video is available under a Creative Commons License: Attribution-NonCommercial CC BY-NC and free to everyone. AV Credits: FuseSchool.
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Product life Cycle. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The product life cycle is a theoretical model showing the stages that products go through from creation to discontinuation. Although all products don't go through the product life cycle the same, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle. In the first video of a four part series, we'll explore some of the basic elements of the product life cycle. We'll also talk about the introduction stage of the product life cycle and how businesses can support their products during this stage.
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Intro to Marketing: Chapter 7: New-Product Development and Product Life-Cycle Strategies By Mr. Tan Teck Ming (Terence Sobbez Tan) Taylor's University (Lakeside Campus) Taylor's Business School Collaborative Research Project with: Mr. Liew Tze Wei (Multimedia University)
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http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the four stages of product growth, from the introduction phase, to the growth phase, to the maturity phase, to the decline phase. product lifecycle management, product lifecycle stages, development of a product, product development, product lifecycle, product stategeis, pricing strategies, product phases http://www.lifecycle-performance-pros.com
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Beiersdorf uses LCA to assess and reduce the environmental impact associated with all stages of a product’s life-cycle. The model we use considers inputs and impacts across raw materials, our own production processes, transportation, product use, recycling and Disposal. The results we get from our LCAs allow us to identify opportunities to bring more environmentally-friendly products to the markets and make progress towards our 2020 commitment.
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Product Life Cycle | जानें क्या है Product की Life Cycle The Product Life Cycle. A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. *Introduction Stage: In the introduction stage, the firm seeks to build product awareness and develop a market for the product. The impact on the marketing mix is as follows: Product branding and quality level is established, and intellectual property protection such as patents and trademarks are obtained. Pricing may be low penetration pricing to build market share rapidly, or high skim pricing to recover development costs. Distribution is selective until consumers show acceptance of the product. Promotion is aimed at innovators and early adopters. Marketing communications seeks to build product awareness and to educate potential consumers about the product.
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Cassie Betts outlines the stages involved in taking your fashion product from concept to consumer. Cassie Betts is a Fashion Virtuoso. She partnered with the #1 web & software development company out of the Ukraine, with the simple task of connecting & streamlining the Fashion & Garment Industry. She is the Founder and CEO of District2.co. Docstoc is the premier online destination to start and grow small businesses. http://www.docstoc.com https://www.facebook.com/DocstocFB https://twitter.com/docstoc http://www.pinterest.com/docstoc/ https://www.linkedin.com/company/docstoc
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This Video contains Explanation PLC Product life cycle, Its meaning, Definition, Various stages of PLC, diagram of PLC, characteristics or nature of PLC For the notes used in the video in PDF Format please refer to this link: https://drive.google.com/open?id=1jZsZYiiKAxzKZ7u-Vev73jCQekdCoNL_ or https://drive.google.com/drive/folders/1jZsZYiiKAxzKZ7u-Vev73jCQekdCoNL_?usp=sharing Follow us on Facebook: https://www.facebook.com/Learningtolearn2017 Follow us on Twitter: https://twitter.com/2017learningto
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The product life cycle is a theoretical model showing the stages that products go through from creation to discontinuation. Although all products don't go through the product life cycle the same, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle. In the third video of a four part series, we'll explore how businesses can adapt their marketing mix to accommodate products that occupy the maturity stage of the product life cycle.
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from Prof Tim. Richardson, Seneca College and University of Toronto
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http://www.woltersworld.com The product life cycle explained Introduction phase, growth phase, maturity phase and decline phase. The life of a product in a simple business marketing video. Filmed in Milan, Italy Copyright Mark Wolters 2008 & 2012
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In this video, we define the Product Life Cycle in detail and look at options to extend the profitable life of any product. We'll also look at an example of two products made by Apple. One of which was successful and the other flopped. Read more: https://goo.gl/RJXqNH
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The product life cycle is a theoretical model showing the stages that products go through from creation to discontinuation. Although all products don't go through the product life cycle the same, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle. In the fourth and final video of our four part series, we'll explore how businesses can adapt their marketing mix to accommodate products that occupy the decline stage of the product life cycle. We'll finish up this video and series with a discussion of how a businesses knowledge of their product life cycle can help them develop a more effective product mix.
