Home
Search results “Sports brand campaigns”
Nike: Find Your Greatness
 
06:32
Nike's 2012 "Find Your Greatness" campaign. Bravo!
Views: 4479193 Tom Crimmins
Nike - Dream Crazy
 
02:06
Don’t ask if your dreams are crazy. Ask if they’re crazy enough. #justdoit
Views: 29628243 Nike
Sports Marketing with Millennials - Milwaukee Bucks
 
37:07
Mike Grahl from the Milwaukee Bucks speaks as part of the 2014 AMA Regional Conference at the UW-Whitewater College of Business and Economics.
Views: 12365 UWW CoBE
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
06:01
http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 138561 Graeme Newell
Top 10 Companies with the Best Advertising Campaigns
 
13:14
Top 10 Companies with the Best Advertising Campaigns
Views: 503840 WatchMojo.com
Nike | Equality
 
01:31
“Encourage people to take the fairness and respect they see in sport and translate them off the field.” #Nike #Equality
Views: 120554 Campaigns of the World
3 Innovative Marketing Campaigns by Fast Fashion Brands
 
03:36
How Fast Fashion Brands do Marketing
Views: 4069 David Del Rio
Nike - Dream Crazier
 
01:31
Show them what crazy dreams can do. #justdoit
Views: 10072923 Nike
10 Epic Viral Marketing Videos
 
03:43
Some companies seem to have mastered the art of creating viral marketing campaigns. Who says you can't plan to go viral? Subscribe to our channel: http://goo.gl/4ytLE3 ----------------------------------------------------------------------------------------- Description: While these may seem like average viral videos, all of these videos were brilliant marketing schemes that rocked the internet and brought a little slice of fame to the companies that produced them. In some cases, the results were EPIC! ----------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/TheRichest.org Twitter: https://twitter.com/TheRichest_Com Instagram: http://instagram.com/therichest ----------------------------------------------------------------------------------------- Featuring: WestJet - Christmas Miracle: Real-Time Giving GoldieBox - Princess Machine Coca Cola - Bringing India & Pakistan Together Contrex - Ma Contrexpérience - 97s Carrie The Movie - Telekinetic Coffee Shop Surprise LG - So Real It's Scary Red Bull Stratos - The Felix Baumgartner Jump Volvo Trucks - The Epic Split featuring Jean Claude Van Damme Pepsi MAx - Test Drive Jimmy Kimmel Live - Worst Twerk Fail EVER - Girl Catches Fire! ----------------------------------------------------------------------------------------- For more videos and articles visit: http://www.therichest.com/
Views: 326002 TheRichest
Adidas – Break Free
 
01:40
LATEST WORK: https://youtu.be/AsKmSKPKJdw Cinematographer: http://mortimerfilm.de, Music: http://facebook.com/alexwolfdavid Editor: http://www.ernstlattik.com Director: http://www.eugen-merher.com Break Free. Cast Jens Weisser, Herman Van Ulzen, Anja Karmanski, Hiltrud Hauschke, Daniel Hubertus Crew Director / Script – Eugen Merher Producer – Karli Baumann, Karl Heidelbach DoP – Mortimer Hochberg Editor – Ernst Lattik Music – Alexander Wolf David Sounddesign – Marcus Fass Sound recording – David Hill Maske – Sandra Untenberger Production Design – Nora Brockamp, Julian Dieterich VFX – Tim Markgraf Production Company – Filmakademie Baden-Württemberg
Views: 14767497 Eugen Merher
Y-3 | Spring/Summer 2017 Campaign Video
 
02:30
Y-3 Spring/Summer 2017 is a provocative look into the future of contemporary sports fashion, inspired by dystopian fiction. http://www.Y-3.com ------------------------------------------------------- Y-3 steps into the S/S17 season with an unveiling of a future society built upon by a division of status, power, and authority. The S/S17 campaign continues to push the boundaries of Y-3 and its forward perspective while the structure of this society ultimately influences the evolution of the brand. Movement, utilitarian function, and a distinct hierarchy make up this world of tomorrow. Directed by Robert Broadhurst with creative direction by Blackrose NYC, the campaign explores the concept of a social order defined by the echelon of the diverse groups that inhabit it. Strength, power, protection, creativity, and function struggle to co-exist in this disjointed world. The film traverses a futuristic dystopia where the protagonists find themselves on the wrong side of an authoritarian regime. This world is derived from the unique features and innate details that make up the S/S17 collection. From the artistic underground to the corridors of power, the film is a compelling investigation of political hierarchies. It questions the viability of privacy in a world of state-sponsored surveillance while revealing the shifting interplay between consciousness and memory. Follow us: YouTube - http://www.youtube.com/adidasy3 Facebook - https://www.facebook.com/adidasy3 Instagram - http://www.instagram.com/adidasy3 ------------------------------------------------------- Creative Direction: Blackrose NYC Director: Robert Broadhurst Producer: Kori Shadrick Director of Photography: Aaron Platt Lighting Design: John Torres Music: Son Lux Color: Paul Harrison at Freefolk Mix: Brian Goodheart at Sonic Union Set Design: Anthony Asaro Hair: Roberto Di Cuia Makeup: Karan Franjola Stylist: Rachelle Hakim Talent: Louie Talent: Zlata VFX Supervisor: John Shafto 3D Lead: Nate Homan UI Design: Toros Köse Lead Compositor: John Stanch Post-Production Support: Flora Guillon
Views: 131698 adidas Y-3
WILL FINDS A WAY | Dwayne Johnson Under Armour Campaign
 
