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Episode 51: The Product Life Cycle
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To learn how Matt creates videos like this one, go here: http://bit.ly/1BgDuX5 View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P The product life cycle represents a series of stages that products--similar to people--go through over the course of their lives. Marketers use their knowledge of the product life cycle to alter their marketing strategies related to specific products. In this video I'll explain the product life cycle and provide examples of products that fit into each of the stages.
Views: 168990 Alanis Business Academy
Product Life cycle  - Stages of PLC explained with examples
 
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The product life cycle consists of 4 stages. Each stage is explained in detail in this video and there is an example of product life cycle provided at the end.
Views: 16542 Marketing 91
Product Life Cycle |Different Stages of product life in Hindi | Introduction-Growth-Maturity-Decline
 
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Views: 44385 Intellectual Indies
Product Life Cycle Stage Examples in 2017
 
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Examples of the Products in each of the 5 stages of The Product Life Cycle.
Views: 29159 Justin Haymes
Product Life Cycle (BBA, MBA, B.Com., M.Com.) Lecture by Ms. Surbhi Mathur.
 
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In this video lecture stages of product life cycle has been discussed. A product goes through various stages in its life such as: Introduction, Growth, Maturity & Decline. Thanks for watching and commenting. If you like our video you can Subscribe Our Youtube Channel here https://www.youtube.com/user/gurukpobiyanicollege?sub_confirmation=1 And You can also Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50PUq-NO3Upw7XYsjwKQrA?sub_confirmation=1 Gurukpo.com is the fastest growing educational web portal where all kind of academic information/Notes are available free of cost. For more details visit http://www.gurukpo.com These Videos are produced by Biyani Group of Colleges Jaipur, a fastest growing girls college in India. Visit http://www.biyanicolleges.org Share, Support, Subscribe!!! Subscribe: https://goo.gl/3gBszC Youtube: https://goo.gl/cjbbuL Twitter: https://twitter.com/drsanjaybiyani Facebook: https://www.facebook.com/drsanjaybiyani/ Instagram: https://www.instagram.com/prof.sanjay... Website : http://www.sanjaybiyani.com http://www.biyanitimes.com You can Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50P... Other Suggested Videos: https://www.youtube.com/watch?v=9GBjMbIYjyo https://www.youtube.com/watch?v=-WXxxR-Ry3E https://www.youtube.com/watch?v=zr46j40GgoI https://www.youtube.com/watch?v=NcDOot_Mm6I https://www.youtube.com/watch?v=GiaZLScAg4k https://www.youtube.com/watch?v=hCCBUC0T9lY https://www.youtube.com/watch?v=s71n7rGvv-w
Views: 146539 Guru Kpo
The Product Life Cycle Explained
 
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Learn more about the Product Life Cycle on the free tutor2u website: https://www.tutor2u.net/business/reference?q=product+life+cycle This short revision video introduces and explains the theoretical concept of the product life cycle.
Views: 127098 tutor2u
How to Make the Product Life Cycle PLC in Excel
 
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This video shows how to make and label the product life cycle (PLC) in Excel. Ideal for marketing students and practitioners. A free Excel template for PLC is also available for download at http://www.marketingstudyguide.com/make-plc-free-excel-template/
Views: 9973 MktgStudyGuide
Marketing Strategies during Product Life Cycle Stages
 
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This video discusses various marketing strategies to be applied as a product moves through various stages of its life cycle.
Views: 8902 Vihari S
Product Life Cycle (PLC) - Marketing Management Video Lecture by Prof. Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Product life Cycle. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 14097 Marketing by Vijay
Product life cycle and Marketing Mix
 
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This video explains how each stage of the product life cycle affects the marketing mix decisions. Some useful examples are given such as Amazon Kindle, Apple products and Tata Nano. Enjoy!
The Boston Consulting Group Matrix and the Product Life Cycle
 
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Continuing our series of videos on the ISMM Diploma in Sales and Marketing, this webcast looks at Unit U502, in particular at the Boston Consulting Group Matrix and the Product Life Cycle. Both of these models are useful when analysing marketing communications and product portfolios.
Views: 3978 LAMMORE
Marketing Strategy - Product Life Cycle
 
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Marketing Strategy - Product Life Cycle - The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage. Some continue to grow and others rise and fall.
Views: 139808 James Slocombe
The Product Life Cycle 101: The Growth and Decline of a Product!
 