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In this video i will teach you product life cycle it includes introduction stage , growth stage , maturity stage and decline stage. Kindly subscribe my channel. Learn with sir kawish. Thank you. #productlifecycle #marketinglecture #marketing
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Continuing our series of videos on the ISMM Diploma in Sales and Marketing, this webcast looks at Unit U502, in particular at the Boston Consulting Group Matrix and the Product Life Cycle. Both of these models are useful when analysing marketing communications and product portfolios.
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Just as people go through infancy, childhood, adulthood and old age, the products and brands also goes through the same. In simple terms the PLC describes the stages through which the products passes. As the product moves through the stages of the lifecycle, the 4P’S changes accordingly. Introduction Stage This is the 1st stage of PLC. During this phase, the product is newly launched in the market due to this there will be more advertising and promotional activities in order to raise awareness among the customers. The price of the product can either be high in order to recover the cost quickly or it can be low to encourage adoption from the customers. It differs from company to company on how they set the price. The revenue is mostly negative at this stage as the costs are high. Growth Stage In this stage the revenue starts to flow in and the customers are more aware about the product in the market. The advertisement and promotional cost are lower as compared to the introduction stage. Due to this the pricing strategy now tends to be competitive pricing. Some more variants of the product can be made available in the market. Maturity Stage At this stage the pace of the revenue growth slows down. There will be little amount of profit that is generated by the product. The advertising and promotion focuses on reminding the customers about our product in the market. The company focuses on new product, changes in sizes, flavor change, etc. so that the customer purchase the product. Promotion is done to differentiate the product from the competition. Decline stage At this stage the product does not give the expected returns to the company. The sales figure goes down. The company starts to offer free products at lower price in order to finish the stocks. And finally the product is withdrawn from the market. Promotional expenses will be minimal. Therefore there are 4 stages of PLC. There is no time limit of each stage and it depends upon many factors like demand of the customers, promotions, price, etc. If you have any questions feel free to ask me. And if you enjoy this video do like, comment, share and subscribe. 4ps of marketing https://www.youtube.com/watch?v=Vc-60uodv38 What can be marketed https://www.youtube.com/watch?v=O83T7f5fBsA
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The product life cycle is a theoretical model showing the stages that products go through from creation to discontinuation. Although all products don't go through the product life cycle the same, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle. In the second video of a four part series, we'll explore how businesses can adapt their marketing mix to accommodate products that occupy the growth stage of the product life cycle.
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in this video, wi will learn about an important concept named Product Life Cycle. Product life cycle talks about the stages a particular product or a brand has to go through. The stages are introduction, growth, maturity, and decline. Firstly, the introduction stage. In this stage, a new product is introduced to the market and people start to know more and more about the product. The sales of a product in the introduction stage is pretty low. The product still has the chance to grow. The market is assessed by how the consumers are behaving towards the new product and product is also improved to suit the market properly. The next stage is the growth stage. In this stage, the demand for the product starts to increase rapidly. More and more customers get to know about the product. Next is maturity stage. In this stage, there are no more scope of increase in demand. All the potential customers have been reached. The sales are highest at this stage. The last stage is the decline stage. The product demand and sales are decreasing at this point. Different types of products have different life cycles. Products that are used daily have a very long lasting life cycle. The pictures used in order to provide examples do not belong to me. Hope you learned something from this video.
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Marketing Strategy - Product Life Cycle - The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage. Some continue to grow and others rise and fall.
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In this video we will study about the product life cycle in easy way and also discuss about what is product life cycle, Introduction, growth, maturity and decline Plz like share and support
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