01:15
Wherever we’re starting from. Wherever we’re heading. Will finds a way. SUBSCRIBE for more!: http://bit.ly/28Okvch WATCH MORE OF THE ROCK: WHAT THE ROCK IS COOKING: https://youtube.com/playlist?list=PL2pyirxFMreM-CTbd55fqrrF2-44f81k- THE ROCK REACTS: https://youtube.com/playlist?list=PL2pyirxFMreO2Kc9-Rx7V0mM_uPfHewic THE ROCK Q&A: https://youtube.com/playlist?list=PL2pyirxFMreMv3IVdGE7RcObiwDNOFwV1 GREATEST HITS: https://youtube.com/playlist?list=PL2pyirxFMrePalF7_M_ufEthWlbD7cmpd THE ROCK AROUND THE INTERNET Snapchat: http://bit.ly/2abN1W4 Twitter: http://bit.ly/29TZ0H0 Instagram: http://bit.ly/2aeCStt Facebook: http://bit.ly/2a6ppES
Views: 577867 The Rock
P&G 'Thank You, Mom' Campaign Ad: "Strong" (Rio 2016 Olympics)
 
02:17
This 2016 version of P&G's "Thank you Mom" campaign features supportive mothers helping their children persevere through difficult circumstances on their way to becoming successful Olympic athletes. Script: "It takes someone strong to make someone strong. Thank you, Mom." [Tide logo] [Bounty logo] [Pampers logo] [Gillette logo] [Always logo] [P&G logo] "P&G: Proud sponsor of Moms."
Views: 660876 Cause Marketing
More reasons to move | Activewear at ASOS launch video
 
00:41
There’s loads more to it than just keeping fit, feeling the burn or wanting to quit. It’s the adventure, the squad time, the freshest gym kit... Find more reasons to move and a whole world of motivation to exercise in activewear at ASOS. SHOP ACTIVEWEAR FOR WOMEN http://www.asos.com/women/discover/activewear/ SHOP ACTIVEWEAR FOR MEN http://www.asos.com/men/discover/activewear/ Menswear featured in film: Nike Running Therma Sphere Element 1/4 Zip Sweat Product code: 1149955 Nike Running Power Tech Tights In Green Product code: 1149949 Nike Running Free Run CMTR 2017 Trainers In Ash White Product code: 1087694 Nike Training Lateral Resistance Bands In Orange Product code: 1237825 adidas Originals Crazy 8 Primeknit Trainers In Red Product code: 1095880 adidas Basketball Harden Tank Vest In White Product code: 1164280 adidas Basketball Dame 2-In-1 Shorts In Red Product code: 1164330 Canterbury PLUS Vapordri T-Shirt In Khaki Exclusive To ASOS Product code: 1179972 Canterbury PLUS Vapordri Shorts In Khaki Exclusive To ASOS Product code: 1179976 Nike Running Miler T-Shirt In Blue Product code: 1206604 Nike Running Dry Medalist Knitted Long Sleeve Top In Blue Product code: 1149999 Nike Running Power Short Tights In Black Product code: 1023746 Asics Running Icon T-Shirt In Peach Product code: 1241752 Womenswear featured in film: adidas Training Bra In Coral Product code: 1136925 adidas Training Colourblock Logo Legging Product code: 1146459 adidas Running Alphabounce Trainers In White Product code: 1076427 Nike Training High Support Motion Adapt Bra In Black Product code: 1152230 Nike Training Hypercool Legging In Grey And Red Product code: 1152299 Nike Pro Classic Swoosh Cooling Bra Product code: 1238001 Nike Training Legging In Marble Print Product code: 1152273 Ivy Park Bra Top With Logo Waistband In Pink Product code: 1214855 Ivy Park Leggings With Logo Waistband In Pink Product code: 1214841 Puma Powershape Forever Bra In Pink Product code: 1076785 Reebok Medium Support Printed Hero Bra Product code: 1141636 Reebok Training Lux Bold Legging Product code: 1141627 Puma Powershape Forever Bra In White Product code: 1121662 Reebok Training Hayasu Trainers In Dusky Pink Product code: 1107950 adidas Training 2 In 1 Short In Black Product code: 1146496 Puma Exclusive To ASOS Panel Mesh Leggings In Black Product code: 1180724 Puma Exclusive To ASOS Zip Up Bra Top In Black And Orange Product code: 1180730 - 1181676 plus Puma Exclusive To ASOS One Shoulder Bra Top Product code: 1118492 - 1121612 plus Puma Exclusive To ASOS Panelled Legging In Black And Orange Product code: 1211014 - 1211015 plus Puma Pulse Ignite Xt Trainers In Black Product code: 1111240 SUBSCRIBE: http://bit.ly/239QURL Follow us on Twitter: https://twitter.com/ASOS Like us on Facebook: http://facebook.com/asos Follow us on Instagram: http://instagram.com/asos +1 us on Google+ https://google.com/+asos
Views: 6378664 ASOS
Study shows teens are choosing sports drinks because of marketing campaigns
 