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Today let's talk about the product life cycle. The product life cycle dives into the 4 stages of a product or product line. By understanding in which stage your products are in you can accordingly gain the highest potential profits and apply the correct marketing and business strategy. For this example I'll be using the iPod as an example as this is a product that was quite popular in its time. Increase your workflow on Youtube through Tubebuddy: https://www.tubebuddy.com/Realistic Build your own Webshop with Shopify: http://bit.ly/RVShopify ------------------------------------------------------------------------------------------------------------- "What is the goal of the channel & Who is the host" The channel is hosted by Ivan who has a background in business administration, marketing and is a entrepreneur with the goal to help you achieve your goals; in terms of business and personal goals. For Business enquiries visit my about section on the page and send me a mail! The Realistic Viewer Channel dedicated in helping you :Understand, Deconstruct and progress with questions you have for Business, personal brand and much more. I will be uploading reviews, How to do's, podcasts, helpful tips and the process of youtube. My goal is to upload video's weekly. Subscribe for weekly video's if you have questions Feel free to contact me on my social media's. Subscribe: http://bit.ly/RealisticViewer Facebook: https://www.facebook.com/The-Realistic-Viewer Twitter: https://twitter.com/Purerealistic Instagram https://www.instagram.com/therealisticviewer/ ------------------------------------------------------------------------------------------------------------ Intro song: The Jazz Piano "Royalty Free Music from Bensound" Other songs: ___ Gear Used to create the video & Amazon Links Camera FZ1000: http://amzn.to/2gRomNY XS Tripod:http://amzn.to/2gRefsB Lighting : http://amzn.to/2gRbB6l Irig mic Lav Two pack: http://amzn.to/2uj2G2l Manfrotto Phone Mount:http://amzn.to/2uiVMK7 Rode VMPR VideoMic Pro :http://amzn.to/2vV5eSb Manfrotto MK290XTA3-3WUS 290 Xtra 3-Way Head Kit (Black): https://amzn.to/2uDthcy #RealisticViewer #realistic #marketing #youtubeseo Full script: the product life cycle starts in it's introduction stage. The cost for creating a product are quite high and the company needs to still find out how to scale the product for a large amount of quantity. As a result the starting price of the product is very high as well. Usually if the product is still in its own niche new market. The potential buyers are usually limited to the inovators in the market or loyal fans of the brand that were already familiar with their products before. In this stage your first customers and your marketing are essential if you want to reach the next step of the product cycle. The second step of the cycle you want to be in the growth stage. In the growth stage the company is faced with a significant amount of growth as they found out how to use economies of scale. Which means by creating the product in bulk you are making the process more efficient and are able to lower the cost as a result. In this stage it's recommended to invest in marketing and promotional channels and tools. This is the companies big moment to make as much profit as possible. Before we reach the 3rd stage. Which is maturity at this point the largest group of the potential buyers are reached. At that time you start to notice that a lot bundles and value offerings are brought into the market, limited editions ect. At this point there are usually already strong alternatives and competitors on the market that offer the same value. In terms of marketing it's important to understand that is also a important moment to plan and execute your strategy to maintain and keep your target audience informed. By applying the right marketing and business strategies your product line might gain an additional resurgence the in the market. It might also lead to a second growth period in case you reach an new not yet target audience. The final stage is the decline stage, at that stage the significant target audience starts the become smaller as most people that would actually buy the product have already bought the product, bought an alternative brand or are already looking for a new solution to the problem that the product would have solved. Furthermore at this stage the company should consider completely streamlining the product line to squeeze the final profit margins and investing in the product that would replace the current product. In the case of the ipod it would be to create an iphone which surpasses the product in functionality while offering the same value.
Product Life Cycle
 
