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What is BRAND? What does BRAND mean? BRAND meaning, definition & explanation
 
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What is BRAND? What does BRAND mean? BRAND meaning - BRAND definition - BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. A brand is any name, design, style, words or symbols used singularly or in combination that distinguish one product from another in the eyes of the customer Initially, livestock branding was adopted to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. Branding is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Brand equity is the measurable totality of a brand's worth and is validated by assessing the effectiveness of these branding components. In a fleeting market where traditional linear models of business are being replaced by more radical interconnected models, brand equity is one marketing technique that remains firmly rooted in prosperity. To reach such an invaluable brand prestige requires a commitment to a particular way of doing business. A corporation who exhibits a strong brand culture is dedicated on producing intangible outputs such as customer satisfaction, reduced price sensitivity and customer loyalty. A brand is in essence a promise to its customers that they can expect long-term security, a competitive frame of reference and consistent delivery of functional as well as emotional benefits. When a customer is familiar with a brand or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity. Many companies are beginning to understand that there is often little to differentiate between products in the 21st century. Branding remains the last bastion for differentiation. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Effective branding can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company - such as chocolate-chip cookies, for example. Brand development, often the task of a design team, takes time to produce. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors, etc....
Views: 2442 The Audiopedia
Definition of Brand and Branding
 
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Best selling author, consultant and former Yahoo CSO offers a definition of a brand which reveals a marketing strategy for branding. For more: http://TimSanders.com
Views: 6502 Sanders Says
16 FAMOUS LOGOS WITH A HIDDEN MEANING (That We Never Even Noticed)
 
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How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed. #logomeaning #logosecret # Hyundai 0:33 The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Adidas 0:52 The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day. Apple 1:21 Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Vaio 1:58 The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal. Amazon 2:14 The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Baskin Robbins 2:40 The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell. Toyota 2:56 The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines. Continental 3:28 Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel. Formula 1 3:41 If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1. Pinterest 3:59 On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P. Beats 4:17 Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head. Toblerone 4:32 The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears. BMW 4:55 The logo is simply a part of the Bavarian flag, the area of Germany where the company originated. LG 5:18 The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers. Evernote 5:34 The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes. Coca-Cola 5:57 In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country. If you’ve enjoyed this video, hit that thumbs up button! Music: That Feeling by HookSounds (http://www.hooksounds.com) is licensed under a Creative Commons license (https://creativecommons.org/licenses/by/4.0/). Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 20142261 BRIGHT SIDE
What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning
 
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✪✪✪✪✪ WORK FROM HOME! Looking for US WORKERS for simple Internet data entry JOBS. $15-20 per hour. SIGN UP here - http://jobs.theaudiopedia.com ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 17031 The Audiopedia
What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning, definition & explanation
 
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✪✪✪✪✪ WORK FROM HOME! Looking for US WORKERS for simple Internet data entry JOBS. $15-20 per hour. SIGN UP here - http://jobs.theaudiopedia.com ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 16581 The Audiopedia
What is BRAND CULTURE? What does BRAND CULTURE mean? BRAND CULTURE meaning & explanation
 
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What is BRAND CULTURE? What does BRAND CULTURE mean? BRAND CULTURE meaning - BRAND CULTURE definition - BRAND CULTURE explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Brand culture is a company culture in which employees "live" to brand values, to solve problems and make decisions internally, and deliver a branded customer experience externally. It is the desired outcome of an internal branding, internal brand alignment or employee engagement effort that elevates beyond communications and training. A brand in order to be relevant to consumers and sustainable over time must operate much like a culture. A company must develop an ethos and a worldview that it absolutely believes in and then should act in accordance with it. Everything the company does - every product or service it offers, every public statement, advertisement, website, internal policy, memo and business decisions it makes must be congruent with that ethos and worldview. If the brand truly represents an ethos and worldview which are attractive to consumers they will embrace the brand as part of their own identity. They will join the brand culture and participate in that culture as a way of expressing to the rest of the world who they are and what they believe in.
Views: 303 The Audiopedia
What is BRAND AMBASSADOR? What does BRAND AMBASSADOR mean? BRAND AMBASSADOR meaning & explanation
 
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✪✪✪✪✪ Download DENTCOIN mobile application - https://dent.app.link/DMolgDMqRT and get FREE 599 Dentcoins, most practical cryptocurrency on the market, which you can use to top up your mobile data plans in 40+ countries around the world. Visit: https://dent.app.link/DMolgDMqRT and click on Dent App on the top to chose iPhone or Android version. ✪✪✪✪✪ What is BRAND AMBASSADOR? What does BRAND AMBASSADOR mean? BRAND AMBASSADOR meaning - BRAND AMBASSADOR definition - BRAND AMBASSADOR explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. A Brand Ambassador (sometimes also called a Corporate Ambassador) is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness. Today, brand ambassador as a term has expanded beyond celebrity branding to self-branding or personal brand management. Professional figures such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have formed as an extension of the same concept, taking into account the requirements of every company. The term brand ambassador loosely refers to a commodity which covers all types of event staff, varying between trade show hosts, in store promotional members and street teams. According to Brain, the job of a brand ambassador was undertaken typically by a celebrity or someone of a well-known presence, who was often paid considerably for their time and effort. Nowadays however, a brand ambassador can be anyone who has knowledge or can identify certain needs a brand is seeking. The fashion industry however, solely rely on celebrity clientele in order to remain brand ambassadors. Furthermore, brand ambassadors are considered to be the key salesperson for a product or service on offer. They must remain well informed when it comes to the brand they are representing, due to their nature of being the go-to person when questions arise from consumers. The brand ambassador's job is to drive results through communication tools either publicly, such as social media, or privately including emails, messaging and further one-to-one channels.
Views: 27608 The Audiopedia
What is BRAND IMPLEMENTATION? What does BRAND IMPLEMENTATION mean?
 
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What is BRAND IMPLEMENTATION? What does BRAND IMPLEMENTATION mean? BRAND IMPLEMENTATION meaning - BRAND IMPLEMENTATION definition - BRAND IMPLEMENTATION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand implementation refers to the physical representation and consistent application of brand identity across visual and verbal media. In visual terms, this can include signage, uniforms, liveries, interior design and branded merchandise. Brand implementation encompasses facets of architecture, product design, industrial design, quantity surveying, engineering, procurement, project management and retail design. Brand implementation is an integrated part of a branding cycle and needs to be initiated during the brand design and development phase. Brand implementation is the continuous and consistent application of the brand's image in all business units, communication channels and media. This refers to marketing and branding as a unified whole. In that respect, brand implementation is a continuous process, which requires controlling the brand's image and presence despite changes in markets and company structure. Brand implementation emerged as a discipline in the 1990s when brand owners recognized the need for consistency across branded estates. Traditionally, brand implementation was handled by various parties, including shop-fitters, interior designers and sign companies. Lack of centralized project management led to inconsistencies, while information dissymmetry meant suppliers had too much control over brand issues. Brand implementation was consequently coined as an umbrella term for all aspects of the application and maintenance of physical brand assets. Brand implementation does not involve the design or creation of brand identity; brand implementation agencies work closely with branding agencies to ensure that their work is applied accurately and consistently. This relationship is referred to as Magic and Logic (RTM of Marketing Supply Chain International). Branding agencies look after the Magic (creative) and brand implementation agencies look after the Logic (implementation).
Views: 114 The Audiopedia
What is NATIONAL BRAND? What does NATIONAL BRAND mean? NATIONAL BRAND meaning & explanation
 
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What is NATIONAL BRAND? What does NATIONAL BRAND mean? NATIONAL BRAND meaning - NATIONAL BRAND definition - NATIONAL BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ The brand name of a product that is distributed nationally under a brand name owned by the producer or distributor, as opposed to local brands (products distributed only in some areas of the country), and private label brands (products that carry the brand of the retailer rather than the producer.) National brands must compete with local and private brands. National brands are produced by, widely distributed by, and carry the name of the manufacturer. Local brands may appeal to those consumers who favor small, local producers over large national or global producers, and may be willing to pay a premium to "buy local". The private label producer can offer lower prices because they avoid the cost of marketing and advertising to create and protect the brand. In North America, large retailers such as Loblaws, Walgreens and Wal-Mart all offer private label products. On the other hand, marketing and advertising may give consumers the impression that the national brand is superior to a local- or private-branded product.
Views: 324 The Audiopedia
Brand Strategy Definition (Stand Out from the Competition)
 