01:36
Sports drinks aren't necessary, but high school students are drinking them anyway. Subscribe to WCVB on YouTube for more: http://bit.ly/2526UpS Get more Boston news: http://www.wcvb.com Like us: https://www.facebook.com/wcvb5 Follow us: https://twitter.com/WCVB Google+: https://plus.google.com/+wcvb
How Nike Turns Controversy Into Dollars
 
06:03
Nike caused an outcry after featuring Colin Kaepernick, an NFL free-agent and a controversial figure, in its 30th anniversary "Just Do It" campaign. But the ad didn't appear to hurt Nike's business — the brand instead saw a boost in online sales. Athletic apparel and footwear brand Nike reignited a heated debate at the start of the National Football League regular season after the company featured free-agent Colin Kaepernick in its 30th anniversary "Just Do It" advertising campaign. The former San Francisco 49ers quarterback started national anthem demonstrations in 2016 to protest racial injustice and police brutality. The anthem protests have become a major topic for debate, with some, including President Donald Trump, denouncing them as unpatriotic. But the controversial ad didn't appear to hurt Nike's business. Although the company's stock dropped after the ad's debut, its online sales surged in the immediate aftermath. Nike said in a statement that the "social justice issues that Colin and other professional athletes have raised deserve our attention and action. ... We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities." Nike has a history of taking a stand on social issues in its advertisements, and it's almost always resulted in a rise in sales. » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC #CNBC #Nike How Nike Turned The Colin Kaepernick Controversy Into Dollars | CNBC
Views: 279065 CNBC
Flock Associates - Recife Sport club: Immortal Fans. Integrated Campaign by Ogilvy Brazil
 
03:20
http://www.flock-associates.com Taking advantage of the strong bond and pride that Recife fans felt towards the team, Ogilvy & Mather Brazil engineered a campaign to encourage organ donation. This campaign shows the very positive power that advertising has to change lives and shape society for the better. The agency and the sports club introduced the first organ donor card sponsored by a sport's team, which encourage football fans to become 'immortal fans' by registering. Over 51,000 people have registered for a card, and organ donation in Brazil has increased by 41%. http://www.flock-associates.com
Views: 12219 FlockAssociatesLtd
Under Armour | Rule Yourself
 
01:06
You are the sum of all your training. #RuleYourself #IWILL http://undrarmr.co/1fAeKkH
Views: 2877169 Under Armour
Nike: What are girls made of?
 
02:01
You're made of what you do. #BelieveinMore #JustDoIt
Views: 2062175 NikeWomen
How Red Bull Turned Their Content Marketing Into a Media Company
 
03:46
Red Bull is probably one of the most cited examples of a company doing great content marketing. But at Red Bull, they actually don’t think of their videos, TV shows, magazine, and events as content marketing. In this clip from the documentary, The Story of Content, you can see just how Red Bull has gone beyond a content marketing case study and now profits off all their content. To watch the full documentary: https://youtu.be/dBnpr3pkFlk FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm LEARN ABOUT CONTENT MARKETING WORLD 2017 #CMWorld: http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
Nike: What will they say about you?
 
01:11
What will they say about you? Maybe they'll say you showed them what was possible. #Believeinmore #JustDoIt
Views: 964494 NikeWomen
Terrible Promotions That Lost Companies Millions Of Dollars
 
11:12
Lots of marketing promotions fail, but none more than these top 10 terrible marketing promotions that lost companies a fortune! Subscribe for more! ► https://goo.gl/pgcoq1 ◄ Stay updated ► https://goo.gl/JyGcTt https://goo.gl/5c8dzr ◄ For copyright queries or general inquiries please get in touch: [email protected]
Views: 4243492 BE AMAZED
Top 10 Marketing Fails: Coke, Ford, Netflix
 