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Product Life Cycle - created at http://animoto.com
Views: 5740 Leo Paraskevopoulos
Topic 7 Intro: Marketing Strategy Across the Product Life Cycle
 
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Depending on the stage of the product life cycle you are in - Introduction, Growth, Maturity, or Decline - you may want to utilize different marketing strategies
Views: 1603 Melissa Bublitz
Product  Life  Cycle II Marketing Management II BBA / Bcom || Stages with Examples
 
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Views: 5309 Sonu Singh - PPT wale
PRODUCT LIFE CYCLE IN HINDI
 
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In this video we will study about the product life cycle and it's simple study tricks. product life cycle in hindi, product life cycle costing, product life cycle and marketing strategies, product life cycle in marketing management, product life cycle presentation, product life cycle with example, product lifecycle management, product life cycle, product life cycle in marketing, product life cycle analysis, product life cycle accounting, product life cycle activity, a product life cycle stages, product life cycle business studies, product life cycle by sonu singh, product life cycle concept, product life cycle case study, product life cycle definition in hindi, product life cycle demand forecasting, product life cycle hindi, product life cycle meaning in hindi, product life cycle pictures https://youtu.be/ed_6fprsiVg Plz like share and support
Views: 4097 ideal notes
Product Life Cycle
 
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Just as people go through infancy, childhood, adulthood and old age, the products and brands also goes through the same. In simple terms the PLC describes the stages through which the products passes. As the product moves through the stages of the lifecycle, the 4P’S changes accordingly. Introduction Stage This is the 1st stage of PLC. During this phase, the product is newly launched in the market due to this there will be more advertising and promotional activities in order to raise awareness among the customers. The price of the product can either be high in order to recover the cost quickly or it can be low to encourage adoption from the customers. It differs from company to company on how they set the price. The revenue is mostly negative at this stage as the costs are high. Growth Stage In this stage the revenue starts to flow in and the customers are more aware about the product in the market. The advertisement and promotional cost are lower as compared to the introduction stage. Due to this the pricing strategy now tends to be competitive pricing. Some more variants of the product can be made available in the market. Maturity Stage At this stage the pace of the revenue growth slows down. There will be little amount of profit that is generated by the product. The advertising and promotion focuses on reminding the customers about our product in the market. The company focuses on new product, changes in sizes, flavor change, etc. so that the customer purchase the product. Promotion is done to differentiate the product from the competition. Decline stage At this stage the product does not give the expected returns to the company. The sales figure goes down. The company starts to offer free products at lower price in order to finish the stocks. And finally the product is withdrawn from the market. Promotional expenses will be minimal. Therefore there are 4 stages of PLC. There is no time limit of each stage and it depends upon many factors like demand of the customers, promotions, price, etc. If you have any questions feel free to ask me. And if you enjoy this video do like, comment, share and subscribe. 4ps of marketing https://www.youtube.com/watch?v=Vc-60uodv38 What can be marketed https://www.youtube.com/watch?v=O83T7f5fBsA
Views: 282 Watch 2 Learn
Product life cycle in hindi
 
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Thank you friends to see my video Plz like subscribe and share my video and connect with me through Facebook page Fb Page :- https://www.facebook.com/Only-for-commerce-student-366734273750227/ You can also connect me with my email Email address is:- [email protected]
Views: 12861 study with chanchal
Product life cycle Or Phase of product life cycle | Management | Marketing | In Hindi
 
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Product life cycle Or Phase of product life cycle | Management | Marketing | In Hindi
Views: 92 Smart Education
PLC-Marketing Management Part-14 (In Hindi)
 
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This Video contains Explanation PLC Product life cycle, Its meaning, Definition, Various stages of PLC, diagram of PLC, characteristics or nature of PLC For the notes used in the video in PDF Format please refer to this link: https://drive.google.com/open?id=1jZsZYiiKAxzKZ7u-Vev73jCQekdCoNL_ or https://drive.google.com/drive/folders/1jZsZYiiKAxzKZ7u-Vev73jCQekdCoNL_?usp=sharing Follow us on Facebook: https://www.facebook.com/Learningtolearn2017 Follow us on Twitter: https://twitter.com/2017learningto
Views: 6203 Learning to Learn
The Product Life Cycle
 