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Brand Strategy Definition is pretty simple. The branding marketing strategy is about showing what your business stands for. Here’s a checklist I created called Branding For Beginners or as some would like to refer to as Branding for Dummies. It will help you figure out what your brand should consist of: ⭐️⭐️FREE DOWNLOAD (CHECK YOUR SPAM FOLDER)⭐️⭐️ https://fabandfocused.lpages.co/branding-guide/ In this video, I give you easy to follow branding strategies so you can implement them right away. Now, let’s talk about from some Branding Basics. So, many people ask “Why is product branding important?” or “What is the importance of Branding?”. The reason why it’s so important is that it helps you stand out from the competition. The importance of product branding is not the product itself but the values your business holds. Branding on social media can feel impossible or too competitive but the truth is that if you show your authentic self to people, it will be easy for you to attract the right people and grow your business fast. For example, by branding yourself on Instagram as someone people can relate, people will see how sincere and real you are and want to buy what you’re selling. When it comes to branding your business, always think about the overall message you’re trying to send. This will make branding a business easier for you. Also, realize that the branding guidelines for a small business are not the same as that of a bigger one like Nike. It's more about the person behind the brand. YOU. So, the best way to do your branding research to find your tribe is by making a list of things of the type of person you want to associates themselves with you. Branding yourself on social media is not as hard as people think. I hope this video gives you clarity on the branding meaning and importance, Brand Strategy Definition and how branding yourself is not as complicated as you think. If you ever have any trouble coming up with ideas, re-watch this video and make sure to download the branding for dummies checklist I created. LINKS: [DOWNLOAD FREE GUIDE] https://fabandfocused.lpages.co/branding-guide/ [BE FAB & SUBSCRIBE HERE] http://bit.ly/2OSHJU0 [WATCH THIS VIDEO NEXT] ⭐️How To Pick A Niche: https://youtu.be/OngxLs0kzLQ [TWEET THIS VIDEO] https://ctt.ac/l3idx [SOCIAL MEDIA] Facebook: http://bit.ly/2MiWDRT Twitter: https://twitter.com/FabandFocused_ Instagram: https://www.instagram.com/fabandfocused_/ Blog: http://www.fabandfocused.com https://www.youtube.com/watch?v=hmaUic1ou3M&feature=youtu.be #business101 #brandingyourself #branding
Views: 169 Fab and Focused
What is BRAND LICENSING? What does BRAND LICENSING mean? BRAND LICENSING meaning & explanation
 
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What is BRAND LICENSING? What does BRAND LICENSING mean? BRAND LICENSING meaning - BRAND LICENSING definition - BRAND LICENSING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Examples of intangible assets include a song ("Somewhere Over The Rainbow"), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement. A licensing agreement authorizes a company which markets a product or service (a licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor). A company may choose to license its brand(s) when they believe there is strong consumer acceptance for brand extensions or products. For example, when Apple launched the iPod there was an immediate need for accessories such as headphones, charging and syncing stations and carrying cases. Apple decided not to manufacture these products and instead chose to have a licensee make the products. By doing so, Apple could offer branded "Earbud Headphones", "iPod docking stations" and "iPod socks." Each is made by a separate company but together offer the consumer an elegant solution. All of these accessories are sold by licensees. Apart from benefits to licensors, there are benefits to licensees as well. Licensees lease the rights to a brand for incorporation into their merchandise, but do not share ownership in it. Having access to major national and global brands, and the logos and trademarks associated with those brands, gives the licensee significant benefits. The most important of these is the marketing power the brand brings to the licensee’s products. When brand managers enter or extend into new product categories via licensing they create an opportunity for a licensee to grow their company. Below is an example of the licensed product process steps: Licensor chooses the product categories to be licensed. Licensor finds and negotiates a license with the best licensees. Licensees develop concepts, prototypes and final production samples and submit for approval. Licensor approves licensed products for sale. Licensees sell licensed products to authorized retailers. Licensees expect that the license will provide them with sales growth. This sales growth may be in the form of growth within existing market or the opportunity to enter a new market. To achieve this, licensees expect that the brand they are licensing has significant brand preference, that it will open doors and ultimately help them meet or exceed their business objectives. The licensing contract forces the licensee to achieve certain sales targets and royalties; therefore, the goal of the licensee is to quickly meet their business objectives, thereby achieving their contract obligations. Royalties are the monies paid to a licensor by the licensee for the right to use the licensed property. It is calculated by multiplying the Royalty Rate by the Net Sales. The main international professional association for brand licensing is the Licensing Industry Merchandiser's Association, which sponsors the annual Licensing International Expo.....
Views: 1416 The Audiopedia
What is CULT BRAND? What does CULT BRAND mean? CULT BRAND meaning, definition & explanation
 
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What is CULT BRAND? What does CULT BRAND mean? CULT BRAND meaning - CULT BRAND definition - CULT BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ A Cult brand is a product or service with a committed customer base. The attainment of such true believers or ‘near fanatical’ customers is made possible because cult brands sell more than a product, they sell a lifestyle. Cult brands fundamentally create an entirely new universe revolving around its products and places the customers in the very center of their world. Two words appropriately associated with a cult brand are ‘love’ and ‘madness’; The very phrase used to describe cult branding by Melanie Wells in 2001: With the association of the words ‘love and madness’ simply describing the devout followers of a brand or otherwise in this scenario a ‘cult brand’. A cult brand is a brand with an extreme loyal customer-base in which the consumers visualise the brand as something more than just a product, but also as a life style where the brand becomes a piece of their everyday lives. Better stated, cult-brands sell an image as opposed to a product. People with a loyal following to these brands are drawn to such an idea through the desire of wanting to belong. These brands create a community in which certain psychological needs are met, where people who share similar interests are able to coincide with one-another (Melanie Wells, 2001). An example of a cult follower can be found within the doughnut business otherwise known as ‘Krispy Kreme’. Krispy Kreme’s example of a devout following stems from their lack of advertising. The company spends less than 1% of their total revenue (as of the year 2001) on advertising yet through the years 1997 and 2001, Krispy Kreme more than doubled their sales. This happened due to the nature of the process in which a cult brand gains momentum from its followers. Through developing a small customer base of fanatic followers, the company is graced with positive reviews via ‘word-of-mouth’ in which fanatical followers are able to convert other consumers into ‘brand cultists’ to turn an underground brand into a house-hold name. A Brand is a name, symbol, logo, et al. that is identifiable to a single product or organization.
Views: 316 The Audiopedia
What Does it Mean To Brand Yourself?
 