05:39
Top 10 Epic Fails in Marketing Subscribe http://goo.gl/Q2kKrD Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. WatchMojo picks the ten most disastrous Marketing efforts in the history of business. List Entries and Rank: #10. McDonald’s and the 198Olympics #9. Facebook Beacon #8. Burger King Creepy Monarch #7. Snickers Mr. T ad #6. Skittles “Touch the Rainbow” Campaign #5. Ayds Diet Candy #4. Honda ASIMO #3. ??
Views: 5607570 WatchMojo.com
Sporting Portugal Campaign
 
03:18
Sporting Portugal Interactive Marketing Campaign
Views: 14538 bdausse
Social Media Campaign in Sports
 
01:56
Huddle Productions and Chris Yates created a Social Media Video Campaign for Lone Star Park that generated over 15 million impressions online. The campaign focused on creating a Social Media Press Box for the Horse Race Track to generate interest and interaction. The campaign increased attendance by 10,000 and also got the track exposure online. Huddle Productions focused on story telling of horses, jockeys, owners and the fans. Here is an article in the Dallas Business Journal about what took place at #LoneStarPark. http://www.bizjournals.com/dallas/blog/socialmadness/2013/04/lone-star-park-bets-on-social-media.html?page=all
Views: 537 chris yates
Steve Jobs' amazing marketing strategy - MUST WATCH
 
07:08
Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1482599 Evan Carmichael
Always #LikeAGirl
 
03:19
Join Always in our epic battle to keep girls' confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. Making a start by showing them that doing things #LikeAGirl is an awesome thing! "In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation." So tell us... what do YOU do #LikeAGirl? For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls. Find out more at http://always.com/en-us/about-us/supporting-puberty-education Find out more at http://always.com/en-us/about-us/our-epic-battle-like-a-girl Facebook - http://www.facebook.com/always Twitter - http://twitter.com/Always Instagram - https://www.instagram.com/always_brand For information, tips and advice on being a girl from our partners at BeingGirl presented by Always and Tampax, watch their YouTube Channel: www.youtube.com/beinggirl
Views: 67238643 Always
10 Sport Marketing Campaigns
 
03:04
-- Created using Powtoon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 16 Haylee Hayward
BDAchat: Talking about sports marketing
 
32:14
Ever wondered about the best sports marketing campaigns to engage the “on-demand” generations of today? With hashtags and live feeds becoming the norm, sports games are more interactive than ever. Done badly it can be awkward, uncomfortable, and jarring. Done well it can tell a story, elicit emotion, and convince you to play the game. Today, audiences consume social media on their terms, dislike paying for costly subscription services, and want to be immersed. It’s up to the sports marketing campaigns to bring the game to them, in a way they want. We discussed in a previous episode of the podcast about some of the World Cup campaigns. In this week’s episode of BDA Chat, we discuss sports marketing on a global level. With facial recognition technology to 4K Netflix streaming, audiences want authenticity, personality, and VIP access to their favorite teams and players. It’s up to the sports marketers to give it to them. From Wimbledon’s suppliers – not sponsors – to TV channels duking it out for the rights to show matches, sports marketing is a battleground full of heavy hitters. In such a lucrative market, brands and channels are trying to one-up each other to get the most engagement. After all, do you know how much sports marketing is worth a year, globally? Check out this episode of BDA Chat to find out! If you have questions, topic suggestions, or anything else you’d like to share with us, please do get in touch! As always, you can download or subscribe to the BDA Chat on iTunes https://itunes.apple.com/gb/podcast/thinkbda/id1196246585?mt=2 Don’t forget to follow us on Twitter, Instagram or LinkedIn for more content and tips - @thinkbda Resources: Wayne Rooney Deadpool: https://www.youtube.com/watch?v=oKRpC9NPv_o Nike Phantom Boots: https://www.youtube.com/watch?v=2XJoon7tsRA
Views: 27 Thinkbda Ltd
10 of The Best Social Media Campaigns of 2015
 
03:42
10 of The Best Social Media Campaigns of 2015 10 - 00:08 Coca-Cola #MakeItHappy 09 - 00:19 Dove: Choose Beautiful YouTube Campaign 08 - 00:40 Taco Bell #TacoEmoji 07 - 01:07 McDonald's Super Bowl 2015 06 - 01:34 Exploding Kittens 05 - 01:58 GoPro's Skateboarding Cat 04 - 02:15 Squatty Potty 03 - 02:32 Domino's Pizza Delivery Emoji Campaign 02 - 02:57 Hefty Ultimate Cups #Blessed 01 - 03:18 Groupon's Banana Bunker ========================================­­=======================================­=­============================== The Invesp Team http://www.invespcro.com/ Invesp Conversion Optimization Blog http://www.invespcro.com/blog/
Views: 131668 invesp
661 Brand Video (661 Branding Campaign)
 
02:45
We Produced this video for 661 to help rebrand there company 2/6 videos.
QR Code Campaigns for Sports Marketing Executives' Sponsors
 