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My grade 10 chapter 6 business project about the product life cycle!
Views: 13294 John Breton
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 199923 Jason Richea
Traditional Product Life Cycle
 
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This video explores the path products take through their lives - Introduction/Birth, Growth, Maturity, and Retirement/Decline. Also it will illustrate what choices need to be made at the Decision Point stage of a product's life.
Views: 58921 Jason Richea
The Product Life Cycle
 
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This video explains the product life cycle, highlighting each stage of the cycle and providing examples. Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.Edspira.com To like us on Facebook, visit https://www.facebook.com/Edspira Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com To follow Michael on Facebook, visit https://facebook.com/Prof.Michael.McLaughlin To follow Michael on Twitter, visit https://twitter.com/Prof_McLaughlin
Views: 2583 Edspira
The Product Life Cycle | Part III
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P The product life cycle is a theoretical model showing the stages that products go through from creation to discontinuation. Although all products don't go through the product life cycle the same, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle. In the third video of a four part series, we'll explore how businesses can adapt their marketing mix to accommodate products that occupy the maturity stage of the product life cycle.
The Four Stages of Product Growth
 
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http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the four stages of product growth, from the introduction phase, to the growth phase, to the maturity phase, to the decline phase. product lifecycle management, product lifecycle stages, development of a product, product development, product lifecycle, product stategeis, pricing strategies, product phases http://www.lifecycle-performance-pros.com
Views: 12898 Victor Holman
The Product Life Cycle
 
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My grade 10 business project about different products at different stages of the product life cycle - created at http://animoto.com
Views: 10294 Jonah Preston
Product Life Cycle | जानें क्या है Product की Life Cycle
 
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Product Life Cycle | जानें क्या है Product की Life Cycle The Product Life Cycle. A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. *Introduction Stage: In the introduction stage, the firm seeks to build product awareness and develop a market for the product. The impact on the marketing mix is as follows: Product branding and quality level is established, and intellectual property protection such as patents and trademarks are obtained. Pricing may be low penetration pricing to build market share rapidly, or high skim pricing to recover development costs. Distribution is selective until consumers show acceptance of the product. Promotion is aimed at innovators and early adopters. Marketing communications seeks to build product awareness and to educate potential consumers about the product.
Views: 23332 Rachna Study Studio
The Product Life Cycle | Part I
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb Access additional videos, courses and other resources at www.alanisbusinessacademy.com. YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P The product life cycle is a theoretical model showing the stages that products go through from creation to discontinuation. Although all products don't go through the product life cycle the same, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle. In the first video of a four part series, we'll explore some of the basic elements of the product life cycle. We'll also talk about the introduction stage of the product life cycle and how businesses can support their products during this stage.
The Product Life Cycle | Part IV
 
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The product life cycle is a theoretical model showing the stages that products go through from creation to discontinuation. Although all products don't go through the product life cycle the same, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle. In the fourth and final video of our four part series, we'll explore how businesses can adapt their marketing mix to accommodate products that occupy the decline stage of the product life cycle. We'll finish up this video and series with a discussion of how a businesses knowledge of their product life cycle can help them develop a more effective product mix. Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
Product Life Cycle
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 21118 Janica Crizel Castada
PRODUCT LIFE CYCLE IN HINDI (MBA,BBA,B.COM) | MARKETING MANAGEMENT |
 
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In this video you can understand the concept of a product life cycle which was introduced in the 1950s to explain the expected life cycle of a product from design to obsolescence, a period divided into the four phases of a product Introduction, Growth, Maturity, and Decline. The goal of managing a product's life cycle is to maximize its value and profitability at each stage. LIKE SHARE SUBSCRIBE COMMENTS Website - https://management-bites.blogspot.in Facebook-https://www.facebook.com/Management-Bites-1691764047744438/?ref=aymt_homepage_panel
Views: 157 MANAGEMENT BITES
What is Product Life Cycle? BBA(Marketing) GuruKpo
 