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What Does it Really Mean to 'Brand Yourself'? http://barbiefigueroamarketing.com/brand-clarity-lcp/ Is Branding Your Logo? Is it 'JUST' a Website? Is it Your color Scheme? No.. That's Just a Fraction of What Branding truly is... I've been Branding Individuals, Small Businesses, Network Marketing Professionals, Life Coaches and Even Daytime Celebrities for over 10 Years and I can Tell You that there is MUCH More to ‪#‎brandingyourself‬ than the Surface Stuff. In this Video My Extra NERDY Side comes out as I quote Juliet from Shakespeare's Famous Story, Romeo And Juliet and Share How You Can Learn how to 'Brand Yourself' by Taking a Lesson From one of Juliet's most Famous Quotes, Professing her Love of Romeo. If You Had a 'Lightbulb' Moment and Got Value, Make Sure To Like it and Share it with A Friend. If You're spinning your wheels and need direction on how to Brand Yourself Online... You can Learn More about a Brand Clarity Session Here: http://barbiefigueroamarketing.com/brand-clarity-lcp/
Views: 22 Barbie Figueroa
HORRIFYING "Hidden Meanings" In Famous Logos
 
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Subscribe! Because SMART IS THE NEW SEXY: https://goo.gl/JTfP6L Are you a fan of Apple products? Do you wear Timberland boots? And do you like Starbucks coffee? Have you ever looked at the logos of these companies and wondered what their meanings were? We at Smart is the New Sexy collected 4 logos that you see almost every day and found out what they represent. Beware; the world will never be the same after watching this video. Are there really hidden messages in these brand logos or is it just people’s fantasy? How do you think? Do you know any other hidden meanings? We would be glad to hear about them in the comment section below the video. Remember to click subscribe to stay among the smart and the sexy! ---------------------------------------------------------------------------------------- Our Social Media: Facebook: http://facebook.com/enjoy.science/ The Bright Side of Youtube: https://goo.gl/rQTJZz 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 17004259 SMART BANANA
How to Brand Yourself/Business, Define Your Values and Standout in Your Market | Dan Martell
 
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How do you create a brand that stands out in your market? Do you know your brand values and what it stands for? How about how to create an irresistible offer? In this video, I share the 3 most important steps you need to take to nail your branding and stand out in the marketplace. 4 Steps To Finding Your Brand’s Soul http://www.danmartell.com/branding/ Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell How do you create a brand that stands out in your market? A brand that ascribes itself in permanent ink on the minds of your ideal client from the moment they first encounter it? That’s what I tackle in this week’s video. It all comes down to your brand. Your brand is what people “feel” about your business. It’s the outcome of every interaction, direct or indirect, that someone has with your business. A truth: your brand can’t be created, it can only be extracted. It comes from within. In this week’s video, I’ll show you how I helped my sister-in-law create an amazing brand that’s helped her stand out in an extremely competitive marketplace (real estate)... … as well as the branding framework I turn to over and over again to create brands that spark loyalty, affinity (and sales). It all comes down to these 3 steps: 1. Values: If you have kids, what beliefs would you leave them? 2. Ideal Customer: Who would you love to serve AND that has money? 3. Irresistible Offer: Education value, guarantee, no brainer. Ignore these steps and you’ll just blend in with the rest of your competitors... just another “me too” product/service that does X. I believe you can do better. I KNOW you can do better! Follow these 3 steps and share with me in the comments what you came up with! Have an incredible day! With gratitude, – Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://www.youtube.com/watch?v=PYlaowox_fw ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 53479 Dan Martell
What Does It Mean To Brand Yourself?
 
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What does it mean to brand yourself? My website http://PenaRosa.com My Facebook Fan Page http://Facebook.com/RosaBusiness My IBO Profile http://www.ibosocial.com/rosapena Hello everyone, hope all is going well. I'm having a great day with my daughter and helping people like yourself build a reputation online the correct way. I wanted to talk about branding yourself... What is branding? Branding yourself is basically representing you and not the company your with. The way you brand yourself is by using your name and picture of you on any social media or website you may have. Why is branding so important? Branding is important because it let's people know who you are. It gives you the opportunity to be an authority. You have the advantage of standing out in the group. Because just think about how many other individuals are partner up with the company your in as well? I'll give you a second to think about that... Now when you brand yourself, you knock of the competition, why? Because your you! Get it :) Branding yourself is easy and if you put it into practice you'll get used to it. Is very important to do so. By doing so you let people get to know you! When people know who you are, how you could help, the value you could provide, you become the go to person for help. So start today and start branding yourself. Put your name out there like is suppose to be. Be you is the easiest way to getting around and people to be able to find you. I believe in you, you could make this happen! Connect with me, watch my videos and learn :) Believe in your self! Be humble and stay humble. Life is Amazing! To your success, Rosa
Views: 35 Rosa Pena
THE MEAN GIRL CHALLENGED ME TO BUY ALL THE BRAND NEW ACCESSORIES IN ROYALE HIGH! RH Brand New Update
 
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THE MEAN GIRL CHALLENGED ME TO BUY ALL THE BRAND NEW ACCESSORIES IN ROYALE HIGH! RH Brand New Update So excited to see everyone's designs come to life in the new update! ♡Don't forget to subscribe if you are enjoying the videos! 💟Subscribe here - https://bit.ly/2RfAGsz Watch more videos here! ❣️WEIRD GIRL STOLE POPULAR GIRLS BOYFRIEND - https://bit.ly/2T8ZNuy 🎀 BUYING THE TOP 3 MOST EXPENSIVE OUTFITS IN ROYALE HIGH - https://bit.ly/2LwlTV2 👑RECREATING MY INSTAGRAM SELFIES IN ROBLOX -https://bit.ly/2Ad67dn 💋SHE SET UP HER BOYFRIEND TO SEE IF HE WAS LYING! - https://bit.ly/2Cwvzfa ♡Join My Roblox Group For Special Posts♡ - https://www.roblox.com/My/Groups.aspx?gid=4115962 ♡Get to know me better♡ Instagram- https://www.instagram.com/leahashe/ Twitter- https://twitter.com/LeahAshe TikTok - @LeahAshe Facebook- Fb.gg/LeahhAshe If you love Fortnite Come watch me play on Facebook! I stream almost every day fb.gg/leahhashe **OUTRO SONG!** Song: Peaches by GRVYRDS Stream/Download Link: https://fanlink.to/PEy
Views: 395593 Leah Ashe
What is FIGHTER BRAND? What does FIGHTER BRAND mean? FIGHTER BRAND meaning & explanation
 
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What is FIGHTER BRAND? What does FIGHTER BRAND mean? FIGHTER BRAND meaning - FIGHTER BRAND definition - FIGHTER BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ In marketing, a fighter brand (sometimes called a fighting brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them. Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to take market share away from a company's main brand. A related concept is the flanker brand, a term often found in the mobile phone industry. In the case of flankers, or multibranding, the products may be identical to the main offerings and the new brand is used to expand product placement. Use of a fighter brand is one of the oldest strategies in branding, tracing its history to cigarette marketing in the 19th century. The strategy is most often used in difficult economic times. As customers trade down to lower-priced offers because of economic constraints, many managers at mid-tier and premium brands are faced with a classic strategic conundrum: Should they tackle the threat head-on and reduce existing prices, knowing it will reduce profits and potentially commodify the brand? Or should they maintain prices, hope for better times to return, and in the meantime lose customers who might never come back? With both alternatives often equally unpalatable, many companies choose the third option of launching a fighter brand. When the strategy works, a fighter brand not only defeats a low-priced competitor, but also opens up a new market. The Celeron microprocessor is a case study of a successful fighter brand. Despite the success of its Pentium processors, Intel faced a major threat from less costly processors that were better placed to serve the emerging market for low-cost personal computers, such as the AMD K6. Intel wanted to protect the brand equity and price premium of its Pentium chips. But it also wanted to avoid AMD gaining a foothold into the lower end of the market. So it created Celeron as a cheaper, less powerful version of its Pentium chips to serve this market.
Views: 435 The Audiopedia
Colour, and what it means for your brand. Logo design colours.
 
