Karen Leland, karenleland.com Karen Leland is the president of Sterling Marketing Group, a branding and marketing strategy and implementation firm that helps CEO's, businesses and teams develop stronger business and personal brands. Pace University's Entrepreneurship Lab www.pace.edu/elab
Views: 897 Pace Entrepreneurship Lab
For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 266234 tutor2u
http://602communications.com How can you get customers interested in your best product features without boring them to tears? The secret is slipping in a laugh at just the right place so customers don't notice the hard sell. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shares best practices for positioning a brand. See how some of the best television ads turn a long list of boring product features into a skit that entertains while it informs. See more Emotional Marketing videos at http://602communications.com.
Views: 44395 Graeme Newell
Karen Tiber Leland is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands. Karen is the best-selling author of eight books, which have sold over 350,000 copies and been translated into ten languages. The Brand Mapping Strategy: Design, Build and Accelerate Your Brand (Entrepreneur Press, June 2016) helps entrepreneurs, business owners, CEOs and executives create a brand (business or personal) by design instead of default, gain greater influence in their industries and companies and become thought/industry leaders in their field. Get the book here: https://goo.gl/JqNrpd
Views: 2573 Talks at Google
http://www.woltersworld.com This lecture helps you determine how your firm or products are perceived by your customers in relation to your competition. Very helpful for small or big businesses trying to find new niches where they could sell their products. Copyright Mark Wolters 2012
Views: 48079 Wolters World
What is PERCEPTUAL MAPPING? What does PERCEPTUAL MAPPING mean? PERCEPTUAL MAPPING meaning - PERCEPTUAL MAPPING definition - PERCEPTUAL MAPPING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a company's product, product line, or brand is displayed relative to their competition. Perceptual maps, also known as market maps, usually have two dimensions but can be multi-dimensional; they can be used to identify gaps in the market and potential partners or merger targets as well as to clarify perceptual problems with a company's product. Perceptual mapping enables companies to better understand their customers: the who, why, where, how and what of their behaviour. If a business is perceived in a manner they find unsatisfactory, further research then identifies what can be done to change that. Perceptual mapping also allows businesses to see what consumers think of other brands, particularly their competitors. Regular uses of the maps can help track preferences, and see changes as they happen. Perceptual mapping can help define market segments, showing clusters of businesses differentiated by key aspects (such as higher class or number of restaurants). Within the clusters found in perceptual maps of entire industries, a business can classify potential partners or possible businesses to merge with, since the clustering of brands signifies the similarity in businesses, meaning they have corresponding attributes. It can also help identify gaps in a market where a new product or service could be introduced. Perceptual maps can also be used to help keep track of how a new product, such as a recently introduced smartphone, is being viewed in a specific market. It is important to see that the way a business is marketing its product is not only successful, but successful in a manner that aligns with the business’s overarching goal for positioning. Some companies seem to have fallen out of favor with the public, such as Quicken Loans and VW. Perceptual mapping can help elicit the extent of the damage. There are many limitations to perceptual mapping. The largest is the number of variables used. Traditionally, the map uses two variables and does not account for others. This assumption can hinder the reliability of results, as in some cases, it is not safe to assume that there are only two major factors influencing the decision of purchase for a consumer. For example, a graph may use quality of food and pricing, but not take into account other relevant variables such as the number of visits and locations. Also, there is often a blurred line between what a business can offer and what a consumer thinks the business can offer. This could be due to miscommunication, lack of knowledge, impact from social media, and so on. These untruths can influence the result, creating a slight bias in the statistics. Another limitation is data gathering. The data needed to form a perceptual map is usually obtained through surveys, and can be difficult to obtain. The range of behaviours that the map covers is also a constraint, as the limitation to two variables means that its application works mainly with purchase decisions made with little thought and effort, such as purchasing a beverage at a store or going to a fast food restaurant.