03:12
This is is brief video that outlines the reasons on how a GottyCode campaign can create a massive ROI for a sponsor of a sports organization and how it can help Corporate Sales Executives close more sponsor deals!
Views: 78 Jeff Gottschalk
Event Marketing: 5 Tactics to Sell Out
 
13:18
Marketing your event is becoming increasingly more difficult. How can you increase registrations and ensure that your next event is a hit? Here are 5 Event Marketing tactics to help you succeed. This video is brought to you by EventMobi, event management technology that makes the entire event lifecycle easier for professionals like you. https://eventmb.com/2McNzxI EventMB is the number 1 blog for event professionals. Subscribe to our YouTube channel to get instant updates. ********* ABOUT EVENTMB Interested in starting or boosting your career in event planning? Check out EventMB for trends, technology, innovation and education tips for the event industry: http://www.eventmanagerblog.com/ Subscribe to our daily newsletters: http://eventmb.com/2A5mY0m ********* OTHER HELPFUL VIDEOS 6 Secret Reasons Why People Really Attend Events: https://youtu.be/rF1_utvjuUg Event Planning - the Worst & Best Job in the World: https://youtu.be/xRz7Rj6kPJU Get More Sponsors for Your Events: https://youtu.be/LBKry741SVg The 5 Hottest Trends in Corporate Events: https://youtu.be/kaJdGpe0CMk 4 Marketing Mistakes Event Planners Make: https://youtu.be/5jedU07Olqw ********* GET SOCIAL Twitter: https://twitter.com/eventmb LinkedIn: https://www.linkedin.com/company/even... Facebook: https://www.facebook.com/EventManager... Pinterest: https://pinterest.com/emblog/ Instagram: https://www.instagram.com/readeventmb/ ********* Your boss wants more, your attendees want more, your competitors want a piece of the pie. Marketing events is not as easy at it used to be. Here are 5 of the most advanced tactics successful eventprofs are rolling out to make their events sell out Tactic #1 - Video 65% use video as a key part of their marketing strategy. To master video for your event: Make sure to collect plenty of footage, testimonials and recorded sessions from your event Use video strategically on social media ads. It performs better than words. Use live video in the lead up to the event to get FOMO Tactic #2 - Facebook 52% of event professionals say FB is their favorite channel for event marketing. Your audience will inevitably be on Facebook and as much as we like to think that we use Facebook for personal reasons, it has become also an arena to follow our passions and professional aspirations. What you should focus on if you plan to use Facebook strategically to market your event: Use Facebook ads. Google Facebook remarketing. Get that pixel on your site and pay less for immediate marketing opportunities with those that already visited your site. Be more precise with remarketing. Get a special tag on your check out page for abandoned registration and send targeted messages to get them to finish registration, a discount will incentivize. Use video in your ads. Tactic #3 - Email Marketing 65% of eventprofs say that email marketing is the most effective tool for promoting events. Get your email marketing right: Review your data and previous campaigns. What worked? Where did you get most clicks? Create an email sequence of attentively crafted promotion emails. Use the AIDA process of sales. Attention, Interest, Desire, Action. Get your emails aligned with the different cycles. Use email to reach out to abandoned carts. Tactic #4 - Scarcity In a world with so many events happening around us and the economy booming, how do we capture the attention of our attendees? Closing the doors is an effective strategy for some events to secure attendance and create a level of exclusivity. We see an unprecedented number of events asking people to apply, invitation-only events or a referral code system. How to master scarcity: Make your event invitation-only or by application. Look for a very targeted audience that would please your sponsors or that are keen to spend more. These are your primary targets, who you want in the room. Create higher pricing options. Usually, we discount to get more people through the door. Do the opposite to create disparity in your pricing and VIP areas. Keep aspects of the event secret. Secrecy goes hand in hand with scarcity. Keeping elements of the event available only to some attendees will raise curiosity and stimulate more registrations. Tactic #5 - Event Experience 60% of event planners say that the demand for experiences is increasing. How can you elevate your event to a 360-degree experience? Introduce elements of adventure. Are you engaging attendees to the next level, are you getting them to participate in special activities, tours, scavenger hunts, city activities. The ‘bleisure’ trend is pushing this kind of need in events around the world. Craft social programmes. Connect attendees with each other. Think creatively. Think how you deliver on the needs of your attendees. Design your event around your core objective to increase the experience levels.
Views: 19981 Event Manager Blog
Top 10 MARKETING Campaigns Hilariously Hijacked by TROLLS
 