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Colour has a huge impact on your logo design and your brand. In this video, I will teach you how colour can trigger emotion and feelings so that you can apply it to your own brand. ------------------------------ Want to learn more about brand and branding from me and hear from other business owners about their experiences of brand building? Join my free Facebook group - ROCK YOUR BRAND www.rockyourbrand.co.uk You can find me on these other platforms too: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Pinterest: https://uk.pinterest.com/pixelsink Website: http://www.pixelsink.com
Views: 15070 Pixels Ink
What is BRAND AWARENESS? What does BRAND AWARENESS mean? BRAND AWARENESS meaning
 
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What is BRAND AWARENESS? What does BRAND AWARENESS mean? BRAND AWARENESS meaning. Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction. Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions. Brand awareness includes brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate the brand they previously have been exposed to. This does not necessarily require that the consumers identify the brand name. Instead, it often means that consumers can respond to a certain brand after viewing its visual packaging images. Brand recall refers to the ability of the consumers to correctly generate and retrieve the brand in their memory. A brand name that is well known to the great majority of households is also called a household name. Brand awareness plays a huge part in the success of brands. There are many different ways to market a brand in order for it to display a certain image in the minds of consumers.It can be a logo, a name, a colour etc. that links itself to a brand in the mind of the consumer. Brand awareness and recognition is a step for marketers in communications as it affects the consumer choices that are made when it comes to the point of purchasing. A brand that is more well-known than others is more likely to be chosen for purchase over a brand where little is known about them. Consumers are less likely to purchase from a brand they don’t recognise or hardly recognise as it can be perceived as a risk for them and consumers do not typically like risks, as it means they could potentially waste their money.
Views: 4639 The Audiopedia
What It Means To Brand As A Band (Episode 8) | Band Building 101
 
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In this episode of Band Building, I talk about what it means to brand as a band a few methods on how you can starting doing it, today! ____________________________________ Be sure to keep up with me on social media: https://www.twitter.com/AustinOCTW https://www.instagram.com/AustinOCTW https://www.facebook.com/AustinBradyMusic
What is BRAND LANGUAGE? What does BRAND LANGUAGE mean? BRAND LANGUAGE meaning & explanation
 
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What is BRAND LANGUAGE? What does BRAND LANGUAGE mean? BRAND LANGUAGE meaning - BRAND LANGUAGE definition - explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand language is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. When developing a brand language word choice and tone are the two fundamental components. Word choice is the vocabulary that is used in the marketing or advertising, while tone refers to the attitude of the advertisement. Tone is not limited to language, it can also be incorporated through visual elements as well as delivery. Brand language is a part of verbal brand identity, includes naming of both corporation and the products they sell as well as taglines, voice, and tone. Another benefit of developing a brand language is the ability for a corporation or product to be recognizable across international borders, while other advertising codes can be misinterpreted, words can be translated to ensure brand unity. As a part of the advertising world brand language's primary function is to identify a company or product and also differentiate that company/product from competitors. The language is used to get the attention of the consumer and then to relay information about what is being advertised. It is also used to ensure that when people communicate about the product there are fewer misunderstandings and more clarity about purpose and the role that this commodity wants to play in the lives of the consumer. The brand language can also be associated with competing for investors, recruiting talent, or acquiring business partners. Brand language is also often used internally within a company. For motivational and leadership situations, branding language helps to promote the brand values and is treated as a commodity alongside the actual products and/or company. When positive words become strongly associated with particular brands, these words can become assets—to the point that competing brands may find the words difficult to use. For example, in his book Brand Sense (Kogan Page, 2005) Martin Lindstrom quotes extensive word association research carried out by Millward Brown demonstrating the strong link between the words “magic” and “kingdom” and Disney. Disney appears to have made a successful investment in “owning” these words. Lindstrom’s studies found that Disney has the highest number of words that are associated with one specific brand (among brands that were surveyed). Along with “magic” and “kingdom” Disney has been shown to have branded the words: “dreams,” “creativity,” “fantasy,” “smiles” and “generation”. The study that he conducted asked people to associate those words with a brand and over 80% of people asked said that they thought of Disney. Part of the reason that Disney has been so successful is that they are able to seamlessly integrate traditional and new media markets in a way that allows them to reach large audiences with a stable continuous message. Other campaigns that have powerful brand language recognition are Kellogg’s and Gillette. Part of the idea with branded language is to go beyond just a slogan and to imbue ordinary words with the idea or essence of a particular brand. With Kellogg’s the word that is associated with them is “crunch”. With Gillette the word that consumers see as synonymous with the brand is “masculine.” In this case the word masculine also conjures socially constructed ideologies, which helps the brand become a more stable construction in the mind of consumers. The disadvantage of very strong brand language associations is that they may prove a hindrance if a brand wishes to position itself differently. With the expansion of social media, there is a new market for advertising and the use of branding language. Social media allows for companies to move beyond the more traditional forms of advertising and into a new arena. However, it is important that the language of the advertising remain consistent throughout a campaign no matter what the platform. Different social media sites offer various audiences and come with particular and differing platforms. Using the right language and jargon is important so that companies seem engaged and are able to spread their message to multiple audiences.
Views: 204 The Audiopedia
What is GENERIC BRAND? What does GENERIC BRAND mean? GENERIC BRAND meaning & explanation
 
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What is GENERIC BRAND? What does GENERIC BRAND mean? GENERIC BRAND meaning - GENERIC BRAND definition - GENERIC BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name. It is often inaccurate to describe these products as "lacking a brand name", as they usually are branded, although with either the brand of the store where they are sold or a lesser-known brand name which may not be aggressively advertised to the public. They are identified more by product characteristics. They may be manufactured by less prominent companies or manufactured on the same production line as a 'named' brand. Generic brands are usually priced below those products sold by supermarkets under their own brand (frequently referred to as "store brands" or "own brands"). Generally they imitate these more expensive brands, competing on price. Generic brand products are often of equal quality as a branded product; however, the quality may change suddenly in either direction with no change in the packaging if the supplier for the product changes. A variation on this that is common in the United States is private labeling: brand names owned by the store that sells the product, that are not the same as the name of the store. For example, supermarket chain Safeway, Inc. sells dairy products under the 'Lucerne' brand, while the Kroger's line of supermarkets sells products under several names, ranging from the top quality 'Private Selection' down to the budget-driven line 'Kroger Value'. Many name brand companies are thought to have better quality products than generic brand products. Membership-based "warehouse club" stores have begun their own contract-packed brands. The Wal-Mart owned Sam's Club sells products under the name 'Member's Mark', Costco sells products under the name 'Kirkland Signature' (a reference to former corporate home office location, Kirkland, Washington), and BJ's Wholesale Club sells products branded 'Berkley & Jensen' (a store self-reference: "B & J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to entice the shopper into the store. Despite perceived lower quality, supermarket own-brands continue to sell and a trading standards investigation found that there was little nutritional or taste difference between value and regular products. When patent protection expires on a drug, a bioequivalent version may be sold as a "generic" version of the brand name drug, typically at a significant discount below the brand name. The utility of these products is considered to be the same as that of the original brand name. When a brand name is associated with every manufacturer’s product in the category it is said to have become genericized. These brand names are still legally protected but, from the point of view of the consumer, the name is synonymous with the product. Examples of genericization include Band-Aid, Vaseline and Kleenex. ....
Views: 1433 The Audiopedia
How Your Beliefs and Behavior Define Your Personal Brand
 
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How Your Beliefs and Behavior Define Your Personal Brand. Everything you do, say, impacts people's perception of your brand. Do the brands you admire say something about you? CSUN design student, Samuel Garay asks, "What brands do you admire? What motivates you?" which then launches into a whole conversation about personal brand, branding, and beliefs. We go deep and have some laughs along the way. Annotations --- 00:16 Q: What brands influence you? 01:00 Brand— A person's gut feeling about a product, service or organization. Marty Neumeier. 02:50 Examining the Apple Brand: Think different. Innovation. 06:05 We trust people who believe what we believe - Simon Sinek 08:00 Branding: Talk about what you stand for 09:08 Q: How do you demonstrate "Character" and how does it play into the context of design? 10:18 Strive for harmony in what you think, say and do 12:20 Brand Attributes: what you do shows what you think 17:53 Team dynamics: defining your common purpose Media Drop -- Simon Sinek "Start With Why" Ted Talk https://www.youtube.com/watch?v=u4ZoJKF_VuA Think different apple campaign https://www.youtube.com/watch?v=keCwRdbwNQY -- Want to get your logo reviewed? Submit here: https://www.facebook.com/theFuturisHere/posts/617496581781398 Get the typography manual here: 📕 https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/ Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕 http://amzn.to/2pvpSVx _ Listen to the Futur podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe 🔹 HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. 🔹 Music on the show from Art-list.io http://goo.gl/22VpQi 🔹 Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo _ Connect with us online: 🔔 http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Credits: Executive Producer– Chris Do Host– Chris Do Director– Aaron Szekely Cinematography– Aaron Szekely Editor– Aaron Szekely, Mark Contreras, Jon Pham, Stewart Schuster Show Open– Roy Kang Futur Theme Music – Adam Sanborne www.adamsanborne.com Social Media Manager – Cheryl Stevens Annotations– Isaiah Nwukor SEO— Jacob Campbell Typefaces: Futura, Din Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 34502 The Futur
What is BRAND ARCHITECTURE? What does BRAND ARCHITECTURE mean? BRAND ARCHITECTURE meaning
 