Views: 4176 The Audiopedia
Strategic uses of C-D Maps. Check out Part 1 here: youtu.be/MWrAhsp0gsw And Part 3 here: youtu.be/v1KNyWDP1Ww
Views: 3552 TiltStrategy
A lot of people think of branding as either the visuals or what we call the brand identity - the logo, the website, the colors, or the fonts. Some think of branding as an elevator pitch, their one or two-sentence thing they say about their brand. Karen Leland, founder of the branding and marketing strategy firm, Sterling Marketing Group, says both are an important part of your brand, but they're just the tip of the iceberg. In her book, The Brand Mapping Strategy, Karen gives people all the under-parts of the iceberg and the ocean around it that is equally important for people to know about their brand in order to effectively design a strategy to start to put that into motion.
Views: 8 Winsome Media Group
http://www.MEPRagency.com--The MEPR Agency, a boutique public relations and brand strategy agency, offers an incredible opportunity for business owners and professionals to connect with the core of their business or their brand through Brand Mapping. The coaching and consulting program offers real time and effective steps that, coupled with your implementation, will craft an ideal plan for your business. For more information visit www.MEPRagency.com or email [email protected] Special thanks to William Visher of Visher Ink Publishing, www.visherink.com. List of what you may learn: DNA of your ideal client Partnerships and how they work Marketing tools for your business Relating to your audience Automating your business Creating products that work while you sleep Remain social on and offline Personal branding and how you stand apart How to craft your personal board of directors ...and so much more!
Views: 143 MEPR Agency
STOP wasting your money on traditional surveys which give you no insight! Are you NOT tired with surveys for brand imagery, perceptions, positioning without clarity? BCUBE introduces neuroscience based MANTRA, a technology-enabled interface which clearly understands Brand imagery, perceptions and equity - reaching right into the mind! No questions asked! Clear Insight - Definite Direction - Absolute Value! Btw, MANTRA means MIND INSTRUMENT - and it does exactly that - reads minds! To know more, write to us at [email protected] Please visit: www.bcubeconsult.com
Views: 63 Bcube consulting
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License http://creativecommons.org/licenses/by-nc-sa/4.0/ Follow these seven simple steps to create a concept map to help you study! Transcript: How to create a concept map. What is a concept map? A concept map is a visual way to organize thoughts and make connections between ideas. How can I use a concept map? You can use a concept map to brainstorm and organize ideas, create an outline for an assignment, or test your knowledge and review for exams. How do I make a concept map? By following these seven steps... Step 1: Start by identifying the main topic, and brainstorm everything you know about it. Use all relevant content from lectures, texts, and other course material. Step 2: Organize your information into main points. Step 3: Start creating your map: Begin with your main topic, then branch out to major points and supporting details. Step 4: Review your map and look for more connections. Use arrows, symbols, and colours to show relationships between ideas. Step 5: Include details: definitions, equations, and diagrams are all useful. Step 6: Analyze and improve your map. Ask yourself: How do the ideas fit together? Have you made all necessary connections? Is the map accurate, logical and detailed? Step 7: As you learn more, update your concept map to reflect your better understanding. Try talking out loud about your concept map. Ask yourself: Can I describe the connections between these ideas? Following these seven simple steps will allow you to create a concept map to help you study. For more information, get in touch! Music: bensound.com
Views: 135753 U of G Library
In this revealing webinar I have demonstrated the important aspects of how you can Map any Market which will guide you in your Trading Journey: 1. Defining Market Mapping 2. Why Market Mapping is required 3. Ways of Mapping any Market 4. Bounce Trade ideas from Market Maps 5. Break out Trade ideas from Market Maps 6. Identification of Take Profit Targets from Market Mapping 7. Pros and Cons of Market Mapping 8. Conclusion 9. Competition details 10. Capital Growth Program, how we can help you.