07:52
relish being cruel. Yet some companies, even some with the most sophisticated marketing in the world, have attempted to do viral marketing and failed spectacularly. These are 10 of the funniest ways in which online marketing fell apart all thanks to the work of trolls. →Subscribe for new videos every day! https://www.youtube.com/user/toptenznet?sub_confirmation=1 → → GET A T-SHIRT - http://shop.spreadshirt.com/toptenz →Top 10 Objects That Were Clearly Invented Just to Annoy Physics: https://youtu.be/0MVGeRa-vLo →Simon's VLOG: https://www.youtube.com/channel/UCvqt8j7DfPmveJp3UOk9XTg Entertaining and educational top 10 lists from TopTenzNet! Brand new videos 7 days a week! Videos are published at 6pm EST every day! Subscribe to our Facebook: https://www.facebook.com/TopTenz/ Other TopTenz Videos: Top 10 Stupidest Marketing Tie In Products Ever https://youtu.be/ULCpd3euj_Y?list=PLQ4d2-ByGhnLt3JIYHY_PUk7TrxFJZFGK Top 10 Social Media Disasters of Well Known Companies https://youtu.be/Pk0jwbDh7QU?list=PLQ4d2-ByGhnLt3JIYHY_PUk7TrxFJZFGK Text version: http://www.toptenz.net/10-marketing-campaigns-hilariously-hijacked-by-trolls.php Coming up: 10. Chevy Tahoe 9. The Toronto Maple Leafs 8. Susan Boyle 7. Coca-Cola 6. Microsoft 5. Starbucks 4. Bing 3. JPMorgan Chase 2. SeaWorld 1. The New York Police Department Source/Further reading: https://youtu.be/4oNedC3j0e4 http://www.nytimes.com/2006/04/04/business/media/04adco.html http://www.npr.org/templates/story/story.php?storyId=5320442 http://www.thesportster.com/entertainment/top-25-longest-active-championship-droughts-in-sports/?view=all http://www.thestar.com/sports/leafs/2015/11/24/maple-leafs-no-longer-nhls-most-valuable-franchise-according-to-forbes.html http://www.thescore.com/nhl/news/729216 http://gawker.com/5962642/susan-boyle-temporarily-regains-relevance-by-inviting-her-twitter-followers-to-an-anal-bum-party http://seekingalpha.com/article/1031271-coca-cola-the-worlds-most-recognized-brand-with-a-50-year-record-of-increasing-dividends?page=2 http://businesscasestudies.co.uk/coca-cola-great-britain/within-an-arms-reach-of-desire/sponsorship-and-brand-recognition.html#axzz44rEwz9nO http://money.cnn.com/2015/12/08/technology/donald-trump-internet/ https://twitter.com/tayandyou https://youtu.be/3A3RSAO5Izc http://www.rollingstone.com/culture/news/starbucks-scraps-their-race-together-initiative-20150322 http://www.livescience.com/39110-japan-2011-earthquake-tsunami-facts.html https://youtu.be/i5lMJkw8Bv8 http://abcnews.go.com/Business/story?id=8214818 http://www.huffingtonpost.com/2015/03/27/seaworld-twitter-fail_n_6950902.html https://twitter.com/hashtag/mynypd https://www.washingtonpost.com/news/post-nation/wp/2014/04/22/well-the-mynypd-hashtag-sure-backfired-quickly/
Views: 76639 TopTenz
How can Raynforest help Sports Marketing Professionals?
 
01:01
You know how difficult it is to find, hire, manage and understand the metrics around sports marketing campaigns. We make it easy. www.raynforest.com
Views: 4644 Fanzeal
How some of the best sports advertising campaigns were created
 
48:29
Makers of Nike's Da Da Ding & Star's mauka-mauka man discuss the best sports advertising campaigns at SporTale 2017- India's first sport themed literary festival
Views: 250 SportScreen
How to use ad-center Affiliate Link & Create Campaigns | SEO
 
16:47
ad center affiliate লিংক ব্যবহার করা নিয়ম কোড সহ এবং আক্যাউন্ট পরিচিতি Contact: Skype : jishanashik1 How to use ad-center Affiliate Link পরবর্তী ভিডিও পাওয়ার জন্য চ্যানেল Subscribe করে রাখুন । FB Page Visit : https://goo.gl/4iSrhM Website Visit : https://goo.gl/FS2KNa Blogger Visit : https://goo.gl/qgVu9s ফ্রি তে Affiliate Marketing এর কোর্স গুলা শিখতে লিচে লিংক গুলো Follow করুন Sports Live Stream Program : https://goo.gl/XmTtoH Amzon Marketing Program : https://goo.gl/rwEi7e CPA Marketing Program : https://goo.gl/jn2Yib AliExpress Merketing Program : https://goo.gl/3Ei4jm Reddit Marketing: https://goo.gl/MFDKTX Youtube Marketing : https://goo.gl/DpddPu Thanks All Viewer
Views: 2887 Technical Asik
Sports Publicist Shares Marketing Lessons Learned From Working With Brands Such As Nike and Adidas
 