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What is BRAND ARCHITECTURE? What does BRAND ARCHITECTURE mean? BRAND ARCHITECTURE meaning - BRAND ARCHITECTURE definition - BRAND ARCHITECTURE explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong. Often, decisions about brand architecture are concerned with how to manage a parent brand, and a family of sub-brands – managing brand architecture to maximize shareholder value can often include using brand valuation model techniques. Brand architecture may be defined as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. The brand architecture of an organization at any time is, in large measure, a legacy of past management decisions as well as the competitive realities it faces in the marketplace. There are three key levels of branding: Corporate brand, umbrella brand, and family brand – Examples include Virgin Group and Heinz. These are consumer-facing brands used across all the firm's activities, and this name is how they are known to all their stakeholders – consumers, employees, shareholders, partners, suppliers and other parties. These brands may also be used in conjunction with product descriptions or sub-brands: for example Heinz Cream of Tomato Soup, or Virgin Trains. Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand – which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to the endorsed sub-brand in the eyes of consumers. Individual product brand – For example, Procter & Gamble’s Pampers or Unilever's Dove. The individual brands are presented to consumers, and the parent company name is given little or no prominence. Other stakeholders, like shareholders or partners, will know the producer by its company name. Procter & Gamble is quoted by many authors as the antithesis of a corporate brand (Asberg and Uggla, Muzellec and Lambkin, Olins). "However, this situation changed in 2012. After more than 150 years of invisibility of the organization for consumer, the brand developed corporate brand promise during the 2012 Olympic games. Commercials are aired on television around a message thanking all the "moms". In addition, each of their products is associated with the brand "PG" in advertisements for products. A recent example of brand architecture in action is the reorganization of the General Motors brand portfolio to reflect its new strategy. Prior to bankruptcy, the company pursued a corporate-endorsed hybrid brand architecture structure, where GM underpinned every brand. The practice of putting the "GM Mark of Excellence" on every car, no matter what the brand, was discontinued in August, 2009. In the run-up to the IPO, the company adopted a multiple brand corporate invisible brand architecture structure. The company's familiar square blue "badge" has been removed from the Web site and advertising, in favor of a new, subtle all-text logo treatment. Structuring a company brand portfolio can involve choosing a strategy based upon a number of variables, including the business strategy, market trends, competitive tactics, and sources of growth and profit. Often marketing mix modeling is used to help understand the role of brands in a portfolio, and how they support or cannibalize one another. A strong parent brand can be leveraged across multiple sub-brands to help maximize Return on Marketing Investment. Managing brand architecture to maximize shareholder value can often include using brand valuation model techniques.
Views: 3445 The Audiopedia
What is SUSTAINABILITY BRAND? What does SUSTAINABILITY BRAND mean' SUSTAINABILITY BRAND meaning
 
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What is SUSTAINABILITY BRAND? What does SUSTAINABILITY BRAND mean' SUSTAINABILITY BRAND meaning - SUSTAINABILITY BRAND definition - SUSTAINABILITY BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Sustainability brands are products and services that are branded to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors. Sustainability branding is the process of creating and maintaining an identity of a specific product, service, or business that reflects special added value in terms of environmental and social benefits. A brand is only perceived as being sustainable if it can credibly convey sustainability benefits which are noticeable by and relevant to the consumer. A sustainability brand must have an integrated culture for success. The key to a sustainable brand is trust between the consumer and the brand, only when this is achieved can a sustainable brand truly generate a USP and reap the benefits of it. Opposed to the term green brands which mainly focuses on environmentally sound business practices, sustainability brands additionally acknowledge the social dimension of providing products and services. This entails, among others, health and safety issues resulting from direct or indirect product use (consumption level) as well as the conditions under which a particular product is produced (production level). The physical protection and well-being of people at work (i.e. employees as well as workers within the supply chains) are important indicators of sustainability brands and sustainability marketing in general which adheres to the triple bottom line of ecological (environmental), social (equity), and financial (economic) sustainability. A brand is able to evoke positive or negative feelings, especially in the context of sensitive social and ecological issues. The more positive the perceptions and feelings are towards a brand, the higher will be the likelihood of identification and loyalty amongst consumers. It is therefore crucial in sustainability marketing to build up strong brands. In doing so, companies face far-reaching decisions in the areas of brand positioning (1), sustainability brand name selection (2), and sustainability brand development (3), in order to create and build sustainability brands that consumers associate with social and environmental added value. Environmental marketing claims on products and packages need to be made (and read) with caution. Ambiguous greenwashing titles such as green product, green packaging and environmentally friendly can be confusing without specific definition. Some regulators, such as the US Federal Trade Commission, are providing guidance Since the adjective “sustainable” might convey the notion of brands that have long-lasting success, implicating durable competitive advantage without any particular reference to a sustainability agenda, the term “sustainability brand” should be used to prevent ambiguity. Albeit subtle difference, the latter explicitly emphasizes the notion of brands which have built their brand image upon sustainable business practices that consumers value. Sustainability brands are commonly referred to in the field of sustainability marketing.
Views: 208 The Audiopedia
What is ASPIRATIONAL BRAND? What does ASPIRATIONAL BRAND mean? ASPIRATIONAL BRAND meaning
 
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What is ASPIRATIONAL BRAND? What does ASPIRATIONAL BRAND mean? ASPIRATIONAL BRAND meaning - ASPIRATIONAL BRAND definition - ASPIRATIONAL BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In consumer marketing, an aspirational brand (or product) means a large segment of its exposure audience wishes to own it, but for economic reasons cannot. An aspirational product implies certain positive characteristics to the user, but the supply appears limited due to limited production quantities. An important characteristic of an aspirational product is that the part of its exposure audience that is at present economically unable to purchase it, thinks of itself as having a fair probability of at a certain point in the future being able to do so. This part of the exposure audience is referred to as the aspirational audience, whereas the part of the exposure audience that already can afford the product is called the consumption audience. Consumption audience and aspirational audience together form the aspirational product's target audience, which typically represents 30%-60% of the exposure audience Weak aspirational brands have target audiences that are almost as large as their exposure audiences (e.g. mp3 player brands), and are therefore slowly becoming commodity brands, e.g. brands with consumption audiences that coincide with the exposure audience (and therefore, brands without an aspiring audience). As a general rule, an aspirational brand and its products can command a price premium in the marketplace over a commodity brand. This ability can to a large extent be explained by the consumer's need for invidious consumption for which he is willing to pay a premium. The smaller the size of the product's target audience compared to the exposure audience, the more the product satisfies this need, and the higher the premium that such a consumer is prepared to pay. The larger the ratio of aspirational to consumption consumers in the target audience, the higher the brand's premium, e.g. Maybach cars. To keep the premium level of a brand high, the consumption portion of the audience should not exceed 30% of the aspirational audience.
Views: 503 The Audiopedia
Brand Ambassador - Definition and Role
 
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*Correction: Brand Ambassador of Vivo is Amir Khan (by mistake I mentioned Kohli), apologies Marketing Lecture Series by Anisur Rahman Brand Ambassador Good Will Ambassador Testimonial Brand Advocate Promotion Model marketing by anis marketing by rahman marketing by Rehman marketing by Anisur marketing by anees marketing by aneesur lecture by anis lecture by rahman lecture by Rehman lecture by Anisur lecture by anees lecture by aneesur tutorial by anis anees Anisur aneesur rahman Rehman
Views: 6884 Anisur Rahman
What is BRAND COMMUNITY? What does BRAND COMMUNITY mean? BRAND COMMUNITY meaning & explanation
 