Views: 72 N P Financials Pty Ltd
Did you know that 60% of branding is perception and only 40% is about your product or service? So the question is, do you want your brand to be 1. A highly recognised name with great visibility 2. Distinctive, different, memorable and much loved by your ideal customers 3. Commanding a premium with rapidly growing sales so you get paid what you deserve One of the top reasons SME / SMB businesses fail is because they don't build a strong brand even though they invest in a good logo, website and brochures. If you want to increase your sales you need to invest in your branding which goes way beyond just design. Your logo, website and brochures are not your brand because they are merely the visual identifiers or badges associated with your product or service. In fact, branding is NOT marketing or design but the bedrock foundation underpinning your whole business so getting your brand strategy right is critical to your success. You see, your brand is the story, the personality, the promise it makes to meet your customers' expectations in certain ways, the collection of experiences your customers have every time they engage with your brand through your products, your services and the people that represent and champion your brand. So when I'm running one of my Brand Building Blueprint Masterminds and I ask participants to list or talk about brands they love and why they love them, some of the ones typically mention include Apple and McDonalds. Participants talk about Apple as 'cool, really great and easy to use, innovative, premium, love the genius bar, great interaction to meet customers needs, and the sometimes talk about it being secretive too.' Or McDonalds - simple, easy, enjoyment, a quick treat for the family with menus, toys and activities that are kid-friendly. Interestingly they don't talk about Apple in terms of technology or gigabytes or McDonalds in terms of just burgers and chips. So when you think about it, its pretty amazing what those brands have achieved. They've got people all around the world feeling something similar about their brands, a collective shared sense of like-minded feelings and associations. They've given those brands meaning, rationally and emotionally, that all their ideal customers identify with and, most importantly value. It all sounds very nebulous but when you think about it brands live in people hearts and minds and branding is the activities engaged in by the brand owners to help people feel they way they do about those products or services all of which gives makes them highly recognised and gives customers a compelling reason to buy, repeatedly. It's only when you address those brand fundamentals that you can start looking at design, aesthetics, logos and marketing communications to get your message out into the world. Without this you're attempting to market something that has no meaning and if it has no real meaning its not going to attract your ideal customers or command a premium. That's what a brand and branding is all about. So join me inside the Persona Brand Building Blueprint™ Mastermind to unlock the exact systems and processes used to build standout brands with big-brand know-how. This Brand Building Blueprint Mastermind is perfect for you if: 1. You're a business leader, owner, manager, entrepreneur or consultant 2. You've already achieved a certain level of growth and you want to build a stronger standout brand 3. You want to be perceived to be more valuable so you can command a premium 4. You want to stop selling at low prices or discounting 5. You want to scale, grow faster, increase visibility, credibility and sales This Brand Building Blueprint Mastermind is highly relevant regardless of what stage your brand is at in its life-cycle because a brand needs ongoing management and regular re-evaluation so whether it's an understated refresh, complete overhaul or new launch to market the systems used are invaluable because they enable you to get results fast. The focus is on brand strategy as the bedrock foundation underpinning your business, not design, so you work on your brand codifying and mapping it out using the Persona Brand Building Blueprint System with my direction. Every strong, successful brand is underpinned by a robust, well mapped out strategy because without that it's a bit like going on a road trip in a foreign country without a map and hoping to get to your destination expeditiously. Click the link for more details and secure your spot now. https://www.personadesign.ie/brand-building-mastermind/ I look forward to meeting you. To find out more, drop us a line to E: [email protected] or you can get in touch using the contact details on our site https://www.personadesign.ie T: +353 1 8322724
Views: 239 Lorraine Carter
This videos is behalf on My experience, yours can be different. #FlipkartProductsMapping #Flipkart&Trademark Join our group via shared link https://t.me/joinchat/FaZBv0RlYSeenH3AaDEybQ
Views: 781 Aone Quality
What all matters is getting into mind by being first. Who remembers the second one who walk on the moon? No one! Most of the marketers thinks the opposite.For them, launching the brand means first means, first mover advantage in the marketplace. On the contrary, to launch the brand marketers have to launch the brand in the mind of consumer by being first. That's essence of importance of being first in the mind. Get All Episodes here: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilsKartoons Learn More Free Stuff: http://KamilAli.com/ NEED THE SCRIPT? Please visit the blog to read the script and discussion: http://KamilAli.com/