04:14
Cindy Hamilton is a Chicago based sports publicist who carried out influencer campaigns for brands such as Nike and Adidas, before the term was even coined. She shares lessons learned along the way and how brands without big budgets can create similar experiences. More interviews like Cindy Hamilton at meettherevolutionaries.com Editing by Focus on Tomorrow: http://focus-on-tomorrow.org
Views: 66 C1 Revolution
5 Automated Marketing Campaigns EVERY Sports Team Needs
 
29:45
Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!
Nike Women - Better For It - Inner Thoughts
 
01:11
Nike Women - Better For It - Campaign: https://www.youtube.com/watch?v=WF_HqZrrx0c&list=PLZDxPpapYW8LN7t9WrNm4VZIQfeHQe_t5 Nike Women Commercial - Better For It - Inner Thoughts - 2015 The video has been featured in this article: http://www.designyourway.net/blog/inspiration/35-nike-print-advertisements-that-boosted-the-companys-income/
Views: 742434 Álvaro Salcedo
Winner Stays On -- Nike Risk Everything
 
04:01
Leave it all on the field; risk everything for the sport. Not all products shown may be available
Views: 72610615 Sport Chek
INDIA FASHION FORUM 2018 - SUCCESS STORIES Most Effective Marketing & Promotions Campaigns
 
01:14:09
INDIA FASHION FORUM 2018 - SUCCESS STORIES Most Effective Marketing & Promotions Campaigns Finalists to 2 minutes Video Presentation – followed by 2 minutes Q&A Adidas - Sports Culture Promotion by Amrith Gopinath, Brand Activation Director AND - Consumer Interaction Campaign by Mohit Goyal, Kadambari Gupte & Nandini Garg Brand Factory - Free Shopping Weekend 2.0 by Sohel Dalal Central - Region focused campaign to launch Central in Kolkata by Jitendranath Patri,Chief Brand Marketing & Customer Loyalty Forever 21 - Vidya Vox campaign and Scream Kuthu Contest by Saloni Arora, Head Marketing Jack & Jones - Theme Campaigns to Launch Collections by Pashmi Shah John Players - The Generation Zyoung Adult Man by Ummed Singh & Mr. Rahul Shukla Lifestyle - Celebrities & Customers Engagement to Set Trends by Tanvi Garde Manyavar - Naye Rishte Naye Vaade Campaign by Sneha Jain Paul,General Manager HR Max Fashion - MaxYourLook A/W 2017 Marketing Campaign by Jiten Mahendra,Vice President- marketing Myntra - Fashion Consumption Disruption Campaign by Deepak Srikumar,Director - Marketing The Raymond Shop - Winning In Many India by Mohit Dhanjal, Director- Retail & Vikas Bissa, Head-Marketing Woolmark - Merino Wool Promotion by Arti Gudal- Country Manager, India FBB - Fashionable Kurti Collection by Prachi Mohapatra, Marketing Head Puma - Suede Gully – Indian Street Culture by Takshil Shah, Regional Retail Manager W - This is it & Festive Drama by Devender Singh, Marketing Manager
Views: 350 Indiaretailing.com
Always #LikeAGirl – Keep Playing
 
01:01
Join Always in our mission to increase girls' confidence by encouraging girls to Keep Playing #LikeAGirl. How many times have we heard comments like “girls shouldn’t play that sport” or seen girls’ teams playing in half-filled arenas? What impact does this have on girls and their desire to play sports? Today, 7 out of 10 girls feel they don’t belong in sports. And as they’re pressured to conform to societal expectations, it’s no wonder that at puberty girls’ confidence plummets and half quit sports. Yet sports are exactly what help girls stay confident! Always wants to keep girls playing, because sports are critical in building confidence. In fact, a recent NHCS study found that women aged 18 to 24 are twice as likely to be confident if they play sports regularly than those who do not play at all! And yet, society is not tackling the silent issue of girls dropping out of sports. Always wants to change that! Always is inviting everybody to join in to rewrite the rules and keep girls in sports. For more than three decades, we’ve empowered girls worldwide by educating millions about puberty and their cycle, so they can feel confident. So join us in our epic battle to stop the drop in confidence girls experience at puberty by encouraging all girls to Keep Playing #LikeAGirl. Upload a picture, shoot a video or tweet using #LikeAGirl and show the world how you keep playing #LikeAGirl. Subscribe to get notified when new Always videos are uploaded! Find out more at - http://always.com/en-us/about-us/our-epic-battle-like-a-girl Facebook - http://www.facebook.com/always Twitter - http://twitter.com/Always Instagram - http://instagram.com/always_brand * Data collected from a 2016 survey amongst U.S. Girls
Views: 28356128 Always
Stan Richards on brands, campaigns, clients and being a creative powerhouse
 