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What is BRAND COMMUNITY? What does BRAND COMMUNITY mean? BRAND COMMUNITY meaning - BRAND COMMUNITY definition - BRAND COMMUNITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. A brand community is a community formed on the basis of attachment to a product or marque. Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture. Among the concepts developed to explain the behavior of consumers, the concept of a brand community focuses on the connections between consumers. A brand community can be defined as an enduring self-selected group of actors sharing a system of values, standards and representations (a culture) and recognizing bonds of membership with each other and with the whole. Brand communities are characterized in shared consciousness, rituals and traditions, and a sense of moral responsibility. The term "brand community" was first presented by Albert Muniz Jr. and Thomas C. O'Guinn in a 1995 paper for the Association for Consumer Research Annual Conference in Minneapolis, Minnesota. In a 2001 article titled "Brand community", published in the Journal of Consumer Research (SSCI), they defined the concept as "a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand". This 2001 paper has been acknowledged by Thomson Scientific & Healthcare to be one of the most cited papers in the field of economics and business. In the advertising and marketing world, "brand community" has become a term used to encompass a brand's customers, fans and advocates. Having a strong and loyal brand community can turn a small brand into a success if it is nurtured and appreciated properly. Ad agency, Blade Creative Branding writes, "The people out in the marketplace who embrace the values of the brand, as customers and/or purchase influencers, are the brand's true "owners"." This philosophy has become especially popular with marketers creating and working on social media campaigns with easier interaction and more opportunities to tap into the brand community to leverage the brand. In contrast to the notion that brand communities are a relatively new phenomenon that can only be enjoyed by major brands, some practitioners maintain that community is a fundamental aspect of any brand, large or small. This line of thinking is articulated in a video entitled "Faith", in which Blade Creative Branding principal and Chief Creative Officer Wayne S. Roberts says, "Brands have always been about the same thing... communities of like-minded people who share at least some of the same values, values that define the brand and enlist, and bind, the members of that community. Whether you're talking about politics, dog food, min-vans, or religion, the same perspective is relevant." Many brands provide examples of brand communities. In computers and electronics: Apple Inc. (Macintosh, iPod, iPhone), Holga and LOMO cameras, and Palm and Pocket PC Ultra-Mobile PCs. In vehicles: Ford Bronco, Jeep, Miata, Mini Cooper, Saab, Saturn and Subaru automobiles, and Royal Enfield and Harley-Davidson motorcycles. In toys: Barbie and Lego. Among critical perspectives to the notion of brand community, the contemporary discussion among marketing researchers concern the issue of how community not only can emerge among consumers in regards to one brand but several in combination. One example of how the brand community concept has become developed in line with this critique is the notion of community of style. In communities of style, brands are assembled and combined into different brand combinations that together support communal social action among community members.
Views: 665 The Audiopedia
What Does It Mean To Brand Yourself and Why This Is A Must!
 
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Call/Text 760-556-8019 Join Now: http://instaseoking.com/endlesscash Email: [email protected] Team Training: http://jackkuhryprojects.com • What does it mean to brand you? - Branding yourself means to develop a unique professional identity and coherent message that sets you apart from others either in your company or in your industry. • In other words, setting yourself apart from the rest of the crowd. It's often been said that the Internet is just one big talent show, so you need to decide what flavor you bring to the competition. • Many people simply market their business using social media, postcards, solo ads, etc. But it's those who really brand themselves that reach success quickest. It's one thing to post a bunch of stuff online.. but another to give valuable content and information to your audience. They want to see how you do it. not what you get from doing it. • Three things that every network marketer should be sharing online - Team Success, Training, and Inspiration. I share all of these things so people will start to notice and I'm already getting leads from my previous videos and more from upcoming videos. This stuff Works. • I believe it's important to stick with the winners. Not just because they're great people to learn from but because you want your personal brand to be associated with positive and influential people. • The person I joined with in NWC has already made two six figures with NWC and he is a video expert as well as SEO and marketing and he is the one who created our team training site as well as the 30 day video bootcamp. So right there he is thinking out of the box and become a true leader and he answer the phone when I call.. and has webinars with us everyweek. – I joined with him because he looked like a good fit for my brand. • Every marketer should ask themselves, "How do you want people to see yourself? Do you want to be the happy go-lucky marketer? The guy/girl who is super serious? Or maybe the super helpful marketer? • What are you attracted to and what do I feel others will be attracted to?" Asking yourself these simple questions can help you determine the image you want people to see you in, and how to go about handling yourself online. However, don't lose "you" in the process. Maintain who you are no matter what! (become your own brand) • Use as many social media platforms as you can, without getting overwhelmed. Facebook is a must, so start with that first. (This would be a good time to mention that you have training to show people how to setup their Fanpage). Things NOT to do when trying to brand yourself... • Participate in drama - There's been a lot of debate over the years about engaging in argumentative or negative behavior and it's effect on your business, but the general consensus is that it's bad. This is particularly true in network marketing where your business is built on your relationships with others. So your best bet is to steer clear of it. • Post things just to post things - Sometimes it's better to not post anything at all than to just post on your social media timeline or YouTube channel just because you haven't in a while. Find something positive, uplifting, or educational to share with your audience. Otherwise you risk being annoying or bland. • Don’t Give away too much - Some people get a little Gung Ho when it comes to sharing content. They give away everything they have to offer, leaving nothing for people to "buy into". Leave a bit of mystery with what you're sharing and never give away your top marketing secrets until someone has joined you in your business. • Be arrogant - It's okay to be an authority in your industry. In fact, that's what we should all be working towards. But to be a complete know-it-all is rather annoying. And I can tell you from experience that nobody cares what new house or car you just bought. They'd rather hear how you're going to help them reach income levels to where they can buy a new house or car. So tame down your own glamorous success and share more about how you can help others. God bless every one of you and if you don’t become on my team I wish you the best of luck. Please feel free to comment or email me at [email protected] how to brand yourself online how to brand your business how to brand yourself on instagram how to start branding yourself how to brand yourself on social media branding yourself book
What is UMBRELLA BRAND? What does UMBRELLA BRAND mean? UMBRELLA BRAND meaning & explanation
 
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What is UMBRELLA BRAND? What does UMBRELLA BRAND mean? UMBRELLA BRAND meaning - UMBRELLA BRAND definition - UMBRELLA BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines (e.g. brand extension). Umbrella Branding is used to provide uniformity to certain product lines by grouping them under a single brand name, making them more easily identifiable and hence enhancing their marketability. All products under the same corporate umbrella (masterbrand providing structure and credibility to other products of the corporation) are expected to have uniform quality and user experience (e.g. All products carrying the parent brand must be of the same high quality standards). Factors that may determine the impact of umbrella branding include: The degree of commonality among the products falling under the corporate umbrella (e.g. Whether the products may act as substitutes for each other). The brand equity of a corporation (e.g. Whether the brand is known in its product market). Various theories attempt to explain a consumer's decisions and judgements during product purchasing that cause umbrella branding to be a successful marketing strategy. The categorisation theory is based upon the notion that consumers tend to categorise products by associating them to brands and their past experiences with those particular brands (stored in their category memory) in order to evade the initial confusion caused by the extensive choice of products they are presented with. New information on certain products are categorised into various sections such as product class (e.g. beverage) and brand (e.g. Coca-Cola) and then stored. Afterwards, consumers evaluate the product quality through past experiences with the brand's products as well as the brand equity. This theory also explains for the popularity of umbrella branding. Consumers tend to evaluate new products not only by positive brand equity but also if the brand's concept is consistent with their extended products. For instance, assuming that the consumer had satisfactory past experiences with the company's products, if Apple Inc. would develop and sell a new version of a Macbook, consumers would deem it more reliable and potentially of superior quality rather than if Apple would produce a new beverage due to Apple's past product line. The categorisation theory is based upon the notion that consumers tend to categorise products by associating them to brands and their past experiences with those particular brands (stored in their category memory) in order to evade the initial confusion caused by the extensive choice of products they are presented with. New information on certain products are categorised into various sections such as product class (e.g. beverage) and brand (e.g. Coca-Cola) and then stored. Afterwards, consumers evaluate the product quality through past experiences with the brand's products as well as the brand equity.
Views: 2726 The Audiopedia
What do the Porsche brand, logo and model names mean?
 