Views: 44925 Kamil's Kartoons
How to save unregistered brand from your registered brand on Amazon. about Brand Infringement Language - HINDI Join our group via link for eCommerce discussion https://t.me/joinchat/FaZBv0RlYScgx3jHvyWwxg
Views: 757 Aone Quality
Customer journey maps are an important tool to improve customer experience with a product, service or brand. This video shows introduces you to the practice of digital journey mapping and how Smaply helps to create journey maps. - What is the customer journey? - Why is journey mapping important? - How can Smaply help to improve the customer journey? _______________ Smaply is a tool that helps you visualize and share customer journey maps, personas, and stakeholder maps. Get your 14-days free trial on smaply.com Credits: illustrations from Vecteezy.com
Views: 27103 More than Metrics
Those of you who are over a certain age may remember the Choose your Own Adventure (CYOA) books. The books were really unique and creative and really fun to read. The idea behind them was that instead of reading a narrative as outlined by the author, you could progress through the book in a path that made the most sense to you. So you would read a few pages of the story, and then you would be presented with a choice, and depending on the choice you made, the story would progress differently. The idea of my blog post today, was to play on that concept of CYOA to talk about some of the many great external resources available to delve more deeply into brand positioning. Much of the research we do is related to brand strategy decisions, and positioning decisions are part of our daily lives in many ways. Yet often, the concept of brand positioning can feel nebulous to people and can often be misinterpreted by people with different backgrounds and points of view. Grab a cup of coffee and let's get started here: http://www.murphyresearch.com/choose-your-own-adventure-brand-positioning ---- Murphy Research Named Again One of Best Places to Work in LA http://www.murphyresearch.com/murphy-research-named-one-best-places-work-la 🎉🎉🎉 Subscribe to our Murphy Research channels here: http://www.murphyresearch.com https://www.facebook.com/MurphyResearch https://twitter.com/MurphyResearch https://www.linkedin.com/company/murphy-research https://plus.google.com/u/0/+Murphyresearch/posts http://www.instagram.com/MurphyResearch https://vine.co/MurphyResearch
Views: 101 Murphy Research
The Value Proposition Canvas allows you to design products and services that customers actually want. In this short video, we walk you through the tool and how it works. For more info, visit http://strategyzer.com Credit: Daniela Berto/Neue Big: Content Strategy and Production http://www.neuebig.com Lisa Cadamuro https://www.linkedin.com/in/lisacadamuro/ Jeanette Iris Mooney: Script Editing Maria Walnut: Concept, Creative Direction, Design www.studiomariawalnut.com Max Mörtl: Art Direction, Stop Motion Animation Direction www.maxmoertl.de Cris Wiegandt: Paper Craft Assistant https://www.criswiegandt.com Jimi Newport: 2D Animation https://bob74.myportfolio.com Julian Terbuyken: Music and Sound Design https://www.odoeje.de Alex Belcourt: Voice Narration Crafted and filmed in Berlin at Cris Wiegandt Studio. Special thanks to Björn Lefers for his contribution about the Audience/Script Analysis
Views: 331046 Strategyzer
http://www.MEPRagency.com--The MEPR Agency, a boutique public relations and brand strategy agency, offers an incredible opportunity for business owners and professionals to connect with the core of their business or their brand through Brand Mapping. The coaching and consulting program offers real time and effective steps that, coupled with your implementation, will craft an ideal plan for your business. For more information visit www.MEPRagency.com or email [email protected] Special thanks to Amanda Thomas-Wilson, www.amandathomaswilson.com List of what you may learn: DNA of your ideal client Partnerships and how they work Marketing tools for your business Relating to your audience Automating your business Creating products that work while you sleep Remain social on and offline Personal branding and how you stand apart How to craft your personal board of directors ...and so much more!
Views: 70 MEPR Agency
Lecture: What is Value Chain? http://www.aims.education/study-online/what-is-value-chain-definition/ As per Value chain definition, it is a model that explains how businesses receive raw materials as input, add value to the raw materials through various processes, and sell finished products to customers.
Views: 183204 AIMS Education - UK
http://www.MEPRagency.com--The MEPR Agency, a boutique public relations and brand strategy agency, offers an incredible opportunity for business owners and professionals to connect with the core of their business or their brand through Brand Mapping. The coaching and consulting program offers real time and effective steps that, coupled with your implementation, will craft an ideal plan for your business. For more information visit www.MEPRagency.com or email [email protected] Special thanks to Felicia Terry of Nonprofit Software Specialists, http://www.npsspecialists.com. List of what you may learn: DNA of your ideal client Partnerships and how they work Marketing tools for your business Relating to your audience Automating your business Creating products that work while you sleep Remain social on and offline Personal branding and how you stand apart How to craft your personal board of directors ...and so much more!