01:08:03
March 27, 2018 Stan Richards of The Richards Group talks to advertising students in the Stan Richards School of Advertising and Public Relations at the Moody College of Communication. The Richards Group is an American advertising agency. It is the largest independently owned agency in the country. Based in Dallas, Texas, The Richards Group reports annual billings above $1 billion. Memorable work includes the Chick-fil-A Cows ("Eat Mor Chikin"), and the Motel 6 campaign featuring Tom Bodett. Major clients include or have included Fruit of the Loom, The Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities.
How the Best Advertising Campaigns Tap Into the Story of the Underdog
 
04:07
http://602communications.com. Everyone loves cheering for the little guy. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how some of the world's best advertisers tap our love of the underdog, then attach that feeling of transcendence to everyday products. What is customer focus? It's how the best advertising campaigns use core emotional drivers to connect with their customers on a significant, meaningful level -- and Football provides a perfect place to do all that and more. As Graeme Newell points out in this short marketing video, Football fans love the game for a lot of reasons, most of which have nothing to do with the sport itself. The idea of a scrappy, tough kid working harder than everyone else and achieving fame and glory lies at the core of the experience. Positioning a brand to fit that same attitude is the essence of what we do here at 602 Communications. We hone in on the best advertising campaigns and best television ads to find out what your customers love. Football doesn't take a lot of special gear. It's a sport where even the poorest kids can triumph. Mediocre advertisers will seize upon the glory and fury of Football, but the best advertising campaigns will show the self-made man who clawed his way to the top by sheer force of will. With this focus acquired, we can start to cultivate a real relationship with the customer. What is customer relationship marketing? It's how customer-focused brands show that they share the same values and passions as their customers. Football fans are passionate about the Cinderella story -- rags-to-riches paved with blood, sweat and tears. Customer relationship marketing is honing in on that feeling. Deep in our hearts, most of us believe we're an undiscovered star, and that we work harder and longer than most people. Maybe we too can get the big promotion, find love, or achieve greatness. The best television ads are the ones that leave the customer thinking: "Yea, they get me" Once a brand has customer focus and customer relationship marketing at its core, it can begin to hand its brand over to the customer entirely. Positioning a brand by letting your most diehard fans decide what you stand for is as close to marketing perfection as it gets. When you have become a reflection of how the customer feels about themselves, all the powerful emotions they feel for the sports they love will be passed on to your brand. Nike's mastery of this technique is one of the reasons it is the household name it is today. It's elegant in its simplicity: build a brand on a universal human emotion and let the customers do the rest. People see the Nike brand and think: "That's totally me! Unlike everyone else, I had to work to get where I am today. I work harder, longer and stronger than those sissies." And we've been saying the same thing to ourselves for thousands of years -- it's a truly universal human emotion. So to recap: what is customer focus? It's positioning a brand around the customer. The best advertising campaigns are the ones that are built from the customer up, not the product down. What is customer relationship marketing? It's making the best television ads, and whatever else you can bring to the table, all revolve around building a rapport between your brand and the deepest emotions your customers feel. Master these two techniques and you'll have a brand that truly belongs to the customer. http://602communications.com
Views: 4934 Graeme Newell
Google Marketing Platform: Major League Baseball Case Study
 
01:44
In Major League Baseball, where marketing campaigns span 30 teams and 2,500 games, being able to quickly deliver relevant messaging is crucial — but not always simple. That’s why the MLB marketing team turned to Google Marketing Platform to cut down on reporting times and speed up campaign optimization. Watch the video to learn how Major League Baseball found new ways to deliver faster, smarter marketing. Major League Baseball footage used with permission of MLB Advanced Media, L.P. All rights reserved. MLB footage courtesy of http://www.mlb.com/ Learn more about Google Marketing Platform: https://marketingplatform.google.com/about/
Flash of Genius: Best Ad Campaigns of  2014 - NIKE
 
01:35
Nike raised its digital marketing game to a new level this year, with “Risk Everything”, a brilliant multi-platform campaign that featured the two most watched brand ads on YouTube: “Winner Stays” and “The Last Game”, generating over 105 million and 76 million views, respectively. “The Last Game” was particularly innovative as it was a 5-minute animated short film featuring several of soccer’s biggest stars that incorporated an inspiring story and managed to capitalize on the buzz surrounding the FIFA World Cup without ever explicitly mentioning the event, as Nike chose once again not to be an official sponsor. Nike parlayed the success of this video with #AskZlatan, a cross-platform social media campaign featuring animated Swedish soccer star answering questions from Nike Football’s Twitter followers through a series of short films. The cherry on top was a live Google+ Hangout with the animated character, which it promoted through its Facebook and Twitter accounts. Although the event generated only 17,000 views, it was innovative in that it was likely the first ever live brand event where the guest star was an animation. For more insights on Nike and other brands’ digital performance, download L2’s Digital IQ Index: Sportswear 2015 at: http://www.l2inc.com/research/sportswear-2015?utm_source=youtube&utm_medium=organic&utm_content=sportswear-2015&utm_campaign=youtube View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc
Views: 2331 L2inc