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Ms. Sakshi Arora,Assistant Professor , Biyani Girls College , explains PLC is a concept that seeks to describe a product's sales, competitors, profits, customers and marketing emphasis from its beginning until it is removed from the market . PLC has 4 stages: Introduction,Growth,Maturity and Decline. The length of a particular stage may be long or short depending on the type of product. www.biyanicolleges.org , www.gurukpo.com
Views: 1554 Guru Kpo
Product Life Cycle | Urdu / Hindi | Marketing lecture
 
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In this video i will teach you product life cycle it includes introduction stage , growth stage , maturity stage and decline stage. Kindly subscribe my channel. Learn with sir kawish. Thank you.
Views: 1745 Learn with Sir kawish
The Product Life Cycle Explained
 
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http://www.woltersworld.com The product life cycle explained Introduction phase, growth phase, maturity phase and decline phase. The life of a product in a simple business marketing video. Filmed in Milan, Italy Copyright Mark Wolters 2008 & 2012
Views: 12542 Wolters World
Product Lifecycle - The rebranding of Lucozade
 
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In AQA Graphics you need to know about, and be able to draw the Lifecycle graph of a product showing the 4 stages of it's life. The stages are Introduction, Growth, Maturity and Decline. The case study that AQA illustrates in their text book is that of Lucozade. As the product declined in the 70s Lucozade went through two rebrandings. I have put together a string of adverts from 1972 to the present day. At the end of each advert there are some questions to prompt discussion.
Views: 14517 MrWaiteDT
PLCM: The Fifth Stage of Product Life Cycle Management
 
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http://www.driveyoursuccess.com This video explains the five stages of product life-cycle management and why companies must pay close attention to the fourth decline stage of a product's life in its market.
Views: 2497 Ian Johnson
Product and Service Management - Actions for Product Life Cycle Stages
 
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Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW Understanding Product Life Cycle Understanding the product life cycle is an important step in formulating a successful product strategy. Operations management is responsible for the majority of the stages in the life cycle, with marketing handling the remainder. But it's essential that for each stage of the product life cycle, both operations and marketing are aligned and communicate in an effective manner with each other. This relationship is extremely important – it can determine whether a product strategy is successful or not. Stages of the Product Life Cycle The product life cycle has four stages: 1 - introduction. 2 - growth. 3 - maturity, and 4 - decline. Introduction The first stage involves the product being introduced to a new market. Product awareness and development are key aspects of this process. Branding and quality levels are established and issues relating to intellectual property, patents, and trademarks are addressed. At this point in a product's life cycle, its target audience includes innovators and early adopters. It isn't heavily distributed at this stage, as the organization wants to wait until there is significant consumer acceptance of the product. Growth The second stage is the growth stage. The organization tries to build brand preference to retain a loyal customer base. The aim is to increase the product's market share. Quality and price become very important factors at this stage. Additional features may be added to the product to ensure consumer interest is maintained. The promotion of the product is widened and the target audience broadens. The product is more widely distributed in response to increasing demand and customer acceptance. Maturity In the third stage, maturity, it is common for sales to plateau, partly in response to increased competition. The volume of production stabilizes and the product begins to show significant return on investment. Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW
Views: 819 Sorin Dumitrascu
New Product Development and Product Life Cycle
 
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This Lecture talks about New Product Development and Product Life Cycle.
Views: 1092 Cec Ugc
A level Business Revision - Product Life Cycle
 
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A level Business Studies Revision - The Product Life Cycle. In this video, we examine the product life cycle concept, exploring each stage of the life cycle, discussing potential extension strategies that businesses may use and assessing the usefulness of the concept. See more of our videos: https://www.youtube.com/channel/UCIlJ4pk3uzyWoeoBkGs0hxQ A level Business Studies Revision from TakingTheBiz.
Views: 5638 TakingTheBiz

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