Views: 111 MEPR Agency
This is part 2 of Product mapping on flipkart for sell & about keywords with practical. About Product Mapping on Flipkart & Brand in HINDI https://youtu.be/HNTMj1R5HIA About KEYWORDS | Sell | Generic Products | SEO in HINDI https://youtu.be/e3MMbHUH0TM Join our group via shared link https://t.me/joinchat/FaZBv0RlYSeenH3AaDEybQ
Views: 629 Aone Quality
Credits To: Kua Theng Hong @ www.mindconnect.com.my
Views: 143 ITL
http://www.mepragency.com---The MEPR Agency is a boutique public relations and brand strategy agency based in Nashville, TN. We work with local and national small and mid-sized businesses, non-profits, and government agencies to bridge traditional communications efforts with social and digital platforms. The Brand Mapping program specifically works with clients who need to dig deeper into their business from the foundation and we connect them with the root of their brand.
Views: 92 MEPR Agency
Graphic Design Resources: https://goo.gl/kUXMpU How To Find Logo Design Ideas: Hello everyone, welcome back, many of you asked me, how to find logo design ideas, it was really a hard question to answer, because I can’t teach you creativity, but there is some methods that help you get creative and come up with great logo design concepts. So today, I am going to walk you through the process of designing a logo, but I will concentrate on the thinking behind the design part. Generating Logo Design Ideas: In order to generate great logo design ideas, you have to put in the time into the thinking behind the design, it’s a whole process, if you follow it, you will be in good position to come up with good ideas, that works as great solution for the client’s problem. Creative Brief: To start the thinking process, you have to collect every information needed of your client, and this can easily done by creating a creative brief, It’s a simple document you send to your client, that ask thoughtful questions about the client and his business, in order to gather specific information about the project, and to define your client’s expectations. Analyze brief, discover & research business competitors and target audience. Mindmapping: After sending the creative brief documentto the client, he will respond with the information needed. The company name is Royal Veggies Transport. The client wanted something elegant and classy, at the same time the logo needs to reflect the veggies aspect. To achieve that, we will use the logo’s main keywords to extract some unexpected ideas, that is what we call mind mapping. Mind mapping is the creation of a visual representation of the words related to the main topic, then finding other associations to these words, in order to generate creative logo ideas. Words Association: After The mind mapping phase, I make separated lists, each main word with its associations. then I take off the words that I find inconvenient to the project, then I make some combinations of three words, one word from each list, so I can get some unexpected ideas for the logo . Sketching Saul Bass said, Design is thinking made visual. So after all the thinking and the research process it’s time transform that into a visual. So, these are the combinations of the word that I extracted from the Mind Mapping and the word Associations. To attend the right solution for your logo, you have to execute all the combinations, then you filter them and the stronger survive. I will walk you through the execution of one combination, which is, Carrot, Crown, Wings. Putting in mind all the information that I collected before, I will start by sketching. It doesn’t require being precise when sketching, it’s only about capturing the essence of the idea. In fact, anyone can draw, as I showed you before in the mood board I collected some Images, I will use it as reference, if you don’t know how to draw a carrot, look at a photo of a carrot, and try to do the same thing with simpler form. Thank You!!! ______ Books I learned from : (Affiliate Links) Logo Design Love : http://amzn.to/2xniLXs Logo Modernism : http://amzn.to/2eX78Pb Logo Creed : http://amzn.to/2xmGsPk Grid Systems in Graphic Design : http://amzn.to/2wRDOzH Brand Gap : http://amzn.to/2gUlmx9 _____ Follow me: instagram: https://www.instagram.com/medach89/ Facebook: https://www.facebook.com/MedAchmed/ Dribbble: https://dribbble.com/mohamedachraf Twitter: https://twitter.com/MedAch1989 ______ For Business Inquiry, Email me: [email protected] ______ Background birds sound: Dawn Chorus By Sean.Townsend From Freesound.org https://goo.gl/mPCoeJ licensed under CC BY 2.0 https://goo.gl/6ksKSF
Views: 671276 Mohamed Achraf
▶ Help Rebecca Zamolo and Matt solve clues! https://goo.gl/8eM7mT ▶ ZamFam merch is here! https://rebeccazamolo.com After getting trapped by the Game Master and blindfolded in a mystery car Rebecca Zamolo was taken to a secret location and dropped off. I searched for hidden clues and eventually found my backpack filled with spy gadgets and a map. I also uncovered a message from the game master and had to explore two of three unknown locations and solve puzzles to find a hidden treasure that he stole from me in only an hour. I tried to escape this trap and find Matt without him (or her) finding me. Keep up with the Game Master and help us find clues: goo.gl/KrEKj9 When I listened to the voice recorder in the mystery box, it sent me to Santa Monica pier. Many of you had warned me it was a trap, but I opened the box anyway. With the blindfold on I did not know what secret location the Game Master was sending me to. When I took off my blindfold it looked like an old abandoned town. I found my backpack and found spy gadgets and a message inside with a map. The Game Master sent me a message on Instagram telling me my time was limited. In my previous 24 hour challenge I was in a pool, but for this I needed to run and uncover clues quickly since I only had one hour. I explored the first location on the map but was it did not have a hidden treasure and I needed to try another one. I realized a drone similar to the one that followed Chad Wild Clay was watching me. It felt creepy like a real ghost was there with me, especially when I heard noises in the bushes. I found my YouTube plaque at the second location and tried to escape by calling my husband (not brother) Matt. When he arrived he was in a brand new car and told me he had a 24hr clue. What do you think the Game Master wants us to do next for the next 24 hours? Thanks so much for watching my family friendly videos in 2018! Watch My Awesome Friends and other fun YouTube Videos: Stephen Sharer | Lost Treasure Found Trapped Inside Haunted Abandoned Ghost Ship! https://youtu.be/0BvA-BXV5dg Chad Wild Clay | Hacker Trapped Me with Hacking Device in House and Escape through Secret Tunnel https://youtu.be/G5Jdacvzcug Carter Sharer | I Found Something Hidden In The Safe! https://youtu.be/j144SbzMG3I Matt and Rebecca | Tracking Rebecca using an abandoned car left by the Game Master exploring hidden clues https://youtu.be/1jBcUJbSPwQ WATCH MY OTHER FUN VIDEOS! 24 hour challenges: https://goo.gl/ADsrGt Summer Fun Videos: goo.gl/CJfmQ4 Marriage Mondays: https://goo.gl/7WAZrc Follow Rebecca Zamolo: Instagram: https://instagram.com/rebeccazamolo/ Twitter: https://twitter.com/rebeccazamolo Musical.ly: RebeccaZamolo SnapChat: rebeccazamolo Facebook: https://www.facebook.com/rebecca.zamolo SEND FAN MAIL TO REBECCA! 12021 Wilshire Blvd number 714 Los Angeles, Ca 90025 #the24hourchallenge #mysterybox #exploringabandoned
Views: 3793841 Rebecca Zamolo
http://www.woltersworld.com Branding 101, the basics of brands, the ideas behing brand extensions and the dark side of brand extensions, brand dilution. Why do firms have so many products with the same name? Copyright Mark Wolters 2012
Views: 6668 Wolters World
http://www.psychotactics.com/uniquenessmastery Positioning is the holy grail of marketing strategy. Once you occupy a place in a customer's brain, it stays put. But the problem with positioning, is that it's been so very hard to achieve. We have more clutter today, than ever before. And it's harder to position your brand than ever before. So we just give up. But there's no reason to give up. Positioning is easy if you know how to go about it. And you end up with more than just a positioning statement. The entire DNA of your business changes.
Views: 8264 Sean D'Souza
The Truth About Engine ECU Re-mapping Should you re-chip, or re-flash your engine control ECU? Plenty of people do - and sometimes it ends in tears. Re-mapping your engine sounds great - just a few taps on the keyboard. More kilowatts and more Newton-metres plus greater economy, better emissions. But it doesn’t always work out that way. Certainly it did not recently for this guy: "My VW Amarok failed. The dealership stated there was an oil leak that clogged the DPF, which fouled the turbo. When I asked for a diagnostic they claimed it was because the ECU was remapped so therefore it is my fault. The company who remapped the engine are putting it back on VW. So basically I have a 4 year old $60,000 paperweight." - Shannon When your engine blows up, an aftermarket engine control ECU is a great deal for the carmaker - because it essentially allows them to sidestep any accountability for engine or powertrain failures. And then there’s the ECU-hacking backyarders. Do you suppose the guy selling you some aftermarket chip over the counter of an industrial unit in West Analsex has a test-track and a couple of engine dynos running flat-out, doing extreme accelerated life component testing on all the makes and models he re-flashes? Do you think he bothers to establish emissions compliance? Does he appear to have a budget to compensate you for a catastrophic engine failure? I urge you to think about this beyond the vague claims on the el cheapo website. These malignant keyboard jockeys can certainly overfuel an engine at wide-open throttle get power. They can lean it out at part throttle and push the NOx through the roof - and also save a little fuel. But there’s no free lunch. You cannot do this without compromising reliability and/or emissions. The most poignant of barrel bottom-scraping missives from the department of self-destructo engines over the past 12 months emerged into my inbox almost a year ago today. "I bought a Ford Ranger 2012 brand new. It's 10 months out of warranty. It’ been serviced on time at the dealer. The car has a chip on it and the Dealer said Ford won't provide assistance because of that chip. The chip was recommended to me by the Ford salesperson and I was told it would not void the warranty. (The salesperson’s dad sells them through his own business)." - Nathan I went a fair way down the track investigating this. All I can say is: I didn’t sniff any bullshit. I formed the view it is - at best - morally repugnant for a salesman at a dealership to solicit customers for dad’s ECU upgrade business. And to purport warranty compliance, which is flat-out untrue, that’s epic misconduct - even for a car salesman. So I contacted Ford. A company with a functioning moral compass would have gone on a witch hunt. A dealer’s franchise agreement would have been leveraged against a significant pull-through. Subject to verifying the truth of the allegations, or course. I’m certain there’s a ‘bringing the brand into disrepute’ termination clause in most car dealers’ contracts. If I had received a phone call from Ford, and if the facts had been corroborated by the owner of the Ranger, with his balls suddenly released from the $15,000 vice, if they’d said: We’re fixing this and we’re taking definite steps to ensure this kind of malfeasance never happens again … … I would have gone: ‘OK. Nice one. I won’t report it.’ Instead: Deafening silence. So my strong advice to you is: Buy a vehicle that performs as you require in its standard configuration. Engine, handling - whatever - do not step across the line and open Pandora’s box by re-mapping the engine control ECU. Unless you want to wave goodbye to essentially all consumer safeguards. Re-mapping the ECU is an invitation to disaster.
Views: 530163 AutoExpertTV
Minecraft | The Escapists 2 Custom Map ► Subscribe and join TeamTDM! :: http://bit.ly/TxtGm8 ► Previous video :: https://youtu.be/HIcds4GKVeI ► Follow Me on Twitter :: http://www.twitter.com/DiamondMinecart Today, we are back in prison thanks to the brand new new The Escapists 2 Map!! Straight from our first day, we need to steal, trade and break out of jail as soon as possible!! ► Play this Minecraft Map - The Escapists 2 : http://www.minecraftforum.net/forums/mapping-and-modding/maps/2536793-the-escapists-2-minecraft-edition-from-the-creator ► Second Channel :: http://www.youtube.com/MoreTDM ► Powered by Chillblast :: http://www.chillblast.com ► Merchandise! US: http://thediamondminecart.spreadshirt.com UK: http://thediamondminecartuk.spreadshirt.co.uk EU: http://thediamondminecart.spreadshirt.net Enjoy & remember to like, favourite and subscribe to support me! -- Find Me! -- Twitter: http://www.twitter.com/DiamondMinecart Facebook: http://www.facebook.com/TheDiamondMinecart Instagram: DanTDM Skydaz: http://www.skydaz.com -- Easy Mod Installers! -- Credits -- All titles and images created by TheDiamondMinecart Title song: Super Street Fighter Remix - AntoineLavenant - https://soundcloud.com/antoinelavenant
Views: 29932223 DanTDM
Marketing is not a common sense. Marketing is not sales, advertising, PR or social media etc..Use your "Marketing Sense" to do marketing (Part 2) Watch Part 1 here: https://youtu.be/RyV7FlMuXjo Script: Kimberly: So, if common sense is not the way to do marketing, what's the right way? Eric: "Marketing Sense" is the right way to do marketing! Marketing Sense is acquired through marketing education and experience. Eric: Remember! Marketing is a discipline and its principles are learned. Kimberly: Wow! That's a great kind of sense. How can I get it? Eric: After having marketing education and experience, marketer's marketing sense know what to do instinctively, without actual evidence for it. Kimberly: Aha! How will we know that one is using his marketing sense, not common sense? Eric: To explain marketing sense versus common sense, let me ask a few questions. Kimberly: Sure! Go ahead! Eric: Would you like to use your "famous" brand name to launch a new brand to capture market share quickly? In marketing, it is called "line extension." Kimberly: Of course! Who's on earth doesn't want to use the famous brand name? I'll do line extension to save on cost, increase sales and shelf space. To read the complete script: Visit this link: Did I miss something? Got ideas what more I could explain? Any suggestions, comments or questions? Let me know in the comments below! I would love to hear from you.I read every single comment! http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilsKartoons Learn More Free Stuff: http://KamilAli.com/
Views: 8027 Kamil's Kartoons
What to learn how to create a digital marketing strategy today? Well, it is different than it was years ago. https://ignitevisibility.com/internet-marketing/ Here are two great resources https://ignitevisibility.com/start-digital-marketing-strategy/ https://ignitevisibility.com/45-things-digital-marketing-agency/ In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this video, John Lincoln walks you through these touch points. In your digital marketing strategy, you might want to incorporate Facebook, LinkedIn, YouTube, AdWords, Yelp, it all depends on your business. When you look at Google analytics, you can get a pretty good idea of your customer journey. At Ignite Visibility, we have a customer journey mapping service. You can learn more about it here https://www.youtube.com/watch?v=tGZryr0P5gA The customer journey is critical to understand when creating a digital marketing strategy. Watch video on how to create a digital marketing strategy now.
Views: 47456 IgniteVisibility
So over the past couple years, I've given a lot of advice when it comes to designing logos. So here are 5 insane logo design tips for anyone who's just beginning their logo design journey, or well within their journey! Sponsored by Squarespace! 10% OFF code: PATERSON http://www.squarespace.com/williampaterson Great Graphic Design Resources! https://creativemarket.com?u=Willberto Instagram: http://instagram.com/willpat Thanks for watching! Hope you enjoyed this video! If there's anything you would like me to cover in a Youtube Video, then let me know by commenting down below! If you like what I do, and you want to partner with me: Partner with me through Patreon : http://patreon.com/user?u=35829 Buy a T-Shirt or Poster,where some of the profits go staright to charity http://www.prophesyapparel.co.uk Hire me: http://www.williampatersondesign.com If you would like me to design you a logo, poster or anything for your Youtube Channel or business, then I'm your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information. Hire me: http://www.williampatersondesign.com
Views: 1050911 Will Paterson
Forbes Contributor Carmine Gallo tells you how to pitch anything in 15 seconds using a Message Map Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbesvideo Forbes Video on Instagram: http://instagram.com/forbesvideo More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Views: 664093 Forbes
Student recruitment isn’t easy. We have the tools and resources to find, listen to, and engage prospective students online and off. We can reach students. The hard part is ensuring our message, value proposition, and program offerings resonate with the students who connect with us. On this episode of Admissions Live, we'll look at data from the Eduventures Prospective Student Survey. Our guest will discuss the ways colleges and universities can seek to stand out from their peers. Plus, we'll unpack key student personas and what matters most to them.
Views: 395 Higher Ed Live