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In this video we go through the etymology of the Porsche brand, and all of its most famous models (718, 911, Cayenne, Macan, Panamera, Boxster and Cayman).
Views: 630 betweentheaxles
WHAT IS A DEFINITION OF A BRAND?
 
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A definition of a brand is more than just a logo, a symbol or unique design. Watch this info-graphics video for insights
Views: 3084 Imaginitis
Mean Mary - Brand New Day (with wedding pictures)
 
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This is dedicated to everyone in love! Special thanks to all the wonderful people who let me use their beautiful wedding photos! Artist: Mean Mary Album: Sweet Song: Brand New Day (By Mary James & Jean James) If I gave an inch and asked you for a mile Would you cross a sea to carry me Forever and awhile If I closed my eyes, if I closed them tight Would you stay near, oh, stay right here And make my darkness bright CHORUS: Would you marry me before you kiss me Would you wait for me before I am gone Would you celebrate all the things I should have won And start a brand new day with me before the old day is done If we lost our all, if we had no home All the world would see is you and me Together, on the roam If we lost our way in life’s blowing sands All the world would see is you and me On the desert, holding hands CHORUS: Would you marry me before you kiss me Would you wait form me before I’m gone Would you celebrate all the things I should have won And start a brand new day with me before the old day is done
Views: 50432 Mean Mary
Brand Definition - What Does Brand Mean?
 
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Go to http://www.corporatevocabulary.com for the complete lesson on Brand and a full course to give you the vocabulary and communication skills of a six-figure earner. In this video we teach you the definition of Brand.
Views: 302 ereflect
Brand Equity Definition - What Does Brand Equity Mean?
 
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Go to http://www.corporatevocabulary.com for the complete lesson on Brand Equity and a full course to give you the vocabulary and communication skills of a six-figure earner. In this video we teach you the definition of Brand Equity.
Views: 11912 ereflect
What does the brand XIAOMI mean?
 
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Xiaomi Corporation is a Chinese electronics company headquartered in Beijing. #Xiaomi makes and invests in smartphones, mobile apps, laptops, and related consumer electronics. It is the largest smartphone company in China and world's 4th largest smartphone manufacturer. But do you know the meaning of the word Xiaomi? The literal English meaning of the word Xiaomi is Millet. The company was set to build an AOSP (Android Open Source Project) system called MIUI. So in short, they named the company with XiaoMI. Xiao means little, young or small in Chinese. It makes people think about some cute, wonderful things, young people which are major composite of the MIUI fan group and the companies' target users group. Hence, they combined Xiao and MI together and the combination become a new word in Chinese which means Millet in English. Music provided by Frequency. Track: Fluex - Wings To Fly Link: https://youtu.be/qKLRv7vL7Rk
Views: 1848 Sokumo Facts
Trying NUDE Makeup...But What IS Nude?! | Jackie Aina
 
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So what exactly is the meaning of "nude" as it relates to makeup? I try a bunch of products in the shade nude to find out! Mented Lipsticks https://bit.ly/2jyN3ye C O L L A B S Too Faced Born This Way Foundation (my shade is Chai) https://www.toofaced.com/jackie C O N N E C T W I T H M E: instagram: @jackieaina snapchat: jackieaina facebook: Jackie Aina twitter: @jackieaina B U S I N E S S: For business inquiries please contact [email protected] *Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships. Changing the standard of beauty, one tutorial at a time :) Phil 4:13
Views: 230122 Jackie Aina
What Exclusive RV Brand Really Means with Josh the RV Nerd
 
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Subscribe to see more of these videos: http://bit.ly/1r39My5 Like us on Facebook at: http://on.fb.me/1DmcsPT Haylett Auto & RV of Coldwater Michigan | 800-256-5196
Views: 8046 Haylett RV
Brand Extension Definition - What Does Brand Extension Mean?
 
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Go to http://www.corporatevocabulary.com for the complete lesson on Brand Extension and a full course to give you the vocabulary and communication skills of a six-figure earner. In this video we teach you the definition of Brand Extension.
Views: 1529 ereflect
What Does It Mean To Brand A Product?
 
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Your brand will mean nothing to them. What is branding? Defining logo, brand identity, and brandbrand equity investopedia. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality 21 dec 2011 what does mean, how has the word's application changed first definition of is name given to a product or service this explains meaning word business marketing product, service, concept that publicly distinguished from although you do searching yourself, it common hire law firm 19 may 2016 according nielson's global new innovation survey, 59. Doesn't mean customers have any clue what you're talking about 5 oct 2015 the brand's purpose is not defined by you do for your. Googleusercontent search. If all you do is essentially rubber stamp your logo onto different things, really have it can be a way to talk about product or serviceunderstand what they mean and supply great service brand identity the business wants consumers perceive its. What is a brand, anyway? Forbes. What is brand? Definition from whatis. A negative gap between brand identity and image means a company is out of touch with market sentiment, which can who the trying to reach its products services? What does want perceive? . Merriam webster defines branding as the promoting of a product or service by definition process involved in creating unique name and image company counted campaign success when their most important things you can do is make sure to get correct brand name, term, design, symbol, other feature that distinguishes an organization however, term has been extended mean strategic personality for company, so 'brand' now suggests values promises example, nike's represents value 'just it' attitude will help encourage someone buy product, it directly then what does people say need your business? . 19 jun 2017 an individual brand means that each product of a company has an that if an individual brand flops, it does not hurt the other products. Does this company offer an exceptional product? Do they images mean to them, and how they're likely respond different brand 4 aug 2013 does a picture pop into your mind about company, such as its logo or colors? Or perhaps it is the company's approach customizing product. What does branding mean today? Wood street, inc what is branding? Definition and meaning businessdictionary the difference between marketing tronvig group. Branding is one of the most important aspects any business, large or small, retail b2b. What does brand mean? Small business bc. What is branding? And should small businesses care? . What does it take to define your brand experience? . Business the basics of branding entrepreneur article 77408 url? Q webcache. Brand equity refers to a value premium that company generates from product with recognizable name, when compared generic equivalent. An effective brand strategy gives you a major edge in increasingly competitive markets. Stephan the importance of brand appea
Views: 3 crazy sparky
What is BRAND EXTENSION? What does BRAND EXTENSION mean? BRAND EXTENSION meaning & explanation
 
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What is BRAND EXTENSION? What does BRAND EXTENSION mean? BRAND EXTENSION meaning - BRAND EXTENSION definition - BRAND EXTENSION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. A brand's "extendibility" depends on how strong consumer's associations are to the brand's values and goals. Ralph Lauren's Polo brand successfully extended from clothing to home furnishings such as bedding and towels. Both clothing and bedding are made of linen and fulfill a similar consumer function of comfort and hominess. Arm & Hammer leveraged its brand equity from basic baking soda into the oral care and laundry care categories. By emphasizing its key attributes, the cleaning and deodorizing properties of its core product, Arm & Hammer was able to leverage those attributes into new categories with success. Another example is Virgin Group, which was initially a record label that has extended its brand successfully many times; from transportation (aeroplanes, trains) to games stores and video stores such as Virgin Megastores. In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. Launching a new product is not only time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits. Brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to the core brand equity. While there can be significant benefits in brand extension strategies, there can also be significant risks, resulting in a diluted or severely damaged brand image. Poor choices for brand extension may dilute and deteriorate the core brand and damage the brand equity. Most of the literature focuses on the consumer evaluation and positive impact on parent brand. In practical cases, the failures of brand extension are at higher rate than the successes. Some studies show that negative impact may dilute brand image and equity. In spite of the positive impact of brand extension, negative association and wrong communication strategy do harm to the parent brand even brand family. Product extensions are versions of the same parent product that serve a segment of the target market and increase the variety of an offering. An example of a product extension is Coke vs. Diet Coke in the same product category of soft drinks. This tactic is undertaken due to the brand loyalty and brand awareness associated with an existing product. Consumers are more likely to buy a new product that has a reputable brand name on it than buy a similar product from a competitor without a reputable brand name. Consumers receive a product from a brand they trust, and the company offering the product can increase its product portfolio and potentially gain a larger share in the market in which it competes. Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension. First, the "Complement" refers to consumers taking two product classes (extension and parent brand product) as complementary in satisfying their specific needs.
Views: 3163 The Audiopedia
What Does The Jacuzzi® Brand Mean To You?
 
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During the 2018 Fuorisalone event, we interviewed a number of Wellness industry professionals to ask what the Jacuzzi® brand means to them
Views: 151 Jacuzzi Europe
What Is The Definition Of Brand Value
 
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The valuation attached to a brand name reflects past mar 7, 2016 core values are critical establishing strong culture at your organization. Your vision may represent the original spark for creating your (retailing definition) a part of an order that vendor has not filled on time and brand equity is phrase used in marketing industry to try describe term describes brand's value. Simply put, a high obviously, brand equity is an intangible asset, meaning that it something Brand value what means (finally) and how to control forbes. Sep 15, 2015 the topic of brand value is an endlessly discussed and enormously before we talk about value, how define it first? . Define your personal brand values dummies. Values help you establish your sense of purpose and direction for personal brand. The money value attached to an established brand name by consumer goods companies. Apr 6, 2016 your core brand values are the compass that points to true north of business success. Which means, they're pretty darn important [ u ] marketing, finance the financial value of having customers who will pay more for a particular brand company's depends on its reputation. Brand value what it means (finally) and how to control forbes. It enhances the learn about identifying brand values and your unique value proposition in part therefore, work isn't done once you define may 18, 2015 dictionary definition falls short of explaining what means, those pillars are mission, values, purpose, positioning, voice, tone, equity is marketplace. How to define your core brand values (and why you should). They act as guideposts that assist you in evaluating another aspect of the definition brand equity i presented my book was argument also provides value to customers. Here are the key steps you need to take define your brand's core by susan chritton. With reference to brand finance literature, the term 'brand value' is considered be net present value of estimated future cash a an intangible asset business, and helps in differentiating between company's book market. What are brand values? Definition and meaning equity investopedia. Lets understand the concept of brand value in detail definition. Brand value definition in the cambridge english dictionary. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality reliability branding has emerged as a corporate strategy the recent times. Brand equity investopedia. What is brand equity and why it valuable? How to part 2 identify values aytm market researchthe percolate blog. What is brand equity and what does the baylor university. Brand equity definition what is brand shopify. What is brand value? Management study guidebrand definition mba skool equity wikipediadictionary american marketing association. How to define your brand's core values blue kite marketing. Googleusercontent search. The difference is mostly attributable 'brand equity' a phrase used in the marketing industry which d
Views: 66 Your Question I
How to define your brand
 
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If you are just starting out on your craft business journey, defining your brand will help to give you an edge over your competitors. Knowing what your brand feels and looks like, combined with what it promises and delivers are at the heart of any successful business. MakeForBusness.com
Views: 2067 Shop Owner Mastery
SUPREME WAS SOLD! What It Means For The Brand And You
 
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SUBSCRIBE: http://goo.gl/e2KnUX ----------------------------------------------------------------- Supreme owner James Jebbia sold a stake of Supreme to Private Equity company the Carlyle Group. What it means for the brand Purchase Supreme Here: Ebay: http://bit.ly/2vVKT2O Stadium Goods: https://goo.gl/aG6T8x Hit Me On Twitter With Questions: http://twitter.com/TheRealTBlake Check out my website! http://KicksUnderCost.com ------------------------------------------------------------------------------------------- Save Money On Sneakers: Visit: http://KicksUnderCost.com Follow: http://Twitter.com/KicksUnderCost ---------------------------------------------------------------------------------- Full disclosure: In some cases, products and links featured in videos are monetized. What does this mean? It means if you make a purchasing decision from the video, I make a % of the sale. I will always disclose sponsored videos in the description and verbally in the video. These links and partnerships help me to create more content for the channel, support my family members, and make it possible to justify the time and effort I put into making content. Thank you so much for your support, and feel free to contact me with questions! ---------------------------------------------------------------------------------------------------------------- Contact Info Below: For Business Inquiries, Email: [email protected] Instagram: http://www.instagram.com/TylerJBlake Twitter: http://www.twitter.com/TheRealTBlake
Views: 29827 T Blake
Dorie Clark: "Reinventing You: Define Your Brand, Imagine Your Future" | Talks at Google
 
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A step-by-step guide to reinventing you - Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today's competitive job market, it's almost certain that at some point you'll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey. In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want. About the Author: Dorie Clark, a former presidential campaign spokeswoman, is the author of the newly-released Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future. She is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association's publications. She is also a columnist for Mint, India's second-largest business newspaper. She is a consultant and is an adjunct professor of business administration at Duke University's Fuqua School of Business. Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking. Recognized as a "branding expert" by the Associated Press, Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, Smith College Executive Education, the University of North Carolina's Kenan-Flagler School of Business, and HEC-Paris, which is ranked #2 worldwide in executive education by the Financial Times. At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.
Views: 57254 Talks at Google
What Is The Definition Of Brand Promotion?
 
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Promotion (marketing) wikipedia. It is one of the four basic elements market mix, which includes p's price, product, promotion, and place 25 jun 2017 brand promotion a marketing strategy used to create customer loyalty bigger financial gains mean that executives can invest in more branding way by companies differentiate it's products from their competitors. But we definition promotions refer to the entire set of activities, which communicate product, brand or service user. Googleusercontent search. What is the definition of brand promotion? Youtube. Knoji what is brand promotion url? Q webcache. Identity marketing corporate and brand promotion logo apparel what is the definition of promotional advertising? Branding, image &. We coach ibp strategy 27 aug 2014 brand activation is a marketing discipline, and relatively new i often find that real world examples help when i'm trying to explain what do. What is brand promotion? (with pictures) wisegeek. Marketing strategy five steps to effective brand promotion [slide the difference between marketing and branding tronvig group. What is brand promotion? Marketing and branding knoji. We pride ourselves on integrating promotion versus advertising. The process involved in creating a unique name and image for product the consumers' mind, mainly through advertising campaigns with consistent theme. Brand promotion is applied and persuasive communication used for informing reminding the a term frequently in marketing one of market mix elements. Brand promotion of services service tax. Whereas brand promotion means creating awareness among people about one company's or we can say consumer branding and generating in the online world where chaos rules working really hard to rise even a little above noise. What is brand promotion? Quoradefinition of 'promotions' the economic timesenglish definition dictionary promotion strategies street directory. The idea is to make people aware, attract brand promotion definition, meaning, english dictionary, synonym, see also 'brand image',brand leader',brand name',own brand', reverso and if you have a an immediate advantage because keep them until they are fully aware that exist mean business 19 jun 2017. Branding? Definition and meaning businessdictionary. Advertising creates brand identity and equity establishes an emotional tie to the potential consumer. Branding aims to establish a significant and differentiated presence in the market that attracts retains loyal customers (a) 'brand name' or 'trade means brand name trade name, whether registered not, is say, mark, such as symbol, monogram, 15 mar 2012 marketing strategy think back your first job interview; Friends family likely told you sell yourself. It turns out, that is also the approach marketing operates primarily through tactical means, and branding, while heard of textbook definition using 4ps (price, place, promotion integrated brand holistic method coordinating messaging value proposition across all elements mix.
Views: 7 crazy sparky
What Does Being a James Hardie Brand Ambassador Mean?
 
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What does it mean to be a James Hardie Brand Ambassador? Learn how you can become the face of the #1 siding brand in North America to homeowners. Visit https://www.jameshardie.com/about-us/careers for more info
Views: 5163 James